Creating magazines that help build businesses and brands

Alma was founded in 1997 by Tony Richardson

and Amanda Oswick. They had worked together

at top marketing agency CNA with a client list

including US drinks company Seagram (brands

included Absolut Vodka, Chivas Regal, Martell

Cognac, Mumm Champagne); Philip Morris In-

ternational (Marlboro, Merit) and Estee Lauder

(Estee Lauder, MAC, DKNY, Clinique).

The agency specialised in the global luxury

goods, duty-free and travel retail markets and as

a result the pair built up significant knowledge

and contacts across the travel and luxury goods

sectors. When Alma was started then these two

business areas were natural places to focus.

About Alma

Bullring magazineHammerson

September 2004

We believe firmly in making sure all our publica-

tions have outstanding design and editorial qual-

ities - but before all this we ensure the magazine

or book is really doing what the client wants.

Our marketing background ensures we strive to

achieve the maximum communication and brand

value for each publication.

With customer magazines (b2b or consumer) in

particular we take great care to match the look

and feel of the magazine directly to the client’s

target audience whist staying true to the core

values of the company or brand involved.

Alma’s approach

A1 magazineLand Securities

Since 2005MDA shortlist 2007 & 2008

Alma has clients in both the b2b sector and

consumer (b2c) sector who use branded maga-

zines as a primary means of communication with

their key customers.

In b2b these range from major sports organisa-

tions such as ArsenalArsenalArsenalArsenal and WembleyWembleyWembleyWembley Stadium; to

architectural and property projects such as The The The The

Power StationPower StationPower StationPower Station, London, SpinningfieldsSpinningfieldsSpinningfieldsSpinningfields in Man-

chester and BullringBullringBullringBullring in Birmingham. A1 maga-

zine for example is published twice each year for

Land SecuritiesLand SecuritiesLand SecuritiesLand Securities (Europe’s largest property com-

pany) to communicate with the leading retail

brands and operators in the UK market.

Alma: Customer publishing - B2B

The Power StationParkview

MDA Award 2006

In consumer circles we create and publish mag-

azines that meet specific marketing needs, for

example:

Helvetia+Helvetia+Helvetia+Helvetia+ is a new fashion/lifestyle title created

for the Swiss luxury brands BallyBallyBallyBally and La PrairieLa PrairieLa PrairieLa Prairie,

currently being readied for a late 2010 launch it

will be distributed in airport shops and by mail

to the two brands key customers.

Glenfiddich 365Glenfiddich 365Glenfiddich 365Glenfiddich 365 magazine has been developed

for customers of the world’s best selling malt

whisky. It is distributed at 30 of the world’s

busiest international airports. The O2The O2The O2The O2 is for the

corporate guests and VIPs attending events at

London’s new O2 Arena in the former ‘Dome’.

CHICCHICCHICCHIC is a customer magazine in development for

investors in the Dominion Chic fund. The fund

only invests in luxury brands and companies.

Alma: Customer publishing - B2C

Helvetia+Launch concept 2010

Alma’s roots in the luxury goods and fashion

sector, and in particular, the travel-retail arena

have never been forgotten.

In consumer circles we work alongside several

international brands and companies who are

keen to communicate with existing and new

customers in the travel environment.

In b2b terms, we produce our own highly regard-

ed trade publication - The Decision MakersThe Decision MakersThe Decision MakersThe Decision Makers - as

well as providing contract publications for the

leading trade associations and their exhibitions.

Alma: Travel & Travel Retail

Glenfiddich magazineLaunch concept 2008

For many of our magazines we work with our

partner agencies Deep and Hudson Wright, both

award winning design houses. This, we feel,

brings our magazines an important objective

creative flavour helping to balance the branding

requirements of a customer magazine with the

need to both ‘wow’ and engage the readers.

For editorial we always commission bespoke,

original editorial and features from well estab-

lished and experienced journalists many of

whom are regular contributors to leading nation-

al and international newspapers, magazines, TV,

radio and online media.

In-house our experienced senior editor oversees

and commissions all editorial.

Alma: Design & Editorial

POPULOUSIssue 2 2010

Alma provides a dedicated and personal service

to all its clients. Each project and subsequent

publication is individually managed with profes-

sionals to oversee each stage - from initial con-

cept, design, editorial, approval, production and

distribution.

Alma also has an in-house advertising sales

team with experience in most key international

markets. For clients wishing to fund their maga-

zine with third-party advertising support we can

provide a simple, professional and highly cost-

effective solution.

Alma: Project management

SpinningfieldsIssue 2 concept 2010

Alma titlesAlma titlesAlma titlesAlma titlesThe Decision Makers...Annual...Asia Pacific...Cannes showcase...Middle East...Online

Customer titlesCustomer titlesCustomer titlesCustomer titlesGlenfiddichPopulousThe RitzDominion CHICA1 - Land SecuritiesSpinningfieldsThe O2BullringManchester Arndale

Travel / RetailTravel / RetailTravel / RetailTravel / RetailBAA World Duty FreeTFWA (Global)IAADFS (Americas)MEDFA (Middle East)APTRA (Asia Pacific)AerRiantaDubai Duty FreeWestfield

PropertyPropertyPropertyPropertyLand SecuritiesBroadgate EstatesBritish LandHammersonThe Power StationAllied LondonPrudential

Luxury / Luxury BrandsLuxury / Luxury BrandsLuxury / Luxury BrandsLuxury / Luxury BrandsThe Ritz LondonBally / La PrairieAbsolut vodkaPernod RicardWilliam Grant & SonsEstee LauderCliniquePhilip Morris IntlSagatiba cachacaDavidoff

SportSportSportSportArsenal FCLiverpool FCThe FA / Wembley StadiumSouthampton FCLeicester City FCCoventry City FCFA of Ireland

Alma: Client list

WestfieldConcept 2009

For more information please contact:

Tony Richardson on:

Phone: +44 (0)20 8944 1155Phone: +44 (0)20 8944 1155Phone: +44 (0)20 8944 1155Phone: +44 (0)20 8944 1155

Mobile: +44 07958 294 591

Web: www.almamedia.co.uk

E-mail: tony@almamedia.co.uk

Alma: Contacts

Daylesford OrganicConcept 2009