Innovation: Reinstate, Create, Innovate

Target Audience

• Initially 11-18 year old male and females, classes BC1C2D

• 18 year olds- other responsibilities• Now, 11-17 year old males and females, all

classes

Reasons for Target Audience

• Relieves stress• Efficient time usage• New friendships• Knock on effect- greater campaign success

Our Final Idea

• Industrial unit• Safe environment• Slogan: Create, reinstate innovate

Logos

Create, Reinstate, Innovate

ABOUT US SECTION- information also available on website

CAMPAIGN AIMS The area and our

reasons for regenerating here in

particular

LOCAL COMMUNITY AND

HOW IT WILL BENEFIT

WHY WE SHOULD REGENERATE IN

GENERAL

WEB ADDRESS AND OTHER CONTACT

DETAILS

Create, Reinstate, Innovate

www.innovationuk.co.uk

Create, Reinstate, Innovate

Create, Reinstate, Innovate

www.innovationuk.co.uk

Frame 1 Frame 3Frame 2

Frame 4 Frame 5 Frame 6

Discussion of the company, the campaign and our main aims

Discussion of the local area in general

Look around the area (near to the unit)- interview local residents

Go into/around unit and talk about plans for it

Why we need to regenerate and why we need you How to get involved

Home

About us

Forum

SLIDESHOW OF PICTURES OF LOCATION, PEOPLE CURRENTLY INVOLVED (TARGET AUDIENCE), LOCAL AREA

Create, Reinstate, Innovate…VIDEO LINK TO OUR

DOCUMENTARYINTRODUCTORY PARAGRAPH

BANNERADVERT

Twitter and facebook

links

Thanks for listening, Any Questions?