Alliance Laundry Alliance Laundry SystemsSystems

Ripon, WisconsinRipon, Wisconsin

November 3, 2003November 3, 2003

WELCOMEWELCOME

Alliance Laundry SystemsAlliance Laundry SystemsChronological OverviewChronological Overview

1908 until Present1908 until Present

ALS HistoryALS History The Barlow & Seelig The Barlow & Seelig

Manufacturing Company was Manufacturing Company was founded in Ripon, Wisconsin in founded in Ripon, Wisconsin in 1908 by Joe Barlow and John 1908 by Joe Barlow and John SeeligSeelig

The first shop was located The first shop was located behind a hardware store in behind a hardware store in Ripon, WisconsinRipon, Wisconsin

Our first Hand Powered washer Our first Hand Powered washer was called the “White Cloud” was called the “White Cloud”

Salesmen traveled by railroad Salesmen traveled by railroad and sold a “Baker’s Dozen” 13 and sold a “Baker’s Dozen” 13 units for $96units for $96 White Cloud

The Company made an impressive $20,000 The Company made an impressive $20,000 the first yearthe first year

Our first facility was quickly outgrown so Our first facility was quickly outgrown so operations were moved to our present day operations were moved to our present day locationlocation

ALS HistoryALS History

ALS HistoryALS History From 1908 to 1928 several different brand names From 1908 to 1928 several different brand names

were used “White Cloud”, “National”, and “Big were used “White Cloud”, “National”, and “Big Three”. Three”.

In 1928 a new machine was christened as “Speed In 1928 a new machine was christened as “Speed Queen” and the brand name was adoptedQueen” and the brand name was adopted

National Big 3Speed Queen

Early Company InnovationsEarly Company Innovations 1911 – Our first washer powered by an 1911 – Our first washer powered by an

electric motor is producedelectric motor is produced 1915 – The first wringer developed that 1915 – The first wringer developed that

could operate in either directioncould operate in either direction 1922 – The first double-walled tub 1922 – The first double-walled tub

created to hold water heat and protect created to hold water heat and protect the inner copper tubthe inner copper tub

1939 – The industry’s first stainless steel 1939 – The industry’s first stainless steel wash tub makes it’s debut in a Speed wash tub makes it’s debut in a Speed QueenQueen

ALS HistoryALS History

ALS HistoryALS History

Company enjoys Company enjoys phenomenal growth phenomenal growth despite the Great despite the Great DepressionDepression

30 to 40 of our 30 to 40 of our competitors were competitors were driven out of the driven out of the washing machine washing machine businessbusiness

The Depression 1929-1939The Depression 1929-1939

World War II Years 1942 – World War II Years 1942 –

19451945 Manufactured Aircraft PartsManufactured Aircraft Parts 20 mm Artillery Shells20 mm Artillery Shells Aircraft GeneratorsAircraft Generators Worked around the clock 7 Worked around the clock 7

days a weekdays a week

ALS HistoryALS History

1949 –The Barlow and Seelig Co. 1949 –The Barlow and Seelig Co. is renamed the Speed Queen is renamed the Speed Queen CorporationCorporation

1953 – The first Speed Queen 1953 – The first Speed Queen Automatic Home Washer is Automatic Home Washer is producedproduced

1956 - Speed Queen merges 1956 - Speed Queen merges with McGraw Edison Co. one of with McGraw Edison Co. one of the largest firms in the the largest firms in the electrical industryelectrical industry

ALS HistoryALS History

1st Speed Queen Automatic Washer

1957 - Speed Queen developed it’s 1957 - Speed Queen developed it’s first coin washer & dryerfirst coin washer & dryer

1960 - McGraw Edison Co. purchases 1960 - McGraw Edison Co. purchases American Laundry MachineryAmerican Laundry Machinery

1962 - Speed Queen produces coin op 1962 - Speed Queen produces coin op Dry Cleaning machineDry Cleaning machine

ALS HistoryALS History

1969 - 70 - Speed Queen begins production 1969 - 70 - Speed Queen begins production of Wringers and Small Dryers at new of Wringers and Small Dryers at new Searcy, Ark plant Searcy, Ark plant

1977 – Speed Queen exceeds $100 million 1977 – Speed Queen exceeds $100 million in sales for the first timein sales for the first time

1978 - Speed Queen merges with Huebsch 1978 - Speed Queen merges with Huebsch Originators from the American Laundry Originators from the American Laundry Machinery Division and is renamed Machinery Division and is renamed American Laundry DivisionAmerican Laundry Division

ALS HistoryALS History

1979 - McGraw Edison sells Speed Queen 1979 - McGraw Edison sells Speed Queen and Huebsch Originators to the Raytheon and Huebsch Originators to the Raytheon CorporationCorporation

1979 Raytheon renames the division “Speed 1979 Raytheon renames the division “Speed Queen Company”Queen Company”

1988 - Raytheon Appliances formed1988 - Raytheon Appliances formed 1989 - Amana is named Marketing 1989 - Amana is named Marketing

Headquarters for Raytheon Appliance Group Headquarters for Raytheon Appliance Group 1991 - Raytheon Appliances sells all Ripon 1991 - Raytheon Appliances sells all Ripon

produced home laundry products through produced home laundry products through the Amana brandthe Amana brand

1994 - Raytheon purchases the Unimac Co. 1994 - Raytheon purchases the Unimac Co. in Marianna, Floridain Marianna, Florida

ALS HistoryALS History

ALS HistoryALS History

1997 - Raytheon sells Amana Appliances 1997 - Raytheon sells Amana Appliances to Goodman Holdings to Goodman Holdings

A non compete clause is signed A non compete clause is signed preventing Speed Queen from selling preventing Speed Queen from selling home laundry until 2004home laundry until 2004

ALS HistoryALS History

1998 - Raytheon sells 1998 - Raytheon sells the Speed Queen the Speed Queen Company to Bain Company to Bain CapitalCapital

1998 - Alliance Laundry 1998 - Alliance Laundry Systems LLC formedSystems LLC formed

2000 - ALS purchases 2000 - ALS purchases Ajax from American Ajax from American Laundry MachineryLaundry Machinery

2001 - ALS combines all factories into Two2001 - ALS combines all factories into Two Ripon - Small Chassis, Horizon and all Ripon - Small Chassis, Horizon and all

TumblersTumblers Marianna - Washer Extractors and Ajax Marianna - Washer Extractors and Ajax

Madisonville, KY tumbler plant and Madisonville, KY tumbler plant and Cincinnati, OH Ajax plant are closed and Cincinnati, OH Ajax plant are closed and production is consolidated in Ripon, production is consolidated in Ripon, Wisconsin and Marianna, Florida.Wisconsin and Marianna, Florida.

ALS HistoryALS History

August 2003, Alliance introduces August 2003, Alliance introduces new Chest & Heated Roll line of new Chest & Heated Roll line of flatwork finishersflatwork finishers

October 2004, home laundry non October 2004, home laundry non compete clause expires with compete clause expires with Amana’s Goodman Holdings. Speed Amana’s Goodman Holdings. Speed Queen has the option to reenter the Queen has the option to reenter the home laundry market in the UShome laundry market in the US

ALS HistoryALS History

Current ALS Sales Current ALS Sales ChannelsChannels

Speed Queen CoinSpeed Queen Coin Speed Queen OPLSpeed Queen OPL

Speed Queen Multi-HousingSpeed Queen Multi-Housing Huebsch CoinHuebsch Coin Huebsch OPLHuebsch OPL

UnimacUnimac AjaxAjax

InternationalInternational