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Sawtooth Software SMRT Market Simulator
Copyright 1999-2012
Scenario: MyScenario
Utility Run: DB5HB.hbu Import
Total RespondentsTotal
Total Respondents 250
Average Utility Values
Rescaling Method: Raw (None)
Total
Below expectations -6.18
Above expectations 1.59
As expected 0.00
Below expectations -3.16
Above expectations 0.65As expected 0.00
Loud and noisy -2.31
Calm and quiet -0.16
Moderately noisy 0.00
20 euros 3.68
30 euros 1.99
40 euros 0.00
Average Importances
Total
Taste of food 41.48
and attentiveness of service staff 21.60
Atmosphere 16.21
Price of a three course menu 20.71
Product Simulation Settings
Simulation Mode: Simulation
Simulation Method: First Choice
Product Specifications
Taste of food ss of service staff Atmospherehree course menu
My restaurant 2 3 2 3
Competitor 2 2 2 3
Product Shares of Preference
Share Std Err
My restaurant 26.40 2.79
Competitor 73.60 2.79
Scenario: BaseCase
Utility Run: DB5HB.hbu Import
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Total Respondents
Total
Total Respondents 250
Average Utility Values
Rescaling Method: Raw (None)Total
Below expectations -6.18
Above expectations 1.59
As expected 0.00
Below expectations -3.16
Above expectations 0.65
As expected 0.00
Loud and noisy -2.31
Calm and quiet -0.16
Moderately noisy 0.00
20 euros 3.68
30 euros 1.99
40 euros 0.00
Average Importances
Total
Taste of food 41.48
and attentiveness of service staff 21.60
Atmosphere 16.21
Price of a three course menu 20.71
Product Simulation Settings
Simulation Mode: Simulation
Simulation Method: First Choice
Product Specifications
Taste of food ss of service staff Atmospherehree course menu
My Restaurant 2 2 2 3
Competitor 1 2 2 2 2
Competitor 2 2 2 2 1
Product Shares of Preference
Share Std Err
My Restaurant 3.60 1.18
Competitor 1 6.40 1.55
Competitor 2 90.00 1.90
Scenario: Price Cut
Utility Run: DB5HB.hbu Import
Total Respondents
Total
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Total Respondents 250
Average Utility Values
Rescaling Method: Raw (None)
Total
Below expectations -6.18
Above expectations 1.59As expected 0.00
Below expectations -3.16
Above expectations 0.65
As expected 0.00
Loud and noisy -2.31
Calm and quiet -0.16
Moderately noisy 0.00
20 euros 3.68
30 euros 1.9940 euros 0.00
Average Importances
Total
Taste of food 41.48
and attentiveness of service staff 21.60
Atmosphere 16.21
Price of a three course menu 20.71
Product Simulation Settings
Simulation Mode: Simulation
Simulation Method: First Choice
Product Specifications
Taste of food ss of service staff Atmospherehree course menu
My Restaurant 3 3 3 1.5
Competitor 1 3 3 3 2
Competitor 2 3 3 3 2
Product Shares of Preference
Share Std Err
My Restaurant 92.80 1.63
Competitor 1 3.60 0.82
Competitor 2 3.60 0.82
Scenario: Increase taste of food
Utility Run: DB5HB.hbu Import
Total Respondents
Total
Total Respondents 250
Average Utility Values
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Rescaling Method: Raw (None)
Total
Below expectations -6.18
Above expectations 1.59
As expected 0.00
Below expectations -3.16Above expectations 0.65
As expected 0.00
Loud and noisy -2.31
Calm and quiet -0.16
Moderately noisy 0.00
20 euros 3.68
30 euros 1.99
40 euros 0.00
Average ImportancesTotal
Taste of food 41.48
and attentiveness of service staff 21.60
Atmosphere 16.21
Price of a three course menu 20.71
Product Simulation Settings
Simulation Mode: Simulation
Simulation Method: First Choice
Product Specifications
Taste of food ss of service staff Atmospherehree course menu
My Restaurant 2 3 3 2
Competitor 1 3 3 3 2
Competitor 2 3 3 3 2
Product Shares of Preference
Share Std Err
My Restaurant 86.80 2.14
Competitor 1 6.60 1.07
Competitor 2 6.60 1.07
Scenario: Increased taste and price 2
Utility Run: DB5HB.hbu Import
Total Respondents
Total
Total Respondents 250
Average Utility Values
Rescaling Method: Raw (None)
Total
Below expectations -6.18
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Above expectations 1.59
As expected 0.00
Below expectations -3.16
Above expectations 0.65
As expected 0.00
Loud and noisy -2.31
Calm and quiet -0.16
Moderately noisy 0.00
20 euros 3.68
30 euros 1.99
40 euros 0.00
Average Importances
Total
Taste of food 41.48
and attentiveness of service staff 21.60Atmosphere 16.21
Price of a three course menu 20.71
Product Simulation Settings
Simulation Mode: Simulation
Simulation Method: First Choice
Product Specifications
Taste of food ss of service staff Atmospherehree course menu
My Restaurant 2 3 3 3
Competitor 1 3 3 3 2
Product Shares of Preference
Share Std Err
My Restaurant 47.20 3.16
Competitor 1 52.80 3.16
Scenario: Great food Bad Service
Utility Run: DB5HB.hbu Import
Total Respondents
Total
Total Respondents 250
Average Utility Values
Rescaling Method: Raw (None)
Total
Below expectations -6.18
Above expectations 1.59
As expected 0.00
Below expectations -3.16
Above expectations 0.65
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As expected 0.00
Loud and noisy -2.31
Calm and quiet -0.16
Moderately noisy 0.00
20 euros 3.6830 euros 1.99
40 euros 0.00
Average Importances
Total
Taste of food 41.48
and attentiveness of service staff 21.60
Atmosphere 16.21
Price of a three course menu 20.71
Product Simulation Settings
Simulation Mode: SimulationSimulation Method: First Choice
Product Specifications
Taste of food ss of service staff Atmospherehree course menu
My Restaurant 2 1 3 2
Competitor 1 3 3 3 2
Competitor 2 3 3 3 2
Product Shares of Preference
Share Std Err
My Restaurant 13.20 2.14
Competitor 1 43.40 1.07
Competitor 2 43.40 1.07
Scenario: Great service bad food
Utility Run: DB5HB.hbu Import
Total Respondents
Total
Total Respondents 250
Average Utility Values
Rescaling Method: Raw (None)
Total
Below expectations -6.18
Above expectations 1.59
As expected 0.00
Below expectations -3.16
Above expectations 0.65
As expected 0.00
Loud and noisy -2.31
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Calm and quiet -0.16
Moderately noisy 0.00
20 euros 3.68
30 euros 1.99
40 euros 0.00
Average Importances
Total
Taste of food 41.48
and attentiveness of service staff 21.60
Atmosphere 16.21
Price of a three course menu 20.71
Product Simulation Settings
Simulation Mode: Simulation
Simulation Method: First Choice
Product SpecificationsTaste of food ss of service staff Atmospherehree course menu
My Restaurant 1 2 3 2
Competitor 1 3 3 3 2
Competitor 2 3 3 3 2
Product Shares of Preference
Share Std Err
My Restaurant 4.80 1.35
Competitor 1 47.60 0.68
Competitor 2 47.60 0.68
Scenario: Increase service and price
Utility Run: DB5HB.hbu Import
Total Respondents
Total
Total Respondents 250
Average Utility Values
Rescaling Method: Raw (None)
Total
Below expectations -6.18
Above expectations 1.59
As expected 0.00
Below expectations -3.16
Above expectations 0.65
As expected 0.00
Loud and noisy -2.31
Calm and quiet -0.16
Moderately noisy 0.00
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20 euros 3.68
30 euros 1.99
40 euros 0.00
Average Importances
Total
Taste of food 41.48and attentiveness of service staff 21.60
Atmosphere 16.21
Price of a three course menu 20.71
Product Simulation Settings
Simulation Mode: Simulation
Simulation Method: First Choice
Product Specifications
Taste of food ss of service staff Atmospherehree course menu
My Restaurant 3 2 3 3
Competitor 1 3 3 3 2Competitor 2 3 3 3 2
Product Shares of Preference
Share Std Err
My Restaurant 22.80 2.65
Competitor 1 38.60 1.33
Competitor 2 38.60 1.33
Scenario: Price comparison 2
Utility Run: DB5HB.hbu Import
Total Respondents
Total
Total Respondents 250
Average Utility Values
Rescaling Method: Raw (None)
Total
Below expectations -6.18
Above expectations 1.59
As expected 0.00
Below expectations -3.16
Above expectations 0.65
As expected 0.00
Loud and noisy -2.31
Calm and quiet -0.16
Moderately noisy 0.00
20 euros 3.68
30 euros 1.99
40 euros 0.00
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Average Importances
Total
Taste of food 41.48
and attentiveness of service staff 21.60
Atmosphere 16.21
Price of a three course menu 20.71
Product Simulation Settings
Simulation Mode: Simulation
Simulation Method: First Choice
Product Specifications
Taste of food ss of service staff Atmospherehree course menu
My Restaurant 2 2 2 3
Competitor 1 3 3 3 2
Competitor 2 3 3 3 1
Product Shares of PreferenceShare Std Err
My Restaurant 32.40 2.96
Competitor 1 4.00 1.24
Competitor 2 63.60 3.04
Scenario: Best case
Utility Run: DB5HB.hbu Import
Total Respondents
Total
Total Respondents 250
Average Utility Values
Rescaling Method: Raw (None)
Total
Below expectations -6.18
Above expectations 1.59
As expected 0.00
Below expectations -3.16
Above expectations 0.65
As expected 0.00
Loud and noisy -2.31
Calm and quiet -0.16
Moderately noisy 0.00
20 euros 3.68
30 euros 1.99
40 euros 0.00
Average Importances
Total
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Taste of food 41.48
and attentiveness of service staff 21.60
Atmosphere 16.21
Price of a three course menu 20.71
Product Simulation Settings
Simulation Mode: SimulationSimulation Method: First Choice
Product Specifications
Taste of food ss of service staff Atmospherehree course menu
My Restaurant 2 2 3 3
Competitor 1 2 3 3 2
Competitor 2 3 2 2 1
Product Shares of Preference
Share Std Err
My Restaurant 10.40 1.93
Competitor 1 35.20 3.02Competitor 2 54.40 3.15
Scenario: Service or food
Utility Run: DB5HB.hbu Import
Total Respondents
Total
Total Respondents 250
Average Utility Values
Rescaling Method: Raw (None)
Total
Below expectations -6.18
Above expectations 1.59
As expected 0.00
Below expectations -3.16
Above expectations 0.65
As expected 0.00
Loud and noisy -2.31
Calm and quiet -0.16
Moderately noisy 0.00
20 euros 3.68
30 euros 1.99
40 euros 0.00
Average Importances
Total
Taste of food 41.48
and attentiveness of service staff 21.60
Atmosphere 16.21
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Price of a three course menu 20.71
Product Simulation Settings
Simulation Mode: Simulation
Simulation Method: First Choice
Product SpecificationsTaste of food ss of service staff Atmospherehree course menu
My Restaurant 2 2 3 3
Competitor 1 2 3 3 2
Competitor 2 3 2 3 2
Product Shares of Preference
Share Std Err
My Restaurant 18.40 2.45
Competitor 1 58.40 3.12
Competitor 2 23.20 2.67
Scenario: food winsUtility Run: DB5HB.hbu Import
Total Respondents
Total
Total Respondents 250
Average Utility Values
Rescaling Method: Raw (None)
Total
Below expectations -6.18
Above expectations 1.59
As expected 0.00
Below expectations -3.16
Above expectations 0.65
As expected 0.00
Loud and noisy -2.31
Calm and quiet -0.16
Moderately noisy 0.00
20 euros 3.68
30 euros 1.99
40 euros 0.00
Average Importances
Total
Taste of food 41.48
and attentiveness of service staff 21.60
Atmosphere 16.21
Price of a three course menu 20.71
Product Simulation Settings
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Simulation Mode: Simulation
Simulation Method: First Choice
Product Specifications
Taste of food ss of service staff Atmospherehree course menu
My Restaurant 2 3 3 3
Competitor 1 3 2 2 2Competitor 2 3 2 2 1
Product Shares of Preference
Share Std Err
My Restaurant 17.60 2.41
Competitor 1 5.60 1.45
Competitor 2 76.80 2.67
Scenario: firstonewins
Utility Run: DB5HB.hbu Import
Total RespondentsTotal
Total Respondents 250
Average Utility Values
Rescaling Method: Raw (None)
Total
Below expectations -6.18
Above expectations 1.59
As expected 0.00
Below expectations -3.16
Above expectations 0.65
As expected 0.00
Loud and noisy -2.31
Calm and quiet -0.16
Moderately noisy 0.00
20 euros 3.68
30 euros 1.99
40 euros 0.00
Average Importances
Total
Taste of food 41.48
and attentiveness of service staff 21.60
Atmosphere 16.21
Price of a three course menu 20.71
Product Simulation Settings
Simulation Mode: Simulation
Simulation Method: First Choice
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Product Specifications
Taste of food ss of service staff Atmospherehree course menu
My Restaurant 2 3 3 3
Competitor 1 3 2 2 2
Product Shares of Preference
Share Std Err My Restaurant 36.00 3.04
Competitor 1 64.00 3.04
Scenario: aklsdjaklsd
Utility Run: DB5HB.hbu Import
Total Respondents
Total
Total Respondents 250
Average Utility Values
Rescaling Method: Raw (None)Total
Below expectations -6.18
Above expectations 1.59
As expected 0.00
Below expectations -3.16
Above expectations 0.65
As expected 0.00
Loud and noisy -2.31
Calm and quiet -0.16
Moderately noisy 0.00
20 euros 3.68
30 euros 1.99
40 euros 0.00
Average Importances
Total
Taste of food 41.48
and attentiveness of service staff 21.60
Atmosphere 16.21
Price of a three course menu 20.71
Product Simulation Settings
Simulation Mode: Simulation
Simulation Method: First Choice
Product Specifications
Taste of food ss of service staff Atmospherehree course menu
My Restaurant 2 3 3 3
Competitor 2 1 3 3 1
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Product Shares of Preference
Share Std Err
My Restaurant 85.60 2.22
Competitor 2 14.40 2.22
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