AlpFoodway a cross-disciplinary, transnational and participative approach to Alpine food cultural heritage

Communication strategy

WPC Communication – D.C. 1.1 Communication strategy – PP Dislivelli Association

This document has been prepared by PP12

April 2018

This project is co-financed by the European Regional Development Fund

through the Interreg Alpine Space Programme

Index General conditions ............................................................................................................................................ 3

Use of this document ........................................................................................................................................ 3

From project goals to communication activities ............................................................................................... 3

Project branding ............................................................................................................................................ 4

Project goals and related communication goals ........................................................................................... 4

Communication targets ..................................................................................................................................... 8

Communication approaches............................................................................................................................ 10

Training activities and courses .................................................................................................................... 10

Events .......................................................................................................................................................... 10

Storytelling................................................................................................................................................... 10

Communication channels and tools ................................................................................................................ 10

Corporate image .......................................................................................................................................... 10

Promotional materials ................................................................................................................................. 12

Media relations ............................................................................................................................................ 12

Events .......................................................................................................................................................... 13

Digital activities ........................................................................................................................................... 14

Social media ................................................................................................................................................. 16

Online channels of PPs .................................................................................................................................... 17

General conditions Foodways are socioeconomic and cultural practices related to food production and consumption, which

represent a strong source of identity for Alpine populations. Depopulation, ageing population and

globalization put Alpine food heritage at risk of disappearing.

AlpFoodway is an Alp wide project whose goal is to build a sustainable development model for peripheral

mountain areas based on the preservation of Alpine Space cultural food heritage and on the adoption of

innovative marketing and governance tools. It will also foster the emerging of a transnational Alpine

identity based on the common cultural values expressed in food heritage.

The project brings together 14 partners from 6 different nations and different sectors and 39 observers.

This project is co-financed by the European Regional Development Fund (ERDF) in the realm of the Interreg

Alpine Space Programme. Hence, the requirements of the Alpine Space Programme are strictly applied.

Use of this document The communication strategy document is a framework to ease the organisation of the communication

activities of the AlpFoodway project. It provides a map of our communication goals as related to project

objectives and Alpine Space requirements, the means the project will set up to attain these goals and

practical guidelines for PPs communication, including:

• Basic guidelines for the visual identity tools that the PCM has made available to all partners.

• Tasks and responsibilities of PCM and PPs as far as project communication is concerned, so that we

can communicate timely and effectively at local, national and European level.

While the communication goals and organisational framework can be described in detail at this point, some

activities that support the different WPs can be detailed only later as part of the WP overall strategy.

From project goals to communication activities Communication helps coordinate the partnership that is working together to carry out the project; supports

the achievement of planned outputs and supports the transfer of outputs and results to target groups not

directly involved in the project.

To do this effectively the first step is branding the project, that is building its personality in the minds of:

a) The partners

b) The communities the project involves

c) External target groups

So, the goal framework looks as follows:

Project branding

Branding goals

• Brand awareness: let our target groups know AlpFoodway Project

• Brand image: let our target groups know what the project is about, why it is important, what

makes it different from any other similar project

• Brand associations: add (positive) details to the project’s core identity

Branding approaches and tools

• AF corporate identity tools (logo, headed paper, ppt templates)

• AF official events

• Participation to events about related issues organised by third parties

• Participation in online discussions about ICH and local development, including those about tourist

destination development and marketing

• Media relations

• Web magazine and social media

• Communication tools to help reach specific project goals

Main targets for branding activities

a) Local administrators

b) National government bodies

c) Cultural and educational institutions/professionals

d) Tourism professionals

e) Farmers

f) General public

Project goals and related communication goals The goals of AlpFoodway are:

1. Develop a sense of common Alpine identity through shared food practices

2. Develop a common understanding of AF ICH as a driver for local growth

3. Develop new ways for the dissemination of traditional food related know-how

4. Build a network of subjects committed to local sustainable development

5. Ensure transferability and dissemination of outputs

Project goal 1: Develop a sense of common Alpine identity through shared food practices

Communication goals

• Raise awareness of shared food related practices through the Alps

• Build a positive attitude about such commonalities

• Share experiences about food practices and traditions

Main communication targets

Local communities, especially:

a) Youth

b) Adults active in the farming, education, tourism and cultural domains

c) Administrators

Approaches and communication activities

• Trainings and courses: transregional workshops on specific products will help raise awareness of

commonalities in food culture existing through the Alpine area and build a positive attitude as

people realize how useful these can be to all Alpine communities.

• Events: transregional events where people from different Alpine regions share experiences as well

as exchanges between communities on the occasion of local events will make them aware of

shared food related practices. Thanks to the positive experience associated with meeting people

from different areas these events will help build a positive attitude about shared food heritage.

• Storytelling: Web magazine, social media and media relations will be used to highlight

commonalities and make local communities feel proud to be involved.

Project goal 2: Develop a common understanding of AF ICH as a driver for local growth

Communication goals

• Raise awareness about AF ICH potential role in local development

• Increase knowledge about how AF ICH can become an asset (conditions, available tools,

opportunities, threats)

• Build a positive attitude about promoting AF ICH in a sustainable way, respecting UNESCO

guidelines for ICH

• Raise awareness about the fact that local food related ICH is an expression of the culture of a larger

area and that this is an asset for local communities.

Main communication targets

a) Administrators and policymakers

b) Local economic actors (especially in the domains of agriculture, food production, tourism and

culture)

c) Educational institutions

Approaches and communication activities

• Trainings and courses: devising innovative vocational courses in business, tourism and destination

marketing are key to educate professionals about the potential of food ICH as a driver for local

development, about how it can be used and how to promote it avoiding overcommercialisation.

• Events: AlpFoodway events and partners’ participation to third party events will aim at showing

how food ICH can become a factor of sustainable local development through examples and

research outcomes.

• Storytelling: Individual stories and examples will be used to disseminate successful experiences and

their key factors in an engaging way. These stories will be told through media relations, social

media and web magazine, with an approach and tone of voice that varies according to the channel

used. This multichannel storytelling will let us reach all three communication targets and attain the

goals of raising awareness and influencing attitude by disseminating knowledge about effective

marketing techniques.

Project goal 3: Develop new ways for the dissemination of traditional food related know-how

Communication goals

• Raise awareness about the importance of traditional know-how, the threats it faces and the need

to keep it alive

• Increase knowledge about how traditional food related know how can be passed on effectively

from one generation to the next and disseminated to visitors and other people

• Build a positive attitude about the preservation of local practical culture and the opportunities that

it brings forward

• Build a community of heritage practitioners and disseminators

Main communication targets

a) local farmers

b) local restaurant managers

c) local culture professionals

d) local cultural institutions

e) local families

f) educational institutions

g) local and national administrators

Approaches and communication activities

• Trainings and courses: food intangible cultural heritage transmission activities for schoolchildren;

training programs in the fields of tourism and marketing; workshops and seminars about how to

reinvent traditional jobs in today’s context; training modules in innovative food heritage

communication

• Events: local events focusing on traditional practices help raise awareness about their importance

and pride in local culture; experience transfer events targeting locals and tourists let people

undestand that food traditions can become an economic asset for the community.

• Storytelling: web magazine, social networks and video materials will be used to highlight the

project pilot cases and draw general conclusions from these examples. The goal of communication

through social media is also building a community of heritage practitioners and foster discussion

about intangible heritage and how it can benefit Alpine rural areas.

Project goal 4: Build a network of subjects committed to local sustainable development

Communication goals

• foster experience sharing by creating a suitable platform

Main communication targets

a) Administrators

b) development agencies

c) farmers

d) tourism professionals

e) cultural institutions

f) culture professionals

Approaches and communication activities

• Trainings and courses: transnational skill building ateliers for partners, observers and local

stakeholders based on the evidences resulting from AlpFoodway research activities will be the first

step for building a transnational network based on experience sharing.

• Events: local events will help people from different communities meet and share their thoughts

whereas AlpFoodway transnational events will offer practitioners from different nations a chance

to exchange experiences, best practices and to learn from the research that has been carried out by

AlpFoodway partners.

• Storytelling: the web magazine will be a tool for result dissemination and for sharing local

experiences. A multimedia contest will provide stories about Alpine foodways through the Alpine

region.

Project goal 5: Ensure transferability and dissemination of outputs

Communication goals

• Disseminate project outputs so that other communities may take advantage of the findings

• Inform about upcoming AF events (midterm, forum, workshops)

Main communication targets

a) Observers and other stakeholders interested in AlpFoodway results

b) General public

c) Policymakers

Approaches and communication activities

• Trainings and courses set up according to AlpFoodway findings will help disseminate the knowledge

developed by the project and let a high number of people, from university students to

professionals participating in continuing education activities, learn from the project results.

• Events: official events like the midterm conference and the final AlpFoodway conference will be set

up with the goal of informing a wide public about the project progress and disseminating its results.

Also, AlpFoodway will take part to a few large third party events (like trade fairs, exhibitions,

conferences) in order to reach an even wider audience. The decision to participate to third party

events and how to do so will depend on the coherence of the event with AlpFoodway, on its

popularity and on its target.

• Storytelling: project results will be made available through various means: official website, web

magazine, social media, partners’ media relations, AlpFoodway general and partners’ newsletter.

The project values and achievements will be conveyed through each channel according to its

characteristics. Official documents, news and events will be uploaded in the official website, the

web magazine will host articles about the project and related topics, Facebook will help spread the

word about project progress, results and events in a more informal way, becoming a “journal” for

the project. Instagram will do the same through pictures. Twitter will be used to disseminate

project information and results as well as interesting content on relevant topics.

Communication targets As described in the previous paragraph, the main targets of communication of AlpFoodway are local

communities and local and national media.

Heritage communities

Heritage communities are the main target of the project. AlpFoodway addresses them at three levels:

• Private people: families, farmers, culture and tourism professionals

• Organisations and enterprises:

o Cultural and educational institutions, local development agencies, chambers of commerce

and business incubators

o SMEs in the sectors of tourism (hotels, restaurants), food production, agriculture,

marketing and communication, culture, creative business

o Interest groups and NGOs, as these are often an important trait-d'union between regional

and local authorities and civil society and citizenship.

• Local administrators: municipalities, unions of municipalities on the Alpine valleys and urban and

metropolitan public authorities.

Regional and national public authority

• Regional authorities (regions, cantons, Bundesländer), administration officers, politicians.

• Ministries and departments (agriculture, culture) involved directly as observers or targeted directly

for policy improvements and dissemination through specific communication and lobbying.

General public

People in the Alpine Space area interested in sustainable development of their region. Regional and foreign

tourists. People of urban and metropolitan areas interested in Alpine lifestyle and culture and genuine,

sustainable, traditional food.

Observers and others

• Business support organisations: chambers of commerce and business incubators

• Education institutions in the vocational training field.

• Interest groups and NGOs

• SMEs and large enterprises from other areas: regional, national retailers interested in sustainable

food and valorisation of local food production.

• International organizations under international law: Unesco, Alpine Convention etc.

• International organisations under national law: Transnational associations of Alpine tourist

marketing organisations involved as observers.

Communication of AlpFoodway addresses targets that are directly involved in the project (internal) and

others that are not involved (external) and does so both at the local/national level and at the

transnational/EU wide level.

For communication to be fully effective, local and national targets must be addressed communication

in their own language and by a local source. Content to these groups must be relevant to local issues.

Thus, communication to these targets will be taken care of locally.

On the contrary, communication involving transregional targets needs a shared language and a source

within the wider AlpFoodway network. Content will adderss how Alpine Space Foodways are

expressions of an Alpine and local culture; how they can be turned into assets for sustainable

development; how they represent an heritage to pass on; how can networking between different

Alpine regions can foster a shared Alpine identity; what can be learnt from examples from other areas.

This part of communication will be the job of the WPC PM.

Therefore, although the overall responsible for the communication workpackage is Dislivelli all partners

must be involved in communication activities as well, as we will further detail in the following section.

Communication approaches

Training activities and courses

Different kinds of educational activities are set up within AlpFoodway: workshops to connect older and

younger generations in the transmission of traditional food related know how, higher education trainings in

tourism and destination marketing, capacity building ateliers, transnational workshops and seminars,

educational tours. These are essential to raise awareness about the importance of traditional know-how for

local identity and development, create a positive attitude to local food culture, increase knowledge about

effective trasmission and dissemination practices and about effective collective marketing approaches.

Transnational trainings also result in shared experiences that ultimately help build a shared Alpine identity.

Events

Events are great ways to brand the project, build transnational relationships and disseminate results.

AlpFoodway partners will set up various kinds of events: local presentations, transnational conferences and

participation to third party events.

Storytelling

Storytelling is a powerful tool to build knowledge and attitudes, used in many fields, from teaching to

marketing to identity building. In the case of AlpFoodway the stories are about the Alpine cultural food

heritage and aim at involving people living outside or inside the alpine territories, stimulating curiosity and

increasing interest in Alpine food related practices as well as in the actions carried out within AlpFoodway.

Conveying interesting and original stories on the topic of Alpine cultural heritage easily allows to establish a

relationship with AlpFoodway target groups. There are many ways a story can be told: images on

Instagram, texts on a blog, video on YouTube or even press releases. Each has its own language and

conventions, but together they can form a whole, multidimensional story.

Communication channels and tools

Corporate image

AlpFoodway corporate image is the means through which the partners involved in AlpFoodway can

communicate their activities and results as a single entity. This semiotic coherence makes the

communicative process more efficient, because it gives the recipients some specific reference points and,

above all, induces a process of progressive acknowledgement of the AlpFoodway brand and its activities,

with positive consequences on its success as a means for building a common understanding of Alpine food

heritage and its potential for sustainable development.

Logo

The AlpFoodway project has an official Logo, created according to Alpine Space Corporate Design Manual.

All information necessary to use it correctly can be found in the corporate identity manual available in the

download area of the project’s official site http://www.alpine-space.eu/projects/alpfoodway/en/project-

results/downloads/project-logo.

Here is some basic information for its correct use.

The minimum size of the logo varies depending on the media used: print (portrait or landscape),

smartphone, tablet, laptop/desktop, or power point.

For each media, we used the follow recommended size.

− Logo Print A4 Portrait: the minimum size required is 38.1 mm width. The ideal size recommended is 80.4 mm width.

− Logo Print A4 Landscape: the minimum size required is 38.1 mm width. The ideal size recommended is 80.4 mm width.

− Logo Screen on Smartphone: the minimum size required is 240 px width. The ideal size recommended is 300 px width.

− Logo Screen on Tablet: the minimum size required is 240 px width. The ideal size recommended is 300 px width.

− Logo Screen on Laptop/Desktop: the minimum size required is 300 px width. The ideal size recommended is 400 px width.

− Logo Power point (16:9): the minimum size required is 32.6 mm width. The ideal size recommended is 68.8 mm width.

Furthermore, there are 3 types of logos: the standard colour logo, the greyscale logo, and the black-and-

white logo.

− The standard logo is the full colour version and should be used whenever possible and ideally on white backgrounds.

− The greyscale logo should be used only when the standard logo cannot be used.

− Finally, the black-and-white logo is the last resort option and should only be used when the greyscale logo cannot be used.

For each logo type, there are 2 versions:

1) the eps version: it is the one that should be sent to any graphic designer willing to work with the logo

2) the png version: If the eps version cannot be read, the png version can be used. However, for some media (print A4 portrait and print A4 landscape), there is no png version available.

Templates

PCM provides a series of customised templates for PPs:

− headed paper for official communications, press launches and invites

− PPT for public presentations. The templates will be uploaded in English on the Download area in the official AlpFoodway project site.

Promotional materials

For promotion and visibility at public events, posters, flyers and video are produced in different languages

with customised versions. PCM will create English versions for posters and flyers and will give Pps the basic

structure for the realisation of single customised versions. PCM is also going to create an English language

promotional video for the project, which will be subtitled in all the other languages.

Flyer AlpFoodway has an official flyer to explain the project to the international, national and regional stakeholders. PCM produces an English version of the flyers (max. size A3) that will be translated by each PP in its own language. The English version will be made available in the download area of the project’s official website. The format and contents for the flyers will be provided by the PCM. Prints of the flyers in local language will be paid by each PPs. Poster AlpFoodway has an official poster to explain the project and to be displayed at each project participant's premises and at public events. PCM produces an English version of the poster (min. size A3) that will be translated by each PPs in their own language. You can download the English version in the download area of the project’s official website (http://www.alpine-space.eu/projects/alpfoodway/en/project-results/downloads/poster). The format and the contents for the poster will be provided by the PCM. Prints of the poster in local languages will be paid by each PPs. Roll-ups with the contents of the poster can also be produced by PPs. Video PCM produces an illustrative video clip in English (max 6 minutes) in English and other 4 languages. Each PPs will provide subtitles in each local language to the PCM for the final editing.

Media relations During the three years of work the PCM will produce at least 12 press releases. The press releases will be about:

− the kick-off meeting in Marseille: on 2017.02

− the mid-term conference in Innsbruck on 2018.10

− the media trip (to be defined)

− the outcomes of the activities of work packages 1, 2, 3, 4. Furthermore 3 international press releases (in 5 languages) for general public, target groups and

stakeholders will be produced, at the end of the project on 2019.10:

− 1 announcing the international forum and presenting the results of the project

− 1 launching the signature of the Charta

− 1 after the international forum After the end of the project PCM will produce 1 international press release (in E) in occasion of the post-

implementation activities (2020.01).

PCM writes the texts in English. These can either be translated by local PPs or used as outlines or sources of

information for press releases in local languages. The international press releases (in E) for general public

and stakeholders are uploaded on the official website of the AlpFoodway project.

Partner roles and responsibilities:

Local media: each partner is responsible for involving local media from their area. The project must be

mentioned whenever project-related activities are presented.

National media: partners leverage their media contacts in order to let AlpFoodway news gain extensive

media coverage. To be newsworthy the news must have some national relevance: the information provided

must always include elements of local/national interest.

Communication manager: in order to ease the work of partners, the communication manager will prepare

press releases in English about project milestones, achievements, events and any other information worth

communicating. These press releases are a guidelines for the partners’ press offices, who can translate

them or pick and reorganise the information in order to make the news more relevant and appealing to

national and local journalists (for instance by pointing out local impacts of the project, local partners and

communities involved, activities organised on the territory and so on). The press releases will be uploaded

to the project website.

Events

AlpFoodway will organize and participate in a variety of local, national and international events. Different

types of events target different groups and therefore can be used to achieved different goals.

Local events whose target are consumers

• Goals: let people from local communities know AlpFoodway, what it’s doing overall and how it

impacts their local communities (goals vary depending on how we participate)

Local events whose target are administrators and economic actors

• Goals:

o develop awareness about the potential of ICH

o discussion about how to use it

o actions in order to start collective actions.

National and international events

• Goals:

o brand the project towards a wider public

o make it visible on the media

o disseminate results

Below, we provide the list of AlpFoodway official public events and a little information about partners

participation to academic conferences. Participation to further third party events will be discussed as the

project progresses.

Project launch event

Project launch event: the Project Launch Event took place in Marseille alongside the Kick-off Meeting

(D.M.2.2.) on February 2017.

Mid-Term Conference

2018, October 4th and 5th, Mid-Term Conference: mid-Term Conference is in Innsbruck: 2 days with

participation of keynote speakers, external experts, policy makers, Alpine Space programme, EUSALP and

involvement of Observers. During the 2 days there are thematic workshops on pilot actions, networking

and communication/training and excursion.

AlpFoodway Media trip

AlpFoodway Media trip and regional media events: one media trip through the Alps will be organized with

international journalists/bloggers/influencers to show project results on site at the end of the project. The

media trip is organized by the PCM and PMT.

Regional media events

Regional media events: at least 1 media event in each country. The regional media events will be organized

by local PPs. PPs are required to provide the PCM with all the information about the regional media events

in order to animate the web activities (WS and social network).

Public Final Conference

Public Final Conference: the Final Conference is part of the program of the International AF Forum

(D.T.4.4.2). Final Conference will be held in Milan in October 2019.

Participation to academic conferences – Partner responsibilities

Academic Partners of AF will participate to International Academic Conferences and Congresses to present

the project results. PPs are invited to communicate their participation to academic conferences and events

to the PCM in order to animate the web activities (WS and social networks).

Digital activities Official website

AlpFoodway official website is an institutional website whose goal is to gather all AlpFoodway deliverables

and information. The PCM will upload all official project outputs as well as local project related partner

activities (especially events, media trips etc.) on the official AS AF website.

The project website (http://www.alpine-space.eu/projects/alpfoodway/en/home) was created by PCM on

Alpine Space Platform.

All contents of the website are in English.

The Alpfoodway website is regularly updated by PCM (at least twice a month) on the basis of news and

materials sent by PPs. PPs are required to provide the PCM with all the deliverables and materials

concerning the outputs of the project to be uploaded on the site. PPs are also kindly requested to provide

information about their activities in order to animate the web activities (website and social networks).

The website and relevant information about the project is also promoted through the PPs online channels.

Newsletter

The newsletter is AlpFoodway means to update communities and observers about the the project and its

outputs. The project newsletter is going to be sent twice a year to all people in the mailing list. PP’s should

encourage anyone who is interested in the project to subscribe. Partners will also send out newsletters in

their local language higlighting what is being done in local communities.

We will create two types of newsletter:

• 6 newsletters in English to inform international target groups and observers, twice a year: on

2017.02 (to inform about the beginning of the project), 2017.10, 2018.02, 2018.10, 2019.02 and

2019.10 (to inform about the end of the project).

Before the release of the first newsletter (2017.02), PPs will be required to provide the PCM with a

brief presentation (in English) of their organization (max 2000 characters) and a significant image,

according to a template that will be sent by the PCM.

Before the release of the other newsletters the PCM will provide to PPs a template to be filled in (in

English) with information about the implemented activities. PPs will be required to send this

information to the PCM maximum 2 weeks before the release of each newsletter (see calendar

above).

At the end of each newsletter the link to the project’s webpage and the contact mail

communication@alpfoodway.eu will be provided for asking further information.

The newsletters in English are uploaded on the website.

• Individual newsletters in local languages for each Pilot areas (9 Pilot areas), to inform local

stakeholders.

PPs will release these newsletters autonomously. When a newsletter is released, communication

will be provided to the PCM as well.

Web magazine

The web magazine is central to the online strategy of this project.

The web magazine tells the story of our AF ICH, why it is important, how it contributes to local sustainable

development and landscape protection, how local communities are keeping it alive. It helps build the

personality of the project and promote its goals

towards various targets:

• local administrators, chambers of commerce and such

• local businesses

• local communities

• media

Goals:

• Raise awareness about shared food related practices and values through the Alps

• Build a positive attitude about such commonalities

• raise awareness about AF ICH potential role in local development

• increase knowledge about how AF ICH can become an asset (conditions, available tools,

opportunities, threats)

• build a positive attitude about promoting AF ICH in a sustainable way, respecting UNESCO

guidelines for ICH

• Raise awareness about the fact that local food related ICH is an expression of the culture of a larger

area. This is a source of opportunities.

Magazine contents will include AF stories, how to features, new evidence from AlpFoodway research,

project events. Its tone of voice will be informal and will partially vary with contents: stories will be told in a

more emotional style, research outcomes in a more matter of fact way.

From the web magazine it will be possible to subscribe to the AF newsletter.

Partner roles and responsibilities

Work package leaders send the project communication manager articles in English about their wp,

complete with pictures and links. The PCM periodically provides an editorial calendar so partners know in

advance when their pieces are due.

Social media

PCM creates accounts of the project on the following social networking sites:

− Facebook (https://www.facebook.com/alpfoodway/)

− Twitter (https://twitter.com/AlpFoodway)

− Instagram (https://www.instagram.com/alpfoodway_project)

− Youtube (https://www.youtube.com/channel/UCwctGbI6DSxE_peLz2wRmMQ)

− Linkedin (https://www.linkedin.com/in/alpfoodway-project-alpine-space-88a362139) Twitter

Twitter will be used to spread news about project activities, to offer immediate reaction to occurrences and

to comment on relevant issues.

Target: media, observers, transregional network

Facebook page

The Facebook page will be the «diary» of the project. Here we’ll announce events, offer live coverage, post

pictures and useful links.

Target: media, observers, transregional network

Instagram

Instagram is the place to tell stories through images. We’ll post pictures and videos from the different areas

and local traditions, possibly telling a story of shared values and local expressions.

What is published on Instagram will be shared on the Facebook page of the project as well.

Target: younger people living in the Alpine regions, observers, media, transregional network, general public

Youtube

Youtube is the venue where we collect all the videos we share online. It’s a repository where people can

find our contents and leave comments or questions.

Target: younger people living in the Alpine regions.

LinkedIn

On LinkedIn we’ll talk to other people in the same business, that is, mainly to our observers. We’ll share

updates and useful hints about local promotion/development and ICH. All people working on this project

will be part of the LinkedIn network.

Target: observers, partner institutions

Partner roles and responsibilities

The accounts are managed by the PCM. Each partner will provide posts either upon request of the PCM,

based on the editorial calendar, or on his own initiative. The posts must be in English and, if possible, in a

local language. Posts can include pictures, videos and links.

The posts must comply with the following specifications:

− FB: posts of max 500 characters

− Instagram: the activities of the PPs will have to be supported with significant pictures

− Youtube: videos produced by PPs, concerning the projects' activities will be published by the PCM on the Youtube channel of the project.

Online channels of PPs The 14 PPs communicate the activities of the programme through their own various online channels.

Every project partner must display the following information about the project on their organisation’s

website:

− The project logo (http://www.alpine-space.eu/projects/alpfoodway/en/project-results/downloads/project-logo)

− A short project description including its aims and results (http://www.alpine-space.eu/projects/alpfoodway/en/about/the-project/short-summary)

− The financial support (“This project is co-financed by the European Regional Development Fund through the Interreg Alpine Space programme”)

− A link to the project website (http://www.alpine-space.eu/projects/alpfoodway/en/home)

A list of hashtags and tags below should be used by PPs in their own social media:

− #AlpFoodway

− #Alpine

− #Food

− #IntangibleCulturalHeritage

− @EUAlpineSpace

− @AlpFoodway

-----------------------------------------------------

Maurizio Dematteis

PCM Alpine Space Project AlpFoodway

Tel. +39 0115646437

Mob. +39 3888593186

communication@alpfoodway.eu

www.alpine-space.eu/projects/alpfoodway