ALOVE brand guidelinesbbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/salvos_uk.pdf · Brand...

ALOVEBrand Guidelines for

Printed Materials

Published August 2004

Brand Guidelines | Contents

Page 1

Page 2

Page 3

Pages 4-5

Page 6

Pages 7-13

Pages 14-15

Page 16-17

Page 18

Page 19

Page 19

Page 20-21

Page 22

Page 23

Page 23-24

Page 25

About this document Introduction

Guidelines Summary

Logo, Shield and Strapline

Logo Variations

The Use of the Branding

File Formats for Publication

Writing and Font Guidelines

Recommendations

Promotional Material

- Positioning Examples

- Posters & Flyers

- Newsletter

- Powerpoint Slides

- Letterhead

- Compliment Slip & Business Card

Business Stationery

The Logo

General Style

How to Treat the Brand

CONTENTS |

| INTRODUCTION | Page 1

About This Document | Introduction

ALOVE is The Salvation Army for a new generation. It’s a new sub-brand of The Salvation

Army for young people and young adults. It’s the expression of The Salvation Army’s youth

ministry strategy for the UK and Republic of Ireland.

These are the design guidelines for the use of the ALOVE logo and related strap line.

Please adhere to these guidelines at all times.

To assist you, we have designed a number of ALOVE-branded resources, which may cater

for your needs. They can be altered in order to customise them to your area. They include:

- A Microsoft PowerPoint template

- Newsletter template (divisional / local)

- Flyer templates

- Poster templates

- Business Stationery

Should you have further questions or require advice on the use of the ALOVE logo and strap

line, please contact:

Information and Resources Officer, ALOVE UK

Janet Miles

Tel:

Mob:

Email:

+ 44 (0)20 8288 1202

+ 44 (0)7702 800 663

[email protected]

GUIDELINES SUMMARY | Page 2

About This Document | Guidelines Summary

Whenever the ALOVE logo appears, it must be accompanied with The Salvation Army shield

and strap line. There are two ways that the logo, shield and strap line can be positioned:

a | Positioning

1.

2.

1.b | What Logo and When?

In different places on the same item. E.g. Posters, flyers, proposals, etc.

As a consolidated image. E.g. as a header on the first slide of a presentation.

Red on White Background

This should be used for more official communication resources: E.g. proposals, concept

documents, stationery etc. Stationery has already been designed.

2. The Red on Black Background

This logo should be used for promotional/publicity-based resources e.g. flyers, posters etc.

In the event that you need to produce a publicity piece with a white background, please

use the red on white logo.

1.c | Other Important Guidelines The height of The Salvation Army shield should always be the same height as the letters

in the ALOVE logo. The images should be a minimum of 10 mm high.

2. When writing about ALOVE it should always appear in capitals whenever it is typed.

3. Please use Arial, font size 12 on all correspondence.

The official font for ALOVE is Helvetica Neue 45 Light (See page 15 for full guidelines on

the use of fonts).

(see examples on page 6)

LOGO, SHIELD AND STRAPLINE | Page 3

The Logo | Logo, Shield and Strapline

ALOVE is an integral part of The Salvation Army brand and identity. Whenever the ALOVE

logo appears, it must be accompanied with The Salvation Army shield and strap line.

b | Logo Positioning There are two ways that the logo, shield and strap line can be positioned:

1. In different places on the same item:

e.g. Posters, flyers, proposals, concept documents, etc.

(see examples overleaf)

2. As a consolidated image:

This can be used as a title slide on a Powerpoint presentation, for example, or when

there is limited space e.g. featuring the logo along with a list of other logos on a

partnership piece.

a | The Use of the Logo



Positioning Examples 1. Images in different places on the same item

When placing the ALOVE logo, shield and strap line images in unique positions, the

ALOVE logo should go in the top right or top left hand corner, with the shield and strap

line in the corresponding bottom corner.

When aligning to the right:

The logo should be aligned with

the cross of ALOVE to the 'n'

of 'generation'.

When aligning to the left:

The logo can be aligned in one

of 2 ways. Either:

The 'A' of ALOVE to the top

left hand tip of the shield.

a |

The 'A' of ALOVE to the ‘T’

of ‘The Salvation Army’

b |

Minimum Size:10mm



Positioning Examples 2. As a consolidated image

The 'A' of ALOVE should be vertically aligned with the 'T' of 'The' in the strap line. The

height of The Salvation Army shield should be a minimum of 10 mm high.

Minimum Size:10mm

LOGO VARIATIONS | Page 6

The Logo | Logo Variations

Which Colour Logo should be used? The ALOVE logo is a photographic image of a neon sign. The logo should always be printed

in Full Colour unless it is printed black as detailed below. It always appears on either a white

or black background as follows:

Red on White Background logo

This should be used for more official

communication resources:

e.g. proposals, concept documents, stationery etc.

Red on Black Background logo

This should be used for promotional/publicity-based

resources: e.g. flyers, posters etc.

In the event that you need to produce a publicity piece with

a white background, please use the red on white logo

Black on White Background logo

A mono version of the logo has also been created. This

is for exceptional usage in adverts that will appear in

newspapers or publicity that is being produced in

mono (black and white).

Artwork examples can be found on pages 11

GENERAL STYLE | Page 7

The Use of Colour for Text Colours that can be used as text:

Red Spot Colour:Pantone 185C

Process Colour:0% Cyan 100% Magenta 100% Yellow 0% Black| | |

RGB ValueR: 255 G: 0 B: 0| |

Black Spot Colour:Pantone Process Black


RGB Value:R: 0 G: 0 B: 0| |

A T NP N O E185C

A T NEP N OPr c s B aco e s l k

PA T NEN OPr ces B ack

o s l

PANTONEcPro ess Black

2 shades of grey should be used as a general rule:

Spot Colour:30% Pantone Process Black

Process Colour:0% Cyan 0% Magenta0% Yellow 30% Black

||

RGB Value:R: 188 G: 188 B: 188| |

1. On a White Background 2. On a Black Background


Process Colour:0% Cyan 0% Magenta0% Yellow 50% Black

||

RGB Value:R: 140 G: 140 B: 140| |

Grey

1.

2.

50%

30%

General Style | The Use of the Branding

Artwork examplescan be found on

pages 11


The Use of Colour for Backgrounds

Red 2 shades of red can be used as a general rule :

T NEPAN O

185C

Colours that can be used as backgrounds with text colour combinations:

Bright Red(Colour reference as per previous page)

NT NEPA O

187C

Spot Colour:No Pantone reference available, only to be used as Process Colour.


RGB Value:R: 153 G: 0 B: 0| |

Dark Red (Burgundy)

Black or white text only should be used with the bright red, whitetext only with the dark red background.

Text colours to use:

Black (Colour Reference as per previous page)

NPANTO Eo s

k

Pr ces Blac White, red (Pantone 185C) or 30% grey (30% Pantone ProcessBlack) text only should be used with a black background.


White

eWhit

Black, red (Pantone 185C) or 50% grey (50% Pantone Process Black) text only should be used with white background.


(continued overleaf)



pages 11


The Use of Colour for Backgrounds Colours that can be used as backgrounds with text colour combinations:

(continued)

PA T NEN OPr ces B ack

o s l

20% 2 shades of grey should be used as a general rule:

1. Pale Grey



RGB Value:R: 210 G: 210 B: 210| |

Grey

1.

Black or red (Pantone 185C) text only should be used withthis grey background.



pages 11

AN

P NTO Ec sPro e s Black

30% 2 shades of grey should be used as a general rule:

1. Pale Grey



RGB Value:R: 188 G: 188 B: 188| |

Grey

1.

Black or white text only should be used with this grey background.




Colours to Avoid Please note, these guidelines are to be taken into consideration when using the ALOVEbranding as the main focal point of any publicity. However, the ALOVE logo and strap line canbe used on any colour literature as and endorsement, but MUST be positioned within a whiteor black background (see example on page 12).

Colours that must NOT be used in the promotion of ALOVE:Avoid using shades of colour similar to those underneath. i.e. cold colours such as green,blue and purple.

GREENBL EU RPPU LE

In certain circumstances the following colours may be used:

GREEN EEGR N L EB U BL EU RPPU LE

Yellow

A T NEP N O1235C

Spot Colour: Pantone 1235C

Process Colour: 3% Cyan 35% Magenta 90% Yellow 0% Black| | |

RGB Value: R: 233 G: 164 B: 52| |

Pink

A T NEP N O185C

Spot Colour: 60% Pantone 185C

Process Colour: 3% Cyan 67% Magenta 37% Yellow 0% Black| | |

RGB Value: R: 223 G: 107 B: 117| |



Correct use of Logo and Colours

Always use the correct colour logo.i.e. black logo on black background, white on white.Never use grey for a background colour behindthe logo.

Incorrect use of Logo and Colours

Avoid using dark text on black background.Use 30% tint (see page 7) or white.

Avoid using grey text on a red background.Always use white or black.



Correct use of Logo and Colours


The ALOVE branding has been used as anendorsement as opposed to advertisingALOVE directly.

Please note that the white section of theposter has been created to allow for thewhite background of the logo.

Place logos and straplines verticle or upside down

Use tinted or faded versions of logos and straplines

Place logos and straplines behind anything else

Use the full colour logos in black and white(always use the mono logo and strapline)

Blend logos or straplines with any images or photographs(always use on a black or white background)

Please do NOT do any of the following:Incorrect use of Logo and Colours


Use of Images As the ALOVE logo is a photographic image, publicity should also seek to use photographsas much as possible. We have a library of images available for such use.

When selecting images yourself, please use those that are energetic, vibrant, warm andpositive. Ensure that you have copyright permission before you use them. In the case of aperson being under 16 , please obtain a consent form. ALOVE UK cannot take responsibilityfor inappropriate usage of copyrighted images by a third party.

To retain the quality of the ALOVE brand, high quality images should be used for both printand electronic publicity. Please follow the recommendations below as a guideline for the useof imagery and the supply of artwork for print and electronic publication:

For print:Ideally 300dpi (dots per inch) images and artwork should be provided for printed literature. If300 dpi is not possible, 175dpi is the very minimum resolution that should be used. Use thisformat for material such as Leaflets / Flyers, Posters (up to A2 size) and Business Stationery.

For large format print (banners / posters above A2 size), newsprint and silkscreen printing alower resolution is the standard. Usually 100dpi for banners and 85 dpi for newsprint andsilkscreen printing.

For electronic publication:Electronic formats for mediums such as the web, CD-Rom/DVD-Rom, email attachments andHTML emails, 72dpi is the standard resolution.

See overleaf for recommended file formats

Please avoid the use of Clip Art!



General Style | File Formats for Publication

File Formats for Printing andElectronic Publication

Here is a guideline on what image format to use and when:

Print FormatsThere are a number of suitable image formats that can be used for printed material, howeverthe following are the standard that should be used (the text in brackets being the file suffixdisplayed after filenames):

(Bitmap format is a pixel format with a dpi resolution value. These can be scaled down indimensions, but lose quality when scaled up. Vector based images are scalable both upand down without losing quality and do not have a set dpi value)

TIF Bitmap (.TIF) Very high quality, large file sized images that are often the fileformat for images such as photographs. Usually at a resolutionof 300dpi. These are a Bitmap format.

Electronic FormatsThere are 2 electronic image formats that can be used. These are both 72dpi resolutionand therefore should never be used for printed material:

Joint PhotographicExperts Group (.JPG)

Low quality, compressed images, ideal for photographs for computer screen display such as the web.

Photoshop (.PSD) High quality images created on converted in Adobe Photoshop.Usually at a resolution of 300dpi. These are a bitmap format.

EncapsulatedPostscript (.EPS)

An image format that can be opened and manipulated in vectorbased graphics software packages such as Adobe Illustrator,Adobe Pagemaker and CorelDraw. These are a Vector format.

Graphics InterchangeFormat (.GIF)

Similar to JPEG images but contain less colours, and as such arenot suitable for photographs, but are ideal for simple graphics.


File Formats for Printing andElectronic Publication

When providing finished artwork to your printers there are a number of file types that areacceptable. Please refer to your printers for their preference:

CorelDraw

Adobe Illustrator (.AI)

Adobe Pagemaker (.PMD)

Adobe Photoshop (.PSD)

Quark Express (.QXD)

A Vector based design package. Artwork can be exportedto most of the major file and image formats.

A Vector based design package. Artwork can be exportedto most of the major file and image formats.

A desk top publishing package that can import Bitmapimages.

A Rastor (Pixel) based graphics package. Artwork can beexported or saved to most of the major rastor based fileand image formats.

A desk top publishing package that can import Bitmapimages.

A common file format used today by printers is an Adobe PDF document and all the abovepackages are capable of exporting or saving to this format. Adobe PDF documents retain allthe formatting and font styles and is therefore ideal for providing finished artwork to printers.

Microsoft Pagemaker can also be used to create artwork but be aware that not all printerswill take artwork in this format. Please try to avoid using Microsoft Word for creatinggraphics as this should only be used for creating text documents.

General Style | File Formats for Publication


What Fonts Should I Use and Where? The official font for ALOVE is Helvetica Neue 45 Light. This is the font used for the majority ofthis guidelines document. If you wish to use a bolder font for headings etc, the official font isHelvetica Neue 65 Medium.

These fonts are available to purchase online from www.fonts.com

If you do not have the Helvetica fonts there are a couple of alternatives that are acceptable.The following fonts are to be used in order of preference:

- Swiss 721 Light- Swiss 721 Medium (for headers etc)- Arial- Arial Bold (for headers etc)

General Style | Writing and Font Guidelines

Helvetica Neue 45 LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890@#$%^&*!?/:;.”{ }[ ]( )

Helvetica Neue 65 MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890@#$%^&*!?/:;.”{ }[ ]( )

Swiss 721 LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890@#$%^&*!?/:;.”{ }[ ]( )

Swiss 721 MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890@#$%^&*!?/:;.”{ }[ ]( )

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890@#$%^&*!?/:;.”{ }[ ]( )

The following text and case guidelines are to be followed at all times:

1. The official font size for body copy in ALOVE correspondence is 12 point.

ALOVE Your DivisionThe Salvation ArmyAddress Line 1Address Line 2Address Line 3Postcode

2. When writing about ALOVE it should always appear in capitals wherever it is typed.

3. Whenever you write 'The Salvation Army' each word should be capitalised, even when itis mid-sentence.

4. When writing the strap line 'for a new generation', it should always appear in lower case.

5. When typing addresses, ALOVE should always be followed by ‘The Salvation Army’ e.g.


Email Signatures When setting up a signature for your emails, please use one of the fonts recommeded ifpossible and your email signature should be laid out as follows:

The Salvation ArmyAddress Line 1Address Line 2Address Line 3Postcode

Tel: + 44 (0) 123 456 7890Fax: + 44 (0) 123 456 7890Web: www.salvationarmy.org.uk/alove

William BoothDivisional Youth Officer

ALOVE Your Division

The Salvation Army for a new generation

General Style | Writing and Font Guidelines


Recommendations for Promotional Material

How to Treat The Brand | Recommendations

Business Stationery Pack(Letterhead, Comp Slip, Business Card)

£60.00 - £100

Detailed on the following few pages are examples of how the brand can be used, somedesign layout suggestions and some tips on what not to do.

The accompanying CD-Rom will include these templates as backgrounds for you to use. Ifyou wish to produce more bespoke promotional material and literature this guideline mustbe adhered to at all times.

Alternatively ALOVE UK recommends the services of a design and multimedia agency thatcan provide graphic design services at discounted rates.

For more information, please contact:

The Design Department . elucid821 Crown Lane . MordenSurrey . SM4 5BY

Tel: +44 (0)20 8286 4279Email: [email protected]: www.elucid8.co.uk

Detailed below are a number of basic pricing structures. Please contact elucid8 for furtherinformation or quotations for other work. Prices listed are for design only and do notinclude VAT:

- Single Sided- Double Sided

A4 / A3 Poster £120 - £250

Flyers £120 - £250£160 - £300

Prices correct at time of publication


Posters & Flyers

How to Treat The Brand | Promotional Material

Youth 2004CouncilsEvent TitleSaturday 25th September 2004

10.30am, 2.30pm and 6.00pm

West Scotland

The HolliesLeisure CentreGlasgow

Venue

For more information contact

Tel: 0141 779 5019Jon Godfrey . DYO

Saturday 25th September10.30am, 2.30pm and 6.00pm

For more information contactJon Godfrey . DYO

The Hollies Leisure CentreGlasgow

ALOVE . West ScotlandTel: 0141 779 5019

LOGO

Youth 2004CouncilsEvent TitleLOGO

Youth 2004CouncilsEvent Title

Saturday 25th September 200410.30am, 2.30pm and 6.00pm

West Scotland

The HolliesLeisure CentreGlasgow

Venue

For more information contact

Tel: 0141 779 5019Jon Godfrey . DYO

LOGO

Always use the correct colour logos.i.e. black logo on black background, white on white.If you are using your own logo, try and treat themwith the ALOVE branding in mind.

Leave plenty of space around each section and avoidsqueezing large text into spaces.

Avoid overlapping text and images, again leave plentyof space around each section of the page

What not to do!

Templates for all the backgroundsfeatured in this section can be foundon the accompanying CD-Rom or by

contacting the ALOVE UK Office.

Your logo can goin here if needed


Newsletter (Divisional)


NewsletterALOVE Your Division Edition No and Date

Avoid using the consolidated logo as it can take up toomuch room at the top of the page. Split the logo and thestrapline top and bottom as above.

For newsletters, try and avoid using 1 singlecolumn or too many columns.

What not to do!

Microsoft Word templates for thesenewsletters can be found on the

accompanying CD-Rom or bycontacting the ALOVE UK Office.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam in magna. Integer imperdiet interdum massa. Sed luctus pharetra odio. Suspendisse potenti. Pellentesque in enim. Nunc at ante. Suspendisse vitae ligula. Aliquam et dolor. Suspendisse mauris erat, pharetra nec, tincidunt quis, posuere nec, risus. Cras eros. Nullam non justo in turpis semper vestibulum. Phasellus a sapien egestas tortor porttitor pulvinar. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Morbi tortor. Proin commodo orci in enim. Pellentesque vitae lacus quis nisl bibendum rhoncus. Nullam nec tellus in risus vestibulum suscipit. Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet

venenatis arcu. Duis quis sapien a erat vulputate laoreet. Nam lacinia, ante nec tristique fermentum, lacus turpis fringilla metus, tempor consequat libero justo ut massa. Quisque viverra eros sed nibh. Vivamus interdum interdum augue. Sed quam libero, dapibus eget, cursus sit amet, lacinia at, nibh. Nam aliquet. Mauris aliquam. Nam tempus wisi sed mi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam in magna. Integer imperdiet interdum massa. Sed luctus pharetra odio. Suspendisse potenti. Suspendisse blandit. Aliquam pulvinar. Nunc sollicitudin urna ac lorem. Duis blandit massa vel ante. Quisque placerat hendrerit nibh. Nam in elit vitae eros ornare bibendum. Morbi dictum turpis et turpis.

Newsletter

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam in magna. Integer imperdiet interdum massa. Sed luctus pharetra odio. Suspendisse potenti. Pellentesque in enim. Nunc at ante. Suspendisse vitae ligula. Aliquam et dolor. Suspendisse mauris erat, pharetra nec, tincidunt quis, posuere nec, risus. Cras eros. Nullam non justo in turpis semper vestibulum. Phasellus a sapien egestas tortor porttitor pulvinar. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Morbi tortor. Proin commodo orci in enim. Pellentesque vitae lacus quis nisl bibendum rhoncus. Nullam nec tellus in risus vestibulum suscipit. Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet venenatis arcu. Duis quis sapien a erat vulputate laoreet. Nam lacinia, ante nec tristique fermentum, lacus turpis fringilla metus, tempor consequat libero justo ut massa. Quisque viverra eros sed nibh. Vivamus interdum interdum augue. Sed quam libero, dapibus eget, cursus sit amet, lacinia at, nibh. Nam aliquet. Mauris aliquam. Nam tempus wisi sed mi.

Curabitur dictum neque et magna posuere dignissim. Phasellus tellus. Nulla in tortor ac turpis pellentesque lacinia. In rutrum congue turpis. N. Nulla

ALOVE Your Division

Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet venenatis arcu. Duis quis sapien a erat vulputate laoreet. Sed quam libero, dapibus eget, cursus sit amet, lacinia at, nibh. Nam aliquet.

Praesent arcu pede, laoreet sit amet, porta nec, mollis ac, nunc. Donec auctor, leo et rhoncus mattis, ipsum velit aliquam magna, vitae elementum lacus sapien quis dui. Fusce condimentum lectus eget lectus.


Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet venenatis arcu. Duis quis sapien a erat vulputate laoreet. Nam lacinia, ante nec tristique fermentum, lacus turpis fringilla metus, tempor consequat libero justo ut massa. Quisque viverra eros sed nibh. Vivamus interdum interdum augue. Sed quam libero, dapibus eget, cursus sit amet, lacinia at, nibh. Nam aliquet. Mauris aliquam. Nam tempus wisi sed mi.


Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam in magna. Integer imperdiet interdum massa. Sed luctus pharetra odio. Suspendisse potenti. Pellentesque in enim. Nunc at ante. Suspendisse vitae ligula. Aliquam et dolor. Suspendisse mauris erat, pharetra nec, tincidunt quis, posuere nec, risus. Cras eros. Nullam non justo in turpis semper vestibulum. Phasellus a sapien egestas tortor porttitor pulvinar. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Morbi tortor. Proin commodo orci in enim. Pellentesque vitae lacus quis nisl bibendum rhoncus. Nullam nec tellus in risus vestibulum suscipit. Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet venenatis arcu. Duis quis sapien a erat vulputate laoreet. Nam lacinia, ante nec tristique fermentum, lacus turpis fringilla metus, tempor consequat libero justo ut massa. Quisque viverra eros sed nibh. Vivamus interdum

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam in magna. Integer imperdiet interdum massa. Sed luctus pharetra odio. Suspendisse potenti. Pellentesque in enim. Nunc at ante. Suspendisse vitae ligula. Aliquam et dolor. Suspendisse mauris erat, pharetra nec, tincidunt quis, posuere nec, risus. Cras eros. Nullam non justo in turpis semper vestibulum. Phasellus a sapien egestas tortor porttitor pulvinar. Class

aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Morbi tortor. Proin commodo orci in enim. Pellentesque vitae lacus quis nisl bibendum rhoncus. Nullam nec tellus in risus vestibulum suscipit. Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit

consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet venenatis arcu. Duis quis sapien a erat vulputate laoreet. Nam lacinia, ante nec tristique fermentum, lacus turpis fringilla metus, tempor

consequat libero justo ut massa. Quisque viverra eros sed nibh. Vivamus interdum interdum augue. Sed quam libero, dapibus eget, cursus sit amet, lacinia at, nibh. Nam aliquet. Mauris aliquam. Nam tempus wisi sed mi.


NewsletterALOVE Your Division Edition No and Date


Newsletter (Local) NewsletterEdition No and Date

NewsletterEdition No and Date


Microsoft Word templates for thesenewsletters can be found on the

accompanying CD-Rom or bycontacting the ALOVE UK Office.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam in magna. Integer imperdiet interdum massa. Sed luctus pharetra odio. Suspendisse potenti. Pellentesque in enim. Nunc at ante. Suspendisse vitae ligula. Aliquam et dolor. Suspendisse mauris erat, pharetra nec, tincidunt quis, posuere nec, risus. Cras eros. Nullam non justo in turpis semper vestibulum. Phasellus a sapien egestas tortor porttitor pulvinar. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Morbi tortor. Proin commodo orci in enim. Pellentesque vitae lacus quis nisl bibendum rhoncus. Nullam nec tellus in risus vestibulum suscipit. Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet

venenatis arcu. Duis quis sapien a erat vulputate laoreet. Nam lacinia, ante nec tristique fermentum, lacus turpis fringilla metus, tempor consequat libero justo ut massa. Quisque viverra eros sed nibh. Vivamus interdum interdum augue. Sed quam libero, dapibus eget, cursus sit amet, lacinia at, nibh. Nam aliquet. Mauris aliquam. Nam tempus wisi sed mi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam in magna. Integer imperdiet interdum massa. Sed luctus pharetra odio. Suspendisse potenti. Suspendisse blandit. Aliquam pulvinar. Nunc sollicitudin urna ac lorem. Duis blandit massa vel ante. Quisque placerat hendrerit nibh. Nam in elit vitae eros ornare bibendum. Morbi dictum turpis et turpis.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam in magna. Integer imperdiet interdum massa. Sed luctus pharetra odio. Suspendisse potenti. Pellentesque in enim. Nunc at ante. Suspendisse vitae ligula. Aliquam et dolor. Suspendisse mauris erat, pharetra nec, tincidunt quis, posuere nec, risus. Cras eros. Nullam non justo in turpis semper vestibulum. Phasellus a sapien egestas tortor porttitor pulvinar. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Morbi tortor. Proin commodo orci in enim. Pellentesque vitae lacus quis nisl bibendum rhoncus. Nullam nec tellus in risus vestibulum suscipit. Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet venenatis arcu. Duis quis sapien a erat vulputate laoreet. Nam lacinia, ante nec tristique fermentum, lacus turpis fringilla metus, tempor consequat libero justo ut massa. Quisque viverra eros sed nibh. Vivamus interdum interdum augue. Sed quam libero, dapibus eget, cursus sit amet, lacinia at, nibh. Nam aliquet. Mauris aliquam. Nam tempus wisi sed mi.


Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet venenatis arcu. Duis quis sapien a erat vulputate laoreet. Sed quam libero, dapibus eget, cursus sit amet, lacinia at, nibh. Nam aliquet.



Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet venenatis arcu. Duis quis sapien a erat vulputate laoreet. Nam lacinia, ante nec tristique fermentum, lacus turpis fringilla metus, tempor consequat libero justo ut massa. Quisque viverra eros sed nibh. Vivamus interdum interdum augue. Sed quam libero, dapibus eget, cursus sit amet, lacinia at, nibh. Nam aliquet. Mauris aliquam. Nam tempus wisi sed mi.


Your local centredetails can go in here

Your local centredetails can go in here


Powerpoint Templates


Microsoft Powerpoint templates canbe found on the accompanying

CD-Rom or by contacting theALOVE UK Office.

Presentation text to go in here

Presentation Title in Here

ALOVE West Scotland

Presentation text to go in here

Presentation Title in Here

ALOVE West Scotland

NB/Avoid using too large a font forthe main content of yourpresentation. There must beadequate space around thetext on each slide.

Centrally aligned text is good forpresentations as this will helpto avoid the text from becomingtoo close to the edge of thepresentation screen.

If possible, try to avoid runningthe titles onto 2 lines.

If you are using Powerpoint forsong words, try to have 1 verseor chorus to each slide.

If you are using the black slides,avoid using red text for the maincontent, always use white or palegrey.


Letterhead (Divisional)

How to Treat The Brand | Business Stationery

A Christian church and registered charity

An electronic version that canbe used as an email attachmentis also available for you topersonalise yourself. This can befound on the accompanyingCD-Rom or by contactingALOVE UK.

N.B/The ALOVE logo and the addressdetails should be aligned left withthe ‘T’ of ‘The Salvation Army fora new generation’ strap line.

ALOVE Your DivisionThe Salvation ArmyAddress Line 1Address Line 2Address Line 3 Postcode

Tel: + 44 (0) 123 456 7890Fax: + 44 (0) 123 456alove.yourdivision@salvationarmy.org.ukwww.salvationarmy.org.uk/alove

7890


Letterhead (Local)

How to Treat The Brand | Business Stationery


An electronic version that canbe used as an email attachmentis also available for you topersonalise yourself. This can befound on the accompanyingCD-Rom or by contactingALOVE UK.

Make sure if you add your ownlogo that it aligns left with thetext ‘


A Christian church andregistered charity’.

ALOVE Your CentreThe Salvation ArmyAddress Line 1Address Line 2Address Line 3 Postcode

Tel: + 44 (0) 123 456 7890Fax: + 44 (0) 123 [email protected]/alove

7890

Business Card (Divisional & Local)


NB/Please note due to the limited space in this layout,an exceptional use of the strap line is made, and itis split in half.

Compliment Slip (Local)


The compliment slip shown herecan be adapted to suit divisionsand individual centres.


Make sure if you add your ownlogo that it aligns left with thetext ‘A Christian church andregistered charity’.

The Salvation Armyfor a new generation


Compliment Slip (Divisional)


ALOVE Your DivisionThe Salvation ArmyAddress Line 1Address Line 2Address Line 3 Postcode

Tel: + 44 (0) 123 456 7890Fax: + 44 (0) 123 456alove.yourdivision@salvationarmy.org.ukwww.salvationarmy.org.uk/alove

7890



7890



7890

William BoothDivisional Youth Officer

Date post:	23-Aug-2020
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