Alpine Shop 50th Anniversary Magazine

Named A Best Town of 2013 by Outside Magazine • Voted A Top 5 East Coast Terrain Park in Transworld Snowboarding, 2013

Overlooking Vermont’s scenic Mad River Valley is a place where legendary skiers, golfers, bikers and hikers have

come to experience the best of New England, and tradition pairs with elegance to form the most modern base

area in the East. Four seasons of limitless adventure, luxurious amenities, and exceptional service await you.

John Egan, extreme skier and Sugarbush Chief Recreation Officer.

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Franz Völkl jun., 1938

Franz Völkl 1989

Made in Germany since 1923, we know the importance of a strong heritage. Völkl is proud to congratulate the Alpine Shop on 50 great years!

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ALPINE SHOP STAFF: First row: Burke Kay, Johnny Sowles, Clint Swallow, Pat Scheld, Desiree Mack, Jessika Campbell, Chelsea Brasel, Laurie Schroeder, Cheryl Vance, Carrie Nolting. Second row: Tyler Struss, Joe Bosley, Taylor Cook, John LeDuc, Fischer van Gulden, Cameron Giezendanner, Becky Kingston, Andrea Sleeper, Brittany Melviin, Hillary McDermott, Alex David, Kevin Merck. Back row: Tate Colbert, Jake Cameron, Jacob Partlow, Andy Witt, Jon Ingalls, Wayne Johnson, Trevor Kingston, Andy Kingston, Joanna Western, Elliot Mitchell, Colin Leo-Nyquist, John Sikes, Ryan Mcguire. Missing from picture: Amanda Voyer, Dave Willard, Laureen Walcott, Nancy Ciardelli, Pierre Larocque, PJ Ciardelli, Shelby Parenteau.

Wow — 50 Years!Not many locally owned, independent outdoor gear and apparel shops in the country have lasted so long. Alpine Shop has not only survived, it’s continued to grow, thanks to the support of our loyal community.

I grew up in a Vermont ski family with fi ve brothers and sisters and parents who all skied together at Mad River or Norwich University’s (former) ski area as often as possible. I remember being in Norwich’s base lodge at age 5, warming up and looking for something to drink in my family’s giant lunch bag. I didn’t realize the can of Budweiser I cracked open and started drinking wasn’t meant for me — and it certainly surprised everyone else in the base lodge that morning!

Thousands of Vermont ski families also have stories to tell. We think you’ll enjoy reading about three of those families in this magazine.

And we knew that only a panel of notable Vermont skiers and riders could decide on the defi nitive top-10 skis

and snowboards of the past half century. After all, the best skiers and riders in the country

come from Vermont! Check out their choices in this issue. Vermont’s upcoming generation of winter athletes

is stronger than ever. We’ve selected three young rising stars on the slopes whose enthusiasm will be familiar to

all of you who love to play outside in Vermont — and who doesn’t?

To get everyone outfi tted, our talented sta� weighs in on the current season’s gear and apparel. And not just skis and boards; tennis racquets, bikes and lifestyle clothing are big parts of our business year-round.

Speaking of tennis, the local racquet community has been a strong supporter of Alpine Shop. Inside, read about three of Vermont’s “big impact” players who’ve infl uenced the growth of this great sport.

Alpine Shop is fortunate to have such a great sta� and loyal community. Becky and I have owned the shop for just three of the past 50 years, so we also applaud two generations of the Perkins family — Chuck and Jann, and their daughter, Peg, and son-in-law, Scott Rieley — for the store’s success. Without all of them, we would not be celebrating a 50th anniversary now.

This milestone is also a personal one for me: 1963 happens to be the year I was born, too (and is not far from Becky’s birth year). So we feel a special bond with this unique, Swiss chalet-style building on Williston Road, and we look forward to guiding it for many more years.

Thanks for all your support these fi ve decades. This magazine is dedicated to you, our loyal community of outdoor enthusiasts who know to…

Play Today. Work Tomorrow.

INSIDE:

The Alpine Shop at

8 The History

10 Flyin Ryan Hawks Foundation

12 Vermont Ski & Snowboard Museum

14 Special Olympics Vermont

16 United We Ski

18 Leasing at the Alpine Shop

All in the Family 22

Three notable Vermont ski families talk bonding, backcountry and the bravado of skiing the East

Slope Stars 24

Meet Vermont’s next generation of winter athletes

Court Royalty 38

Vermonters taking tennis over the net

Gear & Apparel Picks 28 Top 10 Most

Infl uential Skis of the Past 50 Years

29 Alpine Skis

30 Alpine Boots

31 Non-Lift Served Gear Packages

31 Ski Accessories

32 Top-10 Most Rad Snowboards of All Time

33 Snowboard Setups

34 Outerwear & Après-Ski

36 Bikes

38 Tennis Racquets

COVER ILLUSTRATION: JOHN PHILLIPS

1184 Williston RoadSouth Burlington, VT

802-862-2714alpineshopvt.com

And we knew that only a panel of notable Vermont skiers and riders could decide on the defi nitive top-10 skis

and snowboards of the past half century. After all, the best skiers and riders in the country

all of you who love to play outside in Vermont — and who doesn’t?

the current season’s gear and apparel. And not just skis and boards; tennis racquets, bikes and lifestyle clothing are big parts of our business year-round.

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Andy & Becky Kingston

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1963 — Two young dreamers want a business of their very own.

Chuck is working at J.C. Penney’s and Jann is working for a

local dentist. They quit their jobs and they open the Alpine Shop.

They live upstairs over the store.

1993 — The torch is passed to the next generation after Chuck and Jann have 30 wonderful years at the helm. Peg Perkins Rieley and Scott Rieley take over the controls. They steer the course for the next 17 years.

2011 — The torch is

now passed to Andy

and Becky Kingston.

Andy and Becky

take the Alpine

Shop to its Golden

Anniversary and its

promising future.

Chuck and Jann 1963

l to r: Peg, Chuck III, Jann and Chuck 1993

Chuck and Jann

2013

Chuck and Jann want to thank all the devoted employees and loyal customers who are responsible for making the Alpine Shop what it is today. They not only were

co-workers and customers, but they were our friends.

Chuck and Jann want to thank all the devoted employees Chuck and Jann want to thank all the devoted employees

THANKS FOR A GREAT 50 YEARS

The torch is

now passed to Andy

and Becky Kingston.

Shop to its Golden

Anniversary and its

OUR BUSINESS WAS NOT OUR JOB —

IT WAS A WONDERFUL JOURNEY — THANKS FOR THE MEMORIES!

Chuck and Jann Perkinsfounders of the Alpine Shop

“One day we worked 12 hours and sold three pairs of dollar socks,” says Jann Perkins. “I remember looking at Chuck and saying, ‘We’re going to die.’”

So the couple, juggling an infant along with a newborn business, came up with an only partially tongue-in-cheek scheme to open a convenience

store should the situation seem particularly grim.

Of course, that’s not how the story ends. Fifty years later, the Alpine Shop is an

icon of Vermont’s massive ski and snowboarding industry, a charming yet hip mom-and-pop operation backed by the strength of 15,000 pairs of skis, hundreds of tennis racquets and bikes, 19,000 square feet and generations of skiing and riding families. Cigarettes and beer? No, thanks, we’ll take K2s and Burtons instead.

Celebrating a half century of catering to Vermont’s active families BY SARAH TUFF

This is a story about a ski shop. But it begins with cigarettes, beer, bread and tomato soup. Those

were items that Chuck and Jann Perkins imagined selling during the winter of 1963-1964 — the fi rst year the Alpine Shop was open — if times grew really dire.

Alpine Shop at

8 ALPINE SHOP CELEBRATES 50

THE STARTING GATE: 1963 TO 1993

If you’ve ever glimpsed the Perkinses’ home in

Burlington — a veritable shrine to snow sports

even on a sunny summer day, when a lodge-

like fi re crackles in the living room — you know

that these people are passionate about skiing.

Indeed, Chuck was dashing down Queen City hills as a child before eventually graduating from Burlington High School and then the University of Vermont in 1954. He met Jann, a native of Springfi eld, Mass., at Colchester’s Bayside roller-skating rink in 1951, while she was vacationing at Malletts Bay. Five years later, they married. (And perhaps not coincidentally, they recently bought the land where Bayside burned down.)

After serving in the U.S. Army in New Jersey, Texas and Virginia, Chuck worked for fi ve years for J.C. Penney in San Antonio and Latham, N.Y., before a transfer brought him back to Burlington. He was helping to manage the department store on Church Street when he decided to open a ski shop.

“Everything just led to, ‘Here I am in my hometown, with the experience I probably need to open my own store; what would I like to do? I don’t know, skiing might be fun,’” recalls Chuck. “But as far as running a ski business, it was something completely foreign to me.”

He and Jann bought some ski magazines to determine what brands to carry, and bought an old house — with “an ugly purple sink,” Jann says — on Williston Road. The couple tore it down and put up a home-based

business some 40 feet wide and 30 feet long near an A&W Root Beer stand. On November 4, 1963, the Alpine Shop opened — with no skis to sell.

While other ski shops were sending buyers to Europe, the Perkinses had an old, $50 Peugeot that “had enough trouble getting to New York,” they remember with a laugh. At fi rst, they simply sold what they could, such

as Ballston Spa socks. Come the second winter, the Alpine Shop was able to sell metal-edge Hart Skis.

“We fl ew by the seat of our pants!” says Chuck with another hearty laugh.

But as savvy accountants, retailers and, of course, skiers, the two were soon fl ying in the right direction. By 1965-66, they had acquired a fl eet of top-selling Head skis, and, as Chuck puts it, “We were o§ and running.”

The Alpine Shop grew in space, employees, merchandise and customers. By 1983, the store was topping $1 million in annual sales. “It seemed every summer, I’d put another addition on the Alpine Shop,” says Chuck, who also opened an adjacent boat business (where

Cheese Traders and Wine Sellers now sits) to keep his winter employees afl oat in the summer. That led to adding snowmobiles at the Alpine Shop in order to keep the marine mechanics busy in the winter.

The mini empire expanded. In 1968 came a sister shop in Essex, called the Swiss Chalet, and a downtown Burlington Alpine Shop at the corner of Cherry Street and South Winooski Avenue. Taking a year’s sabbatical in Alaska hardly slowed the Perkinses’ pace of real estate acquisition, as they also picked up the Lindenwood Inn in 1984. By that year, despite selling the Swiss Chalet in 1973 and shuttering the downtown Alpine Shop in 1983, the couple owned some 40 properties.

But the Williston Road Alpine Shop remained the golden child, so to speak — and the Perkinses’ own two children, Peg and Chuck, virtually grew up in it. The family watched cross-country skiing take o§ , and then snowboarding. Chuck

We fl ew by the seat of our pants!CHUCK PERKINS

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Chuck and Jann Perkins

9

recalls buying the fi rst set of Burton snowboards for the store in 1987-88 and thinking, Here is something that is going to be big.

Not surprisingly, the Alpine Shop earned the loyalty of other Vermont skiing families — some of whom became famous, such as the racing Cochrans of Richmond. As another outgrowth of his love of winter sports, Chuck was the fi rst board member of the Vermont Ski and Snowboard Museum, which opened in Stowe in 2002. It was only natural that he helped induct the Cochrans into the museum’s Hall of Fame in 2004.

Jann has some lighthearted memories of working at the Alpine Shop, such as selling fur hats, Bogner pants, seal parkas and multicolored Henke boots to women who had no intention of ever sliding downhill. But she also developed a serious devotion to the history of the 10th Mountain Division, a light infantry unit trained for combat in alpine and arctic conditions beginning in 1943. Jann fondly remembers meeting legendary ski racer and 10th Mountain Division soldier Walter Prager when he was overseeing a ski shop in the Adirondacks and selling parkas. “He was the most beautiful skier in the world,” describes Jann, “and I fell in love with the 10th.”

As a Christmas gift eight years ago, Chuck informed his wife that he would fund the permanent collection of the 10th Mountain Division at the Vermont Ski Museum.

“Skiing has been our life, our vocation and our avocation,” says Chuck, who calls their long tenure at the Alpine Shop a labor of love, and their own history intrinsically tied to the store. “We did not do it for the money. We did it for the fun.”

Flyin Ryan Hawks FoundationShortly after top Vermont freeskier “Flyin” Ryan Hawks, 25, died from a fall in California in 2011, his family discovered 14 “core principles” that Ryan had written on his computer. These have since become the platform for a foundation that aims to inspire young people to participate in outdoor adventures while exploring life and embracing the core values:

1 Live every day, all day.2 Never stop exploring life.3 Never lose my adventuresome attitude.4 Be the best friend I can be.5 Be the best brother, son, uncle I can.6 Look out for others.7 Look out for myself.8 Look out for our surroundings.9 Play like I’m 13.10 Be self-su� cient.11 Don’t be afraid to ask for help.12 Work hard.13 Live easy.14 Live simply.

As a “Center of Infl uence” for the Flyin Ryan Hawks Foundation, the Alpine Shop sells Flyin Ryan merchandise, trains employees to share the core principles and encourages customers to sign up to become Flyin Ryan ambassadors. Through sales and a number of benefi t events throughout the year, the foundation can provide scholarships that enable recipients to pursue their “adventure of choice.”

“The Alpine Shop refl ects the core values for which Ryan was known,” says his father, Peter Hawks. “We love the sta� at the Alpine Shop and thank Andy and the gang for continued support.”

More info: fl yinryanhawks.org.

We did not do it for the money. We did it for the fun.JANN PERKINS

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10th Mountain Division members


www.langeskiboots.com

Happy 50th Anniversaryto our friends at

The Alpine Shop!

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CONGRATULATIONS TO ANDY, BECKY AND THE ENTIRE ALPINE SHOP FAMILY!

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An Avalanche of AntiquitiesDecades ago, Stowe’s Town Hall saw debates over railroad service and school districts. Today, the 1818 edifi ce sees debates over ski lift service and ski schools. That’s because the Vermont Ski and Snowboard Museum is now housed within its white walls on South Main Street in Stowe.

The museum, which opened here in 2002, contains more than 10,000 items that tell the story of winter sports in Vermont, from vintage Stowe posters and gondolas to Burton boards and Olympic bibs. The Alpine Shop’s Chuck and Jann Perkins have long been integral to the museum — Chuck is one of its original directors, and Jann is now vice chair. For hours and more information, visit vtssm.com.

ON COURSE: 1993 TO 2011

In 1993, Peg and Scott Rieley, the daughter and

son-in-law of Chuck and Jann Perkins, took over

the Alpine Shop. The young couple transformed

the Williston Road Tyrolean landmark into a

slightly sleeker machine backed by modern

technology, and based on the by-then-decades-

old dedication to sporting families. Peg and

Scott introduced that pictogram of the curlicue

skier, the “ski today, work tomorrow” slogan

and the store’s innovative leasing program.

“The timing was right within the family to go from the fi rst generation to the second generation,” says Scott, who had been working in commercial insurance when he married Peg. Three months later, they bought the Alpine Shop together.

The following winter, Scott recalls standing in line at Burlington International

Airport for a fl ight to a ski trade show when an associate from Dynastar skis tapped him on the shoulder. It was a moment reminiscent of the “plastics” line to Dustin Ho� man’s Benjamin Braddock in The Graduate. The word, however, was “leasing.”

“He said, ‘We’ll give you 100 sets of skis — go lease them to the public,’” says Scott, who

launched the program for junior skiers in 1995. Over the next few years, the Alpine Shop leased 200, then 400, then 800. Last year, thousands of skis and snowboards went in and out the door; the shop’s leasing program today is one of the top fi ve in the country.

“It’s a huge amount of product going out to a population base that is intensely interested in skiing and snowboarding with their kids and families — absolutely wonderful,” says Scott. He is also proud of the consistent price point: It cost $99 to borrow a skiing or riding set-up in 1995, and it is $99 today.

The new ownership dovetailed with the explosion of snowboarding, as well as the rise of shaped skis. “When they fi rst came out, they were the goofi est things you had ever seen,” says Scott of the hourglass skis that enabled smoother turns. “But they were the best thing that ever happened to skiing.”

The Rieleys turned the former Ski Haus in Middlebury into an Alpine Shop in 1998, and also expanded the South Burlington Alpine Shop’s space yet again. They also began

selling tennis and cycling gear. They computerized the registers, installed an inventory-control system and air conditioning, rewired the building and spi� ed up the logo (with help from Paul Kaza Associates). By 2004, they had expanded the employee base to 60 to help manage the growing business. “My father-in-law was much more hands-on,” says Scott. “I was very much a delegator.”

One thing was constant, however: the last names of customers walking through the front door. The Alpine Shop has remained a family-friendly store over generations. Lisa Pizzagalli says her parents took her to the Alpine Shop as a child, and the Shelburne mom now brings her own children in for the four-season gear and the leasing program. “Kudos to them for making it a� ordable,” Lisa says.

During her 22 years working at the Alpine Shop, Laurie Schroeder has seen customers grow up, go to college, get married and have baby showers. “I just love the adrenaline that’s in here, and I’ve had a lot of laughs with di� erent coworkers over the years,” she says. “Will I be selling skis when I’m 90? You never know.”

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Peg, Chuck III, Jann and Chuck


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Supporting local businesses since 1906.

Congratulations Alpine Shop on 50 years!

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BEYOND THE FINISH LINE: 2011 TO 2013

Peg and Scott Rieley will most likely not be

selling skis at age 90. Two years ago, they sold the

Alpine Shop to Andy and Becky Kingston. “I was

tired,” says Scott, whose side real-estate business

had become increasingly more time consuming.

Peg, who was spending up to 80 hours per week

as the soft-goods buyer for the shop, wanted

to spend more time with their four children.

Still, Scott says, “Probably the hardest thing I’ve ever done in my life was letting go of the business.”

The couple put the Alpine Shop on the market quietly and confi dentially, vetting several interested buyers before fi nally choosing Andy and Becky Kingston. “It takes a special breed of person to run the Alpine Shop,” explains Scott. “You need to be a jack of all trades; you need to have a really innate understanding of the ski business, and you just gotta be passionate about the sport.”

The Rieleys found all that and more in the Kingstons. Andy had grown up in Vermont and skied for Colgate University, where he met Becky when he was her ski instructor. In addition to his considerable experience on snow, however, Andy brings serious entertainment, media and marketing credibility to the Alpine Shop: He was the president of Boston’s WFNX Radio Network (where he founded the Coors Light/FNX SnoRiders ski program) and was later tapped to lead its parent company, the Phoenix Media/Communications Group. Overseeing 600 employees and 10 companies took its toll.

After 20 years with the Phoenix Media Group, Andy left the company and founded Sonicbids Brands, a division of Sonicbids.com. Sonicbids had become a major player in the new online paradigm of the music industry, connecting more than 275,000 of its member bands with gigs all over the world. Recognizing

Special Olympics VermontDid you hear the story of the top Olympic alpine skier who triumphed over a crash last winter?

Nope, not Lindsey Vonn. We’re talking about Leah Boardman of South Burlington, whose speed on the slopes took her to the 2013 World Special Olympics in South Korea last January and February. She also got there with a little help from the Alpine Shop.

“For Special Olympics Vermont, we do some free lease equipment scholarships, which the coaches then give out to certain families in need of them,” explains owner Andy Kingston, whose wife and family members also volunteer at Special Olympics Vermont.

“When we learned about Leah’s accomplishments, however, I became especially excited and immediately made some calls to see if we could get even more support,” Andy continues. “It didn’t take long before some of our key vendor partners — Völkl Skis, Marker Bindings, Head Boots, POC helmets, goggles and body armor, Scott poles — jumped on board and we were able to get Leah free equipment for her races for Team USA in South Korea last year. Plus, a stylin’ outfi t from Alpine Shop for her to wear at all her parties there.”

Boardman, a University of Vermont student, won the silver medal in the super giant slalom event, missing gold by just 15 hundredths of a second. But she fell while exiting the course, had to be fl own by helicopter to the hospital for 14 stitches, and missed the medal ceremony. So Timothy Shriver, the chairman and CEO of Special Olympics, arranged a special ceremony to present Boardman her silver. Not Lindsey Vonn — but close.

“The pro equipment given by the Alpine Shop made all the di� erence in her performance,” says Boardman’s mom, Susan Fayette. “We are so grateful for the experience Leah had, and also to the Alpine Shop for their support and generosity.”

For more information, see specialolympics.org.

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Andy Kingston, Leah Boardman and Susan Fayette

Andy Kingston, 1988


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the infl uence these bands had with their 40 million-plus fans, Andy introduced major brands such as Converse, Paramount Pictures and the Gap into the relationship. Suddenly, a sustainable business model was created, fueled by the brand’s massive consumer marketing budgets.

Becky, meanwhile, brought expertise in customer service, employee relations and fundraising from her time in development for Harvard Law School, Phillips Exeter Academy and Buckingham Browne & Nichols, a private day school in Cambridge, Mass. With three young kids and an extensive work travel schedule, Becky and Andy were spending fewer and fewer weekends at their ski cabin on Lake Sunapee in New Hampshire, and were itching for a lifestyle change. When they discovered an online ad for a ski store on the market, they didn’t know it was the Alpine Shop — where Andy had grown up getting his skis — or exactly where it was. The ad described it only as “the busiest street in Vermont,” he recalls.

Turns out that the Alpine Shop was just a snowball’s throw from Higher Ground. Given Andy’s many years in the music industry, that felt auspicious. And right away, the couple knew they wanted to infuse some of that energy into the outdoor-sports world.

“When we bought the Alpine Shop it was important for us to come in and not make major changes, because it’s iconic,” says Andy. “We knew there were a lot of things we had to learn, but we also knew we could bring a lot to the table from the promotion and marketing side — most retailers don’t look at themselves as being in the entertainment industry.”

In this billboard-free, locavore, second-least-populous state, most Vermonters agree that bigger is defi nitely not always better. But what about ski areas — more terrain, more chairlifts and more après spots make for a cooler overall experience, right?

Nope. And that’s what Richmond natives Elliott and Tyler Wilkinson-Ray aim to show in their new fi lm, United We Ski Having grown up skiing at Cochran’s in Richmond — where $25 got them six weeks of lessons, rentals and tickets — the brothers (now 26 and 24, respectively) are hoping to make mountains out of relative molehills.

“We hope to get people excited about small ski areas and what they do for the sport — get young people involved who otherwise couldn’t a� ord to,” says Tyler, who reports that thousands of hours of fi lming and editing have gone into the project. The fi nal cut focuses on Cochran’s, Northeast Slopes in East Corinth and Hard’ack in St. Albans. “Vermont really is the birthplace of skiing in the U.S.,” he says.

Though the brothers aren’t professional fi lmmakers, they raised more than $10,000 for their venture, T-bar Films, through Kickstarter and have been overwhelmed by the support from the Vermont ski industry and the Alpine Shop. “We had a good hunch we’d fi nd good individuals and a strong sense of community,” says Tyler. “We ended up discovering that this state is so much cooler than we thought.” More info at t-barfi lms.com.

SCREENINGS OF

United We Ski

Thursday, November 7, at 6 and 8:30 p.m., with a reception at 7:30 p.m., at the Film House at Main Street Landing, Burlington. $12.

Saturday, November 9, 7 p.m., at St. Albans Historical Museum, $10 (proceeds to benefi t Hard’ack Ski Area)

Thursday, November 14, 8 p.m., at Billings Hall, University of Vermont, Burlington, $5; Friday, November 15, 7 p.m., at Richmond Public Library, $7 (proceeds to benefi t Cochran’s Ski Area).

Saturday, November 16, 7 p.m., at Bradford Academy Building, $7 (proceeds to benefi t Northeast Slopes).

It’s a Small World, After All

< PAGE 14

PAGE 20 >


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Stay Dry. Ski More.Since 1862 Mammut has been building the best alpine equipment in the world – designed and developed in Switzerland. Check out our freeride snowsports collection at www.mammut.com

ASM4t-mammut.indd 1 10/9/13 2:18 PM

®

Hats Offto the Alpine Shop for 50 Great Years!

Hats, Necks, Heated Socks, Gloves, Calvas and More.

ASM4t-turtlefur.indd 1 9/18/13 9:53 AM

CONGRATS ALPINE SHOP on 50 years of service to Vermont

families and skiers worldwide. nordicausa.com

A trusted member of the Alpine Shop family since 1963.

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ASM4t-nordica.indd 1 9/3/13 11:38 AM

Congratulations to The Alpine Shop

on 50 years of providing great service

and product to the Burlington market,

here’s to many more!

Lease on LifeIT WAS A LEAP OF FAITH, in some ways, to allow

customers to rent skis for the season instead of buying

them outright. But since 1995, the Alpine Shop’s leasing

program has become one of the most successful in New

England, serving thousands of skiers and riders each

year with a fl eet of new and used skis and snowboards

that now number more than 12,000. (The entry-level

kids’ price, meanwhile, has stayed steady at $99 for the

season-long rental of skis, boots, bindings and poles,

plus unlimited tunes.) Here, some longtime leasers

share their stories.

“Kids grow so quickly and their ability level increases so quickly that leasing just makes sense. We’ve always leased used skis because they’re in good shape, freshly tuned and a bit less expensive.

Last year, Jake at the Alpine Shop walked my daughter, Ellie, out back to ask her which ones she wanted. There were plenty of used skis to choose from, but her eye caught a pair of new purple skis with cool graphics over in the corner, and she couldn’t take her eyes o of them. But we were there for used skis, so she dutifully picked out a used pair that weren’t nearly as cool but still a perfect choice for her.

We went back earlier this year, and now those purple skis are in the used pile (although they still look new). Ellie ran right for them, and I think she and Jake are making plans for him to join us at Jay some day this winter.”

KYLE SOWLES, COLCHESTER

Kids: Ellie, 10, and Abby, 7Ski areas: Smugglers’ Notch, Cochran’s, Jay PeakYears leasing at the Alpine Shop: 5

“Four years ago our son tried twin tips. After skiing on them for one day, he decided they were ‘too wiggly.’ We brought the skis back to the Alpine Shop and they exchanged them for a high-performance pair of skis. After another day of skiing, we concluded the skis were too long for our son and his current level. Back to the Alpine Shop we went, and they exchanged them for a shorter pair of skis. The shop employees have always been helpful and courteous.

It’s best to lease right after Labor Day! Our oldest will lease skis this year. I think our son is leaning towards a snowboard. Back and forth, until he decides which he wants to stick with!”

TESS AND PHIL SWETT, WILLISTON

Kids: Hanna, 13, and Cullen, 11Ski areas: primarily Sugarbush; also Bolton and JayYears leasing at the Alpine Shop: 9

“Leasing equipment from the Alpine Shop has been a great option for us. We’re able to get new or well-maintained used equipment for our boys at a very reasonable cost.

This year Seth is opting for the race lease: two brand-new Head slalom racing skis, plus new Lange boots, and poles. It’s excellent equipment, on par with what we would have bought for him had we chosen that route.

If he grows out of his boots, we always know there’s the option to switch sizes mid-season at no additional charge, so we don’t have to go through the headache of buying more than one pair of boots in a season.

For Cole, my backcountry skier, we’re leasing a pair of Head slalom skis so that he’ll have some fun on the groomers with the family.

The sta is always helpful, and equipment leasing comes with free, season-long ski tuning — we take full advantage of that! In fact, we were the family with the most shop tunes on a leased ski in a season!”

NANA BOFFA, CHARLOTTE

Kids: Cole, 13, and Seth, 11Ski area: Sugarbush (Seth races for Green Mountain Valley School, based at Mount Ellen)Years leasing at the Alpine Shop: 7

Seth Bo� a

The Swett Family

Abby and Ellie Sowles


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We congratulate the Alpine Shop for 50 years of exceptional ski and snowboard service.

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As the store had physically been expanded nearly 10 times, the Kingstons focused their contributions on fun, such as the Alpine Shop K2 Local Rocker Series. It brings in independent musicians to perform at the store several times each season and is a nod to the latest trend in ski design — the “rocker” shape for better fl otation in snow. The Kingstons have trucked in the mobile Wa� e Cabin for free-wa� e weekends. They’ve even o� ered 10 percent discounts for customers who have come in wearing lederhosen, “just ’cause it’s a riot to see people in lederhosen,” says Becky.

“It’s kitschy, it matches the ambiance of the store,” says Andy, who, incidentally, turns 50 along with the Alpine Shop this year.

While getting to know the “large, loyal audience” that is their multigenerational customer base, the Kingstons

have also supported dozens of local nonprofi ts, particularly Vermont Special Olympics and the Flyin Ryan Foundation. With three young skiers of their own, the Shelburne-based couple had seen fi rsthand how expensive it could be for parents to outfi t young ski racers with the latest gear and accessories needed.

Last year, after negotiations with Völkl, Head and Lange, the Kingstons added race skis, bindings and boots to the leasing program, making it a� ordable for more parents to

introduce their growing kids to the sport. Not surprisingly, this “race leasing” component has been an instant hit with customers.

Of course, not every winter could be perfect. But they’ve ridden out a couple of topsy-turvy seasons, managing to outperform most other outdoor retailers throughout the country.

“The credit goes to our incredible sta� and their willingness to embrace and live our mantra of ‘forward positivity,’” says Andy, “but,

of course, we also have the greatest customers one could ever ask for, and that alone makes it exciting to go to work every day.”

That attitude goes all the way back to Chuck and Jann Perkins. “Life has been great; it’s been a progression,” says Chuck. “You don’t plan it — you just kind of come to a road and you go this way or this way, and you make a decision, and o� you go.”

Scott Rieley manages more than 200 apartments in the

Burlington area now, but says he misses the customers of the Alpine Shop. “Everybody walking in the door had a smile on their face,” he says. “I used to tell people, it’s not like going to the dentist or the IRS, where you have a frown on your face. People walk in the door thinking, I’m going to get new skis, a new parka. I’m happy.”

As for the next 50 years of the Alpine Shop? “Our future lies in our ability to continue building a community discovery center for our active neighbors throughout Vermont, upstate New York and Québec,” says Andy. “It’s a place for people who love and live an outdoor lifestyle to come in and be inspired, educated and entertained in a way that cannot be replicated on a computer. But quite simply, we want people to come here, have fun and leave with a smile on their face.” ◆

The Kingstons even o� ered 10 percent discounts for customers who have come in wearing lederhosen, “just ’cause it’s a riot to see people in lederhosen,” says Becky.

LEFT: Avalanche sale with Völkl ski reps Scott Heald (left) and Beach Shaw (right) with Alpine Shop sta� er Dana Smith.

BELOW: (l to r) Emily, Hayley and Trevor Kingston

< PAGE 16


THANK YOU & CONGRATULATIONS!

CHEERS TO YOUR 50 YEARS OF ENCOURAGING EVERYONE TO

SKI TODAY WORK TOMORROW.

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All in the FamilyThree notable Vermont ski families talk bonding, backcountry and the bravado of skiing the East

The DesLauriers

Need some ski street cred? Try skiing from the

summit of Mount Everest. That’s just what Vermont

native and extreme-skiing legend Rob DesLauriers

did in 2006 with his wife, Kit. But plummeting

from the world’s highest mountain, at 29,029 feet,

seems all the more impressive when you consider

that Rob and his brothers, Eric and Adam, learned

to ski at Bolton Valley — vertical drop, 1703 feet.

As their parents owned and operated Bolton, the three brothers and assorted cousins and friends ripped around the ski area, doing laps off Lift 4 (today part of the Timberline area), showing off on the “big rock,” night skiing and running gates. “Inevitably they would ditch me,” says Adam of his older brothers, who eventually moved west. Rob, a professional extreme skier, starred in more than 20 ski films and led extreme-skiing clinics before turning to real estate in Jackson, Wyo. Eric, meanwhile, cowrote the book Ski the Whole Mountain with Rob, and continues to guide advanced-skiing clinics and adventures from Squaw Valley, Calif.

While Adam spent time skiing around Lake Tahoe, helping to run clinics with his brothers, he’s now back at Bolton. “I love that my kids are growing up on the same hill that their great-grandparents skied on,” he says. “It’s a much more personal experience.”


The Ayers

Let’s face it: Bindings have

never been the sexiest part

of ski equipment. But that

may change soon, thanks to

the SI&I binding system by a

new company called CAST.

Think of it as an EZ-Pass to

the backcountry, wherein

alpine-touring bindings

(useful for going uphill)

seamlessly transition to

fixed alpine bindings (useful

for bombing downhill).

The SI&I is the brainchild of Lars Chickering-Ayers, 26. He cut his teeth at Mad River Glen, where dad John Ayers has been patrolling since 1983 and the patrol director since 2001. The head tester for products from the CAST (the word for a group of hawks and named after late extreme skier Ryan Hawks) is 21-year-old Silas Chickering-Ayers, a Meathead Films star, top freeskiing competitor and now a student at the University of Vermont. Recently married middle brother Gabe, 24, was also part of the Chickering-Ayers flock of freeskiers.

“Skiing in our family is more than an activity — it’s a passion and a need to be in the mountains,” says John, who met his wife at Mad River Glen. “We tried to make sure the boys were having fun when they were first learning, and the terrain and community at Mad River did the rest.”

Having family members, as well as the extended family at MRG, to chase around made Silas a stronger skier, John adds. “Lars has had the biggest impact on my skiing and continues to influence me every year,” says Silas. “Most days I have spent skiing, I have skied with him.”

Though CAST is now based in Idaho, Lars reminds young Vermonters to get into the Green Mountain vibe. “You’re in one of the best places in the world to learn to ski,” he says, “and the most important lessons you can learn from growing up on the East Coast is to have fun every time you go skiing. No matter what the conditions are, you can always find something to do that challenges you and makes you a better skier.”

The remillArds

If you’ve been a patroller at Jay Peak Resort

for a quarter century, like Chad Remillard,

chances are you have a thing or two to

teach your kids about skiing. Still, he credits

his wife, Keely, with teaching sons Aidan,

14, and Sawyer, 13, and daughter Elle, 9,

from the moment they first clicked in.

“She has handled their progression through sniffles and snow plows, and brought them to the point of being the prolific ski fanatics that they are today,” says Chad. He began skiing at Hard’ack in St. Albans at age 7; by age 16, he had joined the ski patrol at Jay Peak. He and Keely decided to live in Enosburg just so they could be close to Jay, and the skiing

bug bit the kids, too. Aidan and Sawyer have both competed on the Ski the East tour.

Hard-core skiing comes not just from powder and steeps, however, but also the brown-bag lunches that still refuel the Remillards between runs on Green Beret at Jay Peak, and on the M1 Lift Line at Smugglers’ Notch. “I love the charismatic base lodges that some Vermont resorts still offer,” says Chad.

“It is becoming more of a rarity in the industry to have an experience where a family can prepare for the day in a comfortable space, drop their boot bags under the table, and be reasonably confident their stuff will be there for them when they circle back for a hot chocolate or lunch.

“I also love the fact that Vermont skiers are some of the most technical enthusiasts out there,” Chad continues. “It’s how nature intended and mandated.”

John

Silas

Lars

Gabe

23

Slope StarsMeet Vermont’s next generation of winter athletes

How did you start snowboarding?I first started snowboarding when I was 6. I had seen the Winter X Games on TV that year and asked my mom to get me a lesson. I had already been skiing for four seasons. I ended up getting a lesson at Bolton Valley that year as an Easter present. I will always remember my first time “standing sideways” with my instructor, Jason. It was a bluebird day and warm — there weren’t many people on the Mighty Mite beginner slope. We had so much fun that my hour lesson stretched into two. Jason built a little jump for me and I learned my first 180.

And how did you get into competition?The second year I snowboarded, I started riding with Bolton Valley’s Shred Team because I had gone through all of the groups the previous year. There were a lot of great riders in the group — Luke Haddock, Dylan Peters, Gabe Cohn, Ralph Kucharek, Sawyer Dean and others — and I looked up to them like big brothers. Some have gone on to become professional, sponsored riders.

They all participated in Bolton’s Wednesday Night Rider Series and they encouraged me to give it a try. I was 8, the youngest by far in the 12-and-under group. But I had fun and learned a lot by watching the bigger kids. They were very encouraging. The next year I tried two USASA events at Bolton and also did most of the Night Rider events, where I received the Night Rider “Young Gun Award.” I liked competing because I got free stuff, even when I didn’t win.

About how many comps do you do each winter, and where do you travel to?The number of events I do a year has varied depending on the weather, what the local

schedule looks like and whether I need to improve my standing in a discipline to get an invitation to Nationals. Last year I did 21 events, the previous year, 18, and the year before that, 23. As a rule, the events I’ve attended have been in Maine, New Hampshire, Vermont and New York, as well as National USASA Finals in Colorado.

What are your goals?My ultimate goal is to become a professional snowboarder, but I know that only about 1 percent of all athletes reach that level. As I try to work toward that goal, there are smaller steps to take, such as becoming an overall USASA national champion or a champion on the Rev Tour or one of the other series. Again, these are lofty goals, so I make sure that I have a good academic foundation.

I would like to attend Westminster College in Utah, which has a snowboarding program, and study engineering. If I’m unable to become a professional rider, I want to have an engineering degree so I can work in the snowboard industry in some way, such as designing products or parks and features.

In the meantime, I want to be able to continue my education at a snow-sports school so I can pursue my academics while training and competing. I am hoping to attend Waterville Valley Academy in New Hampshire this year. My role model is Kelly Clark.

Douglas FaySport: Snowboarding

Hometown: Richmond

Age: 15

Competition highlights: United States of America Snowboard & Freeski Association (USASA) Northern Vermont Region champion in halfpipe, slalom and giant slalom for 2012-2013. Seventh in overall national USASA rankings for 2012-2013. Invited to compete in five events at 2013 USASA Nationals at Copper Mountain, Colo. Mount Mansfield Ski & Snowboard Club Coach’s Choice Award for 2011-12. 2012 Cholula Hot Shot Award for best performance at a USASA Northern VT halfpipe event at Killington. Advanced to semifinals of Burton’s Queen City Sessions Rail Jam in 2011 at age 12.


What are your earliest memories of skiing?My earliest memories of skiing include my two biggest skiing influences, my brother and my dad. I remember skiing down the bunny trail at Mad River, or even the advanced mountains in Colorado and following the tracks my brother’s skis had made in the snow. I remember trying to make my turns just like his, and after a while I started to do it naturally.

How did you get into freeskiing?I was always an adventurous skier. I’d spend a lot of time in the woods and moguls, and anywhere my dad wanted to go on a powder day, I was going to be going with him! But the first time I really got into the freestyle “community” was when I watched a few of the Meathead films. I thought that, beyond their giant sweatshirts, they were the coolest people ever! Then it hit me that I could be one of them! So ever since

then (even though I stopped for a few years), I have been on a mission to learn new tricks and new skills.

What do you like about freeskiing comps?I love freestyle skiing comps because it’s a way to get more out of your shell. It’s like

applying the skills you’ve been practicing to new courses. That’s why I choose more big-mountain and park over moguls because I really love working with what nature has to offer. Most importantly, it’s because it’s so fun. I love to meet new people at the comps, because they usually share the same

passion for skiing, and to cheer on my friends.

Last year was my first in a long time on the Mad River Freestyle Team. I have to give a lot of credit to the Flyin Ryan Scholarship because, without it, I wouldn’t be here. I really didn’t like how competitive girls can become in comps, so I had to take a break a few years before. Now I know that if you just cheer on your friends and work together to improve everyone’s skills, a win for your teammate is a win for you.

What are your other interests besides skiing?Art and music. I draw pretty much every day, sometimes on longboards. My art varies from realism to crazy — occasionally creepy — drawings. Music is such a big influence on my life because it’s one of the arts. I play the saxophone (alto and tenor) and the piano. I also run cross-country and track.

Maddie KhaMneiSport: Freeskiing

Hometown: Burlington

Age: 14

Competition highlights: First place, 2013 Smugglers’ Notch Extreme. Fourth place, 2013 Sugarbush Castlerock Extreme Challenge. Eighth place, 2013 Jay Peak Helly Hansen Extreme Challenge. Third place, 2013 Mad River Glen Triple Crown Mogul Competition. 2012 Flyin Ryan Foundation Scholarship recipient.

25

pAGE 26 >

What are your earliest memories of skiing?I grew up skiing at Mad River Glen with their ski club. I remember skiing for hours on end in the woods. One trail, Ice Palace, hosted countless team snowball fights. I was the runt of the group, the tag along. Keeping up with older kids was a necessity, the alternative being ski school. At the time, ski school to me was the equivalent of getting stabbed. I terrorized my group and ran away from multiple instructors. All I ever wanted to do was race.

With two parents [Dad, Steve, is the alpine program director at Green Mountain Valley School (GMVS); Mom, Sally Knight Utter, was the 1992 giant slalom national champion, a standout at UVM and a member of the U.S. Ski Team] and an older sibling involved in the sport, I learned to love [skiing] without being forced into it. I was age 6 at my first race.

What’s the appeal of ski racing for you?It’s an adventure, and brings so many opportunities. For example, I’m emailing this in the lobby of a hotel in Chile after just skiing powder in the middle of September. Aside from the adventurous side of the sport, ski racing has forced me to live a healthy lifestyle at a young age. I credit the sport for life skills such as time management and the importance of hard work and focus. On top of that, it is so much fun!

What are your interests outside of ski racing?I’m taking a photography class at GMVS and I love it! I also play defense on GMVS’ soccer team.

Who are your role models?My older sister, Kathleen, is my role model. She is not only an incredible athlete in her own respect, but the hardest-working

HannaH UtterSport: Ski racing

Hometown: Waitsfield

Age: 14

Competition highlights: 2013 Under-14 (U14) Eastern giant slalom and overall champion. Vermont U14 slalom champion. U14 Can-Am giant slalom and slalom champion. 2014 Junior 4 Eastern giant slalom champion

person I have ever met. She has taught me so much about self-confidence and persistence, I often take her for granted.

What are your goals for ski racing?My goal is to one day make the U.S. Ski Team, and if not, to race for Dartmouth College. They may seem far-fetched, but I know if I work hard and keep my head up, one day they will be within reach. u

< pAGE 25


We’re Climbing Up There Too

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Started by a couple ofskiers who imagined better

gear for the mountains.

© Robin O’Neill

IndependentHomegrown

Mountain Raisedflylowgear.com

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ASMAG4T-smith.indd 1 9/3/13 11:29 AM

All our distinguished ski panelists submitted their “Most Infl uential Skis” choices — one for each of the past six decades plus four additional from any time since 1963. Simple majority ruled for each decade, although the Head Standard was nearly unanimous. The complete detailed list and comments from each of our ski panelists can be found at AlpineShopVT.com/50thAnniversaryMagazine.

THE TOP 10 MOST INFLUENTIAL SKIS OF THE PAST 50 YEARS

Barbara CochranFormer U.S. Ski Team alpine ski racer and Olympic gold medalist. Lives in Starksboro, Vt.

Tiger ShawFormer U.S. Ski Team alpine skier from Stowe, Vt., who competed in the 1984 and 1988 Winter Olympics.

John EganChief Recreation O� cer, Sugar-bush; Professional Extreme Skier in scores of his own fi lms and others including Warren Miller.

Joe CuttsDeputy Editor, Ski Magazine

Eric FriedmanMarketing Director, Mad River Glen

Kristi Brown LovellOn-snow ski tester for Ski Magazine; ski fashion model

Scott RieleyOwner, Alpine Shop 1993-2011

Chuck PerkinsOwner, Alpine Shop 1963-1993

THE PANELISTS

#10 Dynamic VR17Infl uential based on its looks and, ultimately, extreme popularity. I remember seeing these all over the hill as a kid.— Clint Swallow

#9 Line 1260First symmetrical twin tip in the industry, which spawned the new schoolers’ movement. Twin tips made skiing cool again for the kids.— Kristi Brown Lovell

#8 Olin Mark IVThe Olin Mark IV changed the industry with its turned-up tail and the Freestyle phase was o� and running!— John Egan

#7 Volant SpatulaFirst rockered ski. Also smeary reverse sidecut, now reduced to tips and tails, though still very important.— Joe Cutts

#6 Völkl MantraThe Völkl Mantra set the bar for the kick-ass All Mountain ski. Others have responded, but the Mantra is still the standard. It will slay any eastern mountain in its way.— Andy Kingston

#5 Rossignol 4SOne of the best-selling skis of all time. Derived from Rossignol’s racing skis and the success they had on the World Cup … back when winning on Sunday meant selling on Monday!— Scott Rieley

#4 K2 FourThe Four broke new ground in the shape revolution and sold into the market a new feel and performance that even Bode Miller was able to capitalize on, winning important races on a recreational, production ski.— Tiger Shaw

#3 Elan SCXThe biggest change in racing in the ’90s was the introduction of the shaped ski …allowing racers to make a much cleaner, carving turn, which proved to be fast. Elan SCX was a leader in the shape revolution.— Barbara Cochran

#2 Rossignol StratoThe be-all-and-end-all for skis when I was a wee lad. I would have given my left nut for a pair of those. My brother and my dad both had ‘em.— Eric Friedman

The talk of the decade was the metal sandwich ski made by Head. The Standard for the beginner, 360 for advanced and Competition for racers. Metal skis completely took over wood skis and changed the sport forever.

— Chuck Perkins

which proved to be fast. Elan SCX was a leader

10

9

8

7

6

Head Standard#1


Nordica Hell & Back

“With its i-core design, the Hell & Back is light yet strong. Perfect for deep backcountry missions, and ripping resorts”— Tate Colbert

BlizzardBrahma

“Smooth and powerful, bring the chunder!”— Colin Leo-Nyquist

RossignolSoul 7

“The future of ski shapes is here, and the 7 series is leading the way.”— Pierre Larocque

K2 Amp Rictor 90XTi

“Smooth, powerful and predictable, yet poppy and fun.”— Clint Swallow

Line Sir Francis Bacon

“A work of ART both in construction and graphics!— John Leduc

Rossignol Sa� ron 7

“A super-light, fun women’s ski but still edges like a champ on hard snow! Love it!!”— Andrea Sleeper

Völkl Aura

“Quick and snappy o� trail and sturdy on groomers, perfect for strong women skiers.”— Taylor Cook

VölklBridge

“A great modern shape for all conditions and terrain.”— John Sikes

2014 STAFF PICKS ALPINE SKIS

Andy KingstonOwner, Alpine Shop 2011-present

Clint SwallowHardgoods Manager, Alpine Shop

5

4

3

2

29

1

2014 STAFF PICKS ALPINE BOOTS

Dalbello KR2 Chakra

The 3-piece design of the Chakra is incredible, It also happens to be one of the warmest boots on the market with its custom Intuition liners.— Joanna Western

Dalbello KR2 Fusion

Amazingly customizable! The KR2 series boots from Dalbello are next level.— Elliot Mitchell

Full Tilt Drop Kick

A classic design with modern fl air and all-day comfort.— Colin Leo-Nyquist

K2 Pinnacle 110

Impressive new o� ering from K2! in a world saturated with good-fi tting ski boots, this one stood out with an amazing out-of-the-box fi t and loads of adjustability.— Clint Swallow

Lange RS 130

Comfortable but responsive, and defi nitely holds its own when you push it to the limits.— Taylor Cook

Nordica Hell & Back H2

The H2 is a great new boot from Nordica built for the modern all-mountain skier.— Jon LeDuc

Rossignol Experience 120 Sensor 2

A powerful boot with a wide-enough fi t for my big hoofs.— Pierre Larocque

Tecnica AT Cochise 110

A 100mm LAST that will fi t a wide variety of feet, the Cochise provides great power to your skis and a walk mode with a large range of motion for hiking backcountry lines.— Tate Colbert

Vermont’s Best Boot FittersFront row (l to r): John LeDuc, Joanna Western, Taylor Cook, Clint Swallow. Back row (l to r): Tate Colbert, Colin Leo-Nyquist, Wayne Johnson, Fischer van Gulden, Jon Ingalls, Elliot Mitchell, John Sikes. Missing from picture: Dave Willard, Pierre Larocque.

2014 STAFF PICKS NON-LIFT-SERVED GEAR PACKAGES

OLIV

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RIN

I


2014 STAFF PICKS ALPINE BOOTS

CLOCKWISE FROM LEFT:• POC Receptor Bug

adjustable helmet• Smith I/O goggles• Astis Messner gloves• Kombi Exodus gloves• Black Diamond

Traverse poles• Darn Tough socks • Smart Wool

base layer• Athalon heated

boot bag• POC Spine VPD

2.0 back protector

NORDIC

Rossignol Evo OT, T3 Auto

One of my personal faves. Rossi rocks the nordic scene!— Amanda Voyer

TELEMARK

4FRNT Cody, Black Diamond 01

Tried these at the Stratton ski-testing days and was blown away. Great boards to free your heels on.— Clint Swallow

2014 STAFF PICKS SKI ACCESSORIES

2014 STAFF PICKS NON-LIFT-SERVED GEAR PACKAGES

BACKCOUNTRY

Völkl Nanuq, Marker Duke

No lift service? No problem. Light-weight but strong performance the Völkl Nanuqs have it all. Pair them with the Duke and no worries charging back down the mountain.— Colin Leo-Nyquist

31

THE TOP 10 MOST RAD SNOWBOARDS OF ALL TIMEEach of our panelists submitted one board from each of the past six decades plus four additional from any year. Simple majority ruled for each decade, although the Snurfer was clearly a slam dunk for the ’60s. Here are picks for each decade plus three wild cards. The complete detailed list and comments from each of our rider panelists can be found at AlpineShopVT.com/50thAnniversaryMagazine.

ChrisRotaxProfessional snowboarder from Monkton, Vt. with scores of tour wins and fi lm appearances.

Todd KohlmanArchivist for Burton; curates Burton’s product, prototypes and all things Burton.

Tony ChiuchioloMountain Operations Manager/Terrain Parks, Sugarbush Resort

THE PANELISTS

Grooviest The Snurfer, 1965

In the beginning there was only one…— Jake Cameron

TrippyWinterstick “Roundtail,” 1976

The most radical design of its time… It was the fi rst to garner mass publicity through publications such as Newsweek and Playboy. — Lance Violette

Far OutBurton Backhill BBI, 1979

This board was the start to the Burton industry. It’s really cool that it was started and designed in Vermont. — Chris Rotax

AaahSumBurton Mystery Air, 1989

The fi rst Burton Air. It became the Craig Kelly signature model. Also, it’s my fi rst board, so that’s pretty cool!— Chris Rotax

Wicked CoolBurton Performer Elite, 1985

This board was a game changer ... light weight with bindings that allowed you to carve the snow like a wave.— Fischer van Gulden

’Nu� said!— Tony Chiuchiolo

Just RagingBurton Brushie, 1993

Je� Brushie’s (Hinesburg, Vt. native) fi rst pro model with a trout for a Vermont theme and skate style infl uence on the base graphic. Je� ’s style, board graphic and board shape are timeless.— Todd Kohlman

Wassup?!Rome Agent, 2004

Revolution!— Tony Chiuchiolo

So StokedBurton Un Inc, 2004

Je� Anderson’s fi rst pro model. His style and passion are timeless. — Todd Kohlman


THE TOP 10 MOST RAD SNOWBOARDS OF ALL TIMEEach of our panelists submitted one board from each of the past six decades plus four additional from any year. Simple majority ruled for each decade, although the Snurfer was clearly a slam dunk for the ’60s. Here are picks for each decade plus three wild cards. The complete detailed list and comments from each of our rider panelists can be found at AlpineShopVT.com/50thAnniversaryMagazine.

ChrisRotaxProfessional snowboarder from Monkton, Vt. with scores of tour wins and fi lm appearances.

Todd KohlmanArchivist for Burton; curates Burton’s product, prototypes and all things Burton.

Tony ChiuchioloMountain Operations Manager/Terrain Parks, Sugarbush Resort

THE PANELISTS

Grooviest The Snurfer, 1965

In the beginning there was only one…— Jake Cameron

TrippyWinterstick “Roundtail,” 1976

The most radical design of its time… It was the fi rst to garner mass publicity through publications such as Newsweek and Playboy. — Lance Violette

Far OutBurton Backhill BBI, 1979

This board was the start to the Burton industry. It’s really cool that it was started and designed in Vermont. — Chris Rotax

AaahSumBurton Mystery Air, 1989

The fi rst Burton Air. It became the Craig Kelly signature model. Also, it’s my fi rst board, so that’s pretty cool!— Chris Rotax

Wicked CoolBurton Performer Elite, 1985

This board was a game changer ... light weight with bindings that allowed you to carve the snow like a wave.— Fischer van Gulden

’Nu� said!— Tony Chiuchiolo

Just RagingBurton Brushie, 1993

Je� Brushie’s (Hinesburg, Vt. native) fi rst pro model with a trout for a Vermont theme and skate style infl uence on the base graphic. Je� ’s style, board graphic and board shape are timeless.— Todd Kohlman

Wassup?!Rome Agent, 2004

Revolution!— Tony Chiuchiolo

So StokedBurton Un Inc, 2004

Je� Anderson’s fi rst pro model. His style and passion are timeless. — Todd Kohlman


SETUP #1

Board: K2 RaygunBoot: Vans AuraBinding: K2 Formula

Boom!— Fischer van Gulden

SETUP #3

Board: Burton LyricBoot: Burton RitualBinding: Burton Scribe EST

Pop!— Brittany Melvin

SETUP #2

Board: Jones MTN TwinBoot: Burton AmbushBinding: Burton Mission Refl ex

Bam!— John Ingles

FLIP-FLOP

SETUP #4

Board: Jones SolutionBoot: K2 MaysisBinding: K2 Formula

Pow!— Jake Cameron

Fischer van GuldenAlpine Shop Senior Hardgoods Buyer

Jake CameronShop Manager, Alpine Shop

Lance VioletteDad / Snowboarder

Gnarly DudeLib Tech Skate Banana, 2008

Lib Tech made the fi rst Rocker/Reverse camber board to hit the market. At fi rst people thought it was crazy, but once you got on one it left you wondering why the hell boards weren’t always shaped like this.

— Fischer van Gulden

Chillin’Jones Ultracraft

Splitboard, 2014

This decade is being defi ned by splitboards. Credit

must be given to (Jeremy) Jones for his commitment to

developing their technology and design. The Ultracraft

embodies this commitment: wood cores, carbon construction

and overall progressive design.— Lance Violette

2014 STAFF PICKS SNOWBOARD SETUPS

33

APRÈS-SKIAPRÈS-SKI

Marmot SkylineIt’s all about the butt!— Becky Kingston

Acteryx Stingray— Jake Cameron

Burton AxisPow, street, pubs, and I’ll even wear it to bed.— Fischer van Gulden

Burton South Side I know it’s going to be a good day when I slide these puppies on!— Fischer van Gulden

— Becky Kingston

Orage B Dog

I like the longer style of this Pro Model jacket. There are lots of stash pockets and the sleeves are removable, which is a bonus.— Burke Kay

Acteryx Beta AR

The best resort jacket money can buy!— Jake Cameron

Flylow Vixen

By far the favorite jacket in my fl eet. It’s tough enough to keep me (and my iPod) safe and dry, but comfortable enough to fall asleep in during the ride home from the mountain.— Taylor Cook

Patagonia Nano Pu�

The Nano is incredibly lightweight and versatile. It is my favorite insulating layer when at the mountain, but I use it daily in town.— Andrea Sleeper

Mammut Stony Inferno jacket

I check out scores of ski jackets every year. This is one of the best. Technical but great-looking shell, seamed seals, soft to touch, all details well thought out and a perfect fi t. What’s not to love?— Andy Kingston

Saga Monarch

This is the ideal ski jacket. The fully nylon exterior is great for skiing here in the East. It’s also a sick-looking jacket!— Trevor Kingston

Ibex Scout vest

Incredibly versatile, must-have piece that I wear as a mid layer on the slopes, golfi ng, out for beers in Burlington or just to work. Plus it’s a Vermont product!— Andy Kingston

Bergans of Norway Valdres vest

My new favorite vest. Lightweight warmth that takes up very little room in your bag, and its pretty.— Amanda Voyer

Pistil beanie

My Pistil beanie serves as a stylish accessory when I’m out and about in town, as well as masking my helmet hair after a long day of riding.— Brittany Melvin

Ibex Scout vest Horny Toad BlushFire Hoody

I love the BlushFire Hoody and fi nd it very versatile. It’s super soft and cozy during any cold weather activity!— Laurie Schroeder

Acteryx Stingray

Pow, street, pubs, and I’ll even wear

— Fischer van Gulden

Skida Headband

The patterns and colors of my Skida headbands are so fun! They match

up to any of my outfi ts and keep me warm at my son’s sporting events.— Carrie Nolting

2014 STAFF PICKS OUTERWEAR


headwear & accessories

introducing thekids collection

made in vermontwww.shopskida.com

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STILL FRESHHappy 50th Anniversary Alpine Shop!

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50 years goes way beyond puppy love.

Congrats on your 50 year anniversary!

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Not your typical “poof” layer, this wool and down water

resistant Osen jacket by Bergans will be one of the most forward

jackets on the market this year. Everything about this jacket speaks

of attention to detail. Looks great, fi ts great, feels great!

Check out our full line at:

bergans.com

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Road RiderFelt Z5

Best road bike for the money.— Clint Swallow

X-Country Rider GT Zaskar 9r

A true x-country ripper.— Dave Willard

Kids’ RiderGT Agressor 20

Wish I had this bad boy when I was a kid!— Joe Bosley

Country RiderFelt Verza Path 1

You’ll be stylin’ on Burlington’s bike paths!— Andrea Sleeper

Town RiderSchwinn Voyager 1 Step-Through

Head to the farmers market or hit the back roads. What a comfortable and fun ride!— Laurie Schroederr

Mountain RiderFelt Virtue Nine 50

This baby will tame the Green Mountains!— Fischer van Gulden

2014 STAFF PICKS FAVORITE RIDES


THROUGH MORE ADVENTURES AND IN MORE CONDITIONS

www.ibex.com

ASM4T-Ibex.indd 1 9/20/13 6:29 PM

FIND OUT FOR YOURSELF AT GTBICYCLES.COM/THENEWGT

HATERSCAN KISSOUR A.O.S.Introducing the all-new 2014 GT Force. Built from the ground up for 650B with our breakthrough AOS technology. This all-mountain beast delivers the perfect combo of smooth pedaling, responsive handling and powerful rollover. After we kick theirs, they’ll be kissing ours. Pucker up.

GT TEAM RIDER / DAN ATHERTON PHOTOGRAPHER / ALE DILULLOLOCATION / UTAH

ground up for 650B with our breakthrough AOS technology. This all-mountain beast delivers the perfect combo of smooth pedaling, responsive handling and powerful rollover. After we

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Thanks for 50 years of helping

Vermonters fly!

Craig Kelly (1989) Photo: EPStEIN

Prince Warrior Team

Gets me in the zone quickly.— Carrie Nolting

Babalot AeroPro Drive

Power and precision!— Andy Kingston

Völkl Organix 8

Take it to the net!— Fischer van Gulden

Court RoyaltyTennis has experienced a renaissance in Vermont over the past few years not because of names like Nadal, Federer, Williams or Sharapova, but rather local ones. Three who are having an impact on the sport are Mark Bonfi gli, Scott Gale and Clare Wool, and they’re making it more fun and exciting than ever before.

MARK BONFIGLI

The hottest tennis racquet around Burlington these days isn’t carbon fi ber or titanium or fi berglass. It’s wooden, thanks to the Woody Classic tournament that Dealer.com founder and longtime tennis player Mark Bonfi gli of Shelburne started with his brother, Dan, as a way to bring the artistry, fi nesse and control back into a sport now dominated by power. When Dan lost his battle to cancer, Mark continued to stage the competition in his honor, and this year helped raise nearly $60,000 for the King Street Center at the August event.

“Growing up, we had to wait to get on the courts in Williston, in the heyday of McEnroe, Jimmy Connors, Bjorn Bjorg,” says Bonfi gli. “Now, in the last three years, there’s been a huge boom around Burlington.”

Bonfi gli installed an indoor tennis court at Dealer, but competition is coming from another area — an outdoor beach-tennis court popular among some 40 employees.

SCOTT GALE

Not every Vermonter can experience Wimbledon in person, but South Burlington’s Scott Gale helps bring the Wimbledon experience to Vermont, with strawberries and cream at the Burlington Tennis Club during the fabled British tennis tournament. It’s just one

of the many e� orts underway to score more tennis players in the

Green Mountain State. A captain of the Topspin

Junkies tri-level team and longtime Alpine Shop

customer, Gale resurrected the U.S. Tennis Association’s 4.5

division in 2013, after a 10-year absence, and serves on the BTC

board with the mission of making Vermont a serious contender on the national level. “Sometimes certain points are more important than others,” Gale says of tennis’

allure. “It teaches you to recognize opportunities, which translates to the rest of your life, too.”

CLARE WOOL

Math, etiquette, sportsmanship and individual style are all components of tennis that make it an especially appealing sport to Clare Wool. She played the game for St. Michael’s College and recently landed back in Burlington after 20 years in New York City.

“We moved back up here for the opportunity to play on public courts,” she says, noting tennis’ accessibility and citing the King Street Center’s Jake

Agna as a “godfather” of junior tennis — he’s taught many kids to play. “How lucky Burlington is to have him here,” says Wool, who has been inspired to

grow BTC’s junior ranks from 28 to 138 players in just three years. “We now have premier tennis players out of Burlington playing at a collegiate level.”

Wool adds that tennis is the ultimate activity for an increasingly sedentary population. “You can’t get away from moving around the court — there’s no bench!” ◆

of the many e� orts underway to score more tennis players in the

absence, and serves on the BTC board with the mission of making Vermont a serious contender on the national level.

allure. “It teaches you to recognize opportunities, which translates to the rest of your allure. “It teaches you to recognize opportunities, which translates to the rest of your life, too.”

Wilson Juice 100

Lightweight yet powerful.— Taylor Cook

2014 STAFF PICKS TENNIS RACQUETS


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Alpine Shop on 50 great years.

TECHNICAL MErINo AppArEL, SoCkS, & ACCESSorIES

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BlackDiamondEquipment.com

Andy AndersonAssociate Content EditorJoe’s Valley, UTPhotographer: Andrew Burr

Untitled-13.indd 1 9/3/13 11:23 AM

Photo: KALICE

A revolutionary fusion of backcountry, freestyle, and freeride performance, the

SOUL 7 introduces all-new innovation and design including Air Tip technology

and a redesigned rocker profile, providing more natural, effortless floatation while

virtually eliminating “tip-flap”. The new SOUL 7 is the most versatile ski

Freeride has ever seen.

THEfuTurE

of frEErIDE

ANOTHERBESTDAY

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Alpine Shop 50th Anniversary Magazine

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