All Enrollment Is Local: Sustaining Outreach and Enrollment Work With Local Government

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org


All Enrollment is Local: Sustaining Outreach and Enrollment Work With Local Government


Agenda

Presentation Presenter

Agenda Overview & Introductions

Moderator: Dawn Schluckebier, Senior Associate, Family Economic Success; National League of Cities Institute for Youth, Education, and Families

City of Chattanooga & Enroll America Partnership

-Tyler Yount; Civic Engagement Coordinator; Office of Mayor Andy Berke/City of Chattanooga -Jacob Flowers; Tennessee State Director; Enroll America

City of Dallas and Enroll America Partnership

-Mr. Jody Hillenbrand; Manager, Child Care Services Program; City of Dallas -Mimi Garcia; Texas State Director; Enroll America

Questions from the Moderator for the Panelists

Moderator Dawn Schluckebier and All Speakers

Q&A with the Audience Lead By Moderator Dawn Schluckebier

Closing Remarks Moderator Dawn Schluckebier


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City of Chattanooga - Mayor Andy Berke

+ Enroll America

All Enrollment is Local:

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 4

Outreach & Enrollment Goals

City of Chattanooga Goals: • Institutionalize Enrollment in City Government

• Promote Health and Wellness

• Develop a Base of Volunteers and City Staff that do effective outreach to the uninsured

• Get Chattanooga Covered!

Enroll America Goals: • Foster Cooperative &

Effective Practices • Providing national resources that enable local leaders

• Develop Replicable Models • Get Chattanooga Covered!


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City of Chattanooga + Enroll America

Partnership Components: • Planning for Outreach and Enrollment based on Best Practices

• Utilizing Municipal Resources to Leverage Outreach and Enrollment

• Training and Consultation • Tracking and Data • Tools, Materials, and Resources

Partnership Components


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How Partnership Was Set Up: • Research and Planning • Building Relationships •  Input and Feedback

• Building the Team • Finalizing the Plan

How Partnership Was Set Up



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How We Did It

City of Chattanooga + Enroll America How We Did It:

•  Trained City Staff on Basic Enrollment Info, Key Messages, and Outreach

•  Set up Dropboxes at public locations

• Booked media appearances and trained ambassadors

•  Provided assistance and resources to local assisters

• Get Covered Data (GCD) • Media Support • Uninsured •  Facilities •  In-Kind Supplies

• Hosted Enrollment Events


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Results: • A total of 282 Commit Cards were collected from uninsured Chattanoogans

• 1,568 follow-up calls were placed to uninsured people in Chattanooga resulting in 404 conversations by phone

• 29 appointments for in-person assistance were booked through the Connector. 31 total calls came into the statewide Connector Hotline from Chattanooga

Partnership Results



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What Worked: • Training and empowering a core team of staff

• Invest in 5-10 champions, train them, and deploy them across departments

• Promoting hotline and connector through earned media and digital

• Media works - talk radio, evening news, daytime TV • Train a team of ambassadors

• Investing in volunteers • Data driven, outreach focused

• Coalition and relationship building • Work through community partners

What Worked



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What Didn’t Work and Lessons Learned: •  Using dropboxes in some locations

• City facilities might not be the best, focus on high uninsured areas and places where they go

•  Training all departments

• Only focus on key staff that interact with most citizens • Focus on staff used to outreach first

•  Starting at beginning of Enrollment • Planning should be year-round, not just during Open Enrollment

•  Enrollment events without accompanying media and outreach

• Build for weeks before an event

What Didn’t Work & Lessons Learned



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City of Dallas +

Enroll America



City of Dallas Goals: • Enroll more eligible children

and families into Medicaid and CHIP through the National League of Cities (NLC) Grant campaign

• Use the city’s 50+ years of

experience and expertise in eligibility, enrollment and the development of program specifications as an entity through established partnerships

• Expand delivery through WIC

Centers

Outreach & Enrollment Goals

Enroll America Goals: • Find a way to connect

uninsured clients who utlize city services to enrollment services

• Use contact cards

(commitment cards) at WIC clinics to ID uninsured WIC families and follow up with them into appointments


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City of Dallas + Enroll America

Partnership Components

Partnership Components: •  DISD •  MomsRising Organization •  Community Council of Greater Dallas •  Council/Mayor •  Hospitals – Parkland, Children’s

Medical Center •  WIC Locations •  Enroll America •  Jubilee Community Center •  Churches •  Food Pantry •  Policy Department and other City

Departments •  Community Partners



How Partnership Was Set Up

How Partnership Was Set Up: •  Coalition Meetings •  One on One Meetings •  MomsRising Delivery Event, Involved,

NLC •  Meet with Council Members •  Working with Community Partners •  WIC Centers •  City’s Inter-department- Police,

Libraries, Rec Centers, West Dallas Multipurpose Center, Martin Luther King, Jr. Community Center

•  Educational First Step, Child Care Group

•  Social Media- Marketing Campaign, Twitter, Facebook, Gospel Connection- Email Blast

•  Email advertisement



How We Did It

How We Did It: •  Support of the City in motivating our

community partners •  Non-threatening approach •  Hosting meetings at City Hall •  Building Trust by working in the

Community at Town Hall Meetings •  Keeping everyone on the same page/

community calendar •  Involvement of Dallas Policy Department

and other City Departments •  Being passionate with our emphasis

being on enrollment •  Clear communication with our emphasis

being on enrollment •  Clear Communication, getting our

message out •  Meeting with key leaders of community

agencies


Results: •  Public Awareness about

the campaign through multi media

•  Public Officials leadership •  Community involvement •  DISD- Pre K Roundup

enrollment, first time enrollers on campuses, model for the future

•  Substaining campaign after NLC Grant ends

•  High Enrollment Numbers


Partnership Results



What Worked: •  MomsRising Event,

Receptions/ Press Conference/ Council leadership

•  Joining DISD Pre K Round-up, staff with enrollments/ navigators/ Community Council staff

•  Jubilee Park Community Health fair

•  WIC enollment commit cards/ enrollers

•  Community Partners involvement

What Worked


What Didn’t Work and Lessons Learned: . Depending on others, dealing with disappointment . Lack of Communication, Community Event Calendar . Data Collection, difficult to receive . Access Dallas Mobile Van – never got off the ground


What Didn’t Work & Lessons Learned


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Questions from Moderator for the Panelist Speakers



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Questions? All Enrollment is Local:


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Closing Remarks

THANK YOU!!



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All Enrollment Is Local: Sustaining Outreach and Enrollment Work With Local Government

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