Alter of Bones Film Poster Ideas

By Malcolm Bullock

Poster One

Poster OnePositives• Age rating clearly seen• White text good contrast on black background• Good picture/background image• Title text reflects genre• Colour scheme• Blur effect of picture creates mystery• Genre of film is recognisable

Negatives• Grey text for title not easily visible• Capital letters used for the credit block are quite

hard to read from a distance• Colour of title text not very good• Poster too wide• Better portrait than landscape• No tag-line or release date

Poster Two

Poster Two• Positives• Good use of merging pictures• Combination of background and text works well• Credit block looks good• Clear indication of film genre• Follows poster conventions• Creates mystery and makes the audience ask

questions

• Negatives• Text is not easily readable• Font could be better• Darkened background• Credit block text not easy to read• Credit block text to large and makes the title less

noticeable• Light sky background makes the poster lose horror

effect• No age rating therefore could leave audience

confused on whether they are the right age to be allowed to watch the film in a cinema

Poster Three

Poster Three• Positives• Title colour good• Creates good dramatic effect due to the darkened

background• Atmospheric tone created by the poster• Colour scheme reflects genre• Blues and greys reflect the tone of the film• Poster represents a feeling of being alone and that

there is a mysterious creature present which reflects the film plot

• White text for credit block contrasts with the black text for the title

• Negatives• Text could be bolder• Clearer release date to be noticed more maybe at

bottom in red• Credit block too big• Age rating to show audience

Audience Choice

Poster One Poster Two Poster Three

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From questioning the target audience and gaining their vital feedback I have concluded that the third film poster was most effective in showing conventions, showing genre and creating mystery within the target audience to make them want to go and watch the movie and that is why I have choose poster design three to use as my poster ancillary product.