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By: Mary Forcier and Alexandra Power
By: Mary Forcier and
Alexandra Power
A lot of the social learning for humans was experimented on animals
Bandura stresses that humans are cognitive beings (active information processors)
Humans are more affected by what they THINK will happen as what will actually happen
Bandura thought the behaviourism theory was too simple and tweaked it a bit
Bandura mainly observed aggression in adolescents
Led him to suggest that environment causes behaviour but that behaviour also causes the environment
Theory was called Reciprocal determinism(the world and a person’s behaviour cause one another)
Later he revised and looked at personality as a factor
Effects in behaviour are: environment, behaviour and a person’s psychological processes
Environment
PsychologicalProcessesBehaviour
Believed children learn best through observational learning or modelling
Got this belief through experimentsMost famous experiment was the “bobo doll
experiment”Video: http://www.youtube.com/watch?
v=IK4NPc7HCnY
1. Attention- to learn you must pay attention- anything to make you less attentive will damper your learning- things to affect attention is stimuli
2. Retention- must remember what you paid attention to- language and imagery play an important role here- we store the model’s example in the form of mental images or verbal descriptions- then the viewer can model in their own behaviour
3. Reproduction- translating the images and descriptions into behaviour
4. Motivation- you won’t do any of this behaviour unless you’re motivated to imitate it or some reason to do it
Our ability to imitate improves with practice at the behaviours involved
We improve even when we imagine ourselves to be improving
Ex. Athletes think about their performance prior to performing it and then go through their performance
In a way this resembles self-fulfilling prophecy
Can be used in a negative and positive wayEx. If you are going into a test and you think
you won’t do well, then often you won’t do well. If you feel like you’ll do well then it’s quite often that you will do well on the test too.
