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    Sawtooth Software SMRT Market Simulator

    Copyright 1999-2012

    Scenario: MyScenario

    Utility Run: DB5HB.hbu Import

    Total RespondentsTotal

    Total Respondents 250

    Average Utility Values

    Rescaling Method: Raw (None)

    Total

    Below expectations -6.18

    Above expectations 1.59

    As expected 0.00

    Below expectations -3.16

    Above expectations 0.65As expected 0.00

    Loud and noisy -2.31

    Calm and quiet -0.16

    Moderately noisy 0.00

    20 euros 3.68

    30 euros 1.99

    40 euros 0.00

    Average Importances

    Total

    Taste of food 41.48

    and attentiveness of service staff 21.60

    Atmosphere 16.21

    Price of a three course menu 20.71

    Product Simulation Settings

    Simulation Mode: Simulation

    Simulation Method: First Choice

    Product Specifications

    Taste of food ss of service staff Atmospherehree course menu

    My restaurant 2 3 2 3

    Competitor 2 2 2 3

    Product Shares of Preference

    Share Std Err

    My restaurant 26.40 2.79

    Competitor 73.60 2.79

    Scenario: BaseCase

    Utility Run: DB5HB.hbu Import

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    Total Respondents

    Total

    Total Respondents 250

    Average Utility Values

    Rescaling Method: Raw (None)Total

    Below expectations -6.18

    Above expectations 1.59

    As expected 0.00

    Below expectations -3.16

    Above expectations 0.65

    As expected 0.00

    Loud and noisy -2.31

    Calm and quiet -0.16

    Moderately noisy 0.00

    20 euros 3.68

    30 euros 1.99

    40 euros 0.00

    Average Importances

    Total

    Taste of food 41.48

    and attentiveness of service staff 21.60

    Atmosphere 16.21

    Price of a three course menu 20.71

    Product Simulation Settings

    Simulation Mode: Simulation

    Simulation Method: First Choice

    Product Specifications

    Taste of food ss of service staff Atmospherehree course menu

    My Restaurant 2 2 2 3

    Competitor 1 2 2 2 2

    Competitor 2 2 2 2 1

    Product Shares of Preference

    Share Std Err

    My Restaurant 3.60 1.18

    Competitor 1 6.40 1.55

    Competitor 2 90.00 1.90

    Scenario: Price Cut

    Utility Run: DB5HB.hbu Import

    Total Respondents

    Total

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    Total Respondents 250

    Average Utility Values

    Rescaling Method: Raw (None)

    Total

    Below expectations -6.18

    Above expectations 1.59As expected 0.00

    Below expectations -3.16

    Above expectations 0.65

    As expected 0.00

    Loud and noisy -2.31

    Calm and quiet -0.16

    Moderately noisy 0.00

    20 euros 3.68

    30 euros 1.9940 euros 0.00

    Average Importances

    Total

    Taste of food 41.48

    and attentiveness of service staff 21.60

    Atmosphere 16.21

    Price of a three course menu 20.71

    Product Simulation Settings

    Simulation Mode: Simulation

    Simulation Method: First Choice

    Product Specifications

    Taste of food ss of service staff Atmospherehree course menu

    My Restaurant 3 3 3 1.5

    Competitor 1 3 3 3 2

    Competitor 2 3 3 3 2

    Product Shares of Preference

    Share Std Err

    My Restaurant 92.80 1.63

    Competitor 1 3.60 0.82

    Competitor 2 3.60 0.82

    Scenario: Increase taste of food

    Utility Run: DB5HB.hbu Import

    Total Respondents

    Total

    Total Respondents 250

    Average Utility Values

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    Rescaling Method: Raw (None)

    Total

    Below expectations -6.18

    Above expectations 1.59

    As expected 0.00

    Below expectations -3.16Above expectations 0.65

    As expected 0.00

    Loud and noisy -2.31

    Calm and quiet -0.16

    Moderately noisy 0.00

    20 euros 3.68

    30 euros 1.99

    40 euros 0.00

    Average ImportancesTotal

    Taste of food 41.48

    and attentiveness of service staff 21.60

    Atmosphere 16.21

    Price of a three course menu 20.71

    Product Simulation Settings

    Simulation Mode: Simulation

    Simulation Method: First Choice

    Product Specifications

    Taste of food ss of service staff Atmospherehree course menu

    My Restaurant 2 3 3 2

    Competitor 1 3 3 3 2

    Competitor 2 3 3 3 2

    Product Shares of Preference

    Share Std Err

    My Restaurant 86.80 2.14

    Competitor 1 6.60 1.07

    Competitor 2 6.60 1.07

    Scenario: Increased taste and price 2

    Utility Run: DB5HB.hbu Import

    Total Respondents

    Total

    Total Respondents 250

    Average Utility Values

    Rescaling Method: Raw (None)

    Total

    Below expectations -6.18

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    Above expectations 1.59

    As expected 0.00

    Below expectations -3.16

    Above expectations 0.65

    As expected 0.00

    Loud and noisy -2.31

    Calm and quiet -0.16

    Moderately noisy 0.00

    20 euros 3.68

    30 euros 1.99

    40 euros 0.00

    Average Importances

    Total

    Taste of food 41.48

    and attentiveness of service staff 21.60Atmosphere 16.21

    Price of a three course menu 20.71

    Product Simulation Settings

    Simulation Mode: Simulation

    Simulation Method: First Choice

    Product Specifications

    Taste of food ss of service staff Atmospherehree course menu

    My Restaurant 2 3 3 3

    Competitor 1 3 3 3 2

    Product Shares of Preference

    Share Std Err

    My Restaurant 47.20 3.16

    Competitor 1 52.80 3.16

    Scenario: Great food Bad Service

    Utility Run: DB5HB.hbu Import

    Total Respondents

    Total

    Total Respondents 250

    Average Utility Values

    Rescaling Method: Raw (None)

    Total

    Below expectations -6.18

    Above expectations 1.59

    As expected 0.00

    Below expectations -3.16

    Above expectations 0.65

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    As expected 0.00

    Loud and noisy -2.31

    Calm and quiet -0.16

    Moderately noisy 0.00

    20 euros 3.6830 euros 1.99

    40 euros 0.00

    Average Importances

    Total

    Taste of food 41.48

    and attentiveness of service staff 21.60

    Atmosphere 16.21

    Price of a three course menu 20.71

    Product Simulation Settings

    Simulation Mode: SimulationSimulation Method: First Choice

    Product Specifications

    Taste of food ss of service staff Atmospherehree course menu

    My Restaurant 2 1 3 2

    Competitor 1 3 3 3 2

    Competitor 2 3 3 3 2

    Product Shares of Preference

    Share Std Err

    My Restaurant 13.20 2.14

    Competitor 1 43.40 1.07

    Competitor 2 43.40 1.07

    Scenario: Great service bad food

    Utility Run: DB5HB.hbu Import

    Total Respondents

    Total

    Total Respondents 250

    Average Utility Values

    Rescaling Method: Raw (None)

    Total

    Below expectations -6.18

    Above expectations 1.59

    As expected 0.00

    Below expectations -3.16

    Above expectations 0.65

    As expected 0.00

    Loud and noisy -2.31

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    Calm and quiet -0.16

    Moderately noisy 0.00

    20 euros 3.68

    30 euros 1.99

    40 euros 0.00

    Average Importances

    Total

    Taste of food 41.48

    and attentiveness of service staff 21.60

    Atmosphere 16.21

    Price of a three course menu 20.71

    Product Simulation Settings

    Simulation Mode: Simulation

    Simulation Method: First Choice

    Product SpecificationsTaste of food ss of service staff Atmospherehree course menu

    My Restaurant 1 2 3 2

    Competitor 1 3 3 3 2

    Competitor 2 3 3 3 2

    Product Shares of Preference

    Share Std Err

    My Restaurant 4.80 1.35

    Competitor 1 47.60 0.68

    Competitor 2 47.60 0.68

    Scenario: Increase service and price

    Utility Run: DB5HB.hbu Import

    Total Respondents

    Total

    Total Respondents 250

    Average Utility Values

    Rescaling Method: Raw (None)

    Total

    Below expectations -6.18

    Above expectations 1.59

    As expected 0.00

    Below expectations -3.16

    Above expectations 0.65

    As expected 0.00

    Loud and noisy -2.31

    Calm and quiet -0.16

    Moderately noisy 0.00

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    20 euros 3.68

    30 euros 1.99

    40 euros 0.00

    Average Importances

    Total

    Taste of food 41.48and attentiveness of service staff 21.60

    Atmosphere 16.21

    Price of a three course menu 20.71

    Product Simulation Settings

    Simulation Mode: Simulation

    Simulation Method: First Choice

    Product Specifications

    Taste of food ss of service staff Atmospherehree course menu

    My Restaurant 3 2 3 3

    Competitor 1 3 3 3 2Competitor 2 3 3 3 2

    Product Shares of Preference

    Share Std Err

    My Restaurant 22.80 2.65

    Competitor 1 38.60 1.33

    Competitor 2 38.60 1.33

    Scenario: Price comparison 2

    Utility Run: DB5HB.hbu Import

    Total Respondents

    Total

    Total Respondents 250

    Average Utility Values

    Rescaling Method: Raw (None)

    Total

    Below expectations -6.18

    Above expectations 1.59

    As expected 0.00

    Below expectations -3.16

    Above expectations 0.65

    As expected 0.00

    Loud and noisy -2.31

    Calm and quiet -0.16

    Moderately noisy 0.00

    20 euros 3.68

    30 euros 1.99

    40 euros 0.00

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    Average Importances

    Total

    Taste of food 41.48

    and attentiveness of service staff 21.60

    Atmosphere 16.21

    Price of a three course menu 20.71

    Product Simulation Settings

    Simulation Mode: Simulation

    Simulation Method: First Choice

    Product Specifications

    Taste of food ss of service staff Atmospherehree course menu

    My Restaurant 2 2 2 3

    Competitor 1 3 3 3 2

    Competitor 2 3 3 3 1

    Product Shares of PreferenceShare Std Err

    My Restaurant 32.40 2.96

    Competitor 1 4.00 1.24

    Competitor 2 63.60 3.04

    Scenario: Best case

    Utility Run: DB5HB.hbu Import

    Total Respondents

    Total

    Total Respondents 250

    Average Utility Values

    Rescaling Method: Raw (None)

    Total

    Below expectations -6.18

    Above expectations 1.59

    As expected 0.00

    Below expectations -3.16

    Above expectations 0.65

    As expected 0.00

    Loud and noisy -2.31

    Calm and quiet -0.16

    Moderately noisy 0.00

    20 euros 3.68

    30 euros 1.99

    40 euros 0.00

    Average Importances

    Total

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    Taste of food 41.48

    and attentiveness of service staff 21.60

    Atmosphere 16.21

    Price of a three course menu 20.71

    Product Simulation Settings

    Simulation Mode: SimulationSimulation Method: First Choice

    Product Specifications

    Taste of food ss of service staff Atmospherehree course menu

    My Restaurant 2 2 3 3

    Competitor 1 2 3 3 2

    Competitor 2 3 2 2 1

    Product Shares of Preference

    Share Std Err

    My Restaurant 10.40 1.93

    Competitor 1 35.20 3.02Competitor 2 54.40 3.15

    Scenario: Service or food

    Utility Run: DB5HB.hbu Import

    Total Respondents

    Total

    Total Respondents 250

    Average Utility Values

    Rescaling Method: Raw (None)

    Total

    Below expectations -6.18

    Above expectations 1.59

    As expected 0.00

    Below expectations -3.16

    Above expectations 0.65

    As expected 0.00

    Loud and noisy -2.31

    Calm and quiet -0.16

    Moderately noisy 0.00

    20 euros 3.68

    30 euros 1.99

    40 euros 0.00

    Average Importances

    Total

    Taste of food 41.48

    and attentiveness of service staff 21.60

    Atmosphere 16.21

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    Price of a three course menu 20.71

    Product Simulation Settings

    Simulation Mode: Simulation

    Simulation Method: First Choice

    Product SpecificationsTaste of food ss of service staff Atmospherehree course menu

    My Restaurant 2 2 3 3

    Competitor 1 2 3 3 2

    Competitor 2 3 2 3 2

    Product Shares of Preference

    Share Std Err

    My Restaurant 18.40 2.45

    Competitor 1 58.40 3.12

    Competitor 2 23.20 2.67

    Scenario: food winsUtility Run: DB5HB.hbu Import

    Total Respondents

    Total

    Total Respondents 250

    Average Utility Values

    Rescaling Method: Raw (None)

    Total

    Below expectations -6.18

    Above expectations 1.59

    As expected 0.00

    Below expectations -3.16

    Above expectations 0.65

    As expected 0.00

    Loud and noisy -2.31

    Calm and quiet -0.16

    Moderately noisy 0.00

    20 euros 3.68

    30 euros 1.99

    40 euros 0.00

    Average Importances

    Total

    Taste of food 41.48

    and attentiveness of service staff 21.60

    Atmosphere 16.21

    Price of a three course menu 20.71

    Product Simulation Settings

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    Simulation Mode: Simulation

    Simulation Method: First Choice

    Product Specifications

    Taste of food ss of service staff Atmospherehree course menu

    My Restaurant 2 3 3 3

    Competitor 1 3 2 2 2Competitor 2 3 2 2 1

    Product Shares of Preference

    Share Std Err

    My Restaurant 17.60 2.41

    Competitor 1 5.60 1.45

    Competitor 2 76.80 2.67

    Scenario: firstonewins

    Utility Run: DB5HB.hbu Import

    Total RespondentsTotal

    Total Respondents 250

    Average Utility Values

    Rescaling Method: Raw (None)

    Total

    Below expectations -6.18

    Above expectations 1.59

    As expected 0.00

    Below expectations -3.16

    Above expectations 0.65

    As expected 0.00

    Loud and noisy -2.31

    Calm and quiet -0.16

    Moderately noisy 0.00

    20 euros 3.68

    30 euros 1.99

    40 euros 0.00

    Average Importances

    Total

    Taste of food 41.48

    and attentiveness of service staff 21.60

    Atmosphere 16.21

    Price of a three course menu 20.71

    Product Simulation Settings

    Simulation Mode: Simulation

    Simulation Method: First Choice

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    Product Specifications

    Taste of food ss of service staff Atmospherehree course menu

    My Restaurant 2 3 3 3

    Competitor 1 3 2 2 2

    Product Shares of Preference

    Share Std Err My Restaurant 36.00 3.04

    Competitor 1 64.00 3.04

    Scenario: aklsdjaklsd

    Utility Run: DB5HB.hbu Import

    Total Respondents

    Total

    Total Respondents 250

    Average Utility Values

    Rescaling Method: Raw (None)Total

    Below expectations -6.18

    Above expectations 1.59

    As expected 0.00

    Below expectations -3.16

    Above expectations 0.65

    As expected 0.00

    Loud and noisy -2.31

    Calm and quiet -0.16

    Moderately noisy 0.00

    20 euros 3.68

    30 euros 1.99

    40 euros 0.00

    Average Importances

    Total

    Taste of food 41.48

    and attentiveness of service staff 21.60

    Atmosphere 16.21

    Price of a three course menu 20.71

    Product Simulation Settings

    Simulation Mode: Simulation

    Simulation Method: First Choice

    Product Specifications

    Taste of food ss of service staff Atmospherehree course menu

    My Restaurant 2 3 3 3

    Competitor 2 1 3 3 1

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    Product Shares of Preference

    Share Std Err

    My Restaurant 85.60 2.22

    Competitor 2 14.40 2.22

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