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All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu. af
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Page 1: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Opportunity Recognition and

Exploitation

Kardan University

Kardan.edu.af

Page 2: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

“Being an entrepreneur doesn’t mean jump off a ledge and make a parachute

on the way down.”

-Fred Smith, Founder of FedEX

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Page 3: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

“Being an entrepreneur doesn’t mean jump off a ledge and make a parachute

on the way down.”

-Fred Smith, Founder of FedEX

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Page 4: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Agenda

- Researching the opportunity

- Evaluation of Business Opportunities

- Ideation and Pitching

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Page 5: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Researching the Opportunity

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Page 6: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Ideas

Sources of new ideas• Consumers• Existing Products and

Services• Distribution Channels• Government• Research and Development

Methods of Generating New Ideas • Focus Groups• Brain Storming • Problem Inventory

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* Robert D Hisrich, Michael P. Peters and Dean A. Sheppard; The Entrepreneurship 7th edition; P140-143

Page 7: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Creative Problem Solving

Brainstorming• Obtaining new ideas focusing on the parameters

Reverse Brainstorming• Obtaining new ideas focusing on the negative

Brainwriting• Written brainstorming

Gordon Method• Developing new ideas when individuals are unaware of the problem

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Page 8: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Creative Problem Solving…

Checklist Method• Developing a new idea through a list of related issues

Free Association• Developing a new idea through a chain or word associations

Forced Relationship• Developing a new idea by looking at product combinations

Collective Notebook Method• Developing a new idea by group members regularly recording ideas

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Page 9: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Creative Problem Solving…

Attribute Listing• Developing a new idea by looking at positives and

negatives

Big-Dream Approach• Developing a new idea by thinking without constraints

Parameter Analysis• Developing a new idea by focusing on parameter

identification and creative synthesis

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Page 10: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Ideas…

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Page 11: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Where Does Good Ideas Come From

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By Steven Johnson

https://www.youtube.com/watch?v=NugRZGDbPFU

Page 12: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Case: Kate Spade

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How did Kate Spade determine if her idea was in fact a good business opportunity?

What criteria do you think Kate andAndy Spade use to decide whether or not to expand their accessories into other product lines and markets?

Why do you think Kate Spade has been so successful and distinctive in the extremely competitive fashion industry?

Page 13: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Researching the Opportunity

Q & A

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Page 14: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Evaluation of Business Opportunities

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All Rights Reserved to Kardan University 2014

Primary Areas for Assessment

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• Idea• Industry• Market

• Cost• Return• Value creation

• Capital • Debt• Technology

• Background• Experience• Talents

People Resources

KnowledgeRevenue Generation

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All Rights Reserved to Kardan University 2014

Business Evaluation Scoring Technique (BEST)

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Is the business really differentiated from other similar businesses?

Does the business have growth potential?

Will the business require capital? (Lower capital requirement receives a higher score.)

Can financing be secured?

Does the business suit the individual’s entrepreneurial profile (e.g., mind-set, experience)?

Page 17: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Business Evaluation Scoring Technique (BEST)…

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All Rights Reserved to Kardan University 2014

Assessing New Venture Feasibility

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Value Proposition

Target Market

Revenue Model USP

Barriers Competitive Analysis Market Size Market

Growth

Market Share

Company Type & Style

Start-up Costs

Investments Needs

Exit Strategy ROI

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All Rights Reserved to Kardan University 2014

Idea Infatuation

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All Rights Reserved to Kardan University 2014

Trend Mapping

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By Mike Stemple

http://www.youtube.com/watch?v=p0FyjLUz1Ag&feature=youtu.be

Page 21: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Evaluation of Business Opportunities

Q & A

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Page 22: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Ideation and Pitching

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Page 23: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

10:20:30 Pitch Rule

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By Guy Kawasaki

https://www.youtube.com/watch?v=0iqIBDVMOyw

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All Rights Reserved to Kardan University 2014

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All Rights Reserved to Kardan University 2014

Ideation and Pitching

Q & A

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Page 26: All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af.

All Rights Reserved to Kardan University 2014

Thank you

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