ALC708: Blogging and Online Communication

Emma Whatman@emmawhatman

e.whatman@deakin.edu.au

#ALC708

Today’s intensive

• 3 parts

• 4-5pm: Copyright and creative commons

• 5-6pm: Online identity

• Short break

• 6-7pm: Getting practical with making media

Understanding copyright & Creative CommonsWhat did you think of Adam’s video and discussion with Astrid? Perhaps you could reflect on this in a blog or podcast?

Video: Explaining Creative Commons (https://www.youtube.com/watch?v=S3aZoe5VK-c)

The go-to website: Creative Commons: creativecommons.org.au

Concept revision• What is copyright?

• Why is copyright important?

• What is creative commons?

• What are the different licenses under creative commons?• Creative Commons Attribution licence (CC-BY) **• Share Alike (CC-BY-SA) **• Non-commercial (CC-BY-NC)• No Derivatives (CC-BY-ND)

**These are the two we want you to focus on using in assessment as they are the most flexible.

Creative Commons - CC stickers (https://www.flickr.com/photos/kalexanderson/7176605114) by Kristina Alexanderson (CC-BY 2.0)

See the pdf created by Astrid Bovell

• What can be used without permission?

• You own the copyright. • Your use is covered by an

exception in the Copyright Act. • The work is out of copyright or the

creator has waived their rights. • The work is licensed for your

requested use / you have permission.

• What are some exceptions in the copyright act?

• Insubstantial portions – applicable for both assessments and in portfolios (must meet the five criteria of fairness – check out Astrid’s document for more on this.

• Fair Dealing for Study or Research – applicable for use in assessments submitted only to Cloud Deakin.

• Fair Dealing for Criticism or Review.• Fair Dealing for Parody or Satire (must be

to the dictionary definition).

In assessment tasks, how would you properly acknowledge an image or media from creative commons?

• A hyperlink to the work that has been edited so the title of the work is displayed.

• The direct link in brackets (if the hyperlink is unable to be clicked on – Video credits, catalogue etc.)

• Who owns the copyright (who created the work)

• The kind of license hyperlinked to that license page.

Puppy (https://www.flickr.com/photos/crazymandi/8165498629) By Lisa L Wiedmeir (CC-BY-SA 2.0)

In an assessment task, how would you content that you have created?

•Media

• Your name

• Date

I’d like you to think about why enhancing your knowledge of copyright is a strategic and important tool to have

Also: it enables you to think outside of the box!

‘Buzz’ Photograph taken by Emma Whatman, 20th March, 2016

Practical activity: Creative CommonsComplete a creative commons search and find two images with different licenses that relate to one of the search terms below.Identify the kind of license it has, and what this enables you to do with it.Correctly reference this license.

Sam, Sam, the Gorilla Man (https://www.flickr.com/photos/bethcanphoto/74506152) by Beth Rankin (CC-BY-2.0)

Search term 1: Digital

Search term 2: Spring

Search term 3: Winter

Search term 4: Tree

Search term 5: Fairy-tale

Search term 6: Cat

How does this all relate to your assessment?

• Assignment 1 asks you to: • Use various media to construct a blog post in which you

critically and creatively reflect on the issue of online identity.

• You must analyse your own online persona(s), and draw on scholarly sources to reinforce your ideas.

• Your blog is worth 30 marks, and your broader unit related online activity is worth 10 marks.

• This assessment task is due 5pm Monday the 12th of December.

Assignment 1: HOW TO FOCUS YOUR EXERCISE

• The focus of your blog post could be an analysis of one (or perhaps a combination) of the following:

• Your overall construction of an online identity across several media platforms

• The effectiveness and/or limitations of your online identity

• A specific aspect of your online identity (i.e. your use of profile picture/s, how you portray yourself on a particular website, or how you communicate with others in a specific online setting)

• The way in which you form/maintain relationships or networks online

• Your connection to, and interaction with, a

specific online community

• A past experience relating in some way to your online identity

• What you hope to achieve in establishing/expanding an online persona in future weeks and months

• You might reflect on both what you have done or currently do well and what improvements you could make (i.e. your aspirations)

• You can include links to one or more of your online profiles if you wish, though these will need to be publicly available for your marker to see them (not compulsory)

Integrating media into your blog post:

• ALC708: • You must incorporate the following media into your blog post to

complement your written component: • Three tweets from your own Twitter profile. • Two images (photographs, drawings or screencaps)• Two of the following:

• Slideshare (no more than 5 slides)• Prezi (no more than 5 movements)• An infograph

Assignment 1: USING IMAGES IN YOUR BLOG POST:

• Part of the point of this exercise is to enhance your awareness of how you might properly, legally, ethically, and creatively use online material to produce a digital text

• When using images (including those used in tweets, slideshows, Prezis, and infographics used in your blog post), you must use one or more of the following options:

• 1. Images that you have created yourself • 2. Images with appropriate Creative Commons

licenses • 3. Screenshots of your own social media profiles

(no other profiles or websites) • If you identify anyone in an image you create or a

screenshot from your social media profiles, you must obtain clear written permission from the relevant individual(s) to use it in your blog post

• This would include someone identified visually or by name in a photograph or screenshot (otherwise, black them out)

• Create your own brief written consent form • Include copies of all signed consent forms (if applicable)

as part of your CloudDeakin dropbox submission • Reference any Creative Commons licensed material.• Ensure you use working hyperlinks (and they open in a

new tab) to the original as your marker will check that you have used this material correctly!

Assignment 1 continued:

• You must use THREE scholarly peer reviewed sources. • You may draw on websites, news media articles, blog posts, etc. as

sources in your written component where relevant and useful, but these don’t count as scholarly (peer-reviewed) research. • Where possible, embed media (tweets must be embedded). • Make sure your hyperlinks open in new tabs. • Referencing must be in the Harvard style. • Be sure to have a look at the marking criteria and Adam’s example.

Adam's example: https://adamgbrown.wordpress.com/2016/03/11/multiple-mes-thinking-through-my-online-self/

Assignment 1 continued: • HIGHLIGHTING YOUR BROADER ONLINE

ENGAGEMENT • Add a separate section to the end of your blog post

(i.e. on the same post) with the title: My broader online activity and engagement

• In no more than 100 words, describe your broader online activity and engagement in relation to the unit

• Include working hyperlinks (that open in new tabs) to specific examples you would like the marker to take into account (such as your Twitter profile, other blog posts, additional media creations, and so on)

• This section is worth 10 marks of the total 50 marks available for this assessment piece marked

• HOW TO SUBMIT YOUR ASSESSMENT TASK • When submitting, provide the link to your specific

blog post (not the home page of your blog) in the Comments box of the relevant CloudDeakin dropbox

• Use the QuickLink feature to make this a working hyperlink that opens in a new page/tab

• CloudDeakin usually requires you to upload a document in order to complete the submission, so just upload a blank one (you can provide the link here too as a backup if you wish)

• Attach any signed consent forms if relevant

Practical blogging tipshttps://emmawhatman.wordpress.com

• What blogging website do you think you’ll be using for this unit? My choice is WordPress.

• Blogs can get you a lot of exposure

• Static versus dynamic blogging

• Having 1 or 2 posts defeats the purpose of having a blog

• Naming your blog

• Be creative!

• Write well

• Do some research

• Make sure hyperlinks open in a new window!

• Share your blog!

• Don’t ever think that you have nothing to say!

Essential reading by Smith & Watson for Week 4• Propose a “toolbox” of online self presentation

Paul Longley Arthur (2009) suggests, “online identities are easily manipulated at any time by the individual subject or by others” and this “ability to ‘manage’ online content at will is changing the way we see ourselves and each other” (cited in Smith & Watson 2014, p. 83)

• “Not all aspects of identity are intrinsic to a person’s performed characteristics: some may be provisionally adopted for a particular occasion or context” (2014, p.83)

• “Online environments can incorporate multiple media and juxtapose them in ways that produce new possibilities for self-representation” (2014, p.91)

Brainstorm and make notes on the following:

1.How would you categorise your online persona?

2.What are the strengths to your online identity?

3.What are the limitations?

4.What is one thing you’d like to accomplish by the end of this unit?

Brainstorm (https://www.flickr.com/photos/andymangold/4455910733) by Andy Mangold (CC-BY 2.0)

Discussion questions: Find a way to creatively address two or more of these questions using digital media

• a. How central is your online self to your concept of identity?

• b. What form(s) does your online identity take?

• c. What online communities are you a part of and how does this impact on the formation of your identity?

• d. Do you consciously think about how you portray yourself online each time you log in? Do you even need to log in, given that we can now be ‘always on’?

• f. What would you like to do to enhance your online persona(s)?

Discussion Q:Does photographing / recording our lives ruin human experience or

enhance it?

https://adamgbrown.wordpress.com/2016/04/04/memedia-or-irobot-constructing-identitys-in-the-online-world-2

/

Complicating online identity

What happens to your online identity when you die?

Check out the website ‘Lives On’

Dead Social

LivesOn

Getting practical with digital mediaChoose one of the following questions and address it using digital media. Some options might be: A slideshare, prezi, infograph, 30 second – 1 minute Twitter video, a blog post with CC images, a short podcast. You might need to refer to the online resources for the question you choose.

1. Thinking about the Lanier and Gauntlett articles, are we becoming robotic automatons? What are some arguments for and against this proposition?

2. Choose one of the ‘toolbox’ items proposed by Smith & Watson and apply this to aspects of your own online identity(s).

3. What are some of the reasons why people may choose to manipulate their online identity? You may find it useful to relate this to Adam’s conversation with Emily van der Nagel from this week’s ‘Talking Digital Media’ episode.

4. Is one’s online identity affected by one’s death? What dilemmas might arise in relation to this and social media? What do you think about services such as LivesOn and DeadSocial?