ALITALIA Benedict Gombocz

BACKGROUND Full name: Alitalia—Compagnia Aerea Italiana

S.p.A. (Alitalia – Italian Air Company).

Operates as Alitalia; Italy’s flag carrier and national airline.

Assumed the name, the landing rights, many planes, and some other benefits from the insolvency process of the former Alitalia – Linee Aeree Italiane and all of Air One.

Has its main office in Fiumicino, Italy.

Its biggest hub is Leonardo da Vinci-Fiumicino Airport in Rome, with two other main hubs at Linate Airport and Malpensa Airport (both in Milan).

Largest airline in Italy, and 19th largest in the world.

Its name is a portmanteau of the words ali (wings) and Italia (Italy).

Risking bankruptcy late, the loss of a major gas provider, and a likely grounding by the Italian civil aviation authority in 2013, the airline announced a €500 million rescue package that comprises a €75 million asset by Italy’s state-run postal operator.

ALITALIA HUBS Major hubs:

Leonardo da Vinci-Fiumiciono Airport (Rome)

Linate Airport (Milan) Malpensa Airport (Milan)

Secondary hubs: Naples International Airport (Naples) Turin Airport (Turin) Venice Marco Polo Airport (Venice)

OTHER FACTS Founded 1946 (as Linee Aeree Italiane)

Commenced operations 13 January 2009

Air operator’s certificate I-130

Frequent-flyer program MilleMiglia

Airport lounge Club Freccia Alata, Welcome Air One, SkyTeam Elite

Alliance SkyTeam

Subsidiaries Air One, Alitalia CityLiner

Fleet size 104

Destinations 83

Headquarters Fiumicino, Italy

Key people Roberto Colaninno (Chairman), Gabriele Del Torchio (CEO)

Revenue +€3,594 million (2012)

Operating income -€119 million (2012)

Net income -€280 million (2012)

Website www.alitalia.com

SLOGANS Alitalia currently uses a number of slogans, including:

"Alitalia vola con te" (Alitalia flies with you) "Fatti per volare alto" (Made to fly high) "Alitalia, al lavoro per te" (Alitalia, working for you) "Muoviamo chi muove l'Italia" (We move the people who keep Italy going) "Scegli come volare"(Choose how to fly) "Orgogliosi di mostrare il meglio del nostro paese appassionatamente"(Proud to show

the best of our country with passion) "The pleasure of flying made in Italy“

The former Alitalia also used a variety of slogans before the new updated and livery were introduced in 2005:

Volare, nella tua vita" (Flying, in your life) "Volare in compagnia dell'Italia" (Fly with Italy)

AIRLINE OPERATIONS The Alitalia main office is located in Piazza

Almerico da Schio, Pal. RPU – 00054 Fiumicino (RM).

AMDL, an architecture firm headquartered in Milan, devised the company headquarters.

Alitalia’s chairman is Roberto Colaninno, while Rocco Sabelli was the first chief executive officer since the re-launch.

Andrea Ragnetti became the new chief executive officer of the corporation on 28 February 2012; he was replaced by Gabriele Del Torchio, previously the chief executive officer of Ducati, in April 2013.

Compagnia Aerea Italiana (CAI) claims a 75% stake in Alitalia; the other 25% is claimed by Air France-KLM.

In October 2013, the state-run postal service Poste Italiane announced it would obtain a 15% stake from Alitalia by means of infusing €100 million into the corporation’s equity and permitting the subsequent capital increase of €300 million.

MAJOR SHAREHOLDING These are the airline’s primary

shareholders as of 13 January 2014.

Shareholder and percent of holding

Intesa Sanpaolo: 20.59% Poste italiane: 19.48% UniCredit: 12.99% Immsi: 10.19% Atlantia: 7.44% Air France-KLM: 7.08% Others: 22.23% Total: 100%

DESTINATIONS Including flights operated by its subsidiary Air

One Smart Carrier, Alitalia flies to 98 destinations in 44 countries (as of September 2013).

In addition to its largest hub at Rome Fiumicino Airport, it operates from five other Italian airports (two as major, three as secondary).

Air One operates from Milan Malpensa Airport, Pisa Airport, and Venice Marco Polo Airport.

CODESHARE AGREEMENTS As of August 2013, Alitalia, in addition

to its Air One subsidiaries, has codeshare agreements with these airlines:

Aeroflot (SkyTeam) airBaltic Air Calin Air Corsica Air Europa (SkyTeam) Air France (SkyTeam) Air Serbia Azerbaijan Airlines Bulgaria Air Carpatair China Airlines (SkyTeam) China Eastern Airlines (SkyTeam) Cyprus Airways Czech Airlines (SkyTeam) Delta Air Lines (SkyTeam) Etihad Airways Etihad Regional Gol Transportes Aéreos Japan Airlines (Oneworld)

KLM (SkyTeam)

Korean Air (SkyTeam)

Kuwait Airways

Luxair

Middle East Airlines (SkyTeam)

Montenegro Airlines

Saudia (SkyTeam)

SriLankan Airlines

TAP Portugal (Star Alliance)

TAROM (SkyTeam)

MEMBERSHIP IN SKYTEAM Alitalia has been a member of the SkyTeam alliance since the airline began operations in

2009; it was preceded by Alitalia-LAI in joining the alliance, in 2001.

Since joining SkyTeam, Alitalia has opened code-share agreements with other SkyTeam members; this permits passengers to fly to a number of destinations with a single Alitalia ticket.

Alitalia joined fellow SkyTeam members Air France, KLM, and Delta in the transatlantic Joint Venture in July 2010; this means that the earnings from flights via the Atlantic are shared between these four airlines.

SPECIAL LIVERIES A Boeing 767-300ER (EI-DBP) was painted in the SkyTeam livery in mid-2009.

An Airbus A320-200 (EI-DSA), once in the Air One livery, was painted in a unique “Alitalia.com” livery on 19 July 2010.

An Embraer E-190-100LR (EI-RND) was delivered in the SkyTeam livery in March 2012.

A Boeing 777-200ER (EI-DDH) was painted in the SkyTeam livery in March 2012.

An Airbus A321-100 (EI-IXI) was painted in the remarkable livery of Freccia Alata-Linee Aeree Italiane, Alitalia's forerunner, in April 2012.

An Airbus A330-200 (EI-DIR), formerly in the Air One livery, was painted in the SkyTeam livery in November 2013.

SKYTEAM & ALITALIA.COM LIVERIES

HISTORICAL LIVERY

HISTORICAL FLEET Alitalia has operated these aircraft types throughout the years:

Airbus A319 (introduced in 2002) Airbus A320 (introduced in 1999) Airbus A321 (introduced in 1994) Airbus A330-200 (introduced in 2009) Boeing 767-300ER (introduced in 1995; retired in 2012) Boeing 777-200ER (introduced in 2002) McDonnell Douglas MD-82 (introduced in 1983; retired in 2012)

RETIRED AIRCRAFT In 1990, the Alitalia-Linee Aeree Italiane fleet acquired the Boeing 767-300ER, but withdrew it in

2012 after 22 years of service; the last 767-300ER flight took place on 25 October 2012, with the plane operating under the registration EI-DDW in flight AZ845 (Accra-Lagos-Rome).

In 1978, the Alitalia-Linee Aeree Italiane fleet acquired the McDonnell Douglas MD-82, but withdrew it in 2012 following 34 years of service; the last MD-82 flight took place on 27 October 2012, with the plane operating under the registration I-DATI on flight AZ1740 (Catania-Milan-Linate).

On 17 December 2012, the same aircraft operated a memorial flight from Rome-Fiumicino Airport to Trieste Airport with journalists and Andrea Ragnetti (former CEO of Alitalia) on board; I-DATI, upon landing, was supported by Frecce Tricolori; a show was done for the event, and the hostesses on board wore Alitalia’s older uniform.

THE END YouTube links:

Safety Demo Alitalia: https://www.youtube.com/watch?v=dyBYJQqrVpc

Alitalia A320 Safety Announcement: https://www.youtube.com/watch?v=ddm7R0aRMIQ

Alitalia – Rain: https://www.youtube.com/watch?v=IYf48XGRdQM

Alitalia Airbus A321-112 Takeoff (Rome Fiumicino - LIRF): https://www.youtube.com/watch?v=9OZLdjTHqhM

Alitalia Boeing 767-300 landing in Rome Fiumicino Airport in Sunrise: https://www.youtube.com/watch?v=4e7eYQKGOz4