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Al Jazeera English Recommendations

Date post: 02-Jul-2015
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Description:
Global Strategy presentation outlining recommendations for the Al Jazeera English network to overcome stereotypes and better penetrate the US market.
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Al Jazeera English David BenBassett, RamyaTallapragada, Sonaly Patel, Alex Wang, Deirdre Farrell, Rob Ginsberg
Transcript
Page 1: Al Jazeera English Recommendations

Al Jazeera English

David BenBassett, RamyaTallapragada, Sonaly Patel, Alex Wang, Deirdre Farrell, Rob Ginsberg

Page 2: Al Jazeera English Recommendations
Page 3: Al Jazeera English Recommendations

Al Jazeera English

AJE

Page 4: Al Jazeera English Recommendations

TV Cameos

Page 5: Al Jazeera English Recommendations

QR Posters

Logo not name

Pique interests

QR – emphasize digital

All over the city

Billboards

Posters

Public Transportation

Busses

Metro

Page 6: Al Jazeera English Recommendations

Flowing South to North

Scan this code with your Smartphone’s code readerDemandAJE.com

Page 7: Al Jazeera English Recommendations

Demand the Facts

Scan this code with your Smartphone’s code readerDemandAJE.com

Page 8: Al Jazeera English Recommendations

Scan this code with your Smartphone’s code readerDemandAJE.com

Page 9: Al Jazeera English Recommendations

Mobile Broadcast Booths

Page 10: Al Jazeera English Recommendations
Page 11: Al Jazeera English Recommendations

AJE reporting about AJE

Multiple locations simultaneously

Cities and urban areas

High traffic areas

Local college campuses

Engaging

Free stuff

Page 12: Al Jazeera English Recommendations

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