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Alissa Sadler: The Power to Push

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Alissa Sadler @alissasadler from Signals talks about The Power to Push Campaign: From conception to birth of an online community. Presented Feb 15, 2012 Pecha Kucha-style at #hcsmca's Toronto meetup.
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Page 1: Alissa Sadler: The Power to Push

@alissasadler

Page 2: Alissa Sadler: The Power to Push

From conception to birth of an online community

Page 3: Alissa Sadler: The Power to Push
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How high is too high?• WHO recommendation: < 10 – 15%

• B.C.’s Cesarean rate: 30.6%

• BC Women’s Hospital Cesarean rate: 29%

• Canada’s rate: 25%

Our Cesarean rates are too high. Period.

Page 5: Alissa Sadler: The Power to Push

Why is a high Cesarean rate bad?

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Why are Cesarean rates so high?

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1. Provide up-to-date resources for pregnant women, encourage them to know their options, advocate for their choices, and push for the safest and best birth possible.

2. Offer research-based information and resources to maternity care providers across BC to help them support every woman’s childbirth choices.

Campaign Objectives

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The Best Birth Clinic

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The Best Birth Clinic

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The Power to Push Campaign

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@powertopush tweets:

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• Provide up-to-date resources for pregnant women

• Share birth stories from the Best Birth Clinic

• Encourage conversations around current birth trends and the latest research

The Power to Push Campaign + Social Media Objectives

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Where are we at in reaching THE goal?

Page 20: Alissa Sadler: The Power to Push

Where are we at in reaching THE goal?


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