Craig Rispin CSP

Online Reputation Management

(ORM)

Online Reputation Management

Online reputation management is the understanding or influencing of an individual's or business's

reputation.

It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results

Professional Services are Being Impacted by ORM

Today and Most are Unaware...

1 Billion Names are Googled Every Day

Let’s Google You...

So you can put your best foot forward online

TURN THIS INTO THIS

ORM is Critically Important for

Professionals Today and in the Future

80-90% of Customers Check Online Reviews

Before Purchasing

80-90% of Customers Believe the Online

Reviews

Many Online Reviews are Negative and Fake

So Let’s Get Started with Your Personal ORM

Project!

Getting Started- with -

Look great when employers, clients and even dates Google you.

BrandYourself empowers anyone to take control of Google results for their own name & improve their

online reputation.

BrandYourself is the first DIY online reputation management tool that takes you through the

process of improving Google results for your name.

So you can put your best foot forward online

TURN THIS INTO THIS

By boosting positive links & profiles about you, like:

A PERSONAL WEBSITE

NEWS ARTICLES

SOCIAL MEDIA PROFILES

(And other types of web content!)

BUT…

Not all links are created equal

Submit a positive profile or link about you that you want people to find when they Google your name in the My Links tab.Links rank differently in search results for a number of reasons

• How credible the domain/site it’s associated with

• how recent it was posted/updated

• Popularity - Views, likes, shares, comments, etc.

• Keywords - Where does your name appear & how many times !!

Social media profiles rank well because they are a credible site about you that can be

constantly updated

News initially ranks well b/c search engines view them as credible & relevant but may drop in

rankings once no longer relevant

DIY TOOL

Submit a positive profile or link about you that you want people to find when they Google your name in the My Links tab.1

Start by submitting one of our top recommended profiles. If you don’t have one of those, click the “(+) view all” link on the right to see more recommendations

Or paste a link in the bar and hit

“submit”!

If you click “(+) View all” in the previous screenshot, you’ll see the full list of recommended profiles, if you have one, just click its name to submit it

Follow the suggested Boost Steps to help the link rank higher in Google results for your name2

When you submit a profile or link (we picked LinkedIn here), our software automatically analyzes it and finds steps you can take to help it rank higher in Google. Click “Boost” to see the ones you should take.

You’ll see this overview popup when you click “Boost”. It lists all the steps you can take to help your LinkedIn. Every step you take will help make the link more search engine friendly

Setting my name is my first boost step because my name on LinkedIn is “PeteK179”, which is a problem. I need to change it to “Pete Kistler” (my full name) so Google knows it’s about me.

To do this step, I’ll click the “set your name” link. This will open simple directions showing me how to change my name correctly on LinkedIn.

BrandYourself links to the exact page on LinkedIn where I can set my name. I’ll change my name to “Pete Kistler”, click save, close this LinkedIn window and then return to BrandYourself.

Back on BrandYourself, click “Verify this step” to mark the step as complete.3

Woohoo! This step is complete, and my LinkedIn profile is now more likely to rank higher when people Google “Pete Kistler”

Earn boost points with each completed step -

see how many you can get!

Keep submitting positive profiles/links about you. You can submit up to 3 links as a free BrandYourself user and unlimited links as a premium user.4

IMPORTANT: My LinkedIn won’t immediately rank higher. In can take Google 2-6 weeks to rerank it among millions of other webpages.

Monitor your profile / links’ movement in search rankings & receive alerts when something changes. 5

If you find a link slipping in results or not ranking as high as you would like, revisit the boost steps for tips to keep it relevant & ranking well.

Set up your BrandYourself profile in the profile tab. It’s optimized to rank well in search results for your name. 6

Fill out all areas of your profile completely to give it the BEST chance to rank well for your name.

See when someone visits your BrandYourself profile6

Know if the hiring manager looked you up after the job interview or put a link to your profile on your resume and know if your resume has been looked at

What Did Google Look Like in 2008?