Hi! I'm a free lancer Consultant, Conceptor and Strategist, Marketer and PR Professional. I live in Berlin but I'm keen to research and take care of international relations, traveling around the globe. Feel free to contact me to know what I can do for you and your business. I'm interested in tech innovation, social impact, music, art and culture and real estate. Get in touch now: [email protected]
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On my own initiative, qualitative and quantitative researches have been assembled "in a self-made Documentary about young creatives and the startup environment in Berlin. "It contains interviews with founders of Readmill, Changers, Waymate, Goodbeans, "Soundcloud, Berlin Geekettes, serial entrepreneurs and investors, creatives ad artists "who talk about energy and lateral thinking which lives in an entrepreneur."Both bright and darker sides of the scene have been expressed and deeply analyzed."
06.2012 – 10.2012 "IUAV Venice – Italy "1st year MA Dissertation"
08.2013 – 09.2013 "Platoon Cultural Development – Berlin "Re:make up-cycling Festival""
I was responsible for Communication, PR and Marketing "for the 5 days festival “Re:make” in which 80 artists, partners "and organizations were involved during more than 50 events."
04.2013 – 09.2013 "IUAV Venice – Italy "Final MA Thesis"Summa Cum Laude"
Within a team of five weʼve identified, through market researches, "the business opportunity and developed a tech business inclusive"of idea and concept - using service design, agile methods and "business model canvas - UX design, integrated marketing "campaign, budgeting and entry-into-market-protocol "for the related App. "
Wireframes and Mock ups
06.2013 – 12.2013 " " Platoon Cultural Development – Berlin" Advertisement and communication agency "
I was responsible for Content Management and Creation"for Platoon.org: Reports and Interviews related to artists "– part of Platoonʼs Network – were written "in a form of Magazine."
06.2013 – 12.2013 " " Platoon Cultural Development – Berlin" Advertisement and communication agency "
Through the analysis of PLATOONʼs Channels via Google Analytics, using SEO and SEM practices, "Iʼve developed a Communication Strategy and Plan to optimize their web usage for 2014. "
PLATOONʼs COMMUNICATION "
DURING THE LAST 14 YEARS 23 CHANNELS HAVE BEEN OWNED ""AND USED BY PLATOON: "
VIMEO"Portrait and statements!Platoon Network !VIDEO"
PLATOON KUNSTHALLE"Log.in session "
Platoon Network !on KUNSTHALLE"
CALENDAR PROMOTION"
STRENGHTS WEAKNESS
OPPORTUNITIES TREATS
BE RECOGNISED AS THE SUB-‐URBAN HUB OF BERLIN / SEOUL
VAGUE AND UNPUNCTUAL
LACK OF CONTENTS
CONSISTENCY
INSIGHTS AND TRUST FROM ARTISTS/CREATIVES
SUPERFICIAL ENGAGEMENT
LACK OF CREDIBILITY
NO CLEAR ADVANTAGE IN PEOPLES MIND
PLATOON IS THE NETWORK OF CREATIVES. WE BELIEVE COUNTERCULTURE AND COLLABORATION ARE MANDATORY TO CHANGE THE WORLD WE LIVE IN. OUR MISSION IS TO BRAKE RULES, IMPROVISE, MIX, DISCUSS AND MOVE FURTHER. HERE, YOU ARE WELCOME TO BE YOURSELF.
AFTER
CUSTOMER JOURNEY AND TOUCH POINTS!
FB KUNSTHALLE/SEOUL"PROFILE + TOPIC"Who is she!What/who she needs!What is she doing/skills!PICTURES (ALBUM)"
VIMEO"FEAUTURE MEMBER "
PROJECT"Portrait and statements!
VIDEO"
PLATOON.ORG"Q&A/INTERVIEW"
Personal questions on !past/present/future Projects!
TWITTER"Special news on her !performance!New team partners!TEXT/PICS/VIDEO""
NEWSLETTER"Portraits of the week!Global news!Dates on KUNSTHALLE"Topic of the week!PICTURE + TEXT""
RELEVANT !CONTENT!
AND CLEAR!ADVANTAGES:!
!THE CREATIVES!
ARE NOW !AT THE CENTRE!
10.2013 – 11.2013"Concept and Web Page"(Conceptual Work)""
A Vinyl market where "private sellers, record "labels and record stores"create an off-line "community of "like-minded people with "focus on underground "music. Plus lectures, "documentaries and "programs for kids are "developed and offered. ""
Shape and design of a Vinyl >>"
Shape and design "of Headphones"
Shape and design "of a Record Cover"
The Startup Global Boom: Berlin the European Model, San Marino the Micro Hub.
"
11.2013"Nuove idee, nuove imprese 2013 – San Marino, Italy "Research and Presentation"
I was invited at the Innovation Forum “Nuove idee, nuove imprese” 2013 in San Marino to present my researches on the global development of Startup Hubs with a focus on the Berlin Model. The concept, strategy and promotion plan for the related international micro hub of San Marino was done by my own initiative. This has been highly appreciated from a political, social, economic and educational perspective. It is now in practical development."
Berlin: the city of opportunities, where ideas become reality.!
San Marino: the land of freedom,
where ideas take form.!
A scalable model which consolidate "in a form of a Campus where "
team of high class talents from around the globe "work together with mentors and industry experts, "
big companies and investors, towards "the creation – in beta test labs – of practical solutions "to be presented and developed on external markets. "
Alessandra Busignani!"Conceptor and Digital Strategist, "Marketer and PR Professional.""Master of Arts with Honours"in Communication, "Management and New Media""Specialization: Entrepreneurship""Born: 04/02/1984""Reichenberger Strasse, 35"D-10999 Berlin""Mobile 0049 151-681 208 86""[email protected]"
