Allot MobileTrends Report H1/2016

Mobile Users at Risk

In Collaboration with Kaspersky Labs

February 2016

Download the full report at: http://bit.ly/1JV97wf

Startling Findings It’s not the App. It’s how you Use it.

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Malware risk is affected more by manner-of-use than by the app itself

While mobile app downloads are often protected, their ongoing use is not protected, making user behaviors vulnerable to potential malware threats

79%of Businessmen

67%of Businesswomen

65%of Youth & Millennials

Who is at risk for using potentially risky apps?

Executive Summary

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Mobile threats put millions of mobile customers at risk, CSPs can be proactive and profitable by delivering the relevant protection.

By analyzing their customers’ risky on-line behaviors, CSPs can effectively protect and monetize their customers through delivery of personalized security services to relevant customers.

Mobile Apps Malware Trends 2015

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• App Store Infections. There are many non-trusted sources which are likely to spread malware infected apps. Advanced evasion techniques allow bypassing app store detection and infecting millions of mobile users

• Malvertizing. The perfect vector for spreading malware among cybercriminals, embeds malicious code into third party online Ads to infect unsuspecting users

• The Social Factor. Malware spreads with ease on social apps, because people frequently use them for sharing links and content, and many others tend to click on them

Mobile Apps and Browsing is a Risky Business!

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URLsApps

3% Risky

97% Safe86% Safe

14% Risky

Percent of safe and potentially risky Apps and URL transactions per day

1 in every 30 mobile browsing transactions is potentially risky

1 in every 7 mobile app sessionsis potentially risky

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Risky App and Browsing Categories

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Percent of potentially risky apps per content category

Percent of potentially risky websites per content category

Risky Categories include Risky Categories include

P2P File Sharing, Web Conferencing, File Storage and Sharing, Remote Administration, and Search Portals

Gambling, Shopping/e-commerce and Finance

Profiling Mobile Users at Risk

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Percent of behavioral profiles using potentially risky apps at least once in 24 hours

Composite behavior and demographic profiles and their use of potentially Risky Apps in a 24h period

What Constitute a Potentially Risky Behavior?

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Risk Assessment Chart, maps composite user profiles to their normalized potential Risk in each App category independently according to the frequency of use

Matching Engagement To Customer Profile

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Effective Differentiated Security As A Service

Business customers are most vulnerable to malware Risk, they are the highest potential segment for monetization with Security as a Service

Summary – Customer Risky Behavior Allows effective Monetization through Security-as-a-Service

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Human behavior is the true initiator of risk to ones mobile device

Mobile operators can effectively monetize consumers and business subscribers through security services

The way to do this is, combining usage data with risky context and deliver a personalized security service

Ads Blocker Anti Malware

Parental Controls

Anti Spam

URL Filter App Control

Allot Solutions – Protecting Mobile Users at Risk

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End-users experience protection

• Anti-malware

• Parental control

• Quiet-time

• Ad blocking

Security-as-a-Service to Businesses

• End-point protection from online threats – securing mobility

• Anti-malware & Anti-Bot

• Application control

• Web Filtering

Allot Solutions - Purposed-Build for CSPs

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DIFFERENTIATED SCALABLE FAST DELIVERY

Blend customer intelligence, personalization with security to differentiate and reduce churn

Protect millions of users and make it easy for them to manage their own security service

Multi-tenant service delivery framework assures easy integration and accelerates time-to-revenue

Allot is uniquely positioned to allow CSPs making the most from their data assets – to effectively deliver successful security services

Intelligence Personalization

Security

Personal Family Business

THANK

Find out how Allot can help YOUR business to become a leading Digital Lifestyle Provider

ysulkes@allot.com

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