Date post: | 26-Jun-2015 |
Category: |
Business |
Upload: | marc-van-bree |
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Website development Building a new website for Austin Lyric Opera
Selected vendor: Venture Industries Online Total spent: $6,500 Time frame: 3 months
Driving conversions All roads should lead to a conversion. The ticket buying process needs to
be straightforward, simple and seamless; from campaign source to order confirmation.
Data collection How do patrons get to our website? What do they do when they arrive?
We need to track the entirety of the sales funnel.
Highly customizable
A responsive website that can handle breaking news, custom landing pages and continuously revolving sales and institutional messages.
Easily manageable
Staff with little technology skills should be able to make basic website updates and embed multimedia elements.
Four core concepts
Selected vendor Venture Industries Online
Key selling points • A proprietary system on top of today's best content management solution: WordPress • Venture’s principal has thorough understanding of the performing arts and online user experiences • Making use of in-house resources, proposal is less than half the cost of agencies
Budget: $10,000
Actual: $6,500 *
Project start to launch: 3 months * $1,500 custom development; $4,000 annual license fee (includes hosting, support, updates etc.)
Website development process
In-House Resources (Client) • Planning: entirely redesigned site
architecture and navigation • Content: content migration, creation
and population; and integration with third party box office
• Design: custom graphic design template along with home page and interior page layouts.
• Development: basic custom CSS changes.
Custom Work (Venture) • Adapt client’s graphic design into
custom PHP templates. • Designed custom admin interface. • Designed custom search bar that
appears in the top, right hand corner of every page.
• Removed slider overlay for unobstructed full width image while maintaining use of standard action button.
Simple, clear navigation
Revolving sales messages
Focus on conversions
Focus on conversions
Customization and flexibility
Embed multimedia
Embed multimedia
Driving action in sidebar widgets
Event/Product landing pages Flexible content and driving sales
Landing page for email
marketing effectiveness
Purpose-built page for custom
messaging
Custom landing pages Easily manageable and customizable
Straightforward, simple and
seamless ticket buying process
Third party ticketing integration Mirror design and functionality
Questions? Connect with me
twitter.com/mcmvanbree facebook.com/dutchperspective [email protected] mcmvanbree.com