Local Client Consultant and Online Branding Specialist

Who Am I?

I am Online

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What Are We Talking About Today

● The role of social media in recreation & leisure industry● How organizations use SMM to enhance their objectives● Common social media platforms● The fundamental 4 platforms● Real life role play of building out some social properties● I going to teach you a couple important skills that WILL

help you land your dream job

Activity

Can we make it around the class and have each person name a unique social media platform available today.

Most Commonly Used Social Media Platforms

http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf

Role & Benefits Of Social Media● Increase Exposure

● Increase Traffic

● Develop Loyal Fans

● Provide Marketplace Insights

● Generate Leads

● Improved Search Ranking

● Grow Business Partnership

● Become an Authority

● Improve Sales

● Reduce Marketing Expenses

The Fundamental Profiles for Most Organizations

Understanding Facebook

● Profiles● Groups ● Pages

Facebook Profile

● Needed to get on Facebook● Represents you as a person● Controlled visibility● max 5000 friends

Facebook Groups

● Similar interest

○ Celebrities

○ Nonprofits

○ Brands

○ Events

● You can add friends

● Private message members https://www.facebook.com/rihanna

Facebook Pages● Like a company business in the real world

○ Admins○ Public

● Fans can like your page○ Review○ Checkin○ Comment

● Run Ads ○ fans○ Interest○ Activities Facebook

https://www.facebook.com/Starbucks

Activity Create a Facebook Group

https://www.facebook.com/groups/create.php

Activity Create a Page

https://www.facebook.com/pages/create.php

Posting on Facebook

FREE

● Status update● Photo/Video/Link● Offer/Event

Schedule, set location, emotions

Post as the page or yourself

BoostPost

Create an Ad

https://www.facebook.com/ads/manager/creation

Audience Insights

https://www.facebook.com/ads/audience_insights/

Wrap Up

1. Name the top social media platforms2. Top benefits for recreational and leisure businesses and

organizations3. How to setup:

● Groups● Pages● Post● Ads● Audience Insights