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Alex butler slides

Date post: 20-Nov-2014
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The Real Social Media Question
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Page 1: Alex butler slides

The Real Social Media Question

Page 3: Alex butler slides

Why do we all need to care about health 2.0

Page 5: Alex butler slides

Social media broadly refers to all activities, practices and behaviours among communities of people

gathering online to share information, knowledge & opinions using conversational media.

Chris Shipley is widely accepted as the first person to use the phrase ‘social media’ leading up to a

conference in 2004.

This is web 2.0 &

health 2.0

what is social media?

Page 6: Alex butler slides

gamingpublishing

social networking audio

photo

video

microblogging

livecasting

Virtual worlds

aggregators

RSS

search

mobileInter personal

Page 7: Alex butler slides

52% of adult europeans actively use health 2.0 to manage their own or a loved ones condition

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Twice as likely as the average ehealth consumer to request a prescription.

Others rely on them to make

decisions...They are influencers.

More than half discuss information they found online with their physician

health 2.0 consumers are...

Page 9: Alex butler slides

74% of european physicians get medical information from blogs, message boards and online social networks

Page 10: Alex butler slides

Re-defined the patient-physician relationshipchanged patients path to treatment

& patient expectations...

& nearly 50% of EU physicians recommend websites to patients...

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What are we trying to Achieve

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Are you listening to your customers?

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Have you joined the conversation and developed a dialogue?

Are you adding value?

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Do you want to be a valued member of the community?

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What are the challenges of implementing social media

strategies

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@JanssenUK

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Rock stars highlight #hepatitis C risks-watch Get Tested Get Treated #NHS animation here

with Keith Moon & Jimi Hendrixhttp://bit.ly/9fzFMN 2:00 PM Mar 6th via

HootSuite

Page 22: Alex butler slides

Beach Boy Guitar legend David Marks talks about how he was diagnosed with #

HepC by chance and his treatment success http://bit.ly/bMeSgd

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Sadie Frost talks of her childhood and her fathers #HepC, She supports the @

GETTESTED campaign http://bit.ly/cxkczO

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Clubbers with condoms can jump the Q at Ministry of Sound-Great partnership

with #NHS Havering PCT http://bit.ly/bBYkK2

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AE’s

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The realityWhat constitutes an adverse event online?

...Very few (less than 0.1%) could be a reportable AE.

HoweverRecent survey with antibiotics conducted by John Mack

971 updates113 discussed side effects/negative reaction

Question: Rather than avoiding AE’s should we as an industry be doing more to actively capture real

world data?

Page 27: Alex butler slides

Patientslikeme500 Randomly selected blog

posts out of 364,000 made in 2009

7% incorporated all 4 elements necessary for an FDA reportable AE

•Epilepsy Community

•Patient centred research.

•Patients can openly track progress

• Open online community for organ transplant recipients.

• Novartis supported this development

Page 28: Alex butler slides

The Real Social Media Questions

Is the industry genuinely ready to enter the social media community?

Do we really want to listen?

Are we prepared to offer real value?

Are we able to meet the challenge of real world data?

Page 29: Alex butler slides

Thank You.


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