AliceCindy

Eva Joan

V S.

Online users’ preferences on search engines.

l. IntroductionII. Thesis A. Literature Review B. Method C. Data Analysis and

DiscussionIII. ConclusionIV. References

Outline

Google and Yahoo are two of the most commonly used search engines in Taiwan. So we want to know more about the differences between them.

Introduction

A . Motivation

• What are the differences in revenue sources between Yahoo and Google? RQ1

• What do people care about on search engine?RQ2

B. Research Question

Thesis

A. Literature review

Search engine Homepage layout Search result

Google Clean Individual web pages

Yahoo Many ADs Mostly websites

Age (years old ) Number

0~20 106

20~40 70

Over 40 41

• 2. Participants： 217 are valid

B. Method• 1. Instruments

C. Data analysis and discussion

RQ1:What are the differences in revenue sources between Yahoo and Google?

Discussion:1. Revenues2. Web pages presentation

C. Data analysis and

discussion

RQ2: What do people care about on search engine?

• Habit • Advertising layout• Search result

65%

35%

(Figure1) Online users' preferences for search engine.

Google 65%

Yahoo 35%

C. Data analysis and

discussion

2%

42%

30%

26%

(Figure 2)The result of online users' preferences for search engine.

Others 2%

Habits 42%

Search result and speed 30%

Advertising layouts 26%

C. Data analysis and discussion

(Figure 3) Online users' preferences forhomepage layout.

44%56%

Google 56%

Yahoo 44%

C. Data analysis and discussion

55%

16%

29%

(Figure 4)Why do you prefer Google?

Its layout is clean. 55%

Its ads match users’ search keywords16%

No pop-up ads 29%

58%13%

29%

(Figure5)Why do you prefer Yahoo?

Diversified ads. 58%

It helps me kill time. 13%

Its classified ads are handy. 29%

C. Data analysis and

discussion

(Figure 6) Online users' preferences forsearch result.

26%

74%

Google 74%

Yahoo 26%

C. Data analysis and discussion

(Figure 7) Why do you prefer Google?

30%16%

38%

16%

It has better and moreweb applications. 30%

Search results matchkeywords. 38%

The number of searchresults is more. 16%

It has fewer ads 16%

(Figure 8) Why do you prefer Yahoo?

27%

9%16%

48%

It has better and moreweb applications. 27%

The number of searchresults is more.16%

Its search results matchkeywords. 9%

Keyword-relatedinformation are compiled.48%

Conclusion

Google More information Web application

Yahoo Keyword-related Classification

Google Clean homepage No pop-up ads

Yahoo Products and services section Handy

Homepage layout

Search result

Conclusion

Revenue sources

Management model

Users’ preferences

• 王曉玟 (2013)。愛他、怕他、利用他──直擊 Google五大據點。天下雜誌雙周刊 (2013/12/11～ 2013/12/24)

• 劉祥亞 (2011)。 Yahoo甚麼都有，甚麼都奇怪。• SEO搜尋排名 (2012)。台灣眾多的上網人口中，最常使用的搜尋引擎。取自 http://tw.seoweo.com/service_18.html

• 作者不詳。 Yahoo 網站排名優化技巧。取自http://www.tku.edu.tw/webspec/doc/rank_Yahoo.pdf

• 張勇 (2014)。阿里市值美科技股第四首日即超亞馬遜和 eBay之和。取自 http://www.csdn.net/article/2014-09-20/2821777

• 林后奕、林子翔、林延澄 (2010)。探討搜尋引擎 Yahoo和 Google之差異性。取自http://www.shs.edu.tw/works/essay/2010/03/2010033016470209.pdf

• 張志偉 (2000)。 YAHOO! : 雅虎稱霸網際網路精彩傳奇。

References

Thank you for listening!

The End