DAYTraining and

Research

Breakfast Club Roundtables

Marketing Workshops

Philadelphia Marketing Leaders

Public Marketing Programs:

DAYTraining and Research:

Breakfast Club

• Quarterly meetings• Book club format, small groups• Exposure to new research & marketing trends• In-depth discussions• Problem solving and consulting• Opportunity to network with marketing peers• $15 - Continental breakfast included!

The Breakfast Club Roundtables bring culturalmarketers together to read, critique and learnfrom secondary marketing research.

DAYTraining and Research:

Breakfast Club

How Do The Breakfast Club Roundtables Work?

1. Research is selected.

2. Research sent to participants at least 2 weeks prior tosession to read on own.

3. Participants are divided into small groups to discuss keyfindings.

4. Small groups come together to share thoughts withlarger group to exchange ideas, examples, and bestpractices.

DAYTraining and Research:

Breakfast Club

Past Topics Include:

Arts Press Coverage

Advertising Effectiveness

Half Price Ticketing

Cultural Consumers

Cultural Participation

2006 Portfolio Report

Cultural Tourism

Time Use – Leisure

Arts & Culture in Metropolis Report

DAYTraining and Research:

Breakfast Club

2007 / 2008 Breakfast Club Roundtable Schedule:

Know Your Five P’s October 10, 2007Successful Strategies for the Marketing Mix

Open Topic: April 9, 2008We want to hear from you, submit an idea !

Gender & Technology: February 13, 2008How Men & Women Use Internet

Initiators & Cohorts: December 5, 2007Who are they, how to reach them?

DAYTraining and Research:

Breakfast Club

Other Exciting Information & Updates:

•New Time - Breakfast Clubs will begin at 9:00am and last until 10:30am.

•Blog - keep talking, share contact information, post other resources.

•Online Resources - access to archived research & links to useful resources.

•Online Registration - see who’s attending, pay online with securecredit card, add to your outlook calendar, and more!

DAYTraining and Research:

Workshops

Marketing workshops are designed to providemember organizations the opportunity to learnabout marketing strategies and cutting edgetrends from marketing professionals andnational experts.

• Quarterly sessions• Trends, techniques, and best practices• Wide range of topics for all skill levels• Expert presenters & panelists• Opportunity to network with peers and national experts

and professionals

DAYTraining and Research:

Breakfast Club

Past Topics Include:

Mavericks at WorkIn partnership with Center City Proprietors Association and Joseph FoxBookshop

Spreading the Word:Media Relations for Small Arts Organizations

Public Media and the ArtsIn partnership with WHYY

E-Marketing 2007:Trends & Practical Strategies

DAYTraining and Research:

Workshops

Pricing Strategies for Visual & Performing ArtsOrganization

July 18th, 2:30-5:00pmPECO, Energy Hall B, 2301 Market Street, PhiladelphiaCost: $35 members, $70 non-members

Pricing is a powerful marketing tool. Are you being strategic with youradmission and ticket prices? We have brought experts from the field to talkabout pricing strategies and best practices for both the visual andperforming arts. From discounts and sliding scales to premiums anddemand based fees, learn what your ticket or admission price says aboutyour organization.

Jon Landers, Principal, Economics Research AssociatesJill Robinson, President, Target Resource Group

Upcoming Workshop…

DAYTraining and Research:

Workshops

Pricing Strategies July 18, 2007

Paradox of Choice Fall, 2007

TBD Winter, 2008

TBD Spring, 2008

2007 / 2008 Marketing Workshop Schedule:

DAYTraining and Research:Philadelphia Marketing

Leaders

National Arts MarketingProject ConferenceNovember 2-5, Miami, FL

Philadelphia Marketing Leaders

DAYTraining and Research:Philadelphia Marketing

Leaders

What is the Philadelphia Marketing Leadersgroup?Peer cultural marketers come together to consult with, and gethelp from each other through group discussions, networkingreceptions, and shared experience at National Arts MarketingConference.

An initiative of the Cultural Alliance and the Philadelphia CulturalManagement Initiative (PCMI), this program is designed todevelop marketing capacity at nonprofit arts and cultureorganizations.

DAYTraining and Research:Philadelphia Marketing

Leaders

Learn More:

Contact:Becky Lang Staffieri

Marketing & Sales Manager215-557-7811 ext 23

DAY Public Marketing Programs

The Greater Philadelphia Cultural Alliance’s Campaign for Culture, anumbrella marketing initiative, is funded by The Pew Charitable Trusts.

DAY Public Marketing Programs

Thank you!Questions?