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www.thinkintrepid.com

Summit 2010

© INTREPID 2010 ALL RIGHTS RESERVED

A review of Alterian’s Engaging Times Summit 2010

Social Media Volumes

Share of Voice

Impactful Twitter Voices

Major Topics/ Themes

Key Findings

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Blogs &

Comments Social

Networking Sites

(Facebook,

LinkedIn) Microblogs

(Twitter)

Mainstream

News

Multimedia

(YouTube,

Podcasts)

Forums

Google Trends &

Insights

Delicious &

Social Tagging

Versus

We immerse ourselves

in digital spaces, using

the internet as a culture

in its own right and

observing patterns in

conversation, common

social practices, and

creating links between

online and offline

worlds

Real world

conversations,

habits, practices,

cultures

What Media Types Do We Work With?

Social Media Volume

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683 results about Alterian 2010 Summit in total from 08/10/2010 to 08/25/2010

The Alterian Summit was the key spike

driven of the total volume about

Alterian in this study period.

331 results (48% of total volume of

Alterian 2010 Summit post ) found on

08/17/2010 - first day of the Alterian’s

conference.

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Share of Voice

Where the conversation happened

Most tweeted authors

chrisabraham (Chris Abraham)

DJEldridge (DJEldridge)

Elyse_D (Elyse)

MichelleRTaylor (Michelle Taylor)

moniqueterrell (Monique Terrell)

lindajvetter (Linda Vetter)

cbensen (Connie Bensen)

jackielamp (Jackie Lampugnano)

catherinewarren (Catherine Warren)

SPermuy (Steven Permuy)

ADMAVEN (Nick Kinports)

jenhowver (Jen Howver)

warrenss (Warren Sukernek)

Highest number of post

Highest number of reach (follower)

Highest number of RT

Highest number of replies

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Chrisabraham

Donpeppers

Chrisabraham

Donpeppers

Impactful Twitter Accounts

54

21,101

22

45

Post

Impactful Twitter Accounts

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•Name Chris Abraham

•LocationÜT: 38.875972,-77.10562

•Web abrahamharrison.com

•Bio Chris Abraham is THE expert in social media and digital PR, experiencing unparalleled success with Abraham Harrison. He is also very humble.

•23,027 Following - 21,107 Followers - 833 Listed -34,201Tweets

•54 tweets about #Alterian Summit – 35 of them were RT other @.Most of them had positive tone on #Alterian2010 and SM2 in particular.

•10 RT@chrisabraham

•5 tweets replied to @chrisabraham

Chrisabraham twitter.com/chrisabraham

•Name Don Peppers

•Location Sea Island

•Web peppersandrogersgroup.com

•Bio Founding Partner, Peppers & Rogers Group, business author, father of five, runner

•780 Following - 2,186 Followers -163 Listed -2,781Tweets

•7 tweets about #Alterian Summit. Neutral sentiment to the conference

•22 RT@donpeppers

•45 tweets replied to @donpeppers

Donpeppers twitter.com/donpeppers

•Name Monique Terrell

•Location Oklahoma City - Chicago

•Web www.sparkletoday.com

•Bio Social & New Media Strategist Residing in Chicago by way of Oklahoma City!

•2,038 Following- 2,285 Followers 107 Listed -6,352Tweets

•18 tweets about #Alterian Summit, most of them are positive

•4 RT@Moniqueterrell

•4 tweets replied to @Moniqueterrell

Moniqueterrell twitter.com/moniqueterrell

What did they say ?

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Chrisabraham

Donpeppers

Moniqueterrell

Most interesting presentation

Most re-tweeted post

Most interesting quote

Most interesting number/figure

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Don Pepper’s Keynote:

“Death by Word-of-Mouth:

Socialize Your Brand NOW”

Main topics/theme

70

14

11

4

Post

o 37% of total posts about Alterian 2010 Summit

were the conversations about the seminar

speakers and the events

o 14% of total posts discussed the integration of

social media with overall marketing campaigns,

particularly direct marketing and digital marketing.

o 12% of posts were about engagement including

where and how customers were involved on SM

and some strategy to building brand awareness

and reputation.

o7% of total posts mentioned Social Media facts /

statistics from the summit’s presentations, mostly

on the first day of the conference.

o 6% of total posts occurred after the summit as

reviews which mostly were tweeted (or RT) on 19th

or 20th of August, after the summit endied

o Social Media analysis tool likes SM2 and Social

Media Influencers were some other topics which

caught many author’s attention.

2%

4%

5%

6%

7%

12%

14%

37%

Social Media Influencer

Social Media Research Tool

Branding strategy on SM

Summit's review

Social Media Fact&Figure

Customer relationship on SM

Integration SM and Marketing

Alterian Summit events and guests

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Key topics/themes

* % of total posts

20% of total posts the Alterian 2010 summit

90% posts contained Alterian2010

1.3% total posts mentioned the iPad

7% of total posts mentioned

3% of total posts were about

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Other findings

Key Takeaways

The summit had a significant impact on Alterian conversation

volume.

48% of the volume occurred on the first

day.

Yet the conversation was sustainable as 7% of conversation occurred after the

event.

The conversation mirrored the

speaker’s topics as the majority of posts

were focused on engagement and

integration of social media with other

marketing activities.

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