I looked at Bauer Media and the type of magazines they distribute. With regards to their music magazines they distribute Q and Mojo

Q is an all-rounder magazine which looks at the most contemporary artist no matter which genre they are, thisappeals to all music lovers everywhere.

ROCK SOUL/POP RAP

Whereas, Mojo is a specialist magazine which appeals to people whom enjoy reading about classic bands and musicians of all time. It also gives the reader iconic high quality photographs and interviews and is more of a musical archive.

This made me think that Bauer Media would be good choice to distribute my rock orientated magazine, however, Bauer Media also distribute Kerrang magazine.

They are distributing to a huge part of the male community who are passionate and the music that Kerrang feature in their magazine and they are doing this on many platforms part of a sister programme, whether it is on TV or radio, the house style continues through all mediums and we know it’s Kerrang.

As Bauer Media already have a rock orientated magazine I decided to look at IPC Media who distribute NME. NME write articles on the most contemporary artist and appeal to lovers of all genres everywhere.

ROCK POP INDIE

IPC’s NME is the rival magazine of Bauer Media’s Q magazine

However IPC Media do not have a rival for Kerrang and this is why I feel IPC would distribute to magazine as it would be a good challenge for Kerrang because I am aiming my magazine at passionate, loyal rock lovers but from both genders, not just male and thus expanding their market to the women of the rock world too.