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Aloompa Festival Demand Report Leveraging Festival App Data To Understand Artist Demand
Aloompa Festival Demand Report
Leveraging Festival App Data To
Understand Artist Demand
2ALOOMPA FESTIVAL DEMAND REPORT 2015
Aloompa is the leading provider of turn-key mobile applications for music, food, sports and
community focused events. In 2013, Aloompa became the first company to complete a
large-scale Bluetooth beacon deployment at a music festival, and has since made a commitment
to providing never-before seen insights on consumer behavior.
AT A GLANCE
We compiled user schedule data from the Top 50 most
popular festival apps in 2015.
Using the data, we created a proprietary scoring system that
measured the relative demand of artists throughout the
2015 festival season.
Odesza experienced the most growth in 2015, with a 438%
raise in demand over the course of the year.
In the future, we will continue to release the Festival
Demand Report on a quarterly basis.
BACKGROUND
Technology innovation in the event industry has been
the core goal of Aloompa since our inception. Founded in
Nashville, TN, in 2009, our product and relationships have
been heavily influenced by the music-centric culture which
surrounds us. It has always been our mission to deliver an
incredible attendee experience with mobile apps as our
base, while also giving our clients an opportunity to learn
and grow from their tech-savvy attendees.
Since the start of our company, music festivals have grown
exponentially in number and popularity. On April 22, 2015,
Billboard published that 32 million people go to at least one
festival in the US every year. Nearly half of that population
are made up of millennials (14.7 million). At the same time, a
study by Harris Interactive revealed that 31% of millennials
use their phones for half a festival or longer, while only 15%
say they never touch it while there.
Aloompa saw these trends proven correct this year, as
we saw an average fest app download rate of 53% for
US festivals with reported attendance over 100,000.
Additionally, we tracked over 55 million sessions in Aloompa
apps, totaling more than 4.8 million hours spent in our apps.
In that amount of time, we could go to Pluto and back on the
Galileo Spacecraft 35 times!
Our position as one of the leading festival mobile app
providers allows us to have a unique view on the industry
that many don’t. In 2010, we released a feature to begin
keeping track of user’s behavior in aggregate form. In an
event app, this could be an attendee liking or scheduling
an artist. In a few cases, we exposed this data in the
apps themselves as a feature that had festival-specific
leaderboards/top charts. Not only did attendees think the
feature was interesting, but we soon learned that many
industry professionals took notice. Since 2010, we’ve
continued to hear feedback that this data was becoming
more insightful in helping events inform a portion of their
decision based on users behavior in an event app.
When looking throughout the industry, it has become
easier to find charts ranking song streaming totals, album
downloads, total tickets sold, and data from social networks,
but a key source of entertainment, the growing market
of large scale events, has been left out. Why do so many
millennials attend festivals? What artists are they there to
see? How did they choose to spend their time? Our research
led us to creating what we are calling, the Aloompa 2015
Festival Demand Report.
Foreword
3ALOOMPA FESTIVAL DEMAND REPORT 2015
BEHIND THE NUMBERS
To begin our process, we chose a group of our Top 50 most
popular festivals based on total app sessions, general
festival size, and festival type. Next, we aggregated the
schedule data from each attendee’s ‘My Schedule’ section.
Within each Aloompa app, an attendee has the ability to
create their own schedule. This functionality makes it easy
for attendees to keep track of the artists they are most
excited to see. Using this data, we developed a proprietary
weighted score that takes into account the number of
attendees that added an artist to their schedule, the number
of total schedules created, and the total number of festivals
played in 2015. The result allowed us to see an artist’s
“Popularity Share” of a festival lineup, the most “In Demand”
artists across an entire genre, and an aggregated Top 100.
Overall, EDM led all genres with 31% of total artists, but
quickly followed by Country and Pop. This parity re-
enforces the changing landscape of music festivals that we
are all experiencing in the multi-faceted lineups. While one
genre may dominate a particular festival, gone are the days
of a festival with a single genre; there is now something for
everyone to enjoy.
When reviewing these charts, it’s important to remember
a couple of items that may cause you to, rightly, question
their contents. Aloompa is the first to admit that we
have embarked on a journey of answering questions in a
defensible way, NOT making headline grabbing declarations.
Starting with a defensible base, we are actively working to
improve our methods and weighted score to further refine
the results.
· The data shows an artist share of the total attendee
schedules created at the Top 50 festivals. It does not
measure the complete popularity of an artist overall in
the universe, but it does measure their relative demand to
other artists on that lineup.
· Certain artists weight “could” be affected by outlying
factors. For example, Paul McCartney fans could be less
likely to use an app compared to Imagine Dragon fans.
Other factors could include: festival size, performance slot,
festival location, genre, etc.
· Viewing by genre is the safe way to begin the exploration
of the data today. We don’t want you to get caught up in
thinking Miranda Lambert is more popular than X pop act if
you just don’t like country music, yet.
BREAKOUT ARTIST OF THE YEAR
An outcome of our research was the ability to watch an
artist’s demand increase and decrease throughout the
2015 festival season. After looking across the entire Top
50 festivals we analyzed , we quickly spotted an artist
whose growth was notably substantial. In total, ODESZA’s
weighted score grew 438% at festivals in 2015, making
them our Breakout Artist of 2015.
THE FUTURE
As Aloompa begins the 2016 festival season, all of us
are excited to continue looking forward. In addition to
continuing our work of providing the most advanced
mobile apps in the industry, we are focusing our growth on
providing data-driven results. As a commitment to this we
are excited to announce that we will continue to publish the
Aloompa Festival Demand Report on a quarterly basis. The
data will allow the decision makers in the industry to get
tangible visibility into the growth of artists throughout the
year, and see how these artists stack up against one another.
Our hope is that this will become just another tool that the
industry can utilize to make smart decisions and we will
continue our work towards adding more advanced metrics
along the way.
Presence is Aloompa’s proximity solution, which utilizes
bluetooth beacons and geofences to allow festivals and
events to track how attendees interact and experience live
events. We spent a large portion of 2015 mastering the
science that goes into a Presence deployment at over 30
festivals and live events. In total, we deployed over 2,000
beacons at festivals, 300 geofences, and collected over 20
million proximity data points. By using proximity sensors
deployed correctly, an event can begin to bridge the gap
between what an attendees said they were going to do to
what they actually did (and for how long). See the chart on
the next page with the Top 5 Artists By Audience Retention
at festivals of 2015.
4ALOOMPA FESTIVAL DEMAND REPORT 2015
2015 TOP 5 ARTISTS BY AUDIENCE RETENTION
In 2015, we completed over 33 Presence deployments
and began tracking the average amount of time attendees
spent actively listening to artist sets. The following are the
top 5 sets, ordered by percent of set length spent actively
listening. More information coming soon!
We believe these types of metrics will be an integral part of
of how the music industry will make decisions in the future.
This data showcases actual behaviors of attendees at an
event, which gives insight into behavior we have never seen
before. Our hope is to aid the industry as a whole to better
understand the relationship between the artist, the fan and
the festival. We’re excited to continue down the path and
share our findings with you along the way!
5ALOOMPA FESTIVAL DEMAND REPORT 2015
Top 25 - Pop Top 25 - EDM
64.53
63.00
61.25
60.09
57.51
56.43
51.23
50.89
50.80
50.48
49.44
47.92
47.67
47.18
46.53
46.47
45.56
43.94
40.48
40.42
37.48
36.45
35.95
33.62
57.85
57.70
57.50
56.89
53.57
52.38
51.21
49.70
47.63
46.95
45.99
45.99
45.54
45.16
45.06
44.48
44.42
44.03
43.16
42.47
42.17
41.73
39.94
39.41
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The Killers
Elton John
Imagine Dragons
Paul McCartney
Foster The People
Hozier
CHVRCHES
Passion Pit
Florence + The Machine
Bastille
Pharrell Williams
Sam Smith
No Doubt
Of Monsters and Men
Walk The Moon
Lenny Kravitz
Paramore
Billy Idol
Robert Plant And The Sensational Space Shifters
Tove Lo
Twenty One Pilots
The Tallest Man on Earth
Brandon Flowers
Young the Giant
NAME NAME
NAME NAME
SCORE SCORE
Skrillex
Hardwell
Above & Beyond
Tiësto
Deadmau5
Showtek
Armin Van Buuren
Martin Garrix
Jack Ü
Knife Party
Afrojack
Avicii
Kaskade
Alesso
Flume
Bassnectar
Benny Benassi
David Guetta
Bingo Players
DVBBS
Break Science
ODESZA
Lotus
Dimitri Vegas & Like Mike
Mumford & Sons 67.18 Calvin Harris 65.43
1. 1.
The Aloompa Festival Demand Report reflects the overall demand of an artist at festivals in 2015. The proprietary weighted score was created using a formula that
takes into account the number of attendees that added an artist to their personal schedule, the number of total schedules created, and the total number of festivals
played in 2015. To be included, artists have to have performed at two or more Aloompa events in 2015.
6ALOOMPA FESTIVAL DEMAND REPORT 2015
Top 25 - Country Top 25 - Hip Hop
67.29
59.76
58.63
58.08
57.72
57.40
56.98
55.44
54.33
53.26
53.11
52.63
52.15
51.52
50.74
48.89
46.13
43.23
40.97
40.90
39.85
39.76
39.09
34.05
64.86
58.60
55.19
55.01
54.44
47.90
47.22
42.68
40.60
40.07
36.73
35.11
34.18
33.55
33.21
32.76
32.43
32.34
31.94
31.16
28.84
25.62
18.93
18.30
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Justin Moore
Luke Bryan
Florida Georgia Line
Chris Young
The Band Perry
Eric Church
Brad Paisley
Keith Urban
Dierks Bentley
Dustin Lynch
Rascal Flatts
Kellie Pickler
Thomas Rhett
Lady Antebellum
Scotty McCreery
Sam Hunt
Old Crow Medicine Show
Zac Brown Band
Hunter Hayes
Frankie Ballard
The Avett Brothers
Gary Allan
Maddie & Tae
Parmalee
NAME NAMESCORE SCORE
Kendrick Lamar
Macklemore & Ryan Lewis
Kid Cudi
Kelis
Snoop Dogg
Fetty Wap
Drake
The Weeknd
The Roots
A$AP Rocky
Chiddy Bang
Miguel
Dirty Heads
A$AP Ferg
Childish Gambino
CYPRESS HILL
Matisyahu
Chance The Rapper
Schoolboy Q
RL Grime
Danny Brown
G-Eazy
Young Thug
Tyler, The Creator
.
Miranda Lambert 75.75 Ms. Lauryn Hill 65.82
1. 1.
The Aloompa Festival Demand Report reflects the overall demand of an artist at festivals in 2015. The proprietary weighted score was created using a formula that
takes into account the number of attendees that added an artist to their personal schedule, the number of total schedules created, and the total number of festivals
played in 2015. To be included, artists have to have performed at two or more Aloompa events in 2015.
7ALOOMPA FESTIVAL DEMAND REPORT 2015
Top 25 - Rock
62.30
60.01
52.93
50.41
47.48
45.86
45.05
43.55
42.99
42.74
42.68
41.92
40.97
40.91
39.27
37.84
37.41
36.62
35.09
33.90
32.82
32.24
30.38
29.14
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25.
Cage the Elephant
Kings of Leon
The Kooks
The Black Keys
The Smashing Pumpkins
Alt-J
Alabama Shakes
Portugal. The Man
Cold War Kids
Gregg Allman
Jack White
The Strokes
AWOLNATION
My Morning Jacket
Spoon
Beck
Ben Howard
311
Kasabian
Metallica
Daughter
TV on the Radio
Interpol
Milky Chance
NAME SCORE
.
Modest Mouse 68.96
1.
The Aloompa Festival Demand Report reflects the overall demand of an artist at festivals in 2015. The proprietary weighted score was created using a formula that
takes into account the number of attendees that added an artist to their personal schedule, the number of total schedules created, and the total number of festivals
played in 2015. To be included, artists have to have performed at two or more Aloompa events in 2015.
8ALOOMPA FESTIVAL DEMAND REPORT 2015
Top 10 Overall Artists
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Miranda Lambert
Modest Mouse
Justin Moore
Mumford & Sons
Calvin Harris
Kendrick Lamar
The Killers
Elton John
Cage the Elephant
Imagine Dragons
Country
Rock
Country
Pop
EDM
Hip Hop
Pop
Pop
Rock
Pop
75.75
68.96
67.29
67.18
65.24
64.86
64.53
63.00
62.30
59.84
NAMERANK GENRE SCORE
The Aloompa Festival Demand Report reflects the overall demand of an artist at festivals in 2015. The proprietary weighted score was created using a formula that
takes into account the number of attendees that added an artist to their personal schedule, the number of total schedules created, and the total number of festivals
played in 2015. To be included, artists have to have performed at two or more Aloompa events in 2015.
The following charts reflect an aggregation of the previous genre charts. The safest way to begin exploring this data is by genre, because attendee behaviors may
differ depending on festival type.
9ALOOMPA FESTIVAL DEMAND REPORT 2015
Top 100 Overall Artists
60.09
60.01
59.76
58.63
58.08
57.85
57.72
57.70
57.51
57.50
57.40
56.98
56.89
56.43
55.44
55.19
54.44
54.33
53.57
53.26
53.11
52.93
52.63
52.38
52.15
51.52
51.23
51.21
50.89
50.80
50.74
50.48
50.41
49.70
49.44
48.89
47.92
47.67
47.63
47.48
47.22
47.18
46.95
46.53
46.47
46.13
45.99
45.99
45.86
45.56
45.54
40.48
45.16
45.06
45.05
44.48
44.42
44.03
43.94
43.55
43.23
43.16
42.99
42.74
42.68
42.68
42.47
42.17
41.92
41.73
40.97
40.97
40.91
40.90
40.42
39.94
39.85
39.76
39.41
39.27
39.09
38.52
38.12
37.84
37.48
37.41
37.39
37.23
36.84
36.76
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Paul McCartney
Kings of Leon
Luke Bryan
Florida Georgia Line
Chris Young
Skrillex
The Band Perry
Hardwell
Foster The People
Above & Beyond
Eric Church
Brad Paisley
Tiësto
Hozier
Keith Urban
Kid Cudi
Snoop Dogg
Dierks Bentley
Deadmau5
Dustin Lynch
Rascal Flatts
The Kooks
Kellie Pickler
Showtek
Thomas Rhett
Lady Antebellum
CHVRCHES
Armin Van Buuren
Passion Pit
Florence + The Machine
Scotty McCreery
Bastille
The Black Keys
Martin Garrix
Pharrell Williams
Sam Hunt
Sam Smith
No Doubt
Jack Ü
The Smashing Pumpkins
Drake
Of Monsters and Men
Knife Party
Walk The Moon
Lenny Kravitz
Old Crow Medicine Show
Afrojack
Avicii
Alt-J
Paramore
Kaskade
Robert Plant & The Sensational Space Shifters
Alesso
Flume
Alabama Shakes
Bassnectar
Benny Benassi
David Guetta
Billy Idol
Portugal. The Man
Zac Brown Band
Bingo Players
Cold War Kids
Gregg Allman
Jack White
The Weeknd
DVBBS
Break Science
The Strokes
ODESZA
AWOLNATION
Hunter Hayes
My Morning Jacket
Frankie Ballard
Tove Lo
Lotus
The Avett Brothers
Gary Allan
Dimitri Vegas & Like Mike
Spoon
Maddie & Tae
Steve Aoki
Dash Berlin
Beck
Twenty One Pilots
Ben Howard
Adventure Club
Zedd
Girl Talk
Bro Safari
Pop
Rock
Country
Country
Country
EDM
Country
EDM
Pop
EDM
Country
Country
EDM
Pop
Country
Hip Hop
Hip Hop
Country
EDM
Country
Country
Rock
Country
EDM
Country
Country
Pop
EDM
Pop
Pop
Country
Pop
Rock
EDM
Pop
Country
Pop
Pop
EDM
Rock
Hip Hop
Pop
EDM
Pop
Pop
Country
EDM
EDM
Rock
Pop
EDM
Rock
EDM
EDM
Rock
EDM
EDM
EDM
Pop
Rock
Country
EDM
Rock
Rock
Rock
Hip Hop
EDM
EDM
Rock
EDM
Rock
Country
Rock
Country
Pop
EDM
Country
Country
EDM
Rock
Country
EDM
EDM
Rock
Pop
Rock
EDM
EDM
EDM
EDM
The Aloompa Festival Demand Report reflects the overall demand of an artist at festivals in 2015. The proprietary weighted score was created using a formula that
takes into account the number of attendees that added an artist to their personal schedule, the number of total schedules created, and the total number of festivals
played in 2015. To be included, artists have to have performed at two or more Aloompa events in 2015.
NAME NAMESCORE SCOREGENRE GENRE
The following charts reflect an aggregation of the previous genre charts. The safest way to begin exploring this data is by genre, because attendee behaviors may
differ depending on festival type.
