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WWWWWHOW Social Innovation
Alberto Di Mininwww.diminin.it
Intel® European Research & Innovation Conference Barcelona, Spain October 22-23 2012
Why, When, Who, Where, What & How Social Innovation Matters
WHY
Creative Destruction
“This process of Creative Destruction is the essential fact about capitalism”
Capitalism, socialism and democracy (1942) Joseph Alois Schumpeter
What will the Next Society ask to the corporate world?
“The key challenge for the corporation will be to demonstrate its social legitimacy”
Peter Drucker, The Next Society The Economist, November 2001
Why do we need Social Innovators?
1. Companies don’t solve the most urgent problems2. Government aid is not the answer3. Improve the Adaptive Efficiency of society4. To fight disharmonization5. To increase social value, in different forms, by different
actors
Dr. Susan Müller Summer School for Social Innovators
by Intel & EBS (July 2012)
WHEN
150 Years.. & counting
1862 1962 2012
150 Years.. & counting
1862 1962 2012
The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with
difficulty, and we must rise with the occasion. (..)
As our case is new, so we must think anew and act anew
We must disenthrall ourselves and then we shall save our country
President Abraham Lincoln
The Utopia of Ivrea
1862 1960 2012
Olivetti: the goal of the company is to reinvest
profit into society
True: we are not immortals, but I feel I have infinite time in
front of me
Adriano Olivetti
Crowd-Everything
1862 1962 2012
The Social Dimension of Social Innovation
Real innovation happens through the interaction of users and producers
Democratizing InnovationEric Von Hippel
WHO
The Stakeholder
Social Innovator as an Outlier
Don’t try to be everyman. Don’t pretend you’re a member of every community you visit. Don’t try to be citizens of some artificial globalized community. Go deeper into your own tradition. Be distinct and credible.
People will comeDavid Brooks, The New York Times June 2012
WHERE
Emergency: Where they need you
Ashoka: Where your Network takes it
The Ashoka Fellows model70 countries and 3000 fellows
The idea presented by the Fellow must be:
NEWCREATIVE
ENTREPRENEURIALEXTENSIVE
TRUSTWORTHY
WHAT
A Definition
“Social innovations are new solutions that address societal challenges in a way that is contextual, targeted and promotes
common welfare.”
The definition of the Center for Social Innovation and Social Entrepreneurship (EBS)
HOW
Business Model Innovation
• It is a reference scheme. It connects ideas, technologies, with results.
• It explains how through an entrepreneurial effort an organization translates its potential into value.
• It can be the focal point of an innovation process.
What is a Business Model?
Open Social Innovation
1. Not all smart people work for me2. My offering is not the only way to
capture new value
Freely Adapted & Openly Inspired by Dr. Henry Chesbrough’s work
WWWWWHOW Social Innovation
Alberto Di Mininwww.diminin.it
Intel® European Research & Innovation Conference Barcelona, Spain October 22-23 2012
Thank you for your attention