Alabama Association of Non Profits Marketing Plan 2012
23
Secret Meals for Hungry Children Awareness Campaign
Transcript
1. Secret Meals for Hungry Children Awareness Campaign
2. Goals of Campaign Increase number of Facebook followers to
50 Increase Twitter followers to 50 Increase awareness among target
publics Raise enough funds for at least one hungry child
3. Internal Target Public Alabama Credit Union Employees
Alabama Credit Union Management Secret Meals Volunteers
4. External Target Publics Secret Meals clients School children
Parents Teachers
5. External Target Publics Food bank affiliates Food bank of
North Alabama West Alabama food bank Bay area food bank Regional
media outlets Donor, sponsors, friends The University of Alabama
community
6. Social Media Campaign Innisfree Awareness Event
Evaluation
7. Social Media Campaign Why social media was needed Facebook
Twitter
8. Facebook
9. Facebook Posts
10. Twitter
11. Twitter Posts
12. Why we chose an awareness campaign What we did Promotional
pieces
13. Innisfree Awareness Event Made at least 500 impressions
Raised enough to feed one child for an entire year Displayed
promotional pieces around entrance and outside of bar Provided
stickers with links to social media outlets
14. Innisfree Event
15. Facebook Evaluation
16. Facebook Evaluation
17. Facebook Evaluation 10 post likes 9 post shares 3,593 post
views
18. Twitter Evaluation Gained 35 followers, total of 53 7
@mentions 9 retweets