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Alberto de la Fuente International Citrus & Beverage Conference Sheraton Sand Key Resort Clearwater, Fl September 18th, 2013
Alberto de la Fuente
International Citrus & Beverage Conference
Sheraton Sand Key Resort
Clearwater, Fl
September 18th, 2013
Proeza
Automotive Proeza
Juices and Fruits
Proeza
Healthcare
Engineered assembled steel
products, serving the
Automotive Industry
METALSA
PERFEKT TOOLS
Natural and concentrated
citrus and tropical juices,
grove development , honey
and citrus consultancy
CITROFRUT
CITROFRUT BRASIL
CITROFRUT AGRICOLA
Clinic + Hospital that offers
medical and hospital services
integrated in just one place.
ZÁNITAS
Proeza Juices & Fruits
Elizabethtown
Hopkinsville
Novi Owensboro
Warren
Erlanger
Roanoke
San Luis Potosi
Valencia
San Antonio
Apodaca
Saltillo
Mexicali
Telford
Mnich
Wolfsburg
Moscow
Pune
Jamshedpur
Rayong
Shanghai
Nagoya
Yokohama
Cheltenham
Clayton
Buenos Aires Campo Largo
Osasco
Brits
Aksaray
Plants
Representation Offices
Sequencing Centers
Tech Centers
Proeza Juices & Fruits
Processing Plants
Distribution Centers
Groves
McAllen, Tx.
Huichihuayan, SLP
Martinez de la Torre, Ver.
Álamo, Ver.
Rosario, Sin. Montemorelos, NL
Taquaritinga, SP
• Mexico’s Citrus Overview
• Mexico’s Processing Industry
• HLB in Mexico
• Storms in Mexico
• Concluding Remarks
• Mexico’s total area is nearly 2 million square kilometers
(772 thousand square miles), making it the 14th-largest
country in the world
• Mexico has around 111 million people, making it the
country with the 12th-largest population in the world.
• Mexico is the second-largest economy in Latin America
and 13th in the world, with a nominal GDP of nearly a
trillion US dollars.
• Mexico currently has Free Trade Agreements (FTA) with
44 countries and is actively negotiating in the TPP
agreement. There are another 4 FTA´s being negotiated.
• México is the 10th most popular international tourist
destination by arrivals.
• The US/Mexico border is almost 2,000 miles long
• 10 days ago the US national soccer team defeated
Mexico 2-0 and we are almost disqualified from the
2014 World Cup …….
• ….US boxer Floyd Mayweather defeated Mexico´s Saul
“Canelo” Lopez last Saturday in Las Vegas…..
• ….and now two thirds of the country is being battered
by “Septemberweather” Source: INEGI, JP.Morgan
-
5
10
15
20
25
China Brazil USA Mexico India Spain Italy Iran Egypt Turkey
Grapefruit
Lime & Lemons
Mandarin & Tangerine
Orange
Orange 5 1 2 4 3 6 7 9 10 13
Tangerine 1 3 13 14 - 2 5 11 6 7
Lime & Lemon 5 4 9 1 2 7 10 6 11 8
Grapefruit 2 10 1 3 6 17 - 15 - 8
World Production
2009/2010: 2.17
million metric tons
(65°Brix)
San Luis Potosí
Nuevo León
Tamaulipas
Veracruz
Yucatán
Puebla
Tabasco
Oaxaca
Colima
Michoacán
Sonora
Quick facts
550K citrus hectares
cultivated
• 7.4 million tons
produced
• 60% of production is
concentrated in 3 states
State % of Mexican
production
VERACRUZ 42%
COLIMA 9%
TAMAULIPAS 9%
MICHOACAN 7%
SAN LUIS POTOSI 6%
NUEVO LEON 6%
PUEBLA 4%
YUCATAN 4%
OAXACA 3%
SONORA 3%
TABASCO 3% Mexican citrus production areas
ESTADO SUPERFICIE
(hectáreas) %
Veracruz 228,000 41.5
San Luis Potosí 47,758 8.68
Michoacán 45,386 8.25
Tamaulipas 40,794 7.42
Nuevo León 30,753 5.59
Puebla 26,274 4.78
Oaxaca 22,613 4.11
Colima 21,937 3.99
Yucatán 19,782 3.6
Tabasco 15,482 2.82
Sonora 9,128 1.66
Guerrero 7,476 1.36
Hidalgo 5,783 1.05
Jalisco 5,406 0.98
Campeche 5,138 0.93
Sinaloa 4,777 0.87
Quintana Roo 3,596 0.65
Chiapas 3,569 0.65
B.C.S. 2,579 0.47
Nayarit 2,319 0.42
Morelos 667 0.12
Baja California 538 0.1
Querétaro 189 0.03
Total 549,942 100
4th largest citrus producer in the world
Planted area: 550K Has (1.35M acres)
Production: 7.4 M tons
Value: US $1BN
Fresh fruit exports: US $322 M
Juice exports: US$225 M
Citrus Oil exports: US$27 M
Limes (Mexican/Key & Persian)
Oranges
Other (Grapefruit, Tangerines, Lemons, etc)
61 %
19 %
20 %
Mexican states with no citrus commercial activity
Mexican Processing Industry Season
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Orange
Tangerine
Lime
Lemon
Grapefruit
Mexican Citrus Production
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
60's 70's 80's 90's 2000's
Grapefruit
Tangerine
Lime & Lemon
Orange
1. Compound annual growth rate
2. Decade average
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014(EST.)
Millions
of
Ton
s
0
10
20
30
40
50
60
70
80
90
100
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13
0
100
200
300
400
500
Mexican OJ exports to USA
Peso
devaluation
(85%)
Peso
devaluation
(16%)
Peso
devaluation
(21%)
% variation
Severe
Drought
* Depreciation vs previous year (average exchange rate)
Severe
Drought
Ktons
Before NAFTA
After NAFTA
Est. Aug-
Dec 2013
Quota
Severe
Drought
94%
6%
BR-MX-CR-BZ OTHERS
2012
•2012
78%
22%
BR - MX OTHERS
2012
49%
29%
12%
4% 6%
BRAZIL MEXICO COSTA RICA BELIZE OTHERS
Belize Costa
Rica Brazil México
2013 (Jan-Jul)
97%
3%
BR-MX-CR-BZ OTHERS
2013 (Jan-Jul)
83%
17%
BR - MX OTHERS
2013 (Jan-Jul)
43%
40%
10%
4% 3%
BRAZIL MEXICO COSTA RICA BELIZE OTHERS
Belize Costa
Rica Brazil México
2013
72.04
21.56
K TONS 65° Bx
JAN - JUL AUG - DEC (EST.)
166 150 208 149 124 122 108 85
78
42
33
50
63
7259
69
51 72
18
21
36
2025
22 15
2119
19
10
8
1514
8 5
77
0
50
100
150
200
250
300
350
2005 2006 2007 2008 2009 2010 2011 2012 2013
(JAN-JUL)
Belize Costa
Rica Brazil México Others
2012 (JAN – DEC)
2013 (JAN – JUL)
BRAZIL 118,860 109,636
MEXICO 71,841 101,287
COSTA RICA 29,400 26,562
BELIZE 9,503 9,774
OTHERS 13,691 6,657
TOTAL 243,295 253,916
70%
22%
4% 4%
USA EUROPE JAPAN OTHERS
93.6
30.0
5.0 5.0
USA EUROPE JAPAN OTHERS
17% 15%
13%
43%8%
10%
8%
6%
5%
5%
5%
5%
4%
6%
3%
4%
3%
5%
3%
2%
32%
0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1990 2013
Processing plants
Companies
28
27
15
10
1. Establecer lineamientos, procedimientos y criterios para la ejecución del Protocolo ante la
detección de psílidos infectivos y/o HLB.
2. Constituirse en una herramienta para accionar una respuesta inmediata a nivel de
autoridades, personal técnico y operativo, para la delimitación y control de un foco de
infección de HLB.
3. Delimitar y controlar el foco de infección del HLB.
Municipio
Tizimin
Plant erradication Psylid Chemical control Defining boundaries for infected
trees
Municipio
Benemérito de las Américas
Persian Lime
(Citrus latifolia Tanaka)
Municipio Tecomán
• Huerta centinela (SIVEF)
Looking for symptoms in 45,000 Mexican Lime trees/17 groves/650 Acres in a 5
mile radius.
Al encontrar plantas con síntomas del HLB a 8 km, se amplió el radio de
acción a 16 km a partir de Santa Elena, detectando HLB (agosto) en el Ejido
Cofradía de Hidalgo (6) en Tecomán.
11 States (126 Municipalities) 2011
Municipaities with infective
psylids
Municipalities with HLB
and/or infective psylids
July 2009
1 State 1 Municipality.
December 2009
4 States 14 Municipalities December 2010
8 States 71 Municipalities
2011
Backyard Commercial
TOTAL TRASPATIO COMERCIAL TOTAL CON HLB % TOTAL CON HLB %
Colima 10 2 8 4,213 744 17.66 21,937 8,757 39.92
Nayarit 14 2 12 980 310 31.63 2,319 483 20.83
Jalisco 40 20 20 1,000 290 29.00 5,406 992 18.35
Michoacán 6 4 2 4,800 48 1.00 45,386 209 0.46
Yucatán 39 32 7 12,000 20 0.17 19,782 423 2.14
Chiapas 2 0 2 560 9 1.60 3,569 41 1.15
Quintana Roo 5 3 2 920 2 0.22 3,596 10 0.28
Sinaloa 4 3 1 616 1 0.16 4,777 56 1.17
Campeche 1 1 0 572 0 0.00 5,138 0 0.00
Hidalgo 4 4 0 7,250 0 0.00 5,783 0 0.00
Baja California Sur 1 1 0 395 0 0.00 2,579 0 0.00
TOTAL 126 72 54 32,746 1,424 4.35 120,272 10,971 9.12
ESTADO HUERTAS COMERCIALES SUPERFICIE (ha)MUNICIPIOS CON HLB
No. Estado
Municipios con HLB y/o PAC
Infectivos Huertas Comerciales Superficie (ha)
Total Traspatio Comercial Total Con HLB % Total Con
HLB %
1 Nayarit 19 7 12 980 862 87.96 2,319 1,593 68.69
2 Colima 10 2 8 4,213 1,752 41.59 21,937 13,662 62.28
3 Jalisco 73 32 41 1,000 702 70.20 5,406 2,564 47.43
4 Michoacán 9 4 5 4,800 348 7.25 45,386 4,738 10.44
5 Quintana Roo 7 5 2 920 25 2.72 3,596 209 5.81
6 Chiapas 7 5 2 560 237 42.32 3,569 129 3.61
7 Sinaloa 10 7 3 616 10 1.62 4,777 116 2.43
8 Yucatán 52 41 11 12,000 39 0.33 19,782 608 3.07
9 Tabasco 10 8 2 1,200 2 0.17 15,482 21 0.14
10 Campeche 6 3 3 572 0 0.00 5,138 0 0.00
11 Hidalgo 6 6 0 7,250 0 0.00 5,783 0 0.00
12 Baja California
Sur 3 2 1 395 0 0.00 2,579 0 0.00
13 Guerrero 6 5 1 5,000 0 0.00 7,476 0 0.00
TOTAL 218 127 91 39,506 3,977 10.07 143,230 23,640 16.50
Yucatán 52
Quintana Roo 7
Nayarit 19
Jalisco 73
Campeche 6
Colima 10
Sinaloa 10
Michoacán 9
Chiapas 7
Hidalgo 6
BCS 3
Tabasco 10
Guerrero 6
13 Estados
(218 municipios)
6 Estados
(23 municipios)
Veracruz 9
Morelos 3
Sonora 1
Puebla 4
Nuevo León 1
S.L.P. 5
INGRID
MANUEL
95L
GULF OF MEXICO
1. T.S. BARRY: June 17-20
2. T.S. FERNAND: August 24-26
3. T.D. #8: September 6-8
4. HURRICANE INGRID: September 13-17
5. Jerry?
PACIFIC
1. HURRICANE BARBARA: May 28-30
2. HURRICANE ERICK: July 4-9
3. T.S. IVO: August 22-25
4. T.S. JULIETTE: August 28-30
5. T.S. LORENA: September 5-8
6. T.S. MANUEL: September 13-active
• 2013 OJ production has been the highest on record; most
plants ran at full capacity.
• It is estimated that FCOJ output was above 130K tons
• Mexico is the largest Organic OJ producer in the world
• Processing capacity has steadily increased during the last 4
years, however, there are no new orange trees being
planted.
• As in the 90’s, consolidation of the industry needs to take
place.
• HLB is drastically impacting Mexican/Key Lime producing areas in
western Mexico, however, it has rapidly spreaded over most of the
citrus growing areas
• No HLB has been detected in the 4 largest Orange growing states
• We have to assess damages from recent storms in all growing
areas
• Hurricane season is not over yet.
