Alastair Cole: The Changing Nature of Culture

@AlastairCole @InnovRamble@CXScore

Digital Leaders Trends Briefings24 September 2015

3 cultural trends influencing our socio-technical evolution

Alastair Cole



About meCultural trends

Why socio-technical?Trends x3

Influencing factorsObservable evidenceHow to take advantage







Experiences



Transformation through collaboration


Chief Innovation Officer

@AlastairCole/in/AlastairCole


Early innovators

My Sonne, feare thou the Lord, and the King, and meddle not with them that are given to change. For their calamity shall rise suddenly; and who knoweth the ruine of them both?"

"


Early innovators

My Sonne, feare thou the Lord, and the King, and meddle not with them that are given to change. For their calamity shall rise suddenly; and who knoweth the ruine of them both?"

"


Early innovators


Early innovators


Innovation in 2015

@CXScore

@AndrewsAldridge

Innovation is turning ideas into competitive advantage

The first true performance indicator for the digital age


Innovation Ramble

@InnovRamble Co-Founder













A socio-technical evolution



5m ya

Social - cooperative foraging & huntingTechnical - sticks and stone tools



5m ya


Social - cultural accumulation of knowledge started to accelerateTechnical - increased cognitive capacity for teaching and learning

2m ya



5m ya 1m ya2m ya



Social - campfire groupsTechnical - speech emerges



5m ya 1m ya Now2m ya



Social - global brains & global cognitionTechnical - emergence of transhumanism

Social - campfire groupsTechnical - speech emerges







Communications crunchTrend 1


Communications crunch

Accelerating evolution of language

Modern time

pressures/ choices

Comms crunch+ =


4,500 years of linguistic evolution


The world's first truly global language?


Face-sensitive signal‘N170 event-related potential’ triggered by :)

Neuroplasticity in actionOur brains process emoticons using ancient signals

Culturally-created neural responseWe integrate learned responses and innate ones

Digital is becoming human



Language is data


Communications crunch

Taking advantage…

Find the new ritualsAccelerating change of communication habits = opportunities

Experiment with new formats of storytellingPlay with emerging formats and test new kinds of content

placement

Create concentrated communicationDeliver more value in less time (the detail REALLY counts)


Extreme connectivityTrend 2


Extreme connectivity

Web 3.0 has arrived

Device explosion &

onboard tech

Extreme connectivity+ =


Perfect moments



Connected home

The average UK home has 19 tech devices (July 2014)

http://youtube.com/v/tmh_eAq9yp4


Dolmio Pepper HackerTechnology is best when it brings people together


Extreme connectivity

Taking advantage…

Be in a state of continuous listening and learningUnderstand the true context of your customer interactions

Put customers in controlAllow them to change easily the way they engage with you

Extend beyond pure digitalExperiment with physical products


Power partnershipsTrend 3


Power partnerships

Established services and

products

Open and fast digital

transactions

Power 2 partnership

s+ =


Compound travel services

The Vane Dufl


Richard Van As

Robohand


Nao teaching robot


PulsePoint


Power partnerships

Taking advantage…

Stand on the shoulders of giantsExisting tech/data automation can get the basics done quicker

Look for/be open to mash-up opportunitiesExperimentation and co-creation leads to unintended

consequences

Purpose motivatesSocially-beneficial initiatives attract resources


Power partnerships

Taking advantage…

Stand on the shoulders of giantsExisting tech/data automation can get the basics done quicker

Look for/be open to mash-up opportunitiesExperimentation and co-creation leads to unintended

consequences

Purpose motivatesSocially-beneficial initiatives attract resourcesMove mountains!

Let’s work together and use tech to create a better society







bit.ly/socio-technical


My challenge to you…Tweet me the trend you’re most excited about:

#commscrunch#extremeconnectivity#powerpartnerships

@AlastairCole

@InnovRamble

@CXScore

Date post:	15-Jan-2017
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Alastair Cole: The Changing Nature of Culture

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