the finalists
® Effie is a registered trademark / service mark of Effie Worldwide, Inc.
north america
2013
A list of winners will be published in late March.Note: Not all finalists become winners.
2 / 2013 Effie Awards Finalists – Awarding Ideas That Work
AFRICAN-AMERICAN
ASIAN COMMUNITY
ASIAN COMMUNITY
AUTOMOTIVE – VEHICLES
AUTOMOTIVE – VEHICLES
AUTOMOTIVE – VEHICLES
AGRICULTURAL/INDUSTRIAL/BUILDING
AUTOMOTIVE – AFTERMARKET
BEAUTY PRODUCTS & SERVICES
McDonald’s
Juice with an Icy Swag
McDonald’s
Burrell Communications Group
Toyota
“The One and Only”
Toyota Motor Sales
interTrend Communications and Rezonate Media
AT&T
“Away We Happened”
AT&T
interTrend Communications and Rezonate Media
Cadillac
New Standards
Cadillac
Fallon
Starcom MediaVest Group
Chevrolet Sonic
Sonic “Firsts”
Chevrolet
Goodby, Silverstein & Partners
Ford Mustang
Unleashing America’s Inner Mustang
Ford Motor Company
Team Detroit Inc.
Hyundai
How The New Hyundai Veloster & A Re-Imagined Launch Impacted Culture
Hyundai Motor America
Innocean Worldwide
GreenLight Media & MarketingInitiativeH360 GroupThe Agency Inside Harte-Hanks
Cadillac
Cadillac ATS vs The World
Cadillac
Fallon
Carat
Hyundai
Hyundai Undead
Hyundai Motor America
Initiative and Future US, Inc.
Innocean WorldwideThe Visionary GroupAdvantage International
Subaru of America
First Car Story
Subaru of America
Carmichael Lynch
7th Sense Research
Castrol EDGE
Tested To Perfection
Castrol USA
Ogilvy & Mather
Mindshare
STP
STP & Go
Armored Auto Group
DDB San Francisco
OMD
AXE
A Novel Approach: Reinventing A Genre
Unilever
Razorfish and Mindshare
Depend
Great American Try-On
Kimberly-Clark
Ogilvy & Mather and OgilvyAction
Organic, Inc.Marina Maher Communications, Inc
Mindshare
Luna
With Luna, Money Really Does Grow on Trees
Bayer CropScience
BBDO Atlanta
Porter NovelliLBi
SHEETROCK® Brand UltraLightPanels FIRECODE® 30
The Weight Has Been Lifted
USG Corporation
gyro
TSMGIBI WorldwideTell Your Story Brand Communications
Note: Not all finalists become winners. A list of winners will be published in late March.
3 / 2013 Effie Awards Finalists – Awarding Ideas That Work
BEAUTY PRODUCTS & SERVICES BEVERAGES – ALCOHOL
BEVERAGES – ALCOHOL
BEVERAGES – NON-ALCOHOL BRAND EXPERIENCE
BRAND EXPERIENCE
BEVERAGES – NON-ALCOHOL
Gillette
How Gillette Embraced Facial Hair to Build its Business
Procter & Gamble
BBDO New York
ProximityThe Integer GroupKetchumCarat
Kotex
Break Up
Kimberly-Clark
Ogilvy & Mather and OgilvyAction
Organic, Inc.Marina Maher Communications, Inc
Mindshare
Corona Extra
Corona Extra: Finding Our Beach
Crown Imports, LLC
Cramer-Krasselt
Pereira & O’DellHorizon Media Inc.Upshot
Corona Light
A Refreshing Change of Beer
Crown Imports, LLC
Goodby, Silverstein and Partners
Horizon Media Inc.
Hennessy VS
Wild Rabbit
LVMH
Droga5
Jack Daniel’s
Tennessee Honey Launch
Brown-Forman Corporation
Arnold Worldwide
Ultimat Vodka
Find Balance, Find Ultimat
Ultimat Vodka
Silver + Partners
Sprite
Measuring the Intensity of a Media Sponsorship
The Coca-Cola Company
BBH New York
MIT Media LabTurner SportsStarcom MediaVest Group
Tropicana
The Good Part of New York Mornings
Tropicana
DDB
OMD
American Express
American Express Unstaged Presents Usher
American Express Company
Digitas
Momentum WorldwideMoment FactoryDDCD
American Express
Small Business Saturday
American Express Company
Digitas and CP+B
Call of Duty
Call of Duty: XP
Activision Blizzard, Inc.
NCompass International
Midnight Oil CreativePMK-BNCAnt FarmSapientNitro
Chipotle
Cultivate A Better World
Chipotle
Creative Artists Agency
GoMo, A Google Initiative
Don’t just talk at me, help.
Mullen
IBM
Centennial
IBM
Ogilvy & Mather
SY PartnersVSA Partners
Lipton Brisk
Brisksaber
PepsiCo
Mekanism
A list of winners will be published in late March.Note: Not all finalists become winners.
4 / 2013 Effie Awards Finalists – Awarding Ideas That Work
CORPORATE REPUTATION/PROFESSIONAL SERVICES
CULTURE & THE ARTS
BREAKFAST FOODS
IBM
Centennial
IBM
Ogilvy & Mather
SY PartnersVSA Partners
McDonald’s
Supplier Stories: Real People Real Food
McDonald’s
DDB Chicago
OMDTribal DDB
Brooklyn Academy of Music
BAM and then it hits you.
Brooklyn Academy of Music
mcgarrybowen
Pima Air & Space Museum
The Great Paper Airplane Project
Pima Air & Space Museum
BBDO San Francisco
Hunter Public Relations
The Field Museum
Genghis Khan
The Field Museum
DDB Chicago and OMD
Jimmy Dean Delights
Birds
Hillshire Brands
TBWA\Chiat\Day Los Angeles
Starcom MediaVest Group
Accenture
Leveraging Results to Give Substance to the Brand’s “High Performance. Delivered” Tagline
Accenture
TBWA\Chiat\Day and MEC
BRAND EXPERIENCE
Lay’s
Lay’s Do Us A Flavor: From a well-liked product to a well-connected brand
Frito Lay North America
Energy BBDO and Omnicom Media Group
KetchumThe Marketing ArmFacebook
Lowe’s Home Improvement
A Little Inspiration Goes a Long Way
Lowe’s
BBDO New York
OMDMeredith
OREO
OREO Daily Twist
Mondelez International
Draftfcb
360iWeber ShandwickStarcom MediaVest Group
Snapdragon by Qualcomm
Snapdragon Presents: The Bug Circus Generator
Qualcomm
Denizen Company
DAVID VS. GOLIATH
DAVID VS. GOLIATH
Brawny
Finding Our Strength
Georgia-Pacific
DDB New York
EdelmanMoxieBulletproofAMG
Chipotle
Cultivate A Better World
Chipotle
Creative Artists Agency
Kingsford
The Gift of Grilling
The Clorox Company
DDB San Francisco
OMDTribal DDB San FranciscoCurrentAKQA Media
Magnum Ice Cream
The Magnum Heir
Unilever
Ogilvy & Mather
MindshareStrategic Objectives
Bank of the West
Go West
Bank of the West
Heat
Mediaspot
A list of winners will be published in late March.Note: Not all finalists become winners.
5 / 2013 Effie Awards Finalists – Awarding Ideas That Work
DAVID VS. GOLIATH ELECTRONICS
ENERGY/NUTRITION PRODUCTS & SERVICES ENTERTAINMENT/SPORTING EVENTS
Mizuno
Mezamashii Run Project
Mizuno
McKinney
CDW
CDW. People Who Get IT.
CDW
Ogilvy & Mather
Samsung Mobile USA
The Next Big Thing is Already Here
Samsung Telecommunications Americas
72andSunny
Samsung Telecommunications Americas
Taking a Bite out of Apple
Samsung Telecommunications Americas
Razorfish and 72andSunny
Chocolate Milk
Chocolate Milk: Refuel
MilkPEP
Deutsch Inc.
Weber ShandwickDraftfcb
Kellogg’s Special K
What Will You Gain, When You Lose
The Kellogg Company
Leo Burnett/Arc Worldwide and Starcom MediaVest Group
RazorfishKetchumGigunda Group
HBO
Game of Thrones Season 2: Integrated Camapign
HBO
Campfire
Cold OpenWorks LAAvatar LabsCivic Entertainment Group
Tampa Bay Lightning
Be The Thunder
Tampa Bay Lightning
22squared
Blackboard Creative
FASHION/STYLE FINANCIAL CARDS
Columbia
Wim Hof: The Anti-Spokesman
Columbia Sportswear
Butler, Shine, Stern and Partners
American Express
American Express Unstaged
American Express Company
Digitas and Momentum Worldwide
PMK-BNCM Booth & Associates
American Express
Small Business Saturday
American Express Company
Digitas and CP+B
Capital One Canada
The New Way to Pay in Quebec
Capital One
TAXI
Starcom MediaVest GroupHEADSPACE MARKETING INC.
FINANCIAL CARDS FINANCIAL PRODUCTS & SERVICES
MasterCard Worldwide
Priceless New York
MasterCard Worldwide
Universal McCann
McCann New YorkOctagonR/GAOAG
CommunityAmerica Credit Union
Escape Your Bank
CommunityAmerica Credit Union
Bailey Lauerman
Trozzolo Communications Group
Edward Jones
Kung Pao Chicken and Mutual Funds
Edward Jones
Cramer-Krasselt
GE Capital
We’re Not Just Bankers, We’re Builders
GE Capital
BBDO New York
OMDOgilvy & MatherMad DogHUGE
A list of winners will be published in late March.Note: Not all finalists become winners.
6 / 2013 Effie Awards Finalists – Awarding Ideas That Work
FINANCIAL PRODUCTS & SERVICES
GOODWORKS – BRANDS
GOODWORKS – BRANDS
GOODWORKS – NON-PROFIT
GOODWORKS – NON-PROFIT
Prudential
Day One: Painting a real picture of retirement in America
Prudential
Droga5
Zappos
A Hunt for Happiness
Zappos
Mullen
American Express
Small Business Saturday
American Express Company
Digitas and CP+B
Brawny
Finding Our Strength
Georgia-Pacific
DDB New York
EdelmanMoxieBulletproofAMG
Johnson & Johnson
Healing a Profession from the Inside-Out
Johnson & Johnson
BBDO New York
Universal McCann
US Centers for Disease Control & Prevention (CDC)
Tips from Former Smokers
US Centers for Disease Control and Prevention
Arnold Worldwide and Plowshare Group
GolinHarrisHavas MediaHarris Interactive
Women’s Sports Foundation
Keep Her In The Game
Women’s Sports Foundation Gatorade
TBWA\Chiat\Day Los Angeles
American Red Cross
“Give something that means something”
American Red Cross
BBDO New York
Williams WhittlePHD Media
Brooklyn Academy of Music
BAM and then it hits you.
Brooklyn Academy of Music
mcgarrybowen
Million Hoodie March
Million Hoodie March
Million Hoodie March/ Non Profit
McCann New York
GOVERNMENT/INSTITUTIONAL/RECRUITMENT
BC Hydro
Power Smart Month Program
BC Hydro
DDB Canada / Vancouver
Boy Scouts of America – Atlanta Area Council
Be one with the wild
Boy Scouts Of America
Ogilvy & Mather
Ogilvy & Mather PR
California Lottery
Luck Has A New Look
California Lottery
David&Goliath, LLC
InitiativeAlcone Marketing Group
GOVERNMENT/INSTITUTIONAL/RECRUITMENT
Allstate Insurance Company
Save 11
Allstate Insurance Company
Leo Burnett/Arc Worldwide and Starcom MediaVest Group
Army National Guard
Army National Guard Best Warrior Campaign
Army National Guard
iostudio
HISPANIC
KRAFT Macaroni & Cheese
Sabemos que te va a encantar (We know you’re going to love it).
Kraft
CP+B
A list of winners will be published in late March.Note: Not all finalists become winners.
7 / 2013 Effie Awards Finalists – Awarding Ideas That Work
HISPANIC
HOUSEHOLD FURNISHINGS & APPLIANCES
HOUSEHOLD FURNISHINGS & APPLIANCES
HOUSEHOLD SUPPLIES & SERVICES
HOUSEHOLD SUPPLIES & SERVICES
Ram Trucks
A Todo, Con Todo
Chrysler
Richards/Lerma
SapientNitro
Tide
Mi Tide
Procter & Gamble
Conill Advertising
Starcom MediaVest Group
XOOM.com
Better Way
Xoom Corporation
Hispanic Group
Pergo
The Rise Above “Ordinary Laminates”
Pergo
Fitzgerald+CO
Sherwin-Williams
Color Chips
Sherwin-Williams
McKinney
Valspar
Valspar Love Your Color Guarantee
Valspar Corporation
Draftfcb
Leo J Shapiro & AssociatesHavas MediaLaForce + Stevens
GE Appliances
A GE Fridge on a Freshpedition
GE Appliances
BBDO New York
OMDM Booth & Associates
Febreze
Febreze Olympics
Procter & Gamble
Grey New York
POSSIBLEMSL New YorkStarcom MediaVest Group
Sunrun
Save Money and the Planet (or just save money)
Sunrun
Heat
VIVA
VIVA Towels Take a Stand with Mike Rowe
Kimberly-Clark
TRIS3CT
StudioComOgilvyActionMindshare
Echo Outdoor Power Equipment
Curing B.S. Fatigue
Echo Outdoor Power Equipment
Cramer-Krasselt
Customer Magnetism
INFLUENCERS
Mizuno
Mezamashii Run Project
Mizuno
McKinney
Nissan North America
Project 370Z
Nissan North America
TBWA\Chiat\Day Los Angeles
INFLUENCERS
GE Capital
We’re Not Just Bankers, We’re Builders
GE Capital
BBDO New York
OMDOgilvy & MatherMad DogHUGE
INSURANCE
American Family Insurance
American Dreams
American Family Insurance
Ogilvy & Mather and Mindshare
State Farm
Who’s got an agent?
State Farm
Alma DDB
OMD LatinoThe Marketing Arm
Note: Not all finalists become winners. A list of winners will be published in late March.
8 / 2013 Effie Awards Finalists – Awarding Ideas That Work
INTERNET/TELECOM
LEISURE PRODUCTS & SERVICES
LEISURE PRODUCTS & SERVICES
CenturyLink
Ultimate Problem Solver
CenturyLink Business
McKinney
DIRECTV
Cable Effect
DIRECTV
Grey New York
MJZ LAMackenzie CutlerMethod NY
Virgin Mobile USA
Virgin Mobile “A Higher Calling”
Virgin Mobile USA
Mother NY and Sunshine Sachs
One Trick Pony
John Deere Gator
Gator Versus
John Deere
GSD&M
IMRE, LLCMindshareJWT Action
Mizuno
Mezamashii Run Project
Mizuno
McKinney
Call of Duty
Call of Duty: Modern Warfare 3, “The Vet and the n00b”
Activision Blizzard, Inc.
72andSunny
OMDSapientNitroEdelman
MEDIA COMPANIES
LGBT COMMUNITY
Turner Network Television
TNT’s Dallas Season 1 Marketing Campaign
Turner Network Television
Grey New York
Allstate
Equality Is
Allstate Insurance Company
Leo Burnett/Arc Worldwide and Starcom MediaVest Group
PFLAG Canada
Stories to inspire change.
PFLAG Canada
Draftfcb
NEW PRODUCT OR SERVICE
Huggies
Meet The Squirmers
Kimberly-Clark
Ogilvy & Mather
MindshareEdelman
Taco Bell
Creating A Taco Subculture
Taco Bell
Draftfcb Orange County
OFFICE & DELIVERY PRODUCTS & SERVICES
OFFICE & DELIVERY PRODUCTS & SERVICES
UPS
UPS: We Love Logistics
UPS
Ogilvy & Mather and Maxus
OgilvyOne
Quill.com
Dunder Mifflin Paper Launch
Quill.com
Olson
Kicking Cow Promotions Inc
PACKAGED FOOD
Ball Park
Reinventing An Iconic Brand
Ball Park
Publicis Seattle
PET CARE
Stove Top Stuffing Mix
Stove Top Stuffing: It’s not just for Thanksgiving
Kraft
The Martin Agency
Starcom MediaVest Group
Freshpet
“Protest”
Freshpet
The Terri & Sandy Solution
Gotham Direct, Inc
Note: Not all finalists become winners. A list of winners will be published in late March.
9 / 2013 Effie Awards Finalists – Awarding Ideas That Work
RENAISSANCE
RESTAURANTS
RESTAURANTS
RESTAURANTS
Captain Morgan
Finding the Buried Treasure: the Return of Captain Morgan
Diageo
Anomaly
CaratTaylor Strategy
Depend
Great American Try-On
Kimberly-Clark
Ogilvy & Mather and OgilvyAction
Organic, Inc.Marina Maher Communications, Inc
Mindshare
M&M’S
Not Your Average Chocolate
MARS Chocolate North America
BBDO New York
Weber ShandwickStarcom MediaVest GroupDigitasThomas J. Paul, Inc.
Chipotle
Cultivate A Better World
Chipotle
Creative Artists Agency
McDonald’s
Best Fries on the Planet
McDonald’s
Leo Burnett/Arc Worldwide
OMDPorter Novelli
McDonald’s
“i’m lovin’ it”: Real People Real Food
McDonald’s
DDB Chicago and OMD
Tribal DDB
MyBurger
MyBurger Reinvention
MyBurger USA
FAME
Hay-Dobbs
Boston Pizza
Boston Pizza: The Joy of Finger Cooking
Boston Pizza International
TAXI
Smith & Wollensky
Smith & Wollensky “Name Change”
Fourth Wall Restaurant Group
Walrus
RETAIL
DICK’S Sporting Goods
Serving the True Athlete
DICK’S Sporting Goods
Anomaly
Famous Footwear
Step into Victory
Brown Shoe Company (Famous Footwear)
Y&R Midwest
Starcom MediaVest GroupVML, INC
Foot Locker
Christmas Finally comes to Foot Locker
Foot Locker
BBDO New York
RETAIL
Walmart
Walmart’s Receipt Challenge
Wal-Mart Stores, Inc.
Vimby LLC and Starcom MediaVest Group
The Martin Agency
SINGLE IMPACT ENGAGEMENT
American Express
Amex Sync Show
American Express Company
Digitas and Momentum Worldwide
M Booth & AssociatesPMK-BNC
American Express
Small Business Saturday
American Express Company
Digitas and CP+B
Budweiser
Flash Fans
Budweiser
Anomaly
A list of winners will be published in late March.Note: Not all finalists become winners.
10 / 2013 Effie Awards Finalists – Awarding Ideas That Work
SMALL BUDGETS – PRODUCTS
SMALL BUDGETS – PRODUCTS
SMALL BUDGETS – SERVICES
SINGLE IMPACT ENGAGEMENT
OREO
OREO Daily Twist
Mondelez International
Draftfcb
360iWeber ShandwickStarcom MediaVest Group
Pima Air & Space Museum
The Great Paper Airplane Project
Pima Air & Space Museum
BBDO San Francisco
Hunter Public Relations
Mizuno
Mezamashii Run Project
Mizuno
McKinney
Boy Scouts of America - Atlanta Area Council
Be one with the wild
Boy Scouts Of America
Ogilvy & Mather
Ogilvy & Mather PR
College for Creative Studies
CCS PSA Campaign
College for Creative Studies
Team Detroit Inc.
Etch A Sketch
Shake It Up, America
The Ohio Art Company
Team Detroit Inc.
Southard Communications
Mizuno
Mezamashii Run Project
Mizuno
McKinney
Sun Valley and Sun Valley Marketing Alliance
Skip Town to Sun Valley
Visit Sun Valley Sun Valley Resort
Eleven Inc.
Fourteen 4
SMALL BUDGETS – SERVICES
Women’s Sports Foundation
Keep Her In The Game
Women’s Sports Foundation Gatorade
TBWA\Chiat\Day Los Angeles
SNACKS/DESSERTS/CONFECTIONS
Klondike
Choco Taco
Unilever
The VIA Agency
MindshareGolinHarris
M&M’S
Not Your Average Chocolate
MARS Chocolate North America
BBDO New York
Weber ShandwickStarcom MediaVest GroupDigitasThomas J. Paul, Inc.
Magnum Ice Cream
The Magnum Heir
Unilever
Ogilvy & Mather
MindshareStrategic Objectives
SNACKS/DESSERTS/CONFECTIONS
OREO
OREO Daily Twist
Mondelez International
Draftfcb
360iWeber ShandwickStarcom MediaVest Group
Slim Jim
Slim Jim Man-Medicine
ConAgra Foods
Venables Bell & Partners
Communicus, Inc.MediaComEdelmanStarcom MediaVest Group
Sour Patch Kids
World Gone Sour
Mondelez International
Mother NY
Horizon Media Inc.Citizen Paine Public RelationsPlaybrainsHungry Man
SOFTWARE
IBM
Welcome To The Era Of The Chief Executive Customer
IBM
Ogilvy & Mather
SY PartnersVSA PartnersIBM Design Labs
A list of winners will be published in late March.Note: Not all finalists become winners.
11 / 2013 Effie Awards Finalists – Awarding Ideas That Work
SOFTWARE SUSTAINED SUCCESS
TRANSPORTATIONSUSTAINED SUCCESS
Microsoft
VMlimited
Microsoft
Deutsch Inc.
Starcom Mediavest GroupWaggener Edstrom
Autism Speaks/ Ad Council
Odds
Ad Council Autism Speaks
BBDO
Dos Equis
The Most Interesting Man in the World
Heineken USA
Havas Worldwide New York
MirrorballG2Starcom MediaVest GroupEdelman
Ford
Drive 4 UR School: The Little Engine That Could
Ford Motor Company
Team Detroit Inc.
The Park | Team DetroitExposure Marketing Inc.Brian Unlimited Distribution Company (BUDCO)
Renkim Corporation
JetBlue Airways
JetBlue for Business Travel
JetBlue
Mullen
Union Pacific
Wherever You Find Business, You’ll Find Us.
Union Pacific
Bailey Lauerman
Hellmann’s
Hellmann’s Real Food Movement
Unilever Canada
Ogilvy & Mather
Mindshare CanadaDashboardOgilvyActionOgilvy & Mather (NY)
SAP
The Best-Run Businesses Run SAP
SAP
Ogilvy & Mather and Mindshare
TRAVEL/TOURISM/DESTINATION
Embassy Suites Hotels
“More More” and More
Embassy Suites Hotels
BBDO Atlanta
OMDistrategylabs, LLC
JetBlue
JetBlue Getaways Get Away With It
JetBlue
Mullen
Unit 9Suite Spot LLC
Orbitz
Orbitz Takes Vacation Back: Creating Brand Relevance in a Sea of Sameness
Orbitz
BBDO New York
Starcom MediaVest Group
The Costa Rica Tourism Board
Costa Rica’s Million Dollar Gift of Happiness
The Costa Rica Tourism Board
22squared
PrizeLogic, IncBlind, IncThink Conservatory
YEARLY TOPICAL CATEGORY: OLYMPICS MARKETING
AT&T
The New Possible
AT&T
BBDO New York
Chobani
Built By Heart
Chobani
Leo Burnett/Arc Worldwide
OMDBig SpaceshipFleishman-Hillard
Citi
Citi Olympics - Every Step of The Way
Citi
Publicis Kaplan Thaler and MEC
GlideSlopeMatter, Inc. (A Daniel J. Edelman company)
Razorfish
Kellogg’s (Master Brand)
Kellogg’s “The Start” Campaign
The Kellogg Company
Leo Burnett/Arc Worldwide and The Integer Group
Starcom MediaVest GroupVML, IncKetchum Sports & Entertainment
A list of winners will be published in late March.Note: Not all finalists become winners.
12 / 2013 Effie Awards Finalists – Awarding Ideas That Work
YEARLY TOPICAL CATEGORY: OLYMPICS MARKETING
MINI
Win Small
MINI
Butler, Shine, Stern and Partners
Tool of North America
Nike
Find Your Greatness
Nike
Wieden+Kennedy
Razorfish
Procter & Gamble
Proud Sponsor of Moms
Procter & Gamble
Wieden+Kennedy
CaratGMR MarketingTaylor StrategyDeVries Global
Procter & Gamble
Rite Aid P&G Olympic Program
Rite Aid
The Integer Group
HEALTHCARE - OTC
HEALTHCARE - OTCDISEASE AWARENESS & EDUCATION
Depend
Great American Try-On
Kimberly-Clark
Ogilvy & Mather and OgilvyAction
Organic, Inc.Marina Maher Communications, Inc
Mindshare
Kotex
Break Up
Kimberly-Clark
Ogilvy & Mather and OgilvyAction
Organic, Inc.Marina Maher Communications, Inc
Mindshare
Poise
Ditch Your Fem Pad
Kimberly-Clark
Ogilvy & Mather and OgilvyAction
Organic, Inc.Marina Maher Communications, Inc
Mindshare
BAND-AID® Brand
BAND-AID® MAGIC VISION AUGMENTED REALITY APP
Johnson & Johnson
JWT New York
Lung Cancer Alliance
No One Deserves To Die
Lung Cancer Alliance
Laughlin Constable
The Wade Brothers
Medtronic Foundation -- The HeartRescue Project
Save-A-Life Simulator
Medtronic Foundation -- The HeartRescue Project
Colle+McVoy
Exponent PR
US Centers for Disease Control & Prevention
Tips from Former Smokers
US Centers for Disease Control and Prevention
Arnold Worldwide and Plowshare Group
GolinHarrisHavas MediaHarris Interactive
HEALTHCARE – RX – CONSUMER/DTC
SPIRIVA
SPIRIVA “Elephant” Campaign
Boehringer Ingelheim Pfizer
Draftfcb Healthcare
Evoke Interaction
THE HEALTH EFFIE AWARDS
Note: Not all finalists become winners. A list of winners will be published in late March.
13 / 2013 Effie Awards Finalists – Awarding Ideas That Work
HEALTHCARE SERVICES
1-800-DENTIST
“Useless”
1-800-DENTIST
Secret Weapon Marketing
Horizon
Cleveland Clinic
Power of Today
Cleveland Clinic
VSA Partners
AdComRiveting Pictures
HEALTHCARE – RX – DEVICES HEALTHCARE – RX – PROFESSIONAL
Transitions lenses®
Life well lit TM
Transitions Optical
DDB New York
FKQ Advertising + MarketingBurson-MarstellerHavas PRHavas Media
uKnow Peanut
“Know Where They Stand”
ThermoFisher Scientific
Draftfcb Healthcare
THE MEDIA EFFIE AWARDSMEDIA IDEA
MEDIA IDEA MEDIA INNOVATION
MEDIA INNOVATION
CenturyLink
Ultimate Problem Solver
CenturyLink Business
McKinney
Dunkin’ Donuts
Dunkin’ Donuts & The Sims Social
Dunkin’ Donuts
Hill Holliday
EA
Ford Motor Company
Escape Routes Interactive Reality Show
Ford Motor Company
Team Detroit Inc.
Profiles Television Productions, LLC
Rokkan
IKEA Canada
Human Coupon
IKEA Canada
Leo Burnett/Arc Worldwide Canada
Jungle Media
Johnsonville Sausage
Johnsonville Kitchens
Johnsonville
Cramer-Krasselt
SOSHTech by DesignMcGowan-Crain
Mizuno
Mezamashii Run Project
Mizuno
McKinney
New Balance
Urban Dash
New Balance
OgilvyAction
Neo@Ogilvy
American Express
Amex Sync Show
American Express Company
Digitas and Momentum Worldwide
M Booth & AssociatesPMK-BNC
CenturyLink
Ultimate Problem Solver
CenturyLink Business
McKinney
JetBlue
Get Away With It
JetBlue Airways
mediahub from Mullen and Mullen
Sherwin-Williams
Chip It! by Sherwin-Williams
Sherwin-Williams
McKinney
Toyota Yaris
Your Dungeon, My Dragon
Toyota Motor Sales
Saatchi & Saatchi LA
MicrosoftMonkey Wrangler Productions
Note: Not all finalists become winners. A list of winners will be published in late March.
14 / 2013 Effie Awards Finalists – Awarding Ideas That Work
MEDIA INNOVATION SINGLE MEDIA COMPANY ACTIVATION
Volkswagen
The Art Heist
Volkswagen Canada
Red Urban Canada
Untitled Films
AT&T
Conan Social Experience
AT&T
MEC
Turner Broadcasting
Gillette Fusion ProGlide Styler
Gillette Fusion ProGlide Styler Andre 3000
Gillette
Carat
BBDOProximityKetchumStarcom MediaVest Group
THE GLOBAL EFFIE AWARDSBMW Motorrad
Welcome to Planet Power
BMW AG
serviceplan gruppe gmbh & co. kg
THE BRAINSTORMCLUB GmbH & Co KG
Südlich-t GmbHOrange SoundBrothers
Coca-Cola
Reasons To Believe
The Coca-Cola Company Mexico
Santo Buenos Aires S.A. and Agencia Roja
Febreze
Febreze Global Azerbaijani Olympics Campaign
Procter & Gamble
Grey
PossibleMSL New York
Jim Beam
Devil’s Cut Global Ad Campaign
Jim Beam
StrawberryFrog and The Works
Jung von Matt
Lifebuoy
Lifebuoy - Global Handwashing Day
Unilever Asia Private Limited
Lowe Lintas and Partners
Nike Football
My Time Is Now
Nike, Inc.
Wieden+Kennedy
MindshareAKQA
O-I
Glass Is Life
O-I
Doremus
TBWA\CorporateOmnicom Media GroupRapp BrasilPHD Media
Signal/Pepsodent
Pablo & Oliver
Unilever
Lowe and Partners and Lola
MindshareDLKW Lowe
Smirnoff
The Nightlife Exchange: Reigniting Smirnoff’s Brand
Diageo
JWT
ProferoSaatchi & Saatchi XCaratVice
Note: Not all finalists become winners. A list of winners will be published in late March.
15 / 2013 Effie Awards Finalists – Awarding Ideas That Work
MANUFACTURER: LOYALTY, AWARENESS, SALES OR TRIAL
MANUFACTURER: LOYALTY, AWARENESS, SALES OR TRIAL
Clean & Clear and Neutrogena
“Required Reading for Back to School” – Clean & Clear and Neutrogena go Back to School at Walmart
Johnson & Johnson Neutrogena
TracyLocke
DDB New YorkJ3RPRMC
Depend
The Great American Try On
Kimberly-Clark
OgilvyAction
Ogilvy & MatherMarina Maher Communications, Inc
Organic, Inc.Mindshare
Febreze
Febreze Fall and Holiday Innovation Plan
Procter & Gamble
Saatchi & Saatchi X
Foster’s
Aussie Six-Pack
MillerCoors
Leo Burnett/Arc Worldwide
Madden Communications, Inc
Milk Processors Education Program (MilkPEP)
Latte Love
MilkPEP
Draftfcb
Deutsch NYCWeber Shandwick
RETAILER: LOYALTY, AWARENESS, SALES OR TRIAL
InterContinental Hotels Group
In-Hotel Credit Card Acquisition
InterContinental Hotels Group (IHG)
OgilvyOne Worldwide
MANUFACTURER: MULTI-BRAND SHOPPER SOLUTION
Quaker Oats
Power Their Potential Back-to-School Program
Quaker Oats
Saatchi & Saatchi X
MANUFACTURER: MULTI-RETAILER ROLLOUT
MANUFACTURER: NEW PRODUCT/SERVICE INTRODUCTION
MANUFACTURER: NEW PRODUCT/SERVICE INTRODUCTION
Quaker Oats
Power Their Potential Back-to-School Program
Quaker Oats
Saatchi & Saatchi X
Febreze
Febreze Car Air Freshener Launch
Procter & Gamble
Saatchi & Saatchi X
Rocksmith
The Authentic Music Game Experience
Ubisoft
Midnight Oil Creative
MANUFACTURER: SINGLE-RETAILER ROLLOUT
MANUFACTURER: SINGLE-RETAILER ROLLOUT
Diet Coke
Diet Coke and Target Young Designer Challenge
Coca-Cola North America
Wieden+Kennedy and Fast Horse
Arc Worldwide
Dove
Dove’s One Girl Can Cam-paign at Walmart – Canada
Unilever
Integrated Marketing Services
OgilvyOne Worldwide
Febreze
Febreze Fall and Holiday Innovation Plan
Procter & Gamble
Saatchi & Saatchi X
Kellogg’s
Kellogg’s Walmart Back-to-School Program
The Kellogg Company
The Integer Group
Multiple Brands/ Procter & Gamble
Olympics Limited Edition Items at Walmart
Procter & Gamble
Saatchi & Saatchi X
Procter & Gamble
Follow Lolo Run
Procter & Gamble
Upshot
Blue Chip Marketing Worldwide
SHOPPER MARKETING EFFIE AWARDS
A list of winners will be published in late March.Note: Not all finalists become winners.
