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All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster NATIONAL COMMUNITY RELATIONS & DEVELOPMENT CONFERENCE
All About Fundraising, Corporate Relations and
In-Kind Gifts During A Disaster
NATIONAL COMMUNITY RELATIONS & DEVELOPMENT CONFERENCE
More can be learned from what works than from what fails.
- Renee Dubos
WEST, TEXAS APRIL 17, 2013
MAGIC Formula
• Set-up a designated online gift page
• Engage 1-800-SAL-ARMY
• Determine an address for white mail
MAGIC Formula
• Set-up a designated online gift page
• Engage 1-800-SAL-ARMY
• Determine an address for white mail
• Use Text-to-Give
First 5 Days
$3.3 million
Next 5 Days
$600,000
Next 10 Days
$444,000
On the 21st Day
$10,653
May 25 – June 8$1,307,859.35
RULE
= COVERAGE
Donations Management
We do NOT do donations management on every disaster.
Sometimes the best answer is:•Currently, The Salvation Army is not accepting in-kind donations from the general public for disaster relief operations.•However, The Salvation Army depends upon your donation of used clothing and other items to support local programming. Please consider donating your used clothing to your local Salvation Army Thrift Store.
GATHER, GATHER, GATHER
STORE, STORE, STORE
USE (LATER)
1
2
3
Message what is needed – and what is not.
Message consistently – internal, external, interagency.
Get a warehouse – we ALWAYS need a warehouse
In-Kind Giving Guidance
Type of product
Amount of product
Is shipping included?
Are the hoods sorted, on pallets, shrink-wrapped and easy to unload?
Are the good expired? Near expiration? Banned in certain countries?
Is this a gift or is there cost involved?
What do we always need?
Water (at least early on)
Beverages
Snacks
Non-perishable food
Direct Marketing/Emergency GramsBe Ahead of the Event
Scope of EventMedia Coverage
What Else is Going On in the Media?Where is Your Data?
Fundraising Gift ProcessingPLEASE use a PO Box/Lockbox Provider
Staff Focus should be on the EventAnd Telling the Story to Media/Donors
Gifts Will Overwhelm You!Accurate Data
Conversion of EDS Donor to Ongoing DonorThink of Them as a Disaster Donor
Impulse Giving – Saw the Need, RespondedFor Gifts of $250+ (or xx) Call Them
Send Them a Disaster NewsletterDo Not Carpet Bomb Them
Major Gifts/Foundations/CorporationsPre-Event Work
Know Your DonorsUse the EDS Website for Up to Date
Event InformationKnow that You Must Report Back
Donor RecognitionBased on Relationship and Gift Value
CEO to CEOVP to VP
Who has the Relationship?Letter/Phone Call/Certificate/NewsRelease
Emergency Disaster Services
Preparedness – Role of NHQResponse – Role of DHQ/THQ
Oklahoma City Relief
$400,000 – in-kind and monetary support to TSA’s OK City relief efforts Mobile Kitchen – served over 50K pizza’s alongside TSA to
victims, first responders Social Media Activation – $1 donated from every pizza order
placed on the PJ website on May 26
Partnership Concepts
Comprehensive Papa’s Army themed disaster relief partnership Disaster Relief Protocol Emergency Response Vehicles Papa Reward donations from consumers to those in need
Disaster Relief Protocol Pre-developed PSA, digital and social media messages with a
call-to-action Employee Volunteer Networks, led nationally and executed
locally Emergency Food Development Plan
Emergency Response Vehicles Equipped and staffed to respond within 48 hours Created in partnership with PepsiCo and NASCAR Used to deliver food to community programs during non-
disaster seasons
Papa Rewards Donation Program Customers donate their Papa Rewards points to provide food for
those in need as part of disaster relief efforts Papa Rewards donation program can also extend to non-disaster
efforts
Additional Concepts Draft Day Takeover Sunday Night Hunger Sack Pizza Pie Charts
Disaster Response Unit Over 16 DRU’s donated to The Salvation Army since 2006. Social Media – photos/videosIn-Kind Shipping Allowance Utilize for disaster relief efforts – ex: disaster training
materials, movement of relief goods (disaster equipment and supplies), etc.
June 1 – May 31 – or until designated amount is exhausted NHQ approval
In-Kind Shipping Allowance Utilize for disaster relief efforts – ex: disaster training
materials, movement of relief goods (disaster equipment and supplies) etc.
$50K annually – use or lose by November 1 Requests/Approvals - NHQ
Domestic Disaster Response Giving Program Designed to pre-position shoes in Salvation Army
warehouses in all four territories in order to be available for distribution after a disaster hits.
Each Territory to receive 32,940 pairs of shoes Requests through NOPP Communications guidelines
Doing the most good
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Workshop Presenters
Paul Curnow
Jeff Jellets
Jaime Joswick
