AllWork App to Connect BeautyRetailers With Sales TalentAn Uber-like approach to matching trained beauty experts and theneeds of brands and retailers.

BEAUTY / BEAUTY FEATURES

By Faye Brookman on October 12, 2017

The AllWork apppinpoints needs forbeauty talent. 

AllWork is taking a page from Uber’s playbook and is looking to

connect beauty brands and retailers with the right sales talent

through a new app.

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“For many retailers, creating an experience and touching

consumers is a way to win at retail and give customers a reason

to come into their stores,” said Glenn Laumeister, chief

executive officer of AllWork, a platform that helps find and

manage in-store retail talent.

Based on promising results from the existing AllWork platform,

the company is taking its service to the next step with this

month’s rollout of a mobile app. Not only does the mobile app

provide access to talent when and where it is needed, it is a

mobile management tool for all aspects of managing the beauty

business.

Having a mobile app is key for Millennials who are glued to their

phones, but also want flexible work schedules. They can work

when they want and be notified faster than by e-mail or phone.

“We’ve found a large need in the retail industry for companies to

optimize their labor spend in the same way they’ve

implemented technology to optimize their supply chain,

marketing and other business functions,” Laumeister said. “Our

technology has the ability to help our clients significantly

reduce their labor expenses while also increasing sales by

ensuring they’re able to staff their stores based on real-time

needs.

Retailers don’t want to over staff so they lose money when stores

are quiet, but they don’t want to be caught shorthanded for

blockbuster beauty events. The new reality spawned a hybrid

work force with a mixture of full-time and ready-to-hire

associates. Staffing model industry data shows that one-third of

today’s workforce is composed of freelance and on-demand

workers.

As part of AllWork’s system, a brand or retailer’s beauty experts

are loaded into the system, which details their skill set, brands

they’ve work with, pay scale and other parameters. The network

includes many thousands of experts who are actively being

scheduled across retailers in all 50 states. The company has a

talent-matching system that connects freelancers with

appropriate gigs.

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The AllWork team likens the process to Uber. In this case, the

beauty experts are drivers prowling for work while the retailers

and brands are the riders. The mobile app maps out where the

validated beauty experts are and puts out a call on an event-

needed basis.

“Brands and retailers can now schedule the right person in the

right stores, at the right time, which results in increased sales,

decreased labor expenses and improved customer service,” said

Scott Gurfein, AllWork’s cofounder and chairman.

Moreover, if talent calls in sick or doesn’t show up for work,

managers can fill that shift quickly through AllWork’s

automated messaging system. By using GPS location tracking,

managers know if their scheduled talent is at the designated

work place when they clock in, eliminating fraud and inaccurate

time sheet reporting. The talent can also use the app to upload

photos, capture sales goals and communicate directly with their

managers.

The mobile app provides instant feedback on how events play

out at retail, vital information that can be used for future

staffing needs. “Users can tie their spending to results and

generate a higher ROI,” Laumeister said.

beauty

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