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Study Results Revealed: Shawn Collins AffiliateFORCE/2003 April 24 - 28, 2003 in Miami / Key West / Cozumel AffStat 2003 Report Questions and Answers
Study Results Revealed:
Shawn Collins
AffiliateFORCE/2003 April 24 - 28, 2003 in Miami / Key West / Cozumel
AffStat 2003 Report Questions and Answers
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• Who: Over 100 affiliate managers
AffStat 2003 Report Overview
• When: Q4 2002
• How: Questionnaires via the Internet
• Why: We need affiliate marketing benchmarks
• What: 20 questions on a variety of topics
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Shawn Collins
• ClubMom Director of Affiliate Marketing• Author of “Successful Affiliate Marketing
for Merchants”• President of iAfma.org U.S. Chapters• Publisher of AffiliateManager.net• An affiliate since 1997
Behind the AffStat 2003 Report
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What was covered in the report?
• The Basic Stats
• Affiliate Traffic
• Money Matters
• Affiliate Management
• Affiliate Solutions
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Who Wants to Win a Copy of the AffStat 2003 Report?
Your Host: Meredith Vieira
Co-founder of ClubMom, and host of the syndicated version of Who Wants To Be A Millionaire.
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The Basics
What is the most common method of determining affiliate program commissions?
Which is the most common number of affiliates in an affiliate program?
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What is the most common method of determining affiliate program commissions?
Pay per sale
Pay per click
Pay per lead
Flat fee
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What is the most common method of determining affiliate program commissions?
A: Pay per sale(85% of affiliate programs are pay per sale)
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Which is the most common number of affiliates in an affiliate program?
Less than 1,000
5,000 to 10,000
1,000 to 5,000
More than 10,000
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Which is the most common number of affiliates in an affiliate program?
A: Less than 1,00053% of affiliate programs have 1,000 or less affiliates
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Affiliate Traffic
How many affiliates are “active” in a typical affiliate program?
Which is the most common volume of clicks per month for an affiliate program?
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How many affiliates are “active” in a typical affiliate program?
Less than 2%
6% to 10%
2% to 5%
More than 10%
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How many affiliates are “active” in a typical affiliate program?
D: More than 10%44% of affiliate programs have >10% active affiliates
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Which is the most common volume of clicks per month for an affiliate program?
50k to 100k
500k to 1M
100k to 500k
>1M
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Which is the most common volume of clicks per month for an affiliate program?
B: 100k to 500k19% of programs receive 100k to 500k clicks per month
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Money Matters
Which salary bracket is most common among affiliate managers?
How many programs paid commissions to more than 10% of affiliates last month?
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Which salary bracket is most common among affiliate managers?
$50k to $60k
$90k to $100k
$70k to $80k
More than $120k
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Which salary bracket is most common among affiliate managers?
D: More than $120k13% of affiliate managers earn $120k or more
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How many programs paid commissions to more than 10% of affiliates last month?
3%
16%
9%
22%
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How many programs paid commissions to more than 10% of affiliates last month?
C: 16%16% of programs paid >10% of their affiliates last month
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Affiliate Management
How many affiliate programs have a dedicated affiliate manager?
What percent of affiliate programs approve affiliates manually?
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How many affiliate programs have a dedicated affiliate manager?
18%
47%
33%
64%
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How many affiliate programs have a dedicated affiliate manager?
B: 33%One third of affiliate programs have a dedicated manager.
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What percent of affiliate programs approve affiliates manually?
64%
81%
77%
86%
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What percent of affiliate programs approve affiliates manually?
A: 64%64% of affiliate programs manually approve their affiliates
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Affiliate Solutions
What percent of affiliate programs use an in-house technology?
How many affiliate programs are using the “Big Four” solution providers?
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What percent of affiliate programs use an in-house technology?
8%
24%
17%
36%
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What percent of affiliate programs use an in-house technology?
C: 24%24% of affiliate programs have built their own technology
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How many affiliate programs are using the “Big Four” solution providers?
30%
65%
48%
73%
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How many affiliate programs are using the “Big Four” solution providers?
B: 48%48% of programs use Be Free, CJ, LinkShare & Performics
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• Affiliate programs are getting smaller• More than half of affiliate programs have less than 1,000 affiliates• One quarter of affiliate managers have downsized their affiliates in
the last year• More than half of affiliate programs recruit <50 affiliates per
month
• Affiliate managers are earning more• 13% are earning more than $120k annually• In Dec. 2000, 4% were earning more than $100k (Affiliate Metrix)
AffStat 2003 Report Conclusions
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Best Practices
in Affiliate Management
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• Commission Checks• Payment threshold of $25 (or less)• Issue checks monthly• Pay competitive, but not more than you can afford
• Communication• Touch base (at least ) 1x month• Make real contact info readily available• Respond within one business day to queries
• Solution Providers• Do your homework – pick a long term solution
Best Practices
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SegmentingYour
Affiliates
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• New Affiliates• Joined program within past 30 days
• Active Affiliates• Generated at least one click in past 30 days
• High Performing Affiliates• Earn enough annually ($600) to need a 1099
• Dead Affiliates• Have not generated at least one click in past 30 days
Segmenting Your Affiliates
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Fighting Affiliate
Fraud
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• Know Your Affiliates
• IP Addresses Can Help, but…
• Daily Inspections
• Work Together
• Manually Approve Your Affiliates
• Build Probability Models
Fighting Affiliate Fraud
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Now available:
AffStat 2003 Report
$129.99 only at
www.affstat.com
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Study Results Revealed:
Shawn Collins
AffiliateFORCE/2003 April 24 - 28, 2003 in Miami / Key West / Cozumel
AffStat 2003 Report Questions and Answers
