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Agenda
Project Presentation
Global Market
Production and Marketing in Afghanistan
Short-Listing of Opportunities
Next Phase
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Project presentation
Objectives
Why ishorticulture akey sector topromote in
Afghanistan?
Agriculture and forestry represent 53% of the GDP
Afghanistan is a chronic food deficitcountry lack of land andirrigation water (in 2003 record year: 2.45 million ha irrigated* =1100 m2/inhabitant)
600,000 Afghan farmersare cultivating horticulture crops*
High value horticulture products give a better returnto farmers thanstaple crops
Climate suitable for high quality fruits and vegetables
Afghanistan is the center of origin of various horticulture species(pistachio, walnut and pomegranate)
Some fruit varietieshave international interest for their quality(pomegranates, apricots, almonds, raisins)
(*) Source: Various FAO agriculture surveys conducted in 2003.www.fao.org/world/afghanistan
Promote horticulture development through business opportunities for theprivate sector
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Phase 1
Market research
Supply & Demand analysis for horticulture products
Short-list of promising opportunities
Phase 3 Implementation and business plans
Phase 2 Field feasibility study
Phase 4Sourcing of stakeholders
IMPLEMENTATION
Project presentation
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Project presentation
Sources of information
ONE TO ONE INTERVIEWS
Government Institutions and InternationalOrganizations in Afghanistan
Custom officers at border points
Traders, Factories, Wholesalers,Middlemen, Retailers and Farmers in
AfghanistanBuyers in Dubai and Europe
Indirect interviews in Russia and India
REVIEW OF LITERATURE
FAO, AREU, ICARDA, UC DAVIS, DAI,WORLD BANK, UNODC, UNDP, UCTAD
CTIFL, CPI, USDA, AC NIELSEN, REUTER
MADERA, GRET
UNIVERSITY OF GENEVA
POLYTECHNIC OF LILLE
CONSTRAINTS
Difficulties to obtain reliable data (production, market, import/export): production and trade inAfghanistan are not monitored
Logistic and security constraints to travel to border points in Afghanistan
ANALYSIS OF SURVEY DATABASE
FAO, Agriculture Survey, 2003
Information research were made both from existing literature and
on the field with 5 teams investigating in main provinces of Afghanistan and abroad
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Project presentation
Geographical coverage of interviews
West
South-West
North
South
North-East
East
West-Central
RUSSIA
INDIA
BLUE: Indirect interviews
KABULHerat
Mazar-e Sharif
Kandahar
Jalalabad
Ghazni
Kunduz Taluqan
Peshawar
Quetta
Lahore
EUROPE
DUBAI
BamyanCharikar
Maidan Shahr
RED: Direct interviews
Islam Qala
Turghundi
Aqeena
Hairatan
Sherkhan
Ai Khanum
Turkham
Spin Boldak
GREEN: Border Custom Office interviews
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Project presentation
Interviews of international players
Key actors across all levels have been consulted through one to one interviews.
DRIED FRUITS TRADERSDRIED FRUITS TRADERSDRIED FRUITS TRADERS
ABDEL KHOSH IRAN
Abdel Khosh, President
CANASIA CANADA
H.J Wais, President
GLOREX DUBAI
Ramesh. D. Jatwani, Managing Director
HUSSAIN ALI KIKHA & SONS CO DUBAI
Asadulla Kikha, Chairman
VOICEVAL EUROPE
Alexis Sumar, CEO France
FOOD TRANSFORMATIONFOOD TRANSFORMATIONFOOD TRANSFORMATION
LEADING AGRIBUSINESS GROUP FRANCEPurchasing Manager(Confidential Agreement)
ALTER ECO FRANCE
Tristan Leconte, CEO
INTERNATIONAL FOODSTUFFS UAE
Olivier Dsouza, Sales Manager
MITCHELLS FRUITS FARMS PAKISTAN
Tariq Mahmood, Commercial Manager
QARSHI INDUSTRIES PAKISTAN
Dr Fahim Qureshi, Marketing Director
SHEZAN INTERNATIONAL PAKISTAN
Saifi Chaudhry, Chief Executive
LEADING AGRIBUSINESS GROUP FRANCEPurchasing Manager(Confidential Agreement)
ALTER ECO FRANCE
Tristan Leconte, CEO
INTERNATIONAL FOODSTUFFS UAE
Olivier Dsouza, Sales Manager
MITCHELLS FRUITS FARMS PAKISTAN
Tariq Mahmood, Commercial Manager
QARSHI INDUSTRIES PAKISTAN
Dr Fahim Qureshi, Marketing Director
SHEZAN INTERNATIONAL PAKISTAN
Saifi Chaudhry, Chief Executive
INSTITUTIONSINSTITUTIONSINSTITUTIONS
COLEACP EUROPE
Catherine Guichard, General Secretary
MAX HAVELAAR EUROPE
Karine Laroche, New business director
RAC (Recherche Agronomique de Changins) EUROPE
Philippe Money, Horticulturist
COLEACP EUROPE
Catherine Guichard, General Secretary
MAX HAVELAAR EUROPE
Karine Laroche, New business directorRAC (Recherche Agronomique de Changins) EUROPE
Philippe Money, Horticulturist
FRESH FRUITS TRADERSFRESH FRUITS TRADERSFRESH FRUITS TRADERS
RJA FOODS UK
Adam Pritchard, Managing Director
POMONA FRANCE
Stephane Aubert, Purchasing DirectorKIBSONS INTERNATIONAL INDIA
Husainy Sharbat, CEO
SWORLD FRANCE
Eric Bommenel, CEO
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FOOD TRANSFORMATIONFOOD TRANSFORMATIONFOOD TRANSFORMATION
AMIR FACTORY
CADG
OLIVE OIL FACTORY (MAAH)
NAJIB ZARAB
NAWAI
RAHMAT FRUIT PROCESSING CORP
SHAHRAM
WAHDAT
NAZIF
AMIR FACTORY
CADG
OLIVE OIL FACTORY (MAAH)
NAJIB ZARAB
NAWAI
RAHMAT FRUIT PROCESSING CORP
SHAHRAM
WAHDAT
NAZIF
Project presentation
Interviews of national players
MARKETSMARKETSMARKETS
HERATJALALABADKABUL
KANDAHARMAZAR-E-SHARIFKUNDUZCHARIKARMAIDAN-SHAR
QUETTAPESHAWAR
DUBAI
HERATJALALABADKABUL
KANDAHARMAZAR-E-SHARIFKUNDUZCHARIKARMAIDAN-SHAR
QUETTAPESHAWAR
DUBAI
TRANSPORTERSTRANSPORTERSTRANSPORTERS
ABDUL SABOORAES CARGOARIANA
AZALBAKHTAR SPEEDYCHAHAR YARDHLGHARIB ABADPOSTQADERI GROUPSAIGHAN
TAHIM SAHIBAHMAD ZAI
ABDUL SABOORAES CARGOARIANA
AZALBAKHTAR SPEEDYCHAHAR YARDHLGHARIB ABADPOSTQADERI GROUPSAIGHAN
TAHIM SAHIBAHMAD ZAI
INSTITUTIONSINSTITUTIONSINSTITUTIONS
MINISTRY OF COMMERCE
MINISTRY OF FINANCEMINISTRY OF AGRICULTURE
MINISTRY OF RURALREHABILITATIONDEVELOPMENT
RAMP CHEMONICS
CHAMBERS OF COMMERCE
ACTED AICC AISA AREU
ERO FAO IF HOPE
MADERA MERCY CORPS -ROOTS FOR PEACE
WFP - USAID
MINISTRY OF COMMERCE
MINISTRY OF FINANCEMINISTRY OF AGRICULTURE
MINISTRY OF RURALREHABILITATIONDEVELOPMENT
RAMP CHEMONICS
CHAMBERS OF COMMERCE
ACTED AICC AISA AREU
ERO FAO IF HOPE
MADERA MERCY CORPS -ROOTS FOR PEACE
WFP - USAID
One to one interviews were conducted with all kinds of actors of the value chain
IMPORTERSIMPORTERSIMPORTERS
AFGHAN EXPORTERSAFGHAN EXPORTERSAFGHAN EXPORTERS
CROSSING POINT
HAJI KHAN SHEREEN
HASEEB FAYCAL
HILOUDISMAIL ZADE
MOHAMMAD HAKIM
MUJADIDY GROUP
YOUNG GROUP
SAFITEX
SANJAR SOHEILSINA
ZIA, Etc..
IMPORTERSIMPORTERSIMPORTERS
AHMAD SHAH & AHMAD KHAR NOORDIN ZADA
AZIZ JAMIL QALA E NAWI
EZAT- E- AFGHAN RASUL FAIZE
HAJI AKHTAR SABOOR SAMIR
ITFAQ DASTAGEER ZADEN SAMI ALI MAMINI
MIRWAIS SHARIF HASSAN
MOHAMMAD AKBAR WAHEED JAN
MOHAMMAD YOUSSOUF ZIA MEHRE
MONAWAR Etc
AHMAD SHAH & AHMAD KHAR NOORDIN ZADA
AZIZ JAMIL QALA E NAWI
EZAT- E- AFGHAN RASUL FAIZE
HAJI AKHTAR SABOOR SAMIR
ITFAQ DASTAGEER ZADEN SAMI ALI MAMINI
MIRWAIS SHARIF HASSAN
MOHAMMAD AKBAR WAHEED JAN
MOHAMMAD YOUSSOUF ZIA MEHRE
MONAWAR Etc
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Agenda
Project Presentation
Global Market
Production and Marketing in Afghanistan
Short-Listing of Opportunities
Next Phase
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Global Market
World trade Fruits and vegetables
Juices
5.5 Fresh
Fruits
19.5Processed
Fruits and
Vegetables
19Fresh
Vegetables
13
The world trade value of
horticulture products isestimated at US$ 57 billion
Processed productsrepresent 40%of the trade
123 million tons exchanged in2001, that is 10% of totalvolume (1)
World tradeof horticultureproducts grew 3.3% a year
between 1990 and 2001
(1) AgMRC, April 2003Source: USDA, 1999-2001 averages
World trade value of horticultureproducts by category
in billion US$
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Global Market
World exports Horticulture products
NAFTAEU
East-Asia
Southern HemisphereExporting Countries
Bananaexportingcountries
European Union
- 55% of imports
- 40% of exports
North America (NAFTA)
- 20% of imports
- 17% of exports
East Asia
- 12% of trade
Mostly intraregional tradetake place (e.g. 60% of Europeantrade)
Interregional tradeshave increased but are limited to:
North/South off-season imports
Banana trades
Little opportunity for export of horticulture products into the mainmarkets
3 main trading
regions
75% of world trade
Middle-East
countries
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Global Market
Dynamics of Western and East-Asian markets
Opportunities with East-Asia
East-Asia trades aredominated by the exportsfrom China to Japan
China is by far the worlds
number one producer offruits and vegetables
72 million tons of fruits,representing 15% of globaloutput(1)
300 million tons ofvegetables, 43% of global
output(2)
China exports less than1% of its productionso far
Chinese prices are highlycompetitive
(1) Rabobank, 200
(2) AgMRC, USDA 2001
Limitations to trade with Western Markets
Import opportunities to EU are more and morelimited by preferential trade agreements andvery high standards
For European fresh fruits buyers, cold chainand logistics optimizationare the main key-factors.
The US favor intra-NAFTA trades. Yet theyare not as restrictive as the EU towards extra-regional imports
Western Markets Opportunity
Products are purchased in large volumes
Main import opportunities lie in off-season products
Choice criteria of products:
Appearance of the product is more important than its taste For the fruit transformation industry, regularity of the flows
is the very first criteria
Organic is still marginalyet its share is increasing
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Opportunities with South-Asia (India, Pakistan)
India is the 2nd worlds fruitsand vegetables producer
40 million tons of fruits,representing 8% of globaloutput(1)
72 million tons of vegetables,10% of global output(1)
India signed preferential trade
agreements for mostAfghanistans horticultureproducts in 2003, clearingcustoms taxes by 50 to 100%
Pakistan is the main tradepartner of Afghanistan forfresh produce
(1) USDA, 2000
Middle-East Markets Analysis
Imports to Middle-East are estimated at $1 Billion 1
Dubai is the main trading hub for Middle-East andNorth- and East- African countries
Afghan products find it hard to position themselvesbetween high quality and more expensive USproducts and on the other end low cost products fromIran. Volumes of Afghan products are very low.
Because of growing activity, new wholesale marketwith 434 outlets to open at Al Aweer in July 2004
On-going improved quality controls program
Opportunity for counter-season vegetables andtemperate fruits
Global Market
Dynamics of Middle-East and South-Asian markets
Afghan horticulture products can enter thismarket with improved quality
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Global Market
Import markets Buyers requirements
Quality is our first concern. WE commercialize the products. WE are the ones to take the risks
Mr F., Purchasing Manager of a world leading agribusiness groupUK published a black list of exporters whose products were not conform
Pesticides Initiative Program Magazine
Major import markets tend to increase their quality standards,led by Europes strict regulation
EU main requirements
All EU food processors are required toimplement an HACCP (sanitary control)system
EU is preparing a legislation requiringimporting countries to have a qualitycontrol system similar to HACCP
ISO 9002 (working methods) andEuregap (fresh fruits) in the first place,are major assets for the importers
Buyers requirements
To share responsibility, most EUimporters require their suppliers to getthe same certifications as themselves
Major firms audit the factories they areworking with
Accreditation process takes a couple ofmonths (up to 3 years)
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Global Market
Dried fruits and nuts
Annual world production for
selected products in thousand tons
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Pine nuts
Dried apricots
Dried figs
Pistachios
Raisins
Walnut
AlmondsSources: USDA, FAO 2003
4 main producers (US, Iran,Turkey, China) account for twothirds of the production
With estimated 91,000 tons out of4.8 million tons, Afghanistansvolume share of world productionis about 2%, down from about 10%in the 70s
Main Afghan products are almond, walnut,
raisin and pistachioThe global export market for these products isestimated at $2.2 Billion for 1.3 million tonstraded yearly
Afghanistan could potentially be a significant player on the dried fruits market
Production shares of the selected productsby cou ntry of origin
32%
15%
11%7%
4%
3%
2%
2%
1%
21%
31%
2%
US
Iran
Turkey
China
Spain
Other Middle East
Afghanistan
Italy
Greece
North Africa
Others
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Global Market
Organic products
Definition
Food grown without the use of synthetic chemicalssuch as artificial fertilizers, pesticides, growth
regulatorsOrganic labels
EU organic logo, California Organic Food Act 1990,French AB, German Demeter
Drivers
Argument over GMOs
Environmental concerns Health awareness (wellbeing)
Government and retailer support
Organic market values (US$ Million)
2000
8,000
2,128
986
985
978
1,887
US
Germany
UK
France
Italy
Other
Opportunities
Western countries
20% growth forecast for the next fewyears
Consumers may be willing to pay 20%more than conventional products
Traditional farming in Afghanistan isclose to organic
Constraints
Certification (quality control)
Optimization of marketing channels
Competition with developing countries,China and India in particular
Competition with local producers =>need for logistic costs optimization
Organic food is a fast growing trend in western countries
Total: US$ 15 billion
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Global Market
Fairtrade
Definition
Products guaranteeing fair and sustainable conditions for theproducers and their environment.
Fairtrade labelE.g. Max Havelaars certification for a growing list of products
Drivers
Consumers accept to pay 5-15% more if the products are producedproperly
Growing interest for the concepts of sustainable development
Support of major retailers
Opportunities
Strong growth in Western countries
Max Havelaar: sales of fruit juices grew40% a year for the last 3 years
(US$ 8 million revenue in 2003)Focus on small production units
Certification for dried fruits and nutsunder study by FLO (Fairtrade LabellingOrganization)
Afghanistan brand in the context of
reconstruction
Constraints
Certification covers only some products
Introducing new products take time
Need for cooperative structures
Emerging market for dried fruits
Afghanistan can be positioned as a strong brand in Fairtrade market
for juices and dried products
Coffee with Fairtrade label
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Opportunities
Open regional markets
Strong potential for dried fruits
Differentiation in quality products
Growing organic and fairtrademarkets
Import substitution
Constraints
Not part of a major tradingregion
No counter-season opportunitywith major trading regions
Certification requirements to goto western markets
Global Market
Position of Afghanistan in Global Markets
Afghanistan has a potential for selected crops but needs to specialize as it is not partof major trading regions
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Agenda
Project Presentation
Global Market
Production and Marketing in Afghanistan
Production conditions
Post-harvesting conditions
Value Chains
Internal Flow
Import/Exports
Short-Listing of Opportunities
Next Phase
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Production and Marketing
What horticulture crops are Afghan farmers cultivating?
Grape44%
Melon/Water melon(irrigated)
19%
Almond
9%
Walnut
2%
Mulberry
12%
Apricot
5%
Pomegranate
2%Apple
5%
Peach
1%Plum
1%
70%
FRUITS
30%
VEGETABLES
5 top fruits andvegetables represent ~90% of area cultivated
Relatively lowhorticulture cropdiversification
Potato
52%
Onion15%
Tomato
12%
Carrot
5%
Okra
4%
Cauliflower
1%
Spinach
1%
Turnip
3%
Eggplant
3%
Cucumber
3%
Others
1%
Source: Analysis of FAO 1997 Agriculture survey and
FAO2002-2003 Winter Agriculture Survey databases. 2.05 ha irrigated with first crop, 0.35 irrigated withsecond crop and 0.21 ha irrigated horticulture crops.
Horticulture cropsrepresent 10% of totalirrigated area
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Grape
0
20000
40000
60000
80000
1978 1996 2003
Hectares
Production and Marketing
Production trends
Despite war, drought and global market consolidation,land allocated to fruit crops has slightly increased over the past 25 years
DECREASE SINCE 1978INCREASE SINCE 1978
Source: FAO, Landcover data, 1972 & 1993and analysis of FAO 1978 and 1996
Agriculture survey, and FAO 2002-2003Winter Agriculture Survey
OVERALL SLIGHTINCREASE IN THE PAST 25
YEARS
Pomegranate
0
2000
4000
6000
8000
1978 1996 2003
H
ectares
Apple
0
2000
4000
6000
8000
1978 1996 2003
Hectares
Apricot
0
4000
8000
12000
16000
20000
1978 1996 2003
H
ectares
Walnut
0
1000
2000
3000
4000
5000
1978 1996 2003
H
ectares
Almond
0
4000
8000
12000
16000
20000
1978 1996 2003
H
ectares
But a significant decreasesince 1996 due to the
drought
Orchard
0
30000
60000
90000
120000
1972 1996 2003
H
a
All Orchard
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Production and Marketing
Conditions of production
Low productivity and quality
Traditional/extensive production system
Only few intensive commercial orchardsNo uniformity of varieties
Some species are propagated without grafting stone fruits, walnuts, some almonds
Only few commercial nurseries
Poor farming practices Excessive irrigation (vineyards/pomefruits
orchards are flooded every 10-15 days)
Lack of pruning (pomegranate in Kandahar) orincorrect pruning (apple in Wardak)
Deep planting (burring rootstock) resulting in
delayed bearing Vine trained on the soil or on mud trellises
resulting in high incidence of diseases andpresence of dirt/dust
Incorrect orchard floor management
No or poor pest (and virus) management
Production practices did not change over the past 25 years - Lack of know-how onhorticulture commercial cultivation practices
Sari Pul, Sozma Qala, 16 May 2003
Herat, Injil 29 May 2003
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Production and Marketing
Extensive production system
Almond trees
Apricot trees
Wheat intercropped
Ghorband River
Almond trees intercropped with wheat. Trees are damaged by therepeated passages of ox-plough which results in very low productivity
Most of the orchards are intercropped with cereal and have low productivity
Ghorband valley, 5 June 2003
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The few existing intensive production systems also have low productivity
Apple orchards un-pruned and showing excessive growth andlittle production as seedlings have been planted too deep (below
grafting point) and as a result trees are now on their own root
Wardak, Jeghatu district, June 1994
Production and Marketing
Intensive production system
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Production and Marketing
Yield comparison
9 to 11Turkey
8.50Afghanistan
4.14Pakistan
5.30Turk-Uzb-Taj
9.51Iran
11.19China
16.65United States of America
24.49India
Yield (Mt/Ha)Grapes
0.67Turk-Uzb-Taj
0.91Iran
1.40Afghanistan
2.11Turkey
2.20China
2.47Pakistan
3.46United States of America
Yield (Mt/Ha)Almond
14.10Afghanistan
14.67China
14.79Turk-Uzb-Taj
16.52Pakistan
18.49India
21.00Iran
25.99Turkey
41.15United States of America
Yield (Mt/Ha)Potatoes
23.14Turk-Uzb-Taj
9.83Pakistan
10.70Afghanistan
14.81India
25.61China
28.22Iran
40.11Turkey
65.90United States of America
Yield (Mt/Ha)Tomatoes
12.30Afghanistan
12.75India
13.14Turk-Uzb-Taj
20.90Iran
21.00Pakistan
28.76United States of America
30.36Turkey
32.90China
Mt/HaWatermelon
10.50Afghanistan
14.58India
17.70Pakistan
18.74China
19.58Turkey
24.78Turk-Uzb-Taj
25.00Iran
38.68United States of America
Yield (Mt/Ha)Carrots
Horticulture crop yields of Afghanistan are low but close to its neighbours
Source:www.fao.org
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Production and Marketing
Packaging and processing
Packaging/processing practices did not change over the past 25 years
Limited processing capacity
Raisins factories damaged or not maintained
9 factories out of 27 constructed before the war areoperational
Equipment and process is outdated
Processing factories are often rented to traders(owners do not market themselves)
Olive oil factory in Jalalabad
Packaging in wooden crates of inappropriate sizeresults in important losses of products
Wooden crates are unfit for international exports(except Pakistan and India)
No cold chain to transport fresh horticultureproducts
Reduced quality and important losses
Mazar-e Sharif, 1 June 2004
Mazar-e Sharif, 5 June 2004
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Production and Marketing
Outdated processing plants
Afghanistan, Raisin processing plant, June 2004
Turkey, Elbiscan laser sorting/scanning/
reinspection system
Raisin processing plants do not meet certification
requirements for European markets
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Production and Marketing
Products quality
APPEARANCE
Irregular size (no calibrating), color (diverse
varieties except for grapes and apple) andmaturity (fields harvested at once)
Dusty
Often bruised (packaging)
Often marked by pests and diseases (stone
fruits sometimes have worms inside)
TASTE
Good in general but it varies from one
fruit/vegetable to the otherUnpleasant surprises (bitter almonds in a lotof sweet almonds)
CONSERVATION
Short shelf life as fruits/vegetables areharvested at suboptimal time (potatoes arenot defoliated before harvest, too lateirrigation on onions, apple harvested too lateand all at once, mechanical damages duringpackaging reduce conservation, etc..)
Inadequate storage practices (insufficientventilation in stores)
Quality standards of Afghan horticulture products can improve
Mazar-e Sharif, 5 June 2004
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Production and Marketing
Products quality Food safety
Fruits and vegetables are washed ormoistured with unsafe water(no water
supply in the wholesale markets)Presence of contaminants in urbandustfound in horticulture products (openlatrines in every city and wholesalemarkets have no facilities)
Most of horticulture products areproduced without pesticidesbut whenchemicals are used, there is nostandard/control on residues
Raisin processing facilities are below
international requirementsin term ofhygiene and food safety
Lack of personnel dealing with foodsafety issues
Food safety concern over Afghan horticulture products
Parwan, Ghorband, 4 June 2003
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Production and Marketing
Marketing conditions Mechanisms
The marketing sector is organized infragmented vertical social networks
which hamper optimization of marketopportunities:
The rationales for wholesalers and traders tomarket horticulture products to one destinationrather than another is largely determined bypresence of solidarity networks (qawm) members
The fragmentation of the Afghan societyhampers the establishment of contractual relationsoutside of social networks (qawm) betweenproducers and traders for large volumes of goodquality products
Social networks and free markets (open fairs) command the marketing environment
Horticulture products are sold in openfairs which promotes low prices rather
quality:Government has little influence on market prices
and quality regulation
Wholesale markets are highly speculativeanddepends on daily available trade information suchas number of buyers/sellers, trade agreements,etc
Market days in districts are coordinated withmarket days in provinces which allows marketingof farmers products in remote area, but the numberof intermediaries increases
Example volatility of market prices; Tomato price in Jalalabad wholesale market:
22nd May 2004 = 50 Afs/seer
23rd May 2004 = 90 Afs/seer
24th May 2004 = 60 Afs/seer
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Production and Marketing
Marketing conditions Mechanisms
Wholesale markets work as open fairs but also through social networks
Early morning in the wholesale market of Jalalabad. Trucks fromPakistan have been ordered through Afghan trading partners inPeshawar and products are sold to retailers on a open fair basis
Farmers negotiating sellingprices for their cucumbers
Retailers loading tomatoespurchased from traders
Jalalabad, 26 May 2004
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Production and Marketing
Marketing conditions - Actors
Existing horticulture markets focus is on prices and not quality
BENCHMARK: WORLD MARKETS
Large retailer chains sometimes control 20 to 60% of the horticulture market of one
country (e.g. Carrefour, Auchan, Migros)
Their focus is on quality:1. Food safety2. Appearance3. Taste
FROM FARMERS TO WHOLESALERS
Large number of actors from the production to the marketing which results in fierce
competition on prices but do not promote quality:
There are approximately 1 million farms in Afghanistan out of which approximately 0.6million farmers grow horticulture crops
There are more than 2,000 wholesalersfor horticulture products. The wholesalers arelocated in the 5 main wholesale markets (Kabul, Kandahar, Mazar, Jalalabad and Herat)and smaller wholesale markets in the 34 provinces
There are several thousands middle men liaising the many farmers and wholesalers
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Production and Marketing
Marketing conditions - Actors
Quality grading is done by retailers at the very end of the marketing chain
RETAILERS
The number of retailers is unknown but amounts to severalthousand people
Producers and retailers do not know each other
Retailers for fresh products have no facilities and often sell theirproducts on hand pulled carts
Retailers have an important share of the value chain (~ 10 %)as sorting products by quality is done at their level (last level ofthe marketing chain) and they bear the risks of spoiled unsoldproducts
Parwan, Charikar, 25 June 2004
BENCHMARK: WORLDMARKETS
Large retailers have directcontractual agreementswith producers, whichestablishes qualityrequirements for horticulture
products
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Production and Marketing
Marketing conditions - Actors
ACTORS STRATEGY
In the past decades, the strategy adoptedby actors at all level of the horticulture
sector was to limit risks through the choiceof temporary solutions
(extensive intercropped orchards, focus on
price instead of quality, interest in shortterm trade opportunities, limited investment
in factories, etc )
The current environment is moreconducive to private investment for large
processing facilities
TRADERS
Limited number of operating importersand exporters:
The import/export traders are located inthe 5 major cities (Kabul, Herat, Mazar-eSharif, Kandahar and Jalalabad) in whichlocal powers influence tradingenvironment
Lack of information on foreign markets(world wide prices, quality requirements,contract)
Lack of communication facilities untilrecently
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Production and Marketing
Marketing chains 4 types of products
Trading Partner in
Pakistan
Fresh products
Long andmedium shelf life
Fresh products
Short shelf life
Dried Fruits Nuts and wild Nuts
Onion, Potato,Carrot, Grape,Apple, melon
Stone fruit,tomato, okraegg-plants
Farmers sellstheir crop in thefield (sometime
in advance)
Retailers
Farmers bringproducts in the
wholesale marketduring harvest
CommissionAgent
Retailers
Sun dried, greenand black raisin,
apricot, fig
Farmers bringproducts in the
wholesale marketwhen required
Wholesaler
Trader
Raisinprocessing/
cleaning company
Trading Partner in
foreign country
Retailers
Almond, walnutand pistachio,
pine nut
Farmers sell toMiddle men in
the villages
Wholesaler
Trader Retailers
Trading Partner in
foreign country
Trader Middlemen
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350
5010
2550
485
0
100
200
300
400
500
Product(farmgate price) Packaging Transportation Wholesalermargin Retailer margin Final sales price
Production and Marketing
Value chain Grape
Example: Shamali grape in Kabul (retail)
US$ / ton
The value chain of grape shows a number of Afghan actors with low added value
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Production and Marketing
Value chain - Grape
0
200
400
600
800
1000
Price (US$/ton)
Shamali Grape to
Kabul
Shamali Grape to
Peshawar
Shamali Grape to
Dubai
Retailer Margin
Foreign Partner Margin
Wholesaler Margin
Transport
Packaging
Product
When comparing thevalue chain ofShomali grapesacross severalmarkets (Kabul,Peshawar, Dubai), itis easy to notice theinfluence of logistics
on the price ofexported fruits
Logistic costsrepresentapproximately 125%
of the farm-gate pricewhen exported toDubai
P d i d M k i
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930
6055
150
30252010
580
0
200
400
600
800
Produ
ct(fa
rmgate
price
)
Tran
sportat
ion
Middlem
an
Facto
ry
Trad
er
Transpo
rtatio
ntoRu
ssia
Pa
rtner
feeinRu
ssia
Who
lesale
rmargin
Wholes
aleprice
inRus
sia
Production and Marketing
Value chain Raisin
Raisin processing adds relatively small value,but makes logistics less of an issue
Example: sun-dried Shamali raisin processed in Kabul and exported to Russia
US$ / ton
P d ti d M k ti
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Production and Marketing
Value chain Fresh tomato vs. tomato paste
Total:US$ 390 / ton
Total:US$ 910 / ton
The value chain of processed tomatoes in Pakistan shows high value added
300
90
210
263
175
263
Fresh Tomato
(Kabul)
Processed tomato
(Lahore)
Fresh and Processed Products
Value Chain (in US$ per ton)
Distribution
Processor's margin
Process
Product
ToP d ti d M k ti g
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# #
#
#
%
=
= = ==
=
#
#
##
#
#
#
#
Mery
Quetta
Meshed
Zahedan
Bukhara Dushanbe
Peshawar
Islamabad
Kandahar
Mazari Sharif
JalalabadKABUL
Hirat
Trading Road Map
N
EW
S
100 0 100 200 Kilometers
# Main Trading Centers% Kabul
# Cities Neighbouring Afghanistan
Secondary Road to International Borders
Ring-road & Tarmac Road
= Major Road Passes
Legend
Source: AIMS vectors adapted by ALTAI
ToLaho
re/India
ToKarachi
ToLahore/India
ToB
andarCh
ab
ah
ar
To Teheran
To Bandar Abbas
ToAskhabad
oRussia
To
Chin
a
Islam Qala
Turghundi
Aqeena HairatanSherkhanAi Khanum
Ishkashim
Turkham
Spin BoldakZerenj
Production and Marketing
Production and Marketing
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West
South-West
North
South
North-East
East
West-Central
Production and Marketing
Horticulture products trade routes
Trade between Wholesale Centers and Provinces
Trade between Main Wholesale Centers
International Trade
KABUL
~ 1,600 Wholesalers0.5 to 1 Million MT Trade
JALALABAD
~ 70 Wholesalers0.02 Million MT Trade
MAZAR-E SHARIF
~ 260 Wholesalers0.2 to 0.3 Million MT Trade
HERAT
~ 240 Wholesalers
0.1 to 0.2 Million MT Trade
5 trading centers and main wholesale markets Kabul is the main hub
KANDAHAR
~ 300 Wholesalers
0.2 to 0.3 Million MT Trade
Production and Marketing
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Production and Marketing
Import / Export Fresh fruits
West
South-West
North
South
North-East
East
West-CentralExport : ~ 50,000 MT
Import : ~ 3,000 MTImport:10,000MT
Grape, Apple,Melon, Apricot,
Pomegranate
Watermelon,
Apple & Stone
fruits
Pakistan is the main trading partner for fresh fruits (temperate fruits exports)
Apple
Source: Information gathered at the custom office of each border pointsImports/export data from Hamal 2003 to Hut 2004
Grape, Melon,
Pomegranate
Production and Marketing
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Production and Marketing
Import / Export Fresh vegetables
West
South-West
North
South
North-East
East
West-Central
Export : 66,000 MT
Import : 74,000 MT
Import:12,000MT
Export:~
3,0
00MT
Imp
ort:~
9,0
00MT
Exp
ort:2
00MT
Potato &
Onion
Onion, Potato
& Tomato
Potato, Onion
& Tomato
Potato
&Onion
Pakistan is the main trading partner for fresh fruits (counter-season trading)
COLD STORAGE
There is no large coldstorage in Pakistan for re-export of vegetables inAfghanistan
Afghanistan and Pakistanbenefit from mutual counter-
season market opportunities
Potato, Onion,Tomato
Potato
Source: Information gathered at the custom office of each border pointsImports/export data from Hamal 2003 to Hut 2004
Onion, Potato
& Tomato
Production and Marketing
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Production and Marketing
Import / Export Dried fruits and nuts
West
South-West
North
South
North-East
East
West-CentralExport : ~15,000 MT (transit in Iran)
Export : ~ 7,000 MT
Export:~9,0
00MT
Exp
ort:~
5,5
00MT
Import:~100MT
Export:~1,000MT
Imp
ort:~100
MT
Raisin, Dried Apricot
& Cherry
Raisin
Raisin
Raisin, Pistachio,Almond, Walnut
Raisin
Afghanistan exports dried fruits through CIS countries, Iran and Pakistanto markets in Russian, India and the Middle East
Source: Information gathered at the custom office of each border pointsImports/export data from Hamal 2003 to Hut 2004
Raisin, Dried Apricot
& Almond
Production and Marketing
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Production and Marketing
Import / Export Processed products
West
South-West
North
South
North-East
East
West-Central
Import:30,000MT
Export : ~ 1,000 MT
Import : ~ 12,000 MT
Import:~3,000MT
Imp
ort:~
100
MT
Impo
rt:~100MT
Fruit juices Iranian TomatoSauce
IranianFruitjuices&TomatoSauce
IranianFruitjuices
&TomatoSauce
Fruit juices
Afghanistan imports all processed products from Iran and Pakistan
Source: Information gathered at the custom office of each border pointsImports/export data from Hamal 2003 to Hut 2004
Fruit juices
Production and Marketing
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Production and Marketing
Export channels
Sea freight Rail transportation
Road transportation Air transportation
Air transportation:
Dubai : US$ 350 / ton
Frankfurt : US$ 1,000 / ton
Moscow : US$ 1,000 / ton
Non-air transportation:
Dubai : US$ 100 / ton 10 days
Moscow : US$ 140 to 200 / ton 20 days
Karachi : US$ 100 to 150 / ton 4 weeks
Due to its landlocked situation,
logistics is a main hurdle for Afghan exports and horticultural markets
DUBAI KARACHI
BANDARABBAS
TO MOSCOW
TO FRANKFURT
KABUL
TERMEZ
Production and Marketing
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Production and Marketing
Logistics (Road transportation)
Less than 50 refrigerated trucks are available around the country
Up to 200% price differences on prices applied by various transportersAbsence of insurance system
Difficulty to optimize return trips
Road transportation costs are higher than Europes despite lower labor andoil costs
Afghanistan faces severe road transportation costs
Average national transportation
cost comparison
for 1 ton and 1 km
Europe Afghanistan
$ 0.04 - 0.05
$ 0.05 - 0.10
Production and Marketing
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g
Logistics (Air transportation)
Ariana Afghan Airlines is the cheapest alternative (US$ 350 a ton to
Dubai)The level of quality of service offered by Ariana is unadapted to freshfruits transportation:
Poor storage and sanitary conditions
Cancellations and delays
Cargo companies using DHL flights and Azal offer better quality ofservice. Yet the prices are prohibitive for fruits and vegetables
Azal:
Kabul Dubai $2000 / ton
Kabul Moscow: $1850 / ton
Air transportation does not offer satisfying costs and sanitary conditions
Production and Marketing
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g
Key findings
The horticulture sector did notimprove but did not collapse in thepast 25 years
Given its climatic potential forhorticulture, Afghanistan has anunder-developed horticulture sector
The sector is gripped by structuralconstraints from production to
marketing of the productsAll actors in the marketing chain ofhorticulture products have adoptedstrategies to limit risks in the pastdecade
Logistic constraints in a landlockedcountry
Political insecurity is a major threat tochanges
Ways to develop the horticulturesector through the private sector:
Wealthier farmers/land ownersare in the best position to take
investment risks in intensivehorticulture crops commercial orchards
Potential Afghan investorsmay need to have sufficient
control over the wholemarketing chain:
production (commercial crops)
processing (industrial plants)
distribution (marketingnetworks)
Risks have to be shared withpublic funds due to the lack ofinfrastructure
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Agenda
Project Presentation
Global Market
Production and Marketing in Afghanistan
Short-Listing of Opportunities
Next Phase
Short-Listing of Opportunities
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Population and GDP trends
Population Trends Afghanistan
15
22
14
0
5
10
15
20
25
1978 1990 2002
MillionInhabitants
Population Trends Pakistan - India
76 111 150
661
846
1'050
0
200
400
600
800
1'000
1'200
1978 1990 2002
Millioninhabitants
Demand for horticulture products is driven by increased population in the past 25years and recent GDP increase per inhabitants
Nearly half a billion population increase in Indiaand Pakistan over the past 25 years
8 millions population increase over the past 25years in Afghanistan
Kabul, 31 December 2003
AFGHANISTAN : 20% GDP increase in 1383/2003 (174 $/inhabitant)
Pakistan
India
Short-Listing of Opportunities
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Criteria for selection of opportunities
Market size
Price opportunities Quality requirements
Crop calendar
Logistic constraints
Volume of existing production
Potential Analysis of Afghanistan Regions
CRITERIA
Production Value in Million US$
Marketability
Comparative advantages ofAfghanistan regions
OUTPUT
Short-Listing of Opportunities
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AFGHANISTAN
Price 350 $/MT
Example: Grape
IRAN
2.53 Million MT
Price: 300-450 $/MTExport: Yes
PAKISTAN
0.05 Million MTPrice: 483 $/MT
Export: No
INDIA
1.2 Million MT
Price: 176 $/MTExport: Yes
US6.1 Million MT
Price: 447 $/MTExport: Yes
TURK-UZB-TAJ
0.8 Million MTPrice: 176 $/MT
Exports: Yes
CHINA
No Data MTPrice: 223 $/MT
Export: Yes
TURKEY
3.85 Million MT
Price: 250 $/MTExport: Yes
Short-Listing of Opportunities
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AFGHANISTAN
Price 550 $/MT
Example: Walnut
IRAN
160,000 MTPrice: 1200 $/MT
Export: Yes
PAKISTAN
20,000 MT
Price: 810 $/MTExport: No
INDIA
31,000 MTPrice: 380 $/MTExport: Yes
TURKM-UZBEK-TAJIK
5,000 MTPrice: 1500 $/MT
Export: YesTURKEY
125,000 MTPrice: 1100 $/MT
Export: No
US
295,000 MTPrice: 1100 $/MT
Export: Yes
CHINA
360,000 MTPrice: 720 $/MT
Export: Yes
Short-Listing of Opportunities
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AFGHANISTAN
Price 250 $/MT
Example: Tomato
IRAN
3 Million MTPrice: 345 $/MT
Export: Yes
PAKISTAN
0.3 Million MTPrice: 210 $/MT
Export: No
INDIA7.4 Million MT
Price: 165 $/MTExport: Yes
TURKM-UZBEK-TAJIK
1.4 Million MTPrice: 490 $/MT
Export: YesTURKEY
9 Million MTPrice: 195 $/MT
Export: Yes
US
12 Million MTPrice: 670 $/MT
Export: Yes
CHINA
25 Million MTPrice: 90 $/MT
Export: Yes
Short-Listing of Opportunities
E l C l d O i
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Example: Crop calendar - Onion
Month Dalwa Hut Hamal Saur Jawza Saratan Asad Sunbula Mizan Aqrab Qaus Jadi
Jan Feb 21st Mar Apr May Jun Jul Aug Sept Oct Nov Dec
KABUL
HELMAND
JALALABAD
NORTHERN AFGH
PAKISTAN
Afs/seer 60 40 50 50 60
KABUL
JALALABAD
PAKISTAN
Afs/seer 55-60 40 50 50 55-60
BAGHLAN
NAHRIN
JALALABADPAKISTAN
UZBEKISTAN
Afs/seer 30 50-60 50-60 20 25-30
M
AZAR
KABUL
JAL
Production peak in PakLow Prices
Low Production in PakPrices Increase
RemoteM
arket
Markets
integratedwithPak
istan
Low Production in PakHigher Prices
Opportunity for improvement of storage facilities
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Short-Listing of Opportunities
Example: Crop calendar Apple
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Example: Crop calendar - Apple
Month Dalwa Hut Hamal Saur Jawza Saratan Asad Sunbula Miza Aqrab Qaus Jadi
Jan Feb 21st Mar Apr May Jun Jul Aug Sept Oct Nov Dec
WARDAK
LOGAR
PAKISTAN
Afs/seer 170 200 150 150 150 160
WARDAK
PAKISTAN
Afs/seer 200 200 150 150 150 160
MAZAR MAZAR
WARDAK
PAKISTAN
Afs/seer 320 300 210 210 280
KABUL
JA
L
M
AZAR
Apple imported from cold storageIn Pakistan (mainly Quetta)
Prices decrease as apple quality deterioratesin late spring
Opportunity for establishing cold storage facilities
Rem
oteMarket
Ma
rketsintegrated
withPakistan
Short-Listing of Opportunities
Global markets Western markets
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US, EU and Russia Markets
Grapes
Sundried Kishmish
Green Kishmish
Almond
Apricot
Melon/w-melon
Onion
Tomato
Carrot
Pistachio
Peach
Walnut
PotatoApple
Okra
Pomegranate
Plum
0
50
100
0 60 120
Production Value Million US$
Market
ability
Global markets - Western markets
Increased quantity of dried fruits/nuts exports: Improve quality of raw material, processing
and marketing (trading links need to bedeveloped)
Challenges:
Quality, certification, traceability Competitors such as Turkey and Iran Border contraints
Short-Listing of Opportunities
Regional markets Middle East
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Middle East Markets
Grapes
Sundried Kishmish
Green Kishmish
Almond
Apricot
Melon/w-melonOnion
Tomato
Carrot
Pistachio
Peach
Walnut
Potato
Apple
Okra
Pomegranate
Plum
0
50
100
0 60 120
Production Value Million US$
Market
ability
Increase quantity of dried fruits and some fresh products:: Improve processing and marketing (trading links needs
to be developed)
Challenges: Competitors such as Turkey and Iran
Regional markets Middle East
Short-Listing of Opportunities
Regional markets Pakistan & India
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Pakistan & India Markets
Grapes
Sundried Kishmish
Green Kishmish
Almond
Apricot
Melon/w-melon
OnionTomato
Carrot
Pistachio
Peach
Walnut
Potato
Apple
Okra
Pomegranate
Plum
0
50
100
0 60 120
Production Value Million US$
Marketability
Regional markets Pakistan & India
Optimization of regional exchange for a cluster of products: Counter-season vegetable products Excellency in temperate climate fruits
Challenges: Logistic for India (cold chain, road, border formalities) Maintaining trading relation with both partners
Short-Listing of Opportunities
Local market Afghanistan
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Afghanistan Markets
GrapesSundried Kishmish
Green Kishmish
Almond
Apricot
Melon/w-melon
Onion
Tomato
Carrot
Pistachio
Peach
Walnut
Blood orange
PersimonPotato
Apple
Okra
Pomegranate
Plum
0
50
100
0 60 120
Production Value Million US$
Marketability
Local market Afghanistan
Increase availability on local market: Consolidation of the retail sector Extension of production period (new varieties, plastic tunnels) Substitution to import for stone fruits, oranges, persimmons Improve storage capacity
Challenges: Security Political economy
Short-Listing of Opportunities
Processed products
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Processed products
Processed products are a sizeable import market
Processed fruits and vegetables
represent around 1.4 to 2.5 billionAfghani (US$ 28-60 million)market (estimation)
Juices and tomato paste are thebiggest share (75% of trade)
No food processing industry in Afghanistan today
Most processed products are imported fromneighboring countries (Pakistan, Iran)
Market size of selected transformed
products in Afghanistan in Million Afs
Juices Tomato
paste
Jams Pickles Potato
chips
800-1200
400-800
200-40030-100 20-60
Short-Listing of Opportunities
Short-list
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Short list
GLOBAL MARKET
REGIONAL AND LOCAL
Dried Fruits and Nuts
Fresh Products
Processed Products
Marketing Improvement
1. Raisins and apricot processing andpackaging
3. Commercial horticulture crops for stonefruits, pomegranate, blood orange,
persimmon, walnuts
4. Storage facilities for temperate fruits andvegetables (apple, grape, tomato)
6. Processing plants for fruits juices, fruitsconcentrates, tomato sauce and potato chips
7. Commercial horticulture crops forprocessed products (juices, )
9. Consolidation of the retail sector (throughthe establishment of super markets)
8. Plastic/carton plant for production of boxesfor fruits packaging
5. Plastic tunnels to extend availability ofvegetable (tomato, cucumber, okra )
2. Fair trade and Organic
Short-Listing of Opportunities
Quality products - Sundried raisins
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y p
About 560,000 tons of sundried raisins are traded yearly (estimate)
Most sundried raisins are exported to western countries to be used in the bakingindustry (80% of use in Europe)
More than taste, our first concern is the cleanliness of the raisin, Alexis Sumar,Voicevals CEO
99.9% of the raisins come from Turkey () Their plants are equipped with Elbiscan
lasers.There will be no purchases from Afghanistan is there is no quality AND priceadvantage, Purchasing Manager of a leading international agribusiness group
Raisin export volume shares in 2001
33%
18%
16%9%
6%
5%
4%
3%
18%
6%
Turkey
Iran
US
Western Europ
Chile
Afghanistan
South Africa
Greece
Others
Raisin import volume shares 2001
18%
12%9%
8%
6%
4%4%
39%United Kingdom
Germany
Russia
Netherlands
CanadaFrance
Italy
Others
Short-Listing of Opportunities
Quality products Dried fruits processing factory
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y p p g y
Opportunities
Possibility of vertical control of theproduct chain
Modern plants at accessible prices arenow available to target global markets
Investments on existing factories
Growing organic and fairtrade markets
Afghanistan as a brand
Constraints
Volume/Price driven markets
Russia tempted to move towards higherquality standards
Threats of Uzbekistan and Tadjikistan(exports multiplied by 4 since 1997)
Certification requirements for westernmarkets
Strengths
Variety potential
Existing sizeable production
Ideal climatic conditions for drying
Weaknesses
Afghan raisins needs 2 to 3 washings
Production techniques not satisfying,high investment needed to match
competition/requirementsOutdated processing facilities
Know-how is mostly geared toward theRussian market
Short-Listing of Opportunities
Commercial crops
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Strengths
Accessible to medium and large farmers/landlords
Afghans are habile farmers
Farmers are interested in diversifying theircrop
Regulate supply of horticultural products
Weaknesses
No research in-situ in commercialhorticulture crops
Lack of cultivation practices knowledge forcommercial crops
Identification of interested farmers ready totake risks
Fragmented market distribution chains
Opportunities
Increase productivity
IF Hope in Jalalabad produces 2 million fruittrees seedlings for which commercial cropscould be established
Experience and research applicable inneighboring countries (Iran, Pakistan, CIScountries) and other dry countries
Constraints
Security
Irrigation water insecurity (drought)
Speculative market
Short-Listing of Opportunities
Plastic tunnels
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Strengths
Accessible to small farmers (vulnerablepopulation groups)
Not expensive to establish
Seasonality of horticulture products
Weaknesses
Availability of good quality material isuncertain
Identification of interested farmers ready totake risks
Opportunities
Increase of vegetable prices at the end ofthe growing season
Experience in Vietnam
Constraints
Security
Early and late frost
Speculative market
Short-Listing of Opportunities
Fruit juice market
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Fruit juices are a growing mass-market product in Afghanistan
Iranian Fruit juices
Sodas
Water
Cool box for fresh drinks
Ice
Mazar-e Sharif, 6 June 2004
Short-Listing of Opportunities
Processed horticulture products - Juices
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The market of fruits juices in Afghanistan is estimated at between 800 and 1,200 Million Afsfor around 30-45 Million Liters with a yearly growth of around 15%
Currently, all the fruit juices of Afghanistan are imported. Mainly from Iran (47%), Pakistan(41%), UAE (8%), Uzbekistan and Turkey
At least 27 brands are present on the Afghan market. 6 of them hold 80% of the market
The increasing fruit juices market offers high opportunities for Afghanistan
Opportunities
Local interest for juices
Growth potential with income per capita,urban population and consumptiontrends
Potential advantage for a national brand
Regional demand for fruits concentratesPossibility to combine investment with abottling factory
Constraints
Increasingly competitive marketbetween brands available in Afghanistan
Iran is positioned in sellingpomegranate, grape and apricotconcentrates
Very competitive prices of fruits inPakistan where processing is located
Need reliable supply from commercialorchards
Short-Listing of Opportunities
Processed horticulture products Tomato
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Tomato paste, sauce, ketchup
The market of processed tomato in Afghanistan is estimated
at 400 to 800 million AfsCurrently most products are imported from Iran (and Pakistanto a lesser extent)
Tomato processing is another opportunity to explore
Opportunities
Growing demandValuable use of varietiesof tomatoes that are notsuitable for transports
Constraints
Low quality, pricecompetitiveness of currentproduction
Raw material is cheaper inneighboring countries (e.g.tomatoes are about 20%
cheaper in Pakistan thanAfghanistan)
Little opportunity for export
Short-Listing of Opportunities
Plastic/carton industry for fruit packaging
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Strengths
Plastic/carton Industry uses well knowntechnology
Increase quality and hygiene of horticultureproduct
Weaknesses
Arguably less environment friendly thanwooden crates
New industry in the country
Opportunities
Increased demand for strong and cleanpackaging implements with thesophistication of horticulture markets
Facilitates access for Afghan horticulturalproduct to foreign/international markets
Reduce losses of horticultural products
Demand for storage boxes for non-horticultural products traded in the marketand at home
Experiences in other countries
Constraints
Security is a challenge for theestablishment of a factory
Electricity supply
Acceptability of new packages to traders inAfghanistan and abroad
Short-Listing of Opportunities
Consolidation of the retail sector
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Strengths
Scale economy (price) and strongerbargaining power with producers/importers
Attract consumers with better qualityproducts at low prices
Contractual agreements between farmersand retailers which allows focus on quality
Comparatively lower risks for investor thanhigh tech processing plants
Weaknesses
Conflicts with retailers and importers -Losses of income for thousands of retailers
Lack of existing facilities (cold chain,logistic)
Opportunities
Sophisticated competition does not exist yet
Increasing urban population and GDP
Experiences in other countriesShopping centers being constructed invarious parts of the country
Constraints
Security is a challenge for changes in themarketing sector
Reliability of the supply chain
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Maps - Cultivated area, Production and Farm-gate Prices by
fresh Horticulture Product
ANNEX I
Map - Cultivated area, Production and Prices
Methodology and Legends
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Legends :
US: United States of America
TURK-UZB-TAJ: Turkmenistan, Tajikistanand Uzbekistan
Circles: visual representation of thenational production
Production: average production in thepast 3 years
Price: Farm-gate price in US$/MT
Exports: Yes = more than 1000 MT: No =less than 1000 MT
Orange color: Countries with farm gateprices lower than Afghanistan
Blue color: Countries with farm gateprices higher than Afghanistan
Methodology :
Production Data for Afghanistan
Analysis of the FAO 2002-2003Agriculture Survey* database
Review of yield reported in the FAO 1996Agriculture survey
Production data were validated in the fieldduring the market assessment in the
major wholesale markets
Data for Other Countries
Extracted from FAO statistical database
atwww.fao.org
Maletta Hector and Favre Raphy, Winter Agriculture Survey. A Statistical Report . Approximately 5,000 farmers wereinterviewed in 30 provinces. This is the only recent agriculture survey in Afghanistan for which a sampling frame wasdeveloped for statistical analysis of survey data
Map - Cultivated area, Production and Prices
Grape
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AFGHANISTAN
Price 350 $/MT
IRAN
2.53 Million MT
Price: 300-450 $/MTExport: Yes
PAKISTAN
0.05 Million MTPrice: 483 $/MT
Export: No
INDIA
1.2 Million MTPrice: 176 $/MT
Export: Yes
US6.1 Million MT
Price: 447 $/MTExport: Yes
TURK-UZB-TAJ0.8 Million MT
Price: 176 $/MTExports: Yes
CHINA
No Data MTPrice: 223 $/MT
Export: Yes
TURKEY
3.85 Million MTPrice: 250 $/MT
Export: Yes
Map - Cultivated area, Production and Prices
Almond
TURK UZB TAJ
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AFGHANISTAN
Price 2200 $/MT
IRAN
105,000 MT
Price: 2,700 $/MTExport: Yes
PAKISTAN
24,000 MT
Price: 1,300 $/MTExport: No
INDIA
0 MT
TURK-UZB-TAJ
7,000 MTPrice: 2,900 $/MT
Export: NoTURKEY
50,000 MTPrice: 2800 $/MT
Export:
US
800,000 MTPrice: 2,006 $/MT
Export:
CHINA
26,000 MTPrice: No data
Export: No
Map - Cultivated area, Production and Prices
Irrigated Melon & Watermelon
TURK-UZB-TAJ
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AFGHANISTAN
60 $/MT
IRAN
2 Million MT
Price: 50 $/MTExport: Yes
PAKISTAN0.4 Million MTPrice: 70 $/MT
Export: Yes
INDIA
0.3 MTPrice: 70 $/MT
Export: Yes
TURKEY
4.3 Million MTPrice: 80 $/MT
Export: Yes
US
1.7 Million MTPrice: 150 $/MT
Export: Yes
CHINA
66 Million MTPrice: 60 $/MT
Export: Yes
TURK-UZB-TAJ
0.8 Million MTPrice: 35 $/MT
Export: Yes
Map - Cultivated area, Production and Prices
Apple
TURK-UZB-TAJ
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AFGHANISTAN
Price 295 $/MT
IRAN
2.36 Million MT
Price: 140 $/MTExport: Yes
PAKISTAN
0.37 Million MTPrice: 434 $/MT
Export: Yes
INDIA
1.4 Million MTPrice: 175 $/MT
Export: Yes
TURK UZB TAJ
0.6 Million MTPrice: 210 $/MT
Export: YesTURKEY
2.2 Million MTPrice: 230 $/MT
Export: Yes
US
4.24 Million MTPrice: 346 $/MT
Export: Yes
CHINA
21 Million MTPrice: 190 $/MT
Export: Yes
Map - Cultivated area, Production and Prices
Apricot
TURK-UZB-TAJ
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AFGHANISTAN
IRAN
284,000 MT
Price 200 $/MTExport: No
PAKISTAN
125,000 MTPrice: 173 $/MT
Export: No
INDIA
10,000 MT
Price: 176 $/MTExport: No
TURK UZB TAJ
86,000 MTPrice: 210 $/MT
Export: YesTURKEY
580,000 MTPrice: 348 $/MT
Export: Yes
US
82,000 MTPrice: 353 $/MT
Export: Yes
CHINA
73,000 MTPrice: No data
Export: No
Price 380 $/kg
Map - Cultivated area, Production and Prices
Pomegranate
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AFGHANISTAN
Price 85 $/MT
TURK-UZB-TAJ
Map - Cultivated area, Production and Prices
Pistachio
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AFGHANISTAN
Price 5500 $/MT
1,000 MTPrice: 2,900 $/MT
Export: No
IRAN
310,000 MT
Price: 1,400 $/MTExport: Yes
PAKISTAN
200 MTExport: No
INDIA
0 MT
TURKEY
50,000 MTPrice: 2,500 $/MT
Export: Yes
US
82,000 MTPrice: 1,080 $/MT
Export:
CHINA
No Data MTPrice: 1,500 $/MT
Export: Yes
Map - Cultivated area, Production and Prices
Walnut
TURKM-UZBEK-TAJIK
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AFGHANISTAN
Price 550 $/MT
IRAN
160,000 MT
Price: 1200 $/MTExport: Yes
PAKISTAN
20,000 MTPrice: 810 $/MT
Export: No
INDIA
31,000 MT
Price: 380 $/MTExport: Yes
5,000 MTPrice: 1500 $/MT
Export: YesTURKEY
125,000 MTPrice: 1100 $/MT
Export: No
US
295,000 MTPrice: 1100 $/MT
Export: Yes
CHINA
360,000 MTPrice: 720 $/MT
Export: Yes
Map - Cultivated area, Production and Prices
Peach
TURKM-UZBEK-TAJIK
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AFGHANISTAN
Price 320 $/MT
IRAN
385,000 MT
Price: 370 $/MTExport: Yes
PAKISTAN
37,500 MTPrice: 195 $/MT
Export: No
INDIA
150,000 MTPrice: 175 $/MT
Export: No
65,000 MTPrice: 315 $/MT
Export: YesTURKEY
460,000 MTPrice: 315 $/MT
Export: Yes
US
1.44 Million MTPrice: 465 $/MT
Export: Yes
CHINA
4.4 million MTPrice: 150 $/MT
Export: Yes
Map - Cultivated area, Production and Prices
Plum
TURKM-UZBEK-TAJIK
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AFGHANISTAN
Price 230 $/MT
IRAN
147,000 MT
Price 240 $/MTExport: No
PAKISTAN
63,000 MTPrice: 210 $/MT
Export: No
INDIA80,000 MT
Price: 175 $/MTExport: No
120,000 MTPrice: 210 $/MT
Export: YesTURKEY
195,000 MTPrice: 270 $/MT
Export: Yes
US
725,000 MTPrice: 306 $/MT
Export: Yes
CHINA
4.5 Million MTPrice: 85 $/MT
Export: Yes
Map - Cultivated area, Production and Prices
Potato
TURKM-UZBEK-TAJIK
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IRAN
3.55 Million MT
Price: 70 $/MTExport: Yes
PAKISTAN
1.9 MTPrice: 130 $/MT
Export: Yes
INDIA24 Million MT
Price: 120 $/MTExport: Yes
1.1 MTPrice: 130 $/MT
Export: YesTURKEY
5.25 Million MTPrice: 125 $/MT
Export: Yes
US
21 Million MTPrice: 130 $/MT
Export: Yes
CHINA
67 MTPrice: 70 $/MT
Export: Yes
AFGHANISTAN
Price 115 $/MT
Map - Cultivated area, Production and Prices
Onion
TURKM-UZBEK-TAJIK
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AFGHANISTAN
Price 110 $/MT
IRAN
1.5 Million MT
Price 160 $/MTExport: Yes
PAKISTAN
1.4 Million MTPrice: 110 $/MT
Export: Yes
INDIA5 Million MT
Price: 100 $/MTExport: Yes
0.4 Million MTPrice: 135 $/MT
Export: YesTURKEY
1.8 Million MTPrice: 125 $/MT
Export: Yes
US
3.2 Million MTPrice: 250 $/MT
Export: Yes
CHINA
17 Million MTPrice: 135 $/MT
Export: Yes
Map - Cultivated area, Production and Prices
Tomato
TURKM-UZBEK-TAJIK
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AFGHANISTAN
Price 250 $/MT
IRAN
3 Million MT
Price: 345 $/MTExport: Yes
PAKISTAN
0.3 Million MTPrice: 210 $/MT
Export: No
INDIA
7.4 Million MTPrice: 165 $/MT
Export: Yes
1.4 Million MTPrice: 490 $/MT
Export: YesTURKEY
9 Million MTPrice: 195 $/MT
Export: Yes
US
12 Million MTPrice: 670 $/MT
Export: Yes
CHINA
25 Million MTPrice: 90 $/MT
Export: Yes
Map - Cultivated area, Production and Prices
Carrot
TURKM-UZBEK-TAJIK
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AFGHANISTAN
Price 270 $/MT
IRAN
40,000 MT
Price: No dataExport: No
PAKISTAN
195,000 MT
Price: 85 $/MTExport: No
INDIA
350,000 MT
Price: No dataExport: No
105,000 MTPrice: 140 $/MT
Export: YesTURKEY
235,000 MTPrice: 190 $/MT
Export: Yes
US
1.7 Million MTPrice: 380 $/MT
Export: Yes
CHINA
6.7 Million MTPrice: 87 $/MT
Export: Yes
Map - Cultivated area, Production and Prices
Okra
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Map - Cultivated area, Production and Prices
Cucurbitaceous : Cucumber & Pumpkins
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Afghanistan Regions Horticulture Potential analysis
ANNEX II
Afghanistan Regions Potential Analysis
Regional Division
Existing agriculture data are presented following the FAO division of Afghanistan
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# #
#
#
%
West
South-West
North
South
North-East
East
Central
West-CentralKABUL
Mazari Sharif
Kandahar
JalalabadHirat
FAO Regional Divisions and Main Marketing Centers
N
EW
S
100 0 100 200 Kilometers
Regions (FAO division)
CentralEastNorthNorth-EastSouthSouth-WestWestWest-Central
# Main Marketing Centers% Capital
Regional Marketing Centers
Legend
Existing agriculture data are presented following the FAO division of AfghanistanGrouping of regions with similarities was made for the analysis
Central & South Regions
Production Potential Analysis
Plateau in mid/high elevation: between 1300 m absl in Kapisa (Tagao) and 2200 m in Wardak
and Gazni (Kabul 1800 m)
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( ) Counter-season with Pakistan and India low land
210 days free frost days in Kabul: 2 crops/year possible
Peshawar/Mardan plain:< 500 m absl
Shomali plain:>1500 m absl
Landsat-5 ThematicMapper scenes
acquired within one ortwo years of 1990 The
image mosaic wasspectrally enhanced
using EarthSatsLOCAL enhancement
technique. Thiscustom approach tocontrast adjustment
allows the preservationof spatial informationacross large areas ofextreme brightness
differences. Mosaicedand colour enhanced
by Earth SatelliteCorporation
(www.earthsat.com)
Hindus River
Central & South Regions
Production Potential Analysis
Opportunities Limitations
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+ High potential for temperate climate fruitproduction that Pakistan and India do not
produce in large volume such as grape, apple,stone fruits and pomegranate
+ Counter season with Pakistan for high qualityvegetable production
+ Provincial specialisation already exists: appleand potato in Wardak, vegetables in Kabul and
Parwan, raisins in Koh-e Daman andpomegranate in Tagao
+ Significant volume of production for potato,onion, tomato, apple, grape and raisin
+ Chinese-built Nahr-e Parwan canal may be
rehabilitated and this would enlarge theirrigation area in the Shomali plain
+ Monsoon in Khost/Paktia offers opportunities forlate autumn vegetable production
- Horticulture production potential partlydestroyed in the Shomali plain and overuse of table water in Ghazni with deepwells
- Absence of agriculture research in thepast 25 years and productionexperiences for fruits and vegetables inneighbouring countries do notnecessarily apply to the Central region
- Early frost (mid-October) may hamperproduction of late autumn vegetables
- Absence of vegetative cover (floormanagement) resulting from irrigationpractices in fruits and vine orchards
results in reduced quality freshproducts (dust)
- Low volume of production for stonefruits and most vegetables
pp
Central & South Regions
Market Potential Analysis
Opportunities Limitations
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+ Fairly good security for traders and investors inKabul
+ Good road network (cross-road between regions)
+ Kabul is the main marketing hub for Afghanistan. Itconnects Afghanistan to Pakistan - the onlyneighbouring market for Afghan horticulture productexports
+ Prices of vegetables increase when Kabul is inproduction (counter season with Pakistan)
+ Large local market for Central & South regions (CSO2003/04: ~ 3 millions urban inhabitants)
+ Best climatic conditions for horticulture productstorage (fresh and dried)
+ Good quality water available for industry
+ Important volume of trade for onion, potato, tomato& apples, grape and raisins
+ Long history of fruits export from Koh-e Daman (asnoted by Elphinstone, 19th century)
- Insufficient electric supply forindustry
- Old or non operational processingfactories (raisin)
- Fresh vegetable price trends aredominated by Pakistan market(Pakistan has a much larger marketand is early in production). Prices offresh vegetables are affected byPakistan before Kabul enters intoproduction
pp
Central & South Regions
Comparative Advantages
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Temperate climate fruits production (grape, raisin, apple, stone fruits andpomegranate) for exports in Pakistan and India
Summer/autumn vegetables production in counter season for Pakistan (potato,onion, tomato, )
Transformation industry for fruits juices (significant volume of apple and grape
production existing)
Storage, packaging and marketing of horticulture products
The Central and South regions have comparative advantages to excel in:
Southwest Region
Production Potential Analysis
Low and Mid elevation areas: between 700 m. absl in Garmseer (Helmand valley), 1300 Tirin
Qot and 1500 in QalatL i 265 d f f t d i K d h d L hk h
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Long growing season : 265 days free frost days in Kandahar and Lashkargah
Driest (most arid) region in Afghanistan
Southwest Region
Production Potential Analysis
Opportunities Limitations
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+ High potential for dried fruits production(raisin, apricot and fig)
+ Potential for fresh fruits exports to SouthernPakistan (grapes and melon-watermelon)
+ Significant volume of production for grape,raisin and pomegranate
+ The two large scale irrigation schemes offer
potential for horticulture development
+ Provincial specialisation already exists :grapes and pomegranate in Kandahar, apricotand almond in Zabul and Uruzgan
+ Production experiences for fruits and
vegetables in Southern Iran may apply toKandahar region
+ The dams and deep wells offer opportunitiesfor drip-irrigation development
- Suboptimal production practices(grapes grown on mud trellises; nopruning of pomegranates)
- Region was severely affected bydrought (perhaps 30-35% of orchardsdestroyed). Figs suffered the most
- Suboptimal irrigation practices;Drainage canal water re-used
- Salinity problems worsening with thedrought are a constraint for somehorticulture products (vegetables)
- Absence of vegetative cover (floormanagement) due to irrigation practicesin fruits and vine orchards results in
low quality fresh products (dust)- Low production volume for all
vegetables
- Management of the two large irrigationschemes is complex and sub-optimal
Southwest Region
Market Potential Analysis
Opportunities Limitations
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+
Direct access to existing regional markets (SouthernPakistan and India) and access to internationalmarkets through Karachi. It connects southernAfghanistan to Pakistan - the only neighbouringmarket for Afghan horticulture product exports
+ Rail project up to Kandahar
+ Successful experience in dried fruits processingwith CADG
+ Well established kishmish khana for high qualitygreen raisin production
+ Quality dried apricot suitable for regional export as
successfully experienced by CADG
- Insufficient electric supply forindustry
- Restrictive security for traders andinvestors
- Old or non operational processingfactories (raisin)
- Fresh vegetable price trends aredominated by Pakistan market
- Pakistan is competing in vegetablesproduction (no counter-season)
- Small local market in the Southwestregion (CSO 2003/04: ~ 0.4 millions
urban inhabitants)
- Labour cost is high due to poppycultivation
Southwest Region
Comparative Advantages
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Dried fruits production for regional and international markets (green and red
raisin, apricot and fig)
Fresh fruit production for Pakistan and Indian markets (grape, pomegranate,melon/water-melon)
Drip irrigation for vine and pomegranate orchards
Transformation industry for juice concentrates (significant volumes of grape andpomegranate production existing)
The Southwest region has comparative advantages to excel in:
East Region
Production Potential Analysis
Low area: between 800 m. absl in Metharlam and 500 m. absl at the Pakistan border
Warmest climate in Afghanistan: 315 days free frost days
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$$
$
$
$
$
%
East
Central
Gardeyz
Kulangar
Asadabad
Jalalabad
Mihtarlam
Chaharikar
Mahmud Raqi
N
EW
S
National landcover
Irrigated: Intensively Cultivated (1 Crop/year)Irrigated: Intermittently Cultivated
Permanent SnowPistachio Forest
Water Bodies
Fao region
$ Provincial centers% Capital
Irrigated: Intensively Cultivated (2 Crops/year)
Legend
20 0 20 Kilometers
Snow/Glaciers fed irrigation Good water availability
Permanent Snow
Snow/Glacier water irrigated fields
Shomali Plain
Kabul
Source: FAO/UNDP 1993 Land Cover
East Region
Production Potential Analysis
Opportunities Limitations
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+
Good irrigation water availability (Kabul, Alingarand Kunar rivers)
+ Large diversity of crops can be produced
+ Jalalabad region has similar productionconditions as Kunar, Alingar and Alishingvalleys has similar production conditions as
Swat valley in Pakistan. Production experiencesin these regions can apply to Jalalabad region
+ Tradition for blood orange production
+ Existing olive production capacity(approximately 2000 hectares)
+ Significant volume of onion and water-melonproduction
- Season too short for integrating onevegetable between the 2 cerealscultivated (if vegetables cultivated, onecereal is to be removed). Lack ofcomparative advantage with slightlywarmer climate in neighbouring
Pakistan- Frost days (50 days/year are not frost
free) is a limiting factor for some crops(banana, mango, etc..)
- Low volume of production for all fruits
- State farm owned by the MAAH (sub-optimal management)
East Region
Market Potential Analysis
Opportunities Limitations
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+ Fairly good security for traders and investors
+ Direct access to existing regional markets (Southern
Pakistan and India)
+