Date post: | 20-Jan-2016 |
Category: |
Documents |
Upload: | harold-dean |
View: | 214 times |
Download: | 0 times |
“All Auto”
December 8, 2003 Slide 2
Team Organization
J an e t Br u n elleG en er a l M an ag er
Z eal P a te lP r o jec t M an ag er
D eb o r ah An d er s o nL eg al An aly s t
M ic h ae l J an d aM ar k etin g
W ay n e L ettM ar k e tin g
C h r is to p h er O s b o r n eF in an c e
S c o t P o s tlew aitW eb D es ig n er
J er em y W ils o nT ec h n ic a l S u p p o r t
December 8, 2003 Slide 3
Overview
• Define the Problem
• Define Solutions to the Problem
• Scientific Merit and Technical Innovations
• Criteria for Objective Completion
• Project Schedule and Budget
December 8, 2003 Slide 4
Societal Problem Defined
The U.S. National Traffic Safety Administration states that one in three vehicles are unknowingly being driven
with one or more significantly under inflated tires.
December 8, 2003 Slide 5
Problem Characteristics
*RubberManufacturer’sAssociation
57%
36%34%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Maintenance Knowledge
Check Cold Door Placard Monthly Know All Three
December 8, 2003 Slide 6
Societal Impact
December 8, 2003 Slide 7
Government Solution
• Transportation Recall Enhancement Accountability and Documentation Act (TREAD Act)
• Tire pressure monitoring – Section 13
• Monitoring will be phased in over the next three years
December 8, 2003 Slide 8
Federal Mandates Issues
• Provisions for direct and indirect monitoring– Direct Monitoring is through sensors mounted inside the
tire– Indirect monitoring is calculated by wheel rotation rates
through the ABS system
• Mandate declared ineffective and must be rewritten for only direct monitoring
*Detroit News
December 8, 2003 Slide 9
Mandated Alert Levels
Ideal pressure = 26 psi cold
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
0 25 50 75 100 125 150 175 200 225 250 275
Temperature - Fahrenheit
Pre
ssu
re
Ideal
Direct Alert
Indirect Alert
18.2psi
December 8, 2003 Slide 10
Pressure is Critical
*Bridgestone/Firestone
December 8, 2003 Slide 11
Temperature is Critical
*Bridgestone/Firestone
December 8, 2003 Slide 12
Solution Description
The OmnAuto system provides the capability to alert the driver of low pressure relative to temperature
and maintains a history of pressure, temperature, vehicular
speed, and mileage.
December 8, 2003 Slide 13
OmnAuto Solution
C o ns um e r a ndM a nufa c ture r
Info rm a tio n C e nte r
C o m p u te rize dC o n tro l S ys te m
C A N B US
D a s hA le rt
R F R e ce iv e r
EC Upro ce s s o r
Tire S e n s o rs (4 )
December 8, 2003 Slide 14
Scientific Merit and Technical Innovations
• Logs pressure, temperature, and associated data under real world conditions
• Most definitive study of tire operation to date
• Data collected will ultimately lead to the design of safer tires
• Alerts based on the relationship between temperature and pressure
December 8, 2003 Slide 15
Goals and Objectives
• No chance of a repeat of the Ford/Firestone events.
• Consumer is given the capability to evaluate the statistical performance of their tires
• Historical data benefits manufacturers long-term design
December 8, 2003 Slide 16
Management Plan
• The management plan establishes the following aspects:
1. A management structure
2. A detailed project plan
3. Communication plan
4. An evaluation plan
December 8, 2003 Slide 17
Management StructureG e n e ra l M a n a g e r
J a n e t B ru n e lle
Pro je ct M a n a g e rZe a l Pa te l
S m a rTireJ o h n B o le g o h
V o lv oD a n ie l J o h n s to n
Fin a n ceC h ris to ph e r
O s bo rn e
L e g a lD e bo ra h
A n de rs o n
W e b D e v e lo pe rS co t Po s t le wa it
M a rk e t in gM ich a e l J a n da
W a y n e L e t t
Te ch n ica lD ire cto r
J e re m y W ils o n
A s s is ta n tTe ch n ica l
S o f twa reM a n a g e r
S o f twa reEn g in e e r
Te ch n ica lW rit e r
I n s ta lla t io nEn g in e e r
Ele ctrica lEn g in e e r
Q u a lityA s s u ra n ceM a n a g e r
Q u a lityA s s u ra n ceA s s is ta n t
M e ch a n ica lEn g in e e r
L a wy e rL o bby is tM a rk e t in gS pe cia lis t F in a n cia l A n a ly s t
Te s t in gPe rs o n n e l
December 8, 2003 Slide 18
Major Milestones – Phase 0
• SBIR Presentation
• SBIR Document
December 8, 2003 Slide 19
Schedule – Phase 0
December 8, 2003 Slide 20
Major Milestones – Phase 1
• Assembling Team
• Lab Prototype
December 8, 2003 Slide 21
Schedule – Phase 1
December 8, 2003 Slide 22
Major Milestones – Phase 2
• Product Design
• Software subsystem
• Integration of hardware
• Testing
• Establish foothold with auto manufacturers and in lobbying efforts
December 8, 2003 Slide 23
Schedule – Phase 2
December 8, 2003 Slide 24
Major Milestones – Phase 3
• Upgrade production line during manufacturer’s scheduled downtime
• Verify modifications to production line• Documentation to be shipped with
vehicles• Training auto technicians• Production of 34,500 units
December 8, 2003 Slide 25
Schedule – Phase 3
December 8, 2003 Slide 26
Major Milestones Production Out Years
• Establish warranty program
• Establish support program
December 8, 2003 Slide 27
Production Out YearsSchedule
December 8, 2003 Slide 28
Evaluation Plan
• The OmnAuto evaluation plan covers the following areas:
1. Efficiency in meeting budget and schedule
2. Customer impact and satisfaction3. Business success and future potential4. Monitor milestones 5. Monitor quality assurance
December 8, 2003 Slide 29
Evaluation Plan
• The project manager will update the task progress as defined in the project plan on a monthly basis
• Evaluation of the financial plan at three month intervals
• The management team will readdress feasibility at six month intervals
• Evaluation of the market at six month intervals
December 8, 2003 Slide 30
Evaluation Plan
• The project manager will review the project plan after completion of each milestone.
• Quality assurance will be evaluated as an integral part of all of our meetings – Constant improvement of processes – Constant interaction for customer satisfaction
December 8, 2003 Slide 31
Marketing
December 8, 2003 Slide 32
SmarTire Comments
• “It is already apparent that there are several courses of action required for [the mandate] to be successful but they all are dependent upon a better-informed consumer.”
-- John Bolegoh, SmarTire - February 2001 Comments to the National Highway Traffic Safety Administration
December 8, 2003 Slide 33
Volvo Comments
• “Monitoring and reporting of tire performance certainly is one way to create a safer vehicle and add to product differentiation. Forward thinking manufactures beat the government every time. Definitely an interesting project!"
• -- Daniel Johnston, Volvo Cars of North America.
December 8, 2003 Slide 34
Cost Per Unit
Estimated Product Cost per Unit
56MB memory chip $ 24.00
Processor Board/Chip $ 60.00
Housing $ 40.00
Sensors $ 34.00
Total $158.00
December 8, 2003 Slide 35
Profit Margin & Break Even
FUNDING
Phase 3 Cost $ 835,829.73
Phase 4 Cost $ 1,585,944.21
Total Development Cost $ 2,421,773.94
Cost per Unit $ 158.00
Profit per Unit $ 105.00
Sales Price per Unit $ 263.00
Sales Units 30,000
Production Units 34,500
Total Sales $ 7,890,000.00
Total Product Cost $ 7,872,773.94
Profit/Loss $ 17,226.06
Units sold for Breakeven 30,000
Cars needing sensor in 2005 4,000,000
Market Share to Break even 0.750%
December 8, 2003 Slide 36
Funding Plan
• Department of Transportation SBIR proposal
• Small business loan
• Government loan or small business grant
December 8, 2003 Slide 37
Budget Plan – Phase 1
Group: Overhead $30,392.26 Group: Document $5,630.09 Group: Electrical $5,486.11 Group: Legal $28,000.00 Group: Management $7,744.37 Group: Financial $2,821.33 Group: Market $3,019.56 Group: Mechanical $5,315.77 Group: Software $4,430.54 Group: Quality $4,680.76 Total Phase1 $97,520.79
SBIR Funding Limit for Phase 1: $100,000
Project Start Date: Mon 12/8/03 Project Finish Date: Wed 4/21/04
December 8, 2003 Slide 38
Budget Plan – Phase 2
OverHead Phase 2 $348,785.81 Group: Document $39,414.08 Group: Electrical $30,415.19 Group: Legal $117,000.00 Group: Management $4,789.74 Group: Market $35,947.12 Group: Mechanical $38,943.15 Group: Software $72,663.35 Group: Quality $57,705.89 Total Phase 2 $706,760.12
SBIR Funding Limit for Phase 2: $750,000
Project Start Date: Mon 4/21/04Project Finish Date: Thu 7/7/05
December 8, 2003 Slide 39
Budget Plan – Phase 3
Group: Overhead $171,960.00 Group: Document $10,541.96 Group: Electrical $12,775.23 Group: Legal $58,500.00 Group: Market $33,071.35 Group: Mechanical $12,408.04 Group: Support $536,573.15 Total Phase 3 $835,829.73
Project Start Date: Mon 4/23/04 Project Finish Date: Mon 3/21/05
December 8, 2003 Slide 40
Budget Plan – Phase 4Project Start Date: Mon 3/21/05 Project Finish Date: Fri 12/25/09
Group: Overhead $181,440.00 Group: Documentation $116,410.73 Group: Electrical $161,478.00 Group: Legal $507,000.00 Group: Market $76,207.88 Group: Mechanical $228,867.69 Group: Programming $51,242.31 Group: Quality $263,297.60 Total Phase 4 $1,585,944.21
December 8, 2003 Slide 41
Resource Plan – Phase 1 Certain overhead resources like facilities will
come from the Old Dominion University
• A file server will be needed for hosting website promotion, storing data files and document information storage.
• The Software Development Suite (Desired Vendor- Rational Software) is used for the software development.
Cost for Phase 1 (Resources only) : $ 30,392.26
December 8, 2003 Slide 42
Resource Plan – Phase 2Airfare:Booth:
Car Rental:Desktops:
Development Software:Entertainment:
Hotel:Laptop:
Lobbying Funds:Office Software:
Overhead:Per Diem:
Server:Test Track:
$14,400.00$30,000.00$1,720.00$12,000.00$32,000.00$1,500.00$6,300.00$2,250.00$60,000.00$1,000.00$160,815.81$1,800.00$5,000.00$20,000.00
Cost for Phase 2 (Resources only) : $ 348,785.81
December 8, 2003 Slide 43
Resource Plan – Phase 3
Airfare:
Booth:
Car Rental:
Document Printing:
Entertainment:
Lobbying Funds:
Hotel:
Per Diem:
$14,400.00
$30,000.00
$1,720.00
$66,240.00
$1,500.00
$6,300.00
$50,000.00
$1,800.00
Cost for Phase 3 (Resources only) : $ 171,960.00
December 8, 2003 Slide 44
Resource Plan – Phase 4
Airfare:
Booth:
Car Rental:
Entertainment:
Hotel:
Lobby Funds:
Per Diem:
$28,800.00
$30,000.00
$3,440.00
$3,000.00
$12,600.00
$100,000.00
$3,600.00
Cost for Phase 4 (Resources only) : $ 181,440.00
December 8, 2003 Slide 45
Staffing Plan – Phase 0 & 1
• Phase 0CS410 Team
• Phase 1Project ManagerElectrical Engineer (2)Financial AnalystLawyerMarket AnalystMechanical Engineer (2)Programmer (4)Quality Assurance (2)Technical WriterWeb Designer
December 8, 2003 Slide 46
Staffing Plan – Phase 2
• Phase 2Project Manager
Electrical Engineer (2)
Market Analyst
Mechanical Engineer (2)
Programmer (4)
Professional Driver
Quality Assurance (4)
Technical Writer
December 8, 2003 Slide 47
Staffing Plan – Phase 3
• Phase 3:Project Manager
Electrical Engineer (2)
Installation Engineer (15)
Market Analyst
Mechanical Engineer (2)
Technical Writer
Trainer
December 8, 2003 Slide 48
Staffing Plan – Phase 4
• Phase 4Project Manager
Electrical Engineer
Market Analyst
Mechanical Engineer
Quality Assurance
Technical Writer (2)
December 8, 2003 Slide 49
Risk Issues• Societal
– Information overload• Managerial
– Time to market– Automobile manufactures, sub-contractors and lobbyist
group• Financial
– Small Business Loan• Technical
– Cost of implementation of the system– Proprietary protocols for existing car networks– The system requires Rf receiver
• Legal– Liability if the system is not functioning properly– Government Mandates
December 8, 2003 Slide 50
Conclusion
• Tires are not properly inflated
• Federal Mandate is not strong enough
• If data is available, safety will improve, both long and short term
• If we save only one life, OmnAuto will be a huge success.
“All Car”Questions?
December 8, 2003 Slide 52
Processor Components
<<
In terface
P roces s or
T ran s fer
U S B C on n ection
D a ta b a s e
December 8, 2003 Slide 53
SmarTire Sensors
<<
December 8, 2003 Slide 54
Graphical User Interface
Tire M o n ito rin gS y s te m
Rotate TiresView Graphs
Log Repaired TireEquipment Settings
Exit
Main Page
<
<<
December 8, 2003 Slide 55
GUIView Graphs
Tire M o n ito rin gS y s te m
Temp vs. SpeedTemp vs. Distance
Temp vs. Time
Exit
Main Page > View Graphs
<
<<
December 8, 2003 Slide 56
GUIRotate Tires
Tire M o n ito rin gS y s te m
> Rotate Tires
Exit
Main Page
DriverFront Tire
Tire#K102QL61Z
Tire#K102QL92Z
Tire#K102QL30Z
Tire#K102QL23Z
Tire#K102QL74Z
<
<<
December 8, 2003 Slide 57
GUIRotate Tires
Tire M o n ito rin gS y s te m
> Rotate TiresMain Page
PassengerFront Tire
Tire#K102QL61Z
Tire#K102QL92Z
Tire#K102QL23Z
Tire#K102QL74Z
<
<<
December 8, 2003 Slide 58
GUIRotate Tires
Tire M o n ito rin gS y s te m
> Rotate TiresMain Page
PassengerRear Tire
Tire#K102QL92Z
Tire#K102QL23Z
Tire#K102QL74Z
<
<<
December 8, 2003 Slide 59
GUIRotate Tires
Tire M o n ito rin gS y s te m
> Rotate TiresMain Page
DriverRear Tire Tire#K102QL23Z
Tire#K102QL74Z
<
<<
December 8, 2003 Slide 60
GUIRotate Tires
Tire M o n ito rin gS y s te m
> Rotate TiresMain Page
Thank you.Your new settingshave been saved.
<
<<
December 8, 2003 Slide 61
GUILog Repaired Tire
Tire M o n ito rin gS y s te m
Exit
Main Page > Log Repaired Tire
Tire#K102QL61Z
Tire#K102QL92Z
Tire#K102QL30Z
Tire#K102QL23Z
Tire#K102QL74Z
<
<<
December 8, 2003 Slide 62
GUILog Repaired Tire
Tire M o n ito rin gS y s te m
Exit
Main Page > Log Repaired Tire
Tire#K102QL30Z
Describe the repair
_________________
_________________
<
<<
December 8, 2003 Slide 63
GUILog Repaired Tire
Tire M o n ito rin gS y s te m
Exit
Main Page > Log Repaired Tire
Thank you.The repair information
has been saved.
<
<<
December 8, 2003 Slide 64
GUIEquipment Settings
Tire M o n ito rin gS y s te m
Temp vs. SpeedTemp vs. Distance
Temp vs. Time
Exit
Main Page
<
<<