Date post: | 20-Feb-2017 |
Category: |
Business |
Upload: | spark-solutions |
View: | 2,272 times |
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Est. 1986
2
Decade of double-digit top line growth
$10 million in annual revenue
Abundant opportunities
A pile of cash
A 40% growth plan
The 2011 Plan
40% expense increase
5% revenue growth
$1 million of profit lost
$750k bank line called
45 days to bankruptcy
2011 Results
Growth
Death
InflectionWe had to make a notable change to our business
That change had to be different than everyone else
We were on a legacy white-box ERP/CMS
We had stretched ourselves too thin
We were disappearing into a commoditized market
What we were doing wrong
We could not develop anything on the platform
We needed a viable Rails eCommerce solution so we could quickly prototype
We needed flexibility for integrations and customizations both for UX & backend logic
We were on a cumbersome & inflexible platform.
We could not develop anything on the platform
We needed a viable Rails eCommerce solution so we could quickly prototype
We needed flexibility for integrations and customizations both for UX & backend logic
We were on a cumbersome & inflexible platform. We immediately integrated
deeply with industry data formats
We developed custom features to build catalogs in mass
We abandoned our white-box website and transitioned to the Spree site
We Integrated With Spree
We were operating too many websites
We were selling through too many channels
The team was scattered across to many projects
We were distracted
We were operating too many websites
We were selling through too many channels
The team was scattered across to many projects
We were distracted
We consolidated extraneous channels
We put our employees on the projects that contributed the highest value
We abandoned existing revenue in favor of potential performance
We focused
There was a massive amount of competition
There was clear commoditization of the products in the market
Market boundaries were solidified and stable
We weren’t standing out in the market
There was a massive amount of competition
There was clear commoditization of the products in the market
Market boundaries were solidified and stable
We weren’t standing out in the market
We observed what was causing our customers trouble
We identified what the competition was afraid to offer
We implemented a lifetime replacement warranty on all car parts
We differentiated
We focused on catalog expansion & optimization
We marketed our value propositions
We focused on the speed and usability of our website and backend
The next 2 years
25% Revenue Growth
Double earnings
Bring our differentiator to the community
Bring in experts in automation & data
Focus and convert to 90% web sales
The 2016 Plan
95% online sales
50% growth on the website
First meaningfully profitable year
Hires for data & automation are building apps to monitor market and competitor trends
New FCP race team
2016 Results
Integrate with systems that keep you nimble
Have the discipline to abandon distracting activities
Differentiate