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An Essential DSA Component
A Leaders Podium
For Leadership Development,
Presented By,
M SHASHANK1
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Introduction
Attributes of Successful Leadership
Leadership Diversity
Leadership Values
Personality and Decision Making
Leadership of Organizational Culture
Leadership Style
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Background
1996 two graduates students from Stanford University piloted a computer search engine from afriends garage & the purpose of their research was to be able to track the amount of web usage
from one site to another
In 1998 Page and Brin birthed Google
In 2000 Page and Brin cultivated partnerships with multiple external agencies generating an
advance data collection called pay Per Click (Basken, 2013).
In 2004 the leaders of Google incorporated free web based email services to residential and
corporate organizations world wide.In 2005 Google cultivated partnerships with NASA allowing consumers the ability to view
satellite imagery from any place in the world (Baskan, 2013).
I n 2006 the leaders of Google merged with Oxford dictionary allowing students and
professionals from all over the world access to search engines
In 2010 Google was recognized as the most dominate media and technology company utilized
by consumers, corporate entities and universities that search for tremendous of diverse itemsanywhere from household products to living conditions on Mars (Baskan, 2013).
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LeadershipValues
Global impact
Philanthropy
Education
Networking
Professional Developmenthttp://www.theroadtosiliconvalley.com/founders/finding-great-cofounder/
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Leadership Values
Open mindedness
Acceptance
Globalization
Source: http://www.123rf.com/photo_13564612_leadership-signpost-shows-vision-values-
empowerment-and-encouragement.html
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Characteristics of Workplace Diversity
Commitment & communication from the top
(Draeschlin, 2007)
Integrated into all aspects of Organization: recruitment,
retention, and management policies (Robbins & Judge,
2013)
Inclusive of every employees perspective (Robbins &
Judge, 2013)
Pervasive throughout the entire corporate culture (Pinto
& Pinto, 2011)
Source:
http://www.americanprogress.org/issues/labor/news/
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Diversity at Google
Google Executive Council on Diversity
Recruiting and hiring practices for women &
minorities
Employee Resource Groups
Diversity-sensitive policies and programs
(Diversity & Inclusion, 2011)
Source: http://cte.umd.edu/programs/faculty/DiversityFLC/#
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Culture
Googles open team culture consist of hands on contributions from everyone throughout the entireorganization.
The leaders of Google believe that in order to create and sustain an effective organizational culture,
all involved must share the same foundational desires to build, create, learn, take risk and have fun .
(Google, 2013; Tanner, 2013)
CEOs
Stakeholders
LEADERS
Managers
Employees
&
Consumers
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Culturecontinued
Employees that speak dozens of languages
TGIF Meetings with the CEOs and managers
Day care centers for mothers and fathers
20-percent concept allowing employees to create and share ideas as they wish
Monthly employee surveys that gather feedback on employee interest
Open shared work spaces
Work and play at the same time
(Google, 2013)
References
Images (2013). Retrieved on October 29, 2013 form
http://www.bing.com/images/search?q=IMAGES+OF+GOOGLE+LEADERSHIP+CULTURE&qs=n&form=QBIR&pq=images+of+google+leadership+
culture&sc=0-0&sp=-1&sk
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Personality & Decision-Making
(Barco, 2008)
(Rich But Broke, 2013)
Founders who have molded and developedthemselves into terrific leaders and managers
Rely on employee and team correlation to make
quick and reliable decisions
Understanding and meeting demands of the
technology field, investors, and stakeholders
(Bauer & Erdogan, 2010; Roberto, 2012; Stone,2012)
Understand the importantance of a team conceptand implement small working groups
Continue to expand with the leadership workingclosely with every employee daily
Are innovative and guide their direction with the
philosophy that good is not good enough
(Kafka, 2011; Padgaonkar, 2013;
Stone, 2012)
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Leadership Style
What is the objective of leadership as it applies to follower motivation?
Motivation represents the forces acting on or within a person that cause the person to behave in
a specific, goal-directed manner (Hellriegel & Slocum, 2011).
Goals are future outcomes (results) that individuals and groups desire and strive to achieve
(Hellriegel & Slocum, 2011).
Authentic leaders influence followers attitude and behaviors, which, in turn, positively affects
their self-esteem, stimulates follower identification, creates hope, reflects trust, shows positive
emotions, and raises optimism (Hellriegel & Slocum, 2011).
Their Leadership Style is to get the most out of your employees in reference to accomplishing
individual and organizational goals
.
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Leadership Style
Google employees are motivated by the forces of Page and Brinsaccomplishments, abilities, andmotto which positively affects their self-esteem, stimulates follower identification, creates hope, reflects
trust, shows positive emotions, and raises optimism
The motto of Google (created by Page and Brin is) dont be evil (Lowe, 2009); this creates hope,
reflects trust, shows positive emotions, and raises optimism
In 2005, former Apple and Microsoft tech guru and celebrity, Kai-Fu Lee, decided to work for Google
because Google gave him a feeling of shock due to the passion for creating a new generation of
technology. (Thompson, 2006); this shows a positive affect on self-esteem and stimulation of follower
identification
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Overall Success of Leader
How do you measure the overall success of a leader? How do we know if Sergey Brinand Larry Page are successful?
QUANTITATIVE ANALYSIS
Googles current stock price is $1106.92 with a volume of over 1.2 million shares on
the Nasdaq stock market exchange (nasdaq.com, 29, Jan, 2014)
Google has been able to invest in philanthropic ventures such as a $3.9 million
contribution into 23andMe medical research company, $1.5 million to the University of
Marylands Parkinsons disease research project, and contribute time to the Michael
J. Fox Foundation (Lowe, 2009)
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Overall success of leader & Conclusion
How do you measure the overall success of a leader? Providing an environment where individuals can learn, grow and develop without fear.
(Business Insider, 2011)
Obviously everyone wants to be successful, but I want to belooked back on as being very innovative, very trusted and
ethically and ultimately making a big difference in the world.
~Sergey Brin
Page and Brin promote diversity
Push innovative boundaries
Have created a global company by relying heavily on
creative leaders and employees
Promote team-oriented behavior, creativity, learning, risktaking, and fun as a key to success
Continually seek to exceed goals of everyone
Leadership styles that positively affect self-esteem, trust,
and respect
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THANK YOU
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