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ALBERT BANDURA ALBERT BANDURA
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Page 1: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

ALBERT BANDURAALBERT BANDURAALBERT BANDURAALBERT BANDURA

Page 2: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

“What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine their thought patterns and affective reactions.” (Bandura)

Page 3: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Biography

• Born December 4, 1925 in Mundare, Alberta, Canada• Youngest of 6 children • 1949 – degree in psychology from University of British

Columbia• 1952 – Ph.D. in Clinical Psychology from University of

Iowa• 1953 – began teaching at Stanford University• 1974 – President of APA• March 15, 2010 - retired from Stanford University

Page 4: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

OBSERVATIONAL LEARNING

Conditions necessary for observational learning to occur:

1. Attentional Processes: to the behavior on which the learning might be based

2. Retention Processes: of the observed scene when the opportunity arises later to exploit the learning,

3. Motor Reproduction Processes: the observed behavior

4. Reinforcement and Motivational Processes: of the behavior – in other words, you need to be able to do what you saw being done.

Page 5: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

BOBO DOLL

In 1961, the researchers verbally and physically abused an inflatable Bobo doll in front of pre-school aged children.

After the children observed the adult’s behavior to the doll they acted toward the doll in the same manner.

This experiment proved that children learn by observing another’s behavior.

Page 6: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

SOCIAL COGNITIVE THEORY

• "Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action." (Albert Bandura, Social Learning Theory, 1977)

Page 7: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

SELF-EFFICACY

• “The belief in one’s capabilities to organize and execute the courses of action required to manage prospective situations” (Bandura. 1995).

• “An outcome expectancy is defined as a person’s estimate that a given behavior will lead to certain outcomes. An efficacy expectation is the conviction that one can successfully execute the behavior required to produce outcomes” (Bandura)

Page 8: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

“People's beliefs about their efficacy can be developed by four main sources of influence. The most

effective way of creating a strong sense of efficacy is through mastery

experiences. Successes build a robust belief in one's personal efficacy. Failures undermine it,

especially if failures occur before a sense of efficacy is firmly

established.” (1994. Bandura)

Page 9: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Actual Performance(or mastery experience)

The most influential self-efficacy appraisal which states that if one repeatedly succeeds at a task or activity the level of efficacy will rise in that person.

“The most effective way of creating a strong sense of efficacy is through mastery experience. Successes build a robust belief in one’s personal efficacy. Failure undermines it, especially if failures occur before a sense of efficacy is firmly established.”

Page 10: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Vicarious Experience

Seeing people similar to oneself succeed by sustained effort raises observers' beliefs that they too possess the capabilities to master comparable activities required to succeed.

“If we see others succeed at a task, we infer that we can do it too.” “This is especially true if we believe others have roughly the same abilities as we do” (Crain, 214).

Page 11: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Verbal Persuasion

A self-efficacy appraisal which is similar to a pep talk. When someone is told that they will do well at a certain task they will be more likely to succeed because of the positive encouragement.

“Easier to sustain a sense of efficacy, especially when struggling with difficulties, if significant others express faith in one’s capabilities than if they convey doubts.” (Bandura)

Page 12: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Physiological Cues

A self-efficacy appraisal which is when one judges their ability to succeed based on bodily signs (such as fatigue, shortness of breath, or sweaty palms) which would hinder their confidence.

Not included in our research study.

Page 13: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Question

Is an individual’s actual performance, as Albert Bandura states, the most significant basis for a child’s self-efficacy appraisal? Or does verbal persuasion and vicarious experience have a greater impact on an individual’s self-efficacy appraisal? To what extent does actual performance impact one’s self-efficacy appraisal, especially in regard to their ability to solve riddles?

Page 14: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Hypothesis

We believe that Bandura was accurate in his perception of self-efficacy; moreover, we believe that actual performance is going to be the most important factor in increasing an individual’s self-efficacy and in turn success in solving a riddle.

Page 15: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Self-efficacy vs. confidence

• Confidence:• Colloquial term that refers to the strength of belief• However, it does not necessarily specify what the

certainty is about. • Perceived Self-Efficacy:

• Refers to belief in one’s agentive capabilities, that one can produce given levels of attainment.

• Includes both an affirmation of a capability level and the strength of that belief.

• Self-confidence differs from self-efficacy in that self-efficacy is a specific perception about one’s ability to conduct a particular behavior (Bandura, 1997).

Page 16: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

• Motivation: Activation to action. Level of motivation is reflected in choice of courses of action, and in the intensity and persistence of effort.

• Perceived Self-Efficacy: People's beliefs about their capabilities to produce effects.

• Self-Regulation: Exercise of influence over one's own motivation, thought processes, emotional states and patterns of behavior.

Page 17: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Research Study

• The study was set at The Highlands School in Irving, TX. We worked with children in the 2nd grade. We separated the children into 3 groups and asked them to solve a riddle. Each group incorporated one of the self-efficacy appraisals.

Page 18: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Questionnaire One:1 – Poor, I never get them.2 – Fair, I don’t usually get them3 – Average, I sometimes I do, sometimes I don’t4 – Good, I usually get them5 – Excellent, I always get them

1. How good are you at solving riddles? Use the scale above.

2. Have you ever solved a riddle before?

3. Were the riddles easy or difficult? (Rate between 1 and 5 with 1 being the easiest and 5 the most difficult.)

4. Do you like problems that require critical-thinking? Are you good at thinking critically or logically?

5. What is your favorite class or activity at school? Why?

6. Is there something that you practice or do over and over (such as playing an instrument, throwing the baseball, or feeding your baby sister)? If so, how does it make you feel when you are successful or not as successful at a task?

7. When you see a friend doing something (such as riding bikes or doing homework) do you think you can do it too? Why do you think you can or cannot do what your friend does?

8. Have you ever been given a pep talk? If so, how did that make you feel?

Page 19: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Questionnaire Two:1 – Poor, I never get them.2 – Fair, I don’t usually get them3 – Average, I sometimes I do, sometimes I don’t4 – Good, I usually get them5 – Excellent, I always get them

1. How good are you at solving riddles? Use the scale above.

2. Was the riddle you just solved easy or difficult? (Rate between 1 and 5 with 1 being the easiest and 5 the most difficult)

3. Do you like solving riddles?

4. Do you want to solve another riddle?

Page 20: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Questionnaire Three

1. What is it that most makes you feel like you can do something? (Circle the ones that are true for you)

• When you are with your family• When you are with your friends• When you see somebody else doing it• When you are by yourself• When someone helps you• When you have done it before• When instructions are given

2. Is it helpful for someone to give you a pep talk? Or do you like to practice first? Or do you like to see that a lot of other people can do it too?

Page 21: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Riddle A

What gets wetter and wetter as it dries?

Page 22: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

A towel

Page 23: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Riddle B

If you’re inside you look out, and if you’re outside you look in, but what looks both ways?

Page 24: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

A window

Page 25: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Verbal Persuasion

Age/Gender Self-Appraisal Prediction

before

Actual Performance

Second Prediction

Increased/

Decreased after

treatment

Student W 7/Male Average3

Correct Average3

Same

Student X 8/Male Excellent5

Incorrect Good4

Decreased-1

Student Y 7/Female Excellent5

Correct Excellent5

Same

Student Z 12/ Female Good4

Correct Excellent5

Increased+1

Page 26: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

00.5

11.5

22.5

33.5

44.5

5

StudentW

Student XStudent YStudent Z

Prediction 1

Prediction 2

Verbal Persuasion

Page 27: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Vicarious Experience

Age/Gender Self-Appraisal Prediction before told anything

Actual Performance (correct or incorrect)

Second Prediction(after told

others solved the riddle, but

before (s)he solved the

riddle)

Increased/Decreased

after treatment

Student 1 9/Male Average3

Correct Good4

Increased+1

Student 2 10/Male Average3

Incorrect Average3

Same

Student 3 10/Female Good4

Correct Excellent5

Increased+1

Student 4 10/Female Good4

Correct Good4

Same

Page 28: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

00.5

11.5

22.5

33.5

44.5

5

Student1

Student2

Student3

Student4

Prediction 1

Prediction 2

Vicarious Experience

Page 29: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Actual Performance

Age/Gender

Self-Appraisal Prediction

before

Actual Performa

nceRiddle 1

Self-Appraisal after 1st riddle

Actual Performance Riddle

2

Self Appraisal after 2nd riddle

Increased/Decrease

d after treatment

Student A 13/Female Poor2

Correct Average3

Correct Excellent5

Increased

Student B 6/Male Good4

Incorrect Average3

Correct Excellent5

Increased

Student C 7/Male Poor2

Incorrect Average3

Incorrect Average3

Increased

Student D 7/Male Good4

Correct Good4

Correct Excellent5

Increased

Page 30: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

00.5

11.5

22.5

33.5

44.5

5

Student A Student B Student C Student D

Prediction 1

Prediction 2

Prediction 3

Actual Performance

Page 31: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Sources of Self-Efficacy

Bandura says… Self-appraisal prediction (before

treatment)

Self-appraisal after treatment

Vicarious ExperienceSeeing people similar to oneself succeed by sustained effort raises observers’ beliefs that they too possess the capabilities to master comparable activities required to succeed.

“If we see others succeed at a task, we infer that we can do it too.” “This is especially true if we believe others have roughly the same abilities as we do” (Crain, 214).

“If people of widely differing characteristics can succeed, then observers have a reasonable basis for increasing their own sense of self-efficacy” (Psychological Review, 197).

3.5 4

Verbal PersuasionA self-efficacy appraisal which is similar to a pep talk. When someone is told that they will do well at a certain task they will be more likely to succeed because of the positive encouragement.

“Easier to sustain a sense of efficacy, especially when struggling with difficulties, if significant others express faith in one’s capabilities than if they convey doubts.” 4.25 4.25

Actual PerformanceThe most influential self-efficacy appraisal which states that if one repeatedly succeeds at a task or activity the level of efficacy will rise in that person.

“The most effective way of creating a strong sense of efficacy is through mastery experience. Successes build a robust belief in one’s personal efficacy. Failure undermines it, especially if failures occur before a sense of efficacy is firmly established.”

3 4.5

Page 32: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Nature vs. Nurture

Skinner

Piaget

Locke

Bandura

Rousseau

NATURE NURTURE

“Nurture shapes nature”

(Bandura. APA address, 1998).

Montessori

Vygotsky

Page 33: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Things to improve:

• Observe older children

• Use simplified questionnaires

• Have a more controlled environment when conducting the experiment

Page 34: ALBERT BANDURA. “What people think, believe, and feel affects how they behave. The natural and extrinsic effects of their actions, in turn, partly determine.

Further Questions for Study

• How does gender influence one’s self-efficacy?

• What role does culture play on self-efficacy?


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