ALOFT RV{IP} at SXSWiamplifi.wiredinsider.com/wp-content/uploads/2014/01/WIRED_Aloft_… · SXSW...

Date post:	14-Aug-2020
Category:	Documents
Upload:	others
View:	3 times
Download:	0 times

Download Report this document

Share this document with a friend

Embed Size (px):

WIRED aligned Aloft with RV{IP}—a roving karaoke lounge—during SXSWi in an eﬀort to drive awareness of the Aloft brand and generate hotel bookings at key tech- focused events. MEDIA MIX LIVE: 500 festival-goers and Aloft guest had the opportunity to ride the Aloft- wrapped RV{IP} from event to event during SXSWi. Guests enjoyed a true “VIP” experience, complete with giveaways and Aloft-selected karaoke sets. DIGITAL: Aloft received 25% SOV of SXSW coverage appearing on WIRED’s Underwire blog. ALOFT RV { IP } at SXSWi

Transcript

$Page 1: ALOFT RV{IP} at SXSWiamplifi.wiredinsider.com/wp-content/uploads/2014/01/WIRED_Aloft_… · SXSW coverage appearing on WIRED’s Underwire blog. ALOFT RV{IP} at SXSWi. Title: 5415_Aloft_SXSW.indd$

WIRED aligned Aloft with RV{IP}—a roving karaoke lounge—during SXSWi in an e� ort to drive awareness of the Aloft brand and generate hotel bookings at key tech-focused events.

MEDIA MIXLIVE: 500 festival-goers and Aloft guest had the opportunity to ride the Aloft-wrapped RV{IP} from event to event during SXSWi. Guests enjoyed a true “VIP” experience, complete with giveaways and Aloft-selected karaoke sets.

DIGITAL: Aloft received 25% SOV of SXSW coverage appearing on WIRED’s Underwire blog.

ALOFTRV{IP} at SXSWi

Recommended