1.0 Executive Summary Thehistory ofAlgeriatakes place in the fertilecoastal plainofNorth Africa, which is often called theMaghreb(or Maghrib).North Africaserved as a transit region for people moving towards Europe or the Middle East, thus, the region's inhabitants have been influenced by populations from other areas. Out of this mix developed theBerber people, whose language and culture, although pushed from coastal areas by conquering and colonizingCarthaginians,Romans, andByzantines, dominated most of the land until the spread ofIslamand the coming of theArabs. Fireworks, Asia's Largest Trade Media GroupWith our strong in-house database built by our publications, our exhibitions division, and reinforced by the support of the various government organizations and trade associations, we are proud to be one of the leading marketing resources in the South East Asia industry.FBI is currently rated as one of the leading trade publishers in South East Asia with branches in 7 countries namely: Singapore, Indonesia, Malaysia, Thailand, China, Vietnam and Taiwan. Some of the publications include: Indonesia Palm Oil Directory, Asia Palm Oil Magazine, Aviation Magazine, Natural Gas Magazine and Oil & Gas Today Thailand.From serious industrial exhibitions to fun commercial events, we want you to come away from it with BIG ideas and new key contacts. Thats how we contribute to the business communities we serve. Everywhere.Customer service exceeding expectations transparent and open relationships - Integrity Creativity inventive concepts and design loving everything about our business and people Fun Growth nurturing continual business success our standard signature QualityOur experience, skill, creative vision and commercial drive have built a portfolio of successful international companies who exhibit with us. Our innovations at shows have helped to Breathe Life into our exhibitors. Our exhibitors say we have the Midas Touch with eventsits a compliment we take with a pinch of salt and an encouragement to work harder for you.We firmly believe in the creative power of the right brain. Were a creative organization and use design, story, play and meaning to make our events stimulating experiences that help shape your big ideas into reality.SAFEX Expo Centre, Algiers, Algeria we are unique , we are new breed2.0 Body of Proposal

2.1 History of Algeria

The Evidence of the early human occupation of Algeria is demonstrated by the discovery of 1.8 million year oldOldowanstone tools found at Ain Hanech in 1992.In the year 1954 fossilized Homo erectusbones were discovered by C. Arambourg at Tern fine that are 700,000 years old. The Neolithiccivilization ( marked by animal domestication and subsistence of agriculture) had developed in the Saharan and Mediterranean Maghrib between 6000 and 2000 BC. In the year 4000 BC indigenous people of north Africa( known as Berbers by Romans) had influence the people of Algeria following the colonization of Phonician, Roman , Vandal , Byzantine , Arab, Turkish , and French invaders. In the 8th and 11th centuries Islam religion start to influence changes in social and economic relation , establish rich culture and provide a powerful idiom of Political Discourse and organization in the North Africa. The last invaders of Algeria which is French rulers start to take place in July 5 1830-1962. The war of Algeria independence begin on November 1 1954 by the National Libertion Front army which are consider as brutal and long . The war came to end in 1962 and French invaders declared Algerian independence on July 5.

2.2 Vision, Mission and Capabilities

Vision Aim to present brands in best way that they deserve within the constraints time , space and resources .

MissionTo provide high feasible method of communication for our customers and target audiences thus value adding to achieve optimum result

CapabilitiesSayam Event Company has dedicated team of professional managers, designers and craftsmen are candidates of the highest caliber. They are united with a desire to exceed your expectations, ensuring exemplary form, function and effectiveness of each solution.With that, Sayam Event Company provide end to end project management that includes : Conceptualization & design Budget planning Research Strategic planning & development Fabrication Logistics (freight / transportation) Installation & dismantling Project management

As experiential marketing specialists, we make sure that no brand will be marketed in the same way. Rather it will be determined by how remarkable the impact will have on customers. Its about creating an unforgettable customer experience with your brand. Its more than brand loyalty. Its about establishing brand devotion. Taste the freshness today

Each project within our management is guaranteed to succeed with the promise of our core values F.R.E.S.H commit that every Sayam Event Company is :

Forward looking

Goal oriented, possessing vision, always seeing things in full perspective, staying alert, anticipating challenges and planning in advance. Face challenges head on with confidence and determination.

Resourceful

Self driven, solution oriented, shrewd thinking with sound decision making, possessing initiative and the ability to accept responsibility. Positive, optimistic and passionate, emphasizes on pride in workmanship.

Earnest in details

Great communicators ; the ability both to listen and to be understood having an eye for detail to placing high importance on accuracy and quality. Never take things for granted, always checking, clarifying and supervising.

Swift

Quick and astute in responding, reacting readily to challenges with confidence, working smart with efficiency and effectiveness, ability to set priorities, working creatively, diligently and in well organized manner.

Honest

Integrity of character and respect for ones self and others, great team spirit and the ability to build trust and brainstorm effectively. Love for learning and self-improvement, aspiring to pursue happiness.

2.3 Background of Company

Fireworks Trade Media Group is one of South East Asia's largest independently owned trade media company. Established in 2008, it is currently made up of 4 different business divisions: Fireworks Exhibitions and Conferences (Trade Exhibitions) Fireworks Business Information (Trade Publications) QUIK Fairs (Industrial Roadshows & Niche Events) JUZ Talk (Trade Conferences & Forums)In a mere 4 years, we have grown leaps and bounds with our own international offices spanning in 9 countries namely: Indonesia, Malaysia, Thailand, Singapore, China, Taiwan, Vietnam, Myanmar and India. Bold expansion moves one may say, but we have since silenced the critics with excellent response from our media and our commitment to give our customers the relationships and big ideas to do different and better business remains unchanged. The Fireworks Trade Media Group, one of Asias largest trade media company was founded in 2005 with publishing as its core business and ventured into trade exhibitions in 2009.

Headquartered in Singapore, it is currently made up of 3 independent business divisions namely: Fireworks Exhibitions & Conferences (FEC), Fireworks Business Information (FBI) and QUIK Fairs.

Since its inception in 2005, the group has since established its international offices in: Singapore, Malaysia, Indonesia, Thailand, China (Guangzhou) and Taiwan (Taichung). With an annual turnover of more than USD 12 Million per annum, Fireworks is one of the largest private owned trade media group in South-East Asia!

Vietnam office which is scheduled to be up in mid 2012, would allow the Fireworks Trade Media Group to capture a major slice of the South-East Asian market!Mission To be the leading trade media provider in Asia.VIP PATRONS LIST

2.4 Credentials and Accolades

Accolades

Quality, Environmental and Safety Certifications

Sayam Event Company HQ and Singapore offices were ISO certified in accordance to the Integrated Management System Policy. The drilling internal and external audits proved be well worth the effort as soon as the certification was promptly issued upon completion on 23 May 2011.

International Creativity Awards

For the 42nd year running, hundreds of advertising work from America and all points of the global have spilled in for judging by advertising and design professionals from international agencies to vie for the highly coveted Creativity International Awards reputed by its heritage.Sayam Event Company has made 3 submissions and received a gold award and 2 silvers. The gold award went to its revamped business card artwork under the Branding Corporate Identify category. The silver awards went to works done for Sayams retainer client Prolinks brand awareness print campaigns.

The Entrepreneur of the Year Awards

Inaugurated 21 years ago, The Entrepreneur of the Year award salutes and honors Singaporean entrepreneur who have shown great achievement in their fields of expertise. This award is held as one of the most prestigious business accolades in Singapore and is the oldest award for entrepreneurship. Candidates go through stringent judging processes of corporate assessments, interviews and site visits by astute professionals who would determine the winners.A total of 15 candidates from various industries ranging from food & beverage, advertising, MICE to dentistry, just to name a few, were award and one of them was Sayam Event Company . Rawr Awards The inaugural business events awards known as the Rawr Awrds 2013, initiated by Malaysia Convention and Exhibition Bureau (MyCEB) and Malaysia Association of Convention and Exhibition Organisers and suppliers (MACEOS), was designed to recognize and reward excellence in the Meeting, Incentive, Convention and Exhibition industries. It sets new benchmarks and levels of professionalism in the MICE industry. Sayam Event Companyi n Malaysia was awarded with The Event Management Company Award for Excellence and Environmental Initiative Award, Excellence and Business Events Products and Services Award for excellence. Communicator Awards

One of the largest awards of its kind in the world, the Communicator awards recognizes big ideas in marketing and communications. Founded nearly two decades ago, it is sanctioned and judged by the International Academy of Visual Arts (IAVA), an invitation only group consisting of top tier professionals from acclaimed media, communications, advertising, creative and marketing firms.

Spirit of Enterprise Awards

In two consecutive years radius has been acknowledged for its entrepreneurial spirit. A year after the company conferred the Entrepreneur of the Year award 2009, it was one of thirty nominees who was honored the Spirit on Enterprise Award organized by a non-profit organization is spirit of Enterprise, with a mission to inspire the young generation and aspiring entrepreneurs in Singapore. The award was presented on 15 November 2010 at a gala dinner held at Grand Hyatt Hotel, graced by Mr Lee YI Shyan Minister of State for Trade and Industry and Manpower.Our pursuit of excellence Milestones

2014Formed digital technology services company RG Tech Multimedia Creative Co.Ltd. and established production facilities Sayam (Shanghai) Display & Construction Co.Ltd in shanghai.

2013Selected by the International Academy of Visual arts as a 2013 Communicator Awards Winner (Excellence & Distinction)

2011

Inauguration of Sayam Building @ 13 Ubi crescent Singapore, attained ISO and Bizsafe level Star certification

2010Incorporated Sayam Dubai and was honored spirit of Enterprise Award

2009

Conferred The Entrepreneur of the Year Award

2008

Incorporated Sayam Beijing

2007

Celebrated 10th anniversary, Established Vision for Next 10 years and launched New Corporate Identity

2006

Incorporated Sayam Singapore

2003

Incorporated Sayam Shanghai

2002

Incorporated Sayam Malaysia and founded BRAIN International (Thailand, Korea, Taiwan, Indonesia, India)

1997

Founded Sayam Thailand

3.0 Event specific information

3.1 ObjectivesThe Algeria National Army is the constitute military forces of Algeria . They consist of Algeria armed forces, navy forces, and Air forces. It also incorporates various paramilitary forces. On 19 June 1965,Houari Boumdiennedeposed Ahmed Ben Bella in a militarycoup d'tatthat was both swift and bloodless. Ben Bella "disappeared", and would not be seen again until he was released from house arrest in 1980 by Boumdienne's successor, ColonelChadli Bendjedid. Boumdienne immediately dissolved the National Assembly and suspended the 1963 constitution. In order Sayam Event Company organize the exhibition of the army in Algeria.The Sayam Event Company want to do the army exhibition for establish the uniqueness of army, the pride of army, hardship of army and army machines. So, Sayam Event Company organize an event called Algeria Army Expo 2015.

3.2 Scope of work

Plan the event in correct scope to deliver the event in successfully. Evaluate and analyze the event in the country. Create the budget and expenses for the event. Responsible to create and manage a good team to work together until the event finish. Deliver the event the correct time. Create a relationship with the event vendors. Develop, manage and execute master event logistical plan and time line. Direct and manage on site event set up and clean up. Manage the event brief including analyzing surveys as well as recommended

3.3 Themes and Design

Theme for Algeria Army Expo 2015 has an extensive knowledge of army. Green is the color of life, renewal, nature and energy. Green is associated with meanings of growth, harmony, freshness, safety, fertility and environment. It also traditionally associated with money, finances, banking, ambition, greed, jealousy and Wall Street.

TAE

Algeria ARMY EXPO 2014

3.4 Site / Venue assessment

Algiers(Arabic:,al-Jazer;Algerian Arabicpronunciation: Dzayer,Berber:Dzayer tamanet,French:Alger) is thecapitaland largest city ofAlgeria. According to the 1998 census, the population of the city proper was 1,519,570 and that of the urban agglomeration was 2,135,630.[1]In 2009, the population was about 3,500,000. An estimate put the population at about 3,574,000 in 2010

3.5 Resources required

The resource required in this event such as facilities, equipment, supplier and deliver. To do the resource requirement available in sheet below:NoActivityResource

1Design of brochure In computer Color printed

2Brochure review Meeting room with projector Review the design

3Copied of draft brochure Printed brochures Color photo copies

3.6 Marketing and promotional servicesPromotion is refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. Promotion is also found in the specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing and publicity.Advertising in business is a form of marketing communication used to encourage, persuade or manipulate an audience to take or continue to take some action.

3.7 Budget

Algeria Army Expo 2015 Budget

NODESCRIPTIONDZDUNITTOTAL ()

1Marketing Brochures Flyers Advertising TV Radio30032010,00020,000500500150,000160,00010,00020,000

340,000

2Food & Beverage Breakfast Lunch7105005003,5005,000

8,500

3Program Development Display Speaker Moderator Media10,0002503,0005,000

310,0007503,0005,000

18,750

4Facilities Logistic Safety & security Hotel Clean up of expo5003003,00016,387

5003003,00016,387

20,187

5Equipment Dcor Lighting PA System Booth Tendas

5,0004,000350350

11015

5,0004,0003,5005,250

17,750

6Administration Volunteer Admission fees2002305006,0001,000

7,000

TOTAL412187

TOTALUSD 4331.39

3.8 Control management Military hiring sponsor in the program planning process, ensuring their support and management. Build a network to support events, visits and assessment events. Conduct research on labor categories and market statistic related to target talent needed. Develops innovative plans for the target the attraction of identifying the position. The marketing department to produce military recruiting materials. Builds a quality relationship with the internal customer to understanding their talent needs and event environment. Organizes military career and trade show opportunities and attends as a representative of the organization.

3.9 Schedules

Planning for military reunion or gathering, they be glad to know that professional meeting planning staff has experience and expertise with military events of all sizes and types. Well handle all the details from preliminary planning to post events evaluation. Complimentary services included details with: Hotels Events space Letter of support Supplier connect with the reputable services providers Local map and visitor guides One site activity On site welcome and registration

3.10 Environmental Impact Military activities maybe affected with the physical environment to the following in direct ways are:

Land used

Around the world are displace where the military expo take over land for use as bases, target ranges, weapons stores, training ground so on.

Parking lot

Not enough of place for parking the car. Maybe the arrival of people will large group, it make problem to parking the car.

Pollution

During the expo armed forces produced enormous amounts of hazardous wastes. The military is the largest single source of environmental pollution went to do the Army Expo.

4.0 Appendices