© 2017 TM Forum | 1

Alignment of Strategies

to Operations Using TM

Forum Frameworx

Denis GagnéCEO & CTO

Trisotech

© 2017 TM Forum | 2

A digital enterprise is characterized by

the fact that information technology

and software affects all aspects of its

business model.

Visualize

Innovate

Transform

Improve

the way you

do businessStrategies, Design and Technology must come

together to provide business guidance and insight

in this digital enterprise age.

Where strategies come to life!

© 2017 TM Forum | 3

It’s here.

Can you see it?

Traditional businesses do not

take enough into

consideration how fast and

how drastically their

landscape can change.

To thrive in this market, organizations need to change the way they

engage their customers, which may mean changing their core business

model.

Where strategies come to life!

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The

Digital

RevolutionBy now, every company in

the world should be on the

lookout for the digital

disruption that will threaten

their existence.

Rapid

Technological

AdoptionChanging

Customer

Behaviour

Increasing

Competition

Your industry has either already been disrupted, is in the process of being disrupted

or will be disrupted it in the near future.

Where strategies come to life!

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Evolve or

Die

This digital revolution affects

every organization and

every industry.

Some industries have

already successfully

transitioned.

Where strategies come to life!

Digital Transformation

Dx

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Emerging

technologies

The intersection of customer

power and rapidly

advancing enabling

technologies is fostering a

time of unprecedented

opportunity and risk for

organizations.

Where strategies come to life!

Do not confuse Digital Transformation with increased

technology spending.

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Becoming a

Digital

Enterprise

Visualize, Innovate, Transform,

and Improve your

organization

Companies are continuously facing serious problems:

Organizations need to transform their business, not

only to be more efficient and effective, but also more

agile in delivering and improving customer experience.

Where strategies come to life!

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Focus on

Value

Creation

Value creation and benefits

to customers should shape

your digital transformation.

Not just value to your

organization.

Value to the Customer

Outside In

Inside Out

Value to the Organization

To stay ahead, organizations need to reassess the fundamentals of their business;

from corporate strategy, to operational management.

Where strategies come to life!

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Align

Strategy and

Operations CreativeThinking

Critical Thinking

Strategic Operational

Canvases

Brainstorm Models

Analysis

Mature standards can help

make your operations more

efficient and effective.

But you must also enable

ideation and creative

thinking.

Enabling considerations from both your customers and from within your own

organization as well.

Where strategies come to life!

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Digital

StrategyEach enterprise must seek its

own path to Digital

Transformation.

Success may come from

reinventing an industry or

simply from traditional

business models.

X

O

X

X

X

X

XO

O

OO

X

Without a digital strategy, an existing business can drift away from its

customers and become uncompetitive within its environment.

Where strategies come to life!

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Ideation

Too often strategies only live

in the minds of the leaders

who run the organization.

You can increase quantity

and quality of innovative

ideas for your Digital

Transformation by tapping

into crowd knowledge.

Seek to enable real-time team contribution of innovative ideas.

Where strategies come to life!

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Landscape for

Strategies and

Operations

Business Model Canvas(BMC)

Business Motivation Model (BMM)Golden Circle

(GC)

Strengths Weaknesses Opportunities Treats(SWOT)

Value Proposition Canvas(VPC)

Customer Journey Map(CJM)

Empathy Map(EM)

Strategic

Canvases

Brainstorm

OperationStrategy

Outside In

Inside Out

Gaining customer

understanding

(intimacy) will

undoubtedly help you

shape and develop

ideas into solid grounds

for your Digital

Transformation.

Recognized methods and visual canvases can help you better understand your

customers and their journey. Where strategies come to life!

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Structure and

Improve

But you are not going to run

your business on just a

Customer Journey Map.

Your operations need to be

malleable to become

anything you want or more

importantly anything your

customers want.

Models

AnalysisCase Management Model and Notation

(CMMN)

Decision Model and Notation

(DMN)

Business Process Model and Notation

(BPMN)Why, Who, What,

When, Where, How (HW5)

Value Map(VM)

Supplier, Input, Process, Output, Customer

(SIPOC)

Balance Score Card (BSC)

Responsible, Accountable,Consulted, Informed

(RACI)

Operational

OperationStrategy

Outside In

Inside Out

Mature business standards such as BPMN, CMMN and DMN exist that can help

make your operations more efficient and effective.

Where strategies come to life!

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Discovery and

Analysis

HW5 RACISIPOC BSC

Specify business goals, analyze how they relate to initiatives and assign

responsibilities.

Before diving into a

reengineering effort, you

need to understand and

analyse the current situation.

More particularly you need

to clearly specify business

goals, analyze how they

relate to initiatives

and assign responsibilities

for them.

Where strategies come to life!

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TM Forum

Frameworx as

an accelerator

The Business Process

Framework from TM Forum

provides a comprehensive,

industry agreed view of the

key business processes a

service provider requires.

It can be used to accelerate

your transformation.

Where strategies come to life!

FASTER

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Business Process

Management

BPMN

The Business Process Model and Notation (BPMN) standard

is a core enabler of a successful BPM practice.

You can then start using a

standards such as BPMN to

document how things should

get done.

Business Process Management

is the perfect approach

when efficiency and control

is key to your Digital

Transformation success.

Where strategies come to life!

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Case

Management

CMMN

The Case Management Model and Notation (CMMN) standard is a

core enabler of a flexible and adaptive Case Management practice.

At the other hand of the

spectrum, Case

management offers a

paradigm shift to support

knowledge-intensive work

and more data-driven

processes.

CMMN being declarative by

nature enables more

dynamic and emergent

behaviours.

Where strategies come to life!

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Business

Decision

Management

DMN

The Decision Model and Notation (DMN) standard is the

leading the way to the future of Decision Management.

Whether procedural or

declarative, central to your

operations is good decision

making.

DMN increases an

organizations agility and

adaptability

by defining both the

requirements of the

business decision and

the structured decision

logic.

Where strategies come to life!

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Business

Capabilities

At the juncture of your

strategy and operations are

what are called Business

Capabilities.

Business Capabilities are

enabled by people, process,

technology and information.

Capability Map(CM)

Outside In

Inside Out

Strategic Operational

Canvases

Brainstorm Models

Analysis

Once recognized, they can be used in various combinations to achieve the desired

business outcomes.

Where strategies come to life!

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Capability Map

A business capability map is

a key artefact on a Digital

Transformation journey.

It informs the organization

from a neutral viewpoint

enabling the identification of

new needed strategic

capabilities for the Digital

future.

OperationStrategy

Outside In

Inside Out

A Capability Map also provides insight into the maturity and performance

of your existing capabilities.

Where strategies come to life!

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Communication

is key

You now have to socialize

how you will achieve your

digital transformation.

By properly socializing your

strategy along with your

operational model

you can achieve a shared

vision for the success of this

digital transformation.

A Communication Plan is an effective tool for attaining a shared vision

within your organization.

Where strategies come to life!

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Digital

Enterprise

Graph

How

Why

WhatWho

When Where

Capture the Why, Who, What, When Where and

How things get done.

A digital enterprise graph is a

semantically rich fabric that

brings together your more

unstructured strategies with

your structured operational

elements.

Where strategies come to life!

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Digital

Insight

Using such a graph all

relevant business entities like,

actors and activities, goals and

artefacts, events and systems

are all interconnected.

Quantitative and qualitative insights is then available based on

the interrelationship between the various graph elements.

Where strategies come to life!

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Where strategies come to life!

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Trisotech

Digital

Enterprise

SuiteBMCBMMGC

SWOT

VPC CJM

EM

CMMN

DMN

BPMN

HW5

VMCM

SIPOC

BSC

RACI

Outside In

Inside Out

Strategic Operational

Canvases

Brainstorm Models

Analysis

What ever the path you

decide to follow for your

Digital Transformation,

Trisotech Digital Enterprise

Suite offers the collection of

software tools that together

will ensure your Digital

Transformation success.

Where strategies come to life!

© 2017 TM Forum | 26

Alignment of

Strategies to

Operations using

TM Forum

Frameworx

Where strategies come to life!

Where strategies come to life!

Come do a trial of the future

Questions?