50

% 3 week tour

100% 1 week tour

C E R T A I N T Y

E F F E C T

or

A L L A I S

P A R A D O X

*Maurice

Allais

PEOPLE ANIMAL

SAFERPROSPECTS

50

% 3 week tour

100% 1 week tour

N O TR E W A R D I N G

GOODO U T C O M E

Amos Tversky

DanielKahn

eman

5 % 3 week tour

10 % 1 week tour

W h i c h

factors affect

your choice?

*

G a i n s

&

L o s e s

million millionX$1 $5

million millionX$1 $5

100%

million millionX$1 $5

10%89% 1%

million millionX$1 $5

11% 89%

million millionX$1 $5

10% 90%