69A Duboce Ave. | San Francisco, CA 94103 | P 415.240.4723 | F 415.480.1391 | www.alloypd.com

Alloy al-loy (āl’oi’) n.A metallic substance made by fusing two ormore elements to obtain desirable qualities.

Merge iron and carbon and they become stronger than either element alone. Similarly, it takes the right mix of disciplines, personalities, and experiences to create successful products that are greater than the sum of their parts. We work diligently and creatively to strengthen all elements of a project with world-class mechanical engineering and thoughtful collaboration.

ServicesMechanical Concept Development:We specialize in conceiving and prototyping mechanical concepts. We search for elegant and robust solutions to difficult mechanism and packaging problems.

Analysis:We utilize mathematical analysis and computer simulations to predict results and provide direction.

Industrial Design Integration:Great engineering and design go hand in hand. We work with clients and designers up front to provide mechanical feasibility and feedback so the industrial design has the integrity to survive the development process. We then work diligently to maintain ID intent through to production.

Detailed Mechanical Design for Manufacturing:We use the latest CAD tools and deep knowledge of many manufacturing processes to develop production-ready parts, assemblies, and documentation.

Vendor Liaison:We work directly with manufacturers to oversee development, tooling, and production progress and to ensure quality execution. When needed, we travel overseas for onsite, hands-on collaboration.

Project Management:We work with a network of contractors, firms, and manufacturers to handle a wide range of project scopes. We apply sound project management processes to keep everyone in sync and bring products to fruition.

Team AlloyArturo Meuniot PartnerStanford University, BSME, 1995Function Engineering, Senior Engineer, 1995 – 1999Tortuga Product Development, Founder/Principal, 1999 – 2008

Chris Fruhauf PartnerStanford University, BSME, Product Design, 1994Function Engineering, Satellite Office Director, 1994 – 2000Motorola, Lead Mechanical Engineer, 2000 – 2003Master Replicas, Director of Product Development, US, 2003 – 2005Alignment Product Development, Founder/Principal, 2005 – 2008

Full Time StaffPerry Anderson - Lead Engineer (Formerly w/ Function Engineering)Heidi Chang - Senior Engineer (Formerly w/ Esterline Korry Electronics & Think Outside.)Brad Steiner - Junior Engineer (Formerly w/ GE Nuclear Energy)

Flexible StaffWe have a roster of trusted, highly-skilled ME, ID, and EE contractors we regularly use to scale our bandwidth and skill sets as needed.

Aliph Jawbone 2

2008We were deeply involved in the development, refinement and production ramp of Aliph’s new Bluetooth headset.

We worked closely with the client, industrial designers, and manufacturer to maintain a difficult balance between numerous competing constraints.

Extensive travel to Asia enabled tight collaboration with the manufacturer.

ID by fuseproject

2008Famous musician/producer Dr. Dre, Ammunition Design, and Monster Cable partnered to kick off Dre’s audio product line with these top-of-the-line, noise-cancelling headphones. We were brought in early to refine the factory’s first pass at the layout. It soon became clear that we needed to rebuild it from the ground up. We developed a unique architecture for the pivoting ear-cups, integrated hinges with hidden wiring, and seamless padding. We saw every mechanical detail through over the 2+ year process of changing specifications and refinements, including overseas travel to work with the manufacturer. The result was a highly acclaimed product, a top pick on Apple.com.

ID by Ammunition

Monster Cable Beats by Dr. Dre

2008HTC set out to develop an entire suite of mobile products with a cohesive design language. We were initially hired by the ID team to model the subtly faceted rear surfaces. We then modeled the detailed exterior geometry of the entire line of 11 products including part breaks, keypads, and styli.

We used the rough component layouts as guidelines to make sure the designs and proportions could weather the detailed development phase. A number of the designs, such as this Touch Diamond and Touch Pro, made it through production virtually unchanged.

ID by One & Co.

HTC Touch Diamond

2007Fuego took the grilling world by storm with their award-winning grill and discovered a market yearning for high-design outdoor cooking fixtures. Their answer was another award winning design for this outdoor kitchen that is customized with different cooking and storage modules. We took initial 2D drawings and developed a complete 3D database, collaborating with the designers to fine tune proportions and basic construction. We coordinated the fabrication and assembly of the pictured prototype used for industry shows. It generated huge demand, giving Fuego the confidence to have us further detail the design for production, due in 2009.

ID by Ammunition

Fuego Modular Outdoor Kitchen

2007The industrial design team at Lunar desired a novel user interaction for revealing and concealing the USB connector. But they had no idea how to make the motion a reality.

After a week of conceptual design, we generated working breadboards that gave the client the confidence to invest in detailed CAD.

The very first machined prototype worked beautifully and electrified the design team.

We were then challenged to integrate a disappearing cover for the connector hole. To the team’s surprise, we were able to accomplish this as well.

ID by Lunar Design

SanDisk Cruzer Contour

2007With the product already designed for steel skins, we were asked to help transition the product to aluminum. But to provide similar stiffness, the aluminum needed to be roughly 50% thicker. This rendered many of the original design features impossible.

We redesigned the 2 keypad skins, their associated hinge attachments, latch, and other features. The resulting product was solid, yet functional and beautiful. And noticeably lighter.

ID by Scott Summit

Think Outside Stowaway XT Keyboard

Client List(Includes former Alignment and Tortuga clients)

Master ReplicasMemorexMicrosoftMisty MateMonster CablePentagram DesignRoche DiagnosticsSausalito AudioSC JohnsonSchooner Information TechnologySolFocusSOZO DesignTHXThink OutsideuPlay TechVoelker Sensor Inc.

AcerAliphAkeena SolarAmmunition DesignAstro GamingAstro StudiosAuriaBrondellCraniumDiscovery ChannelFellowesFuego Outdoor LivingHewlett PackardHTCLenartStudiosLunar Design

Thank You!

69A Duboce Ave. | San Francisco, CA 94103 | P 415.240.4723 | F 415.480.1391 | www.alloypd.com