9

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Alphonse Mucha (1860-1939), whose work is indissolubly linked with the Art Nouveau style, was one of the most fascinating artistic personalities of the turn of the 20th century.

He was not only a painter and graphic artist, but also took an interest in sculpture, jewelry, interior decorating, and utilitarian art.

Alfons Mucha, who seduced early 20th century Paris with his art nouveau style and posters of actress Sarah Bernhardt, brings everywhere a splash of colour. His ornate and dramatic style, all curves and arabesques and rich in floral designs, was quickly established and became the height of fashion.

Famous chocolate, biscuit and cigarette companies wanted his work to promote their products, while Parisian publishing houses recruited him to do book illustrations, such as Ilsee, Princesse de Tripoli by Robert de Flers, which contains no less than 134 drawings by Mucha.

Mucha produced a flurry of paintings, posters, advertisements, and book illustrations, as well as designs for jewelry, carpets, wallpaper, and theatre sets in what was termed initially The Mucha Style but became known as Art Nouveau (French for "new art").

Cover for 'Hearst's

International'

1921 1922

Orig

inal

for '

Hear

t's In

tern

atio

nal'

Cove

r

1921 1922

Orig

inal

for '

Hear

t's In

tern

atio

nal'

Cove

r

1921 1922

1922

Cov

er fo

r 'He

arst

's In

tern

atio

nal'

Poster presentation of

Andersen's Snow Queen

1903

1896

1896

1896

1908

With this highly successful poster, Mucha took his place in the celebrated Salon des Cent. His first exhibition was held under the auspices of the magazine "La Plume", whose publisher,

Leon Deschamps, discovered this poster motif- with its "half-naked woman, her head encircled, halo-like, by golden hair cascading in arabesques" - almost by chance. His advice to Mucha: "Execute this design just as it is, and you will have created the masterpiece of the illustrated decorative poster."

Poster Salon des Cent 1897

La P

lum

e (W

oman

with

Pop

pies

) - 1

898

1898 Cover for

'Au Quartier Latin' 18

97 C

over

for '

Au Q

uarti

er L

atin

' lit

hogr

aph

Arabian Nights

Au Quartier Latin

1896

Zod

iaqu

e 'La

Plu

me'

lith

ogra

ph 6

3 x

47 c

m

Cove

r for

the

frenc

h lit

erar

y an

d ar

tistic

revi

ew “L

a pl

ume”

1897

La P

lum

e (W

oman

with

Pop

pies

) - 1

898

Post

er fo

r the

Bro

okly

n Ex

hibi

tion

1921

1909

'Cov

er o

f 'Th

e Lit

erar

y Di

gest

'

1897

Cov

er o

f 'Le

Mon

de M

oder

ne'

1898

Cov

er o

f 'Th

e W

est E

nd R

evie

w'The New York Times

1897 Poster for 'Societe Populaire des Beaux Arts' lithograph 61.5 x 45 cm

It was Mucha’s belief that through the creation of beautiful works of art the quality of life would be improved. He also believed that it was his duty as an artist to promote art for ordinary people. He was able to fulfill both of these objectives by means of his innovative concept of the mass-produced decorative panel. Of the panels, Mucha later wrote: ‘I was happy to be involved in an art for the people and not for private drawing rooms. It was inexpensive, accessible to the general public, and it found a home in poor families as well as in more affluent circles.’

The New York Daily News

1899

Coc

orico

mag

azin

e No

. 4

1902

Coc

orico

Mag

azin

e lit

hogr

aphy

No.

62

1899

Coc

orico

mag

azin

e No

. 19

1900

Coc

orico

mag

azin

e No

. 42

Mor

avia

nTea

cher

s’Cho

ir191

1

Coverage for the volume of Grandmothers Songs 1897

Sole

il d

u D

iman

che

Book illustration The Pushkin State Museum of

Fine Arts, Moscow

Memory of Ivancice

Documents decoratifs

Poster for 'Documents Decoratifs' lithograph

73.5 x 44.2 cm

F.Ch

ampe

nois

Impr

imeu

r-Édi

teur

1898

1896

Pos

ter f

or 'C

assa

n Fi

ls'

litho

grap

h wi

th g

ilt h

ighl

ight

s 57.

5 x

37.5

cm

Although Moravian by birth and descent, Mucha experienced his greatest successes in Paris. His work documents the vital atmosphere of the city at a time when it was not just the capital of France, but the glittering cultural capital of the world; it captures the vitality of the fin de siecle and the belle epoque with all their worldliness and decadence, all their predilections and yearnings.

Poster for Chocolat

Whitman’s

1897

Pos

ter f

or 'C

hoco

lat I

deal

' lit

hogr

aph

117

x 78

cm

1897 'Manhood' Chocolat Masson calendar 29.9 x 21.5 cm

Posters for Chocolat Masson

1897 Poster for 'Vin des Incas' lithograph 13.6 x 36 cm

1898 Poster for 'Waverley Cycles' lithograph 80 x 101 cm

1902 Poster for “Cycles Perfecta” lithograph

1897

Pos

ter f

or 'M

onac

o - M

onte

-Car

lo' P

.L.M

. Rai

lway

lit

hogr

aph

110.

5 x

76.5

cm

1895

Luc

hon

1897

Pos

ters

for B

leu

Desc

ham

pslit

hogr

aph

1903

Pos

ter f

or 'B

leu

Desc

ham

ps'

prin

ted

on si

lk 3

5 x

51.8

cm

Savon Mucha point-of-purchase display, 1907 1901 Daverio Wheat Harvest Advertisement

1896

Lan

ce p

arfu

m R

odo

1897

Sav

onne

rie d

e ba

gnol

et

litho

grap

h 51

.5 ×

37

cm

1899

Pos

ter f

or 'B

iscui

ts F

lirt L

efèv

re-U

tile’

litho

grap

h.

1899

Pos

ter f

or L

efèv

re-U

tile’

litho

grap

h.

1896

Pos

ter f

or 'B

iscui

ts C

ham

pagn

e Le

fèvr

e-Ut

ile’

litho

grap

h. D

imen

sions

, 52

× 35

.5 c

m

1896

Bisc

uits

Cha

mpa

gne-

Lefè

vre-

Utile

lith

ogra

ph.

Dim

ensio

ns, 6

2 x

43.5

cm

1899 « Moet & Chandon«  menu

1897 Poster for 'La Trappistine‘ Lithograph

1896

Pos

ter f

or 'C

ham

pagn

e Ru

inar

t' lit

hogr

aph

1899

Pos

ters

for «

 Moe

t & C

hand

on »

1898

Ben

edict

ine

Poster for Job cigarettes 1898

'JOB' is a trademark for the

Joseph Bardou Company,

manufacturers of cigarette papers.

National Gallery of Australia, Canberra

Post

er fo

r 'Jo

b' c

igar

ette

pap

er (1

896)

1901

Hei

dsie

ck a

nd C

o lit

hogr

aph

66.

5 ×

49.7

cm

1899

Cog

nac

bisq

uit l

ithog

raph

pos

ter 6

9.5

x 34

.5 c

m

1897

Pos

ter f

or 'B

ière

s de

la M

euse

44.

5 x

32 c

m

1897

Pos

ter

for

'Hom

mag

e Re

spec

tueu

x de

Nes

tle'

(the

Nest

le C

ompa

ny's

tribu

te to

Que

en V

ictor

ia's

60th

Jubi

lee)

1897 Nestle's Food for Infants lithograph 72 ×

34.5 cm

1897 Poster for 'Los Cigarillos Paris' lithograph

Sound: Danielle Licari - Concerto Pour Une Voix

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