Ali Group manuale d'uso, guidelines

SHAPING OUR IMAGESpeaking with one voice

BRAND STATIONERY AND LOGO DESIGN | 50 YEARS ANNIVERSARY

Intro

LOGO

LOGO DESIGN

LOGO USE

PAY-OFF - GLOBAL BY VOCATION

BRAND COLOURS

FAMILY FONTS

StAtIonErY

SIMPLE LETTER

LEGAL LETTER

ENVELOPE

BUSINESS CARD

WRITING PADS

WITH COMPLIMENTS

E-MAIL SIGNATURE

FOLDER

50th AnnIvErSArY

LOGO 50 YEARS

LOGO CONSTRUCTION

STATIONERY 50

INDEX

SHAPING OUR IMAGE

Over the last 50 years, Ali Group has become one of the leading companies in the foodservice equipment industry.

As an important point of reference in the hospitality and catering sector, our Group needs to communicate to the world and its customers effectively and consistently. That’s why we have developed some simple guidelines that will allow us to adopt one style of communication, our own.

A new way to address the world which will strengthen our image and define our corporate identity.

This clear, crisp definition of style will bring precision, distinction and stature to our messages, encouraging each and everyone of us to feel an integral part of Ali.

These guidelines are a simple and practical tool to provide guidance for the most important communication opportunities. Please do not hesitate to contact us for any question you may have. We are always happy to hear from you.

True leadership is built one step at a time.

Ali Group corporate marketing and communications team

INTRODUCTIONNew life to our image

SHAPING OUR IMAGE

LOGO

SHAPING OUR IMAGE

The world’s most important companies invest time, energy and resources to develop their logo. They are aware that it is an integral part of their corporate identity, an instantly recognizable symbol that bestows prestige and improves performance.

A logo is never abstract. It has its roots in the culture, the way of thinking and feeling of its day. It keeps pace with the times and over the years, evolves with them. To celebrate the 50 years of Ali Group, we have chosen to renew our logo. A change that is not a revolution but an evolution towards dynamic modernity, without losing brand awareness.

We have worked on the shape and proportions of the logo to confer greater harmony and give it softer, more dynamic proportions. We have changed the color, choosing a lighter blue that is modern and well-defined. It expresses integrity, reliability and faith in the future. It is a positive color, simple and reassuring.

There is also a special Anniversary version of the logo to celebrate Ali’s 50th year. This will allow us to add extra value to the communication of such an important moment in the history of our Group.

Throughout the following pages you will find all the necessary informations to use our logo. It is important to follow these guidelines carefully, because the logo is a strategic asset that reflects our corporate culture and values.

LOGODesign

12.6 X

17 X

1

4

2

3

12.6 X

0.8 X

0.8 X

0.8 X

5,5x 5,5x

The construction of the logo is determined by proportionality rules.

1 - The letters are proportionally spaced. The value 12,6x of the letter A is equal to the sum of the letters L and I plus the spaces in between.

2 - The radius of curvature is given by the hole, which has the same dimensions of the dot of the I.The hole is spaced from the edge by 0,8x, the same space between the letters. The center coincides with the green X in the figure, obtained by drawing the bisector of the angle “0”.

3 - Obtained the radius, the part is removed.The hole is located in the middle of the section “1”.

4 - Using the same curvature of the letter A, we get a letter L.Between the letters A and L is created a zone of “leap” that makes the shapes stretch out upwards.

SHAPING OUR IMAGESHAPING OUR IMAGE

0.8 X

3 X

3,5 X

5 - The dot of the I is separated from the rest of the letter by a clean cut.

6 - The final step of the construction of the logo is to insert the word “Group” with the font Futura.The word ‘’Group’’ has to be 3x and has to be spaced with 0,8x under the Ali logo

5 6

0.8 X

LOGODesign

SHAPING OUR IMAGE

Item arbis, no riciv astatudenat C. Oculin tementem conte notiem eteroximus, const ra res aucierb efau ter los endi, quam obusciere, no. Multum tam, unuli publiam patum mo C. Uctorte tam. Nequam terem inum ut publicor permant esidestam fautere c t u s q u i t u s c a p e r u m o r i s s e d i t ? Nihil cuspimis? interum tastand itiquodit nos et, consil hosse fuita, cotis, ubliis pra tant, senatie mandet, confir ut istebendam nero vivero, nostorte teri cae issit, dicit? Nam ia egervis halegit.Evivilicae iam suloctanuliu esescividi simmovenem ad iurbem oc, que inc molum in sulin videssideo posultortem egerit conicur haestam peri pra

x

x

x

x

MINIMUM SIZE

The Logo can’t be smaller than 11mm X 9,5 mm.

CLEAR SPACE

The clear space is the space around the logo.The space is measured with the I.The text has to respect these clear space rules, to be correct.

11mm

9,5 mm

MINIMUM SIZE CLEAR SPACE

LOGODesign

SHAPING OUR IMAGE

5

CORRECT USE INCORRECT USE

CORRECT USE

1 - The logo has to be used only in the colour PANTONE 300C for “Ali” and PANTONE 302 for “Group”.

2 - It’s possible to use the colour PANTONE 300C for background. When the colour is in the background the logo has to be white.

3 - It’s possible to use the colour BLACK for background. When the colour is in the background the logo has to be white.

4 - It’s possible to use the colour BLACK 15% for background.When the colour is in the background the logo has to be white.

INCORRECT USE

1 - Do not make a shape around the logo.

2 - Do not use any colour different from the Brand colour.

3 - Do not rotate the logo.

4 - Do not stretch the logo.

5 - Do not use “Ali” and “Group” separatly.

6- Do not use old colour PANTONE 7468 C in the background.

7- Do not use any colour except PANTONE 300C for “Ali” and PANTONE 302 for the “Group”.

11

2 3 4

2

3

4

5

76

LOGOUse

SHAPING OUR IMAGE

Logo

4x

Logo

10mm

20mm

10mm

20mm

20mm

20mm

HORIZONTAL USE

VERTICAL USE

The pay off is written below the logo. It is a phrase which sums up the company or the product. It must be succinct, easy to understand and to remember. Most of all, it should be relevant and distinctive.Ali is broad and diversified Group that operates worldwide in many different business sectors. Nevertheless, many of our clients are not aware of the seize of our Group and of the wide range of brands in our portfolio.There are different levels of awareness worldwide of Ali Group and its companies. In more established markets Ali has become a point of reference, but in newer and emerging ones it is still not well known.We have developed a pay off which expresses our vocation to being global to show that we cover the entire range of sectors within the foodservice industry anywhere in the world.Use the pay off when presenting the Group and highlighting our leadership and areas of expertise.

Global foodservice equipment is used in the comunication of Ali Group, when the background is BLACK 15%. We find the Headline in:

- business card- writing pads- folder

HORIZONTAL USE

The global foodservice equipment is used one space after the logo.

VERTCAL USE

The global foodservice equipment is used down to the sheet alligned with the logo at the right to the page.

PAY-OFFGlobal by vocation

SHAPING OUR IMAGE

PANTONE 300 C

#0079C1

C 100 M 44 Y 0K 0

R 23G 110B 183

PANTONE 302C

#005581

C 100M 25Y 0K 50

R 0G 66B 99

WHITE

#FFFFFF

BLACK 15%

#

C 0M 0Y 0K 15

R 220G 221B 222

PANTONE 300 C

This colour is used for:- the word “Ali” in logo- graphic design elements such as lines or geometric shapes

PANTONE 302 C

This colour is used for:- the word “Group” in the logo

WHITE

This colour is used for:- background- logo when the background is coloured

BLACK 15%

- front of business card- cover of writing pads- cover of documents or press folder

BRAND COLOURS


TIPOGRAPHY DIGITAL APPLICATION TIPOGRAPHY

Avenir is the font used in the stationery printed elements:

- letterhead- business card- writing pads- press folder- with compliments

DIGITAL APPLICATION

Calibri is the font used to write:

- digital letters- text in ppt presentation- e-mail

FAMILY FONTS

SHAPING OUR IMAGE

ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890

CalibriItalic

ABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvxyz 1234567890

CalibriBold

ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz1234567890


AVENIR LT Std65 Medium


AVENIR LT Std45 Book

CalibriRegular

July 20, 20xx

Mr. Rodney GilesManager, Customer SupportInter-Office Solutions Inc.1289 Luxor Station Rd.Cedar Springs, IL, 34985

Dear Rodney:

This is further to our meeting of last week at which we agreed to hold a series of meetings over the next two months to review yourexperiences with the pilot implementation of the 1to1 Customer Relationship Management Program.

As discussed at that meeting, the objectives of our reviewsessions will be to:

Review and assess the overall effectiveness of the program;

Identify and document strengths weaknesses of the program;Propose customer-focused solutions to address areas of weakness;Develop an approach and action plan for Phase 2 of the project;Determine the staff members who will make up the Phase 2 Team.

As agreed, meetings will be held every second Tuesday from 9:00 a.m. until noon, and the location will alternate between our two offices, the first one to be convened here at Inter-Office on August 14, 20xx. Fred Johnson of your CRM group is to act as the meeting co-ordinator and recording secretary throughout the process.

As discussed, at the end of the process, Deborah Buxton of Consultek will draft the summary report for review by the steering committee. As you requested, a copy of her c.v. has been enclosed.

I trust I have covered all of the points that we discussed. If you have any questions or would like to add anything please give me a call at 745-9878.We look forward to seeing you at the August 14th meeting.

Sincerely,

Marilyn FrenchSenior Consultant

Via Gobetti, 2a | Villa Fiorita | 20063 Cernusco sul Naviglio | Milano | Italia | Telefono +39 02 92199.1 | Fax +39 02 92104370 | www.aligroup.com

ALI S.p.A.

Logo

Date and addressFont Calibri 11

TextFont Calibri 11

Address Ali GroupFont Avenir 8

20mm

20mm

20mm

Address text3lines

FEAUTURES DESCRIPTION

Simple letterhead colour WHITE PAPERLogo colour PANTONE 300 C - 302CLine colour PANTONE 302 CText colour BLACKText addresss colour BLACK 85%Letter dimensions A4 210mm X 297mmLogo dimensions 24mm X 19,7mmLogo position up rightText font Calibri 11Information font Avenir 8Between address and text 3 lines spacesText start 57,5mmText justifiy all lines Signature alignment leftMargins 20mm up - side - right - left

57,5mm

20mm

20mm

USE The simple letterhead is to be used for all communications for which it is not necessary to provide corporate information about the Group.

STATIONERYSimple letterhead

SHAPING OUR IMAGE

Via Gobetti, 2a | Villa Fiorita | 20063 Cernusco sul Naviglio | Milano | Italia | Telefono +39 02 92199.1 | Fax +39 02 92104370 | www.aligroup.comSede legale: Via Camperio, 9 | 20123 Milano | Capitale Sociale: Euro 51.000.000 I.V. | Registro delle imprese di Milano | C.F./P. IVA 00872030150

ALI S.p.A.

June 12, 20xx

Mr. Randall McNeillDirector, Contract AdministrationIllinois Project Consortium25535 North Riverwoods Boulevard90 North West, MettawaIllinois 60045

Dear Mr. McNeill:

Due to circumstances beyond our control, we have been unable to complete the final delivery phase of the exterior wharf retaining wall under the above-noted contract. All work has been completed except for the installation of the tie-down anchors which have not yet been received from the manufacturer. These are expected to arrive within four weeks and we plan to install them as soon as we receive them.

In the meantime, we are experiencing a serious cash flow problem which is affecting our ability to complete a number of our other contracts; including the access road extension project (PLC- 10-21743). As you know, any delay in completion of the access road will have a negative impact on a number of other Phase 2 contracts.

We therefore request that you immediately release payment for the above-noted wharf retaining wall contract, subject to a 10% holdback to be payable on completion of the tie-down anchors. That arrangement will protect you while at the same time relieving the problems caused by our current cash flow difficulties.

Accordingly, please find attached an invoice for the final progress payment of $67,575 for contract PLC-09-17542.

If you have any questions at all please contact me immediately at 312-752-3479.

On behalf of our entire company I thank you in advance for your kind cooperation.

Sincerely,

Charles StrathemConstruction Contracts Manager

Date and addressFont Calibri 11

Logo

TextFont Calibri 11

Address Ali GroupLegal informationsFont Avenir 8

20mm

20mm

Address-text3lines

20mm

FEAUTURES DESCRIPTION

Complete letterhead colour WHITE PAPERLogo colour PANTONE 300 C - 302CLine colour PANTONE 302 CText colour BLACKText address colour BLACK 85%Letter dimensions A4 210mm X 297mmLogo dimensions 24mm X 19,7mmLogo position up rightText font Calibri 11Information font Avenir 8Between address and text 3 lines spacesText start 57,5mmText justifiy all lines Signature alignment leftMargins 20mm up - side - right - left

57,5mm

20mm

20mm

USE This letterhead is used for legal and financial communications, where it is important to provide corporate information about Ali Group.

STATIONERYComplete letterhead

SHAPING OUR IMAGE


ALI S.p.A.23mm

12,7mm

23mm

Logo upleft

Address Ali GroupLegal informationsFont Avenir 8

BACK

FRONT

FEATURES DESCRIPTION

Envelope colour WHITE PAPERLogo colour PANTONE 300 C - 302CLine colour PANTONE 302 CText colour BLACK 85%Dimension envelope 212mm X 110mm

BACK

Logo dimension 24mm X 19,7mmLogo position up left

FRONT

Address Font Avenir 8Margins up - side 12,7mm Margins right - left 23mm

USE For all correspondence it’s important to use the envelope which carries the logo and address of the Group.

STATIONERYEnvelope

SHAPING OUR IMAGE

Elena Facciocorporate communications manager

phone +39 02 92199258fax +39 02 92104370

mobile +39 340 8376965 e-mail [email protected]

Via Gobetti, 2a | Villa Fiorita | 20063 Cernusco s/N | Milano | Italia

SiteFont Avenir 8

Address Ali GroupFont Avenir 8

Name and surnameWork positionFont Avenir 11-8

Phone Fax Mobile E-mailFont Avenir 7-8

Logo

Logo

FRONT

BACK


Logo colour PANTONE 300 C - 302CLine colour PANTONE 302 CText colour BLACK 85%Business card dimensions 89 mm x 58mm

FRONT

Colour BLAK 15%Logo dimension 19mm x 15mmLogo position up rightText font Avenir 7Site font Avenir 6Margins 10mm up - side - right - left

BACK

Colour WHITE PAPERLogo dimension 11mm X 9,5 mmLogo position up rightName font Avenir 11Work position font Avenir 71 - phone - fax - mobile - e-mail font Avenir 72 - numbers phone - fax - mobile - e-mail font Avenir 8Other text font address Avenir 7Text alignment rightMargins 5mm up - sideMargins 7mm right - left

10mm

10mm

10mm

10mm

5mm

7mm

7mm

5mm

1 2

USE To give more emphasis to our logo, new business cards should be personalized using both sides of the card.

STATIONERYBusiness Card

SHAPING OUR IMAGE

global foodservice equipment

www.aligroup.com

www.aligroup.com

Logo

SiteFont Avenir 8


Logo colour PANTONE 300 C - 302 CLine colour PANTONE 302 CText colour BLACK 85%Writing pads dimension A5

COVER

Colour BLACK 15%Logo dimension 24mm X 19,7mmLogo position up rightMargins 20mm up-side-right-left

SHEET

Colour WHITE PAPERNumber of Sheet 20Sheet dimension A5 148mm X 210 mmLogo dimension 17mm X 14mmLogo position up rightSite font Avenir 8Margins 20mm up - side - right - left

20mm

20mm

20mm 20mm

20mm

15mm

INSIDECOVER

USE Writing pads are used for meetings with important guests. They contribute to reinforce the brand awareness and decorate the meeting rooms.

STATIONERYWriting Pads

SHAPING OUR IMAGE

with compliments



ALI S.p.A.

ALI S.p.A.

ENVELOPE

WITH COMPLIMENTS


Logo colour PANTONE 300 C - 302 CLine colour PANTONE 302 CText colour BLACK 85%

WITH COMPLIMENTS

Colour WHITE PAPERDimension 150mm X 100mmLogo dimension 17,5mm X 14,3mmLogo position up rightAddress Font Avenir 8“Whit compliments” font Avenir 13 Margins 6mm up - sideMargins 15mm right - left

ENVELOPE

Colour WHITE PAPERDimension 150mm X 100mmLogo dimension Logo position up rightFont address Avenir 8Margins 20mm up - side - right - left

USE The card “with compliments” is used for hand-written notes.

6mm

6mm

6mm

15mm

15mm

15mm

STATIONERYWith Compliments

SHAPING OUR IMAGE


phone +39 02 92199258mobile +39 340 8376965

ALI S.p.A.


www.aligroup.com

Logo

Name SurnameWork position

Phonemobile

Address

Site


Sequence elements of signature:

- logo- name- work position- phone- mobile- address- site

Font CalibriLogo colour PANTONE 300 C - 302 CLine colour PANTONE 302 CText colour BLACK

USE The corporate signature should be used at the end of every e-mail. It confers stature and provides all the necessary information to contact us.

STATIONERYE-Mail Signature



Logo colour PANTONE 300 C - 302CLine colour PANTONE 302 CText colour BLACK 85%Folder dimension 235mm X 305mm

FRONT

Colour BLACK 15%Logo dimension 37mm X 30mm Logo position up rightPay-off and site font Avenir 8Margins 25mm up - side - right - left

BACKColour WHITE PAPER

Business Card

Pocket

5mm

25mm

25mm

20mm

20mm

INSIDE

INSIDE OUTSIDE

USE The folder allows us to gather documents and information about the Group in an orderly fashion. This may contain a press release, the magazine, a usb device, business cards, or other materials and information about the company.

STATIONERYFolder


To celebrate the first 50 years of our company we have created a logo dedicated to excellence.

This principle has been the inspiration which has guided our Group over the years. It has given us the desire to succeed and improve upon our best in all activities, from design and manufacturing to after sales assistance.

We hope that the desire for excellence continues to live in each and everyone of us and that it continues to inspire courage, trust and spirit of initiative so that we grow together towards future achievements.

The 50 year logo will be used this year for all shows and major communications, enhancing the image of our Group while we share this milestone with the world.

50th ANNIVERSARYA story of excellence, built one day at a time

SHAPING OUR IMAGE

The logo to symbolize the 50 years of Ali group is composed by the addition of the number 50 and the words “years of excellence” next to the official logo.The word “years of excellence” cut the number 50.The font used for the word is Futura like the word “Group”

1 - The number 50 is located after Ali at the same height.This logo is used on the e-mail signature.

2 - The number 50 is located after Ali at the same height of the I.This logo is used in all other stationery documents.

0,8 X

0,8 X

1

2

LOGODesign

SHAPING OUR IMAGE

with compliments


ALI S.p.A.

WITH COMPLIMENTS

MAIL SIGNATURE

LETTER


phone +39 02 92199258mobile +39 340 8376965

ALI S.p.A.


www.aligroup.com

- E-Mail signature- With compliments- Simple letterhead

STATIONERYAnniversary

SHAPING OUR IMAGE

July 20, 20xx

Belinda Asher 620 Mayview Ave. Pineville, WV 24874

Dear Rodney:

On behalf of everyone here at Deerwood Resorts Ltd., I would like to sincerely congratulate you on your recent graduation from Mountain State University with your M.B.A. (Marketing).

I must say that I was not surprised to read of your success in the newspaper. During your first of four sum- mers as an employee at our Lakeland Family Resort I noted how bright you are and how you have a very quick mind for business. Combine those attributes with your relentless work ethic and commitment to qual- ity customer service, and it is obvious that you have a wide-open future ahead of you. I can only hope that your experience working with us contributed in some small way to your success.

On behalf of the management and staff at Deerwood Resorts I wish you all the best in your future career and life endeavors, whatever they may be.

Yours sincerely,

Bruce Atkinson President and CEO


ALI S.p.A.

COVER WRITING PADS

INSIDE WRITING PADS

FOLDER

www.aligroup.com

- Writing pads cover inside

- Folder

STATIONERYAnniversary

SHAPING OUR IMAGE

Date post:	29-Jul-2016
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