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Alternative Apparel - International Product Guide, Fall 2010

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Alternative Apparel's Fall 2010 Product Guide features more colors and styles throughout our bestselling Burnout, Pima Cotton and Eco-Heather fabrications, including new bottoms, hoodies, tees and accessories. Innovative new fabrics include our plush, earth-friendly Eco-French Terry Cotton and warm yet breathable Heavyweight French Terry Cotton.
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Page 1: Alternative Apparel - International Product Guide, Fall 2010
Page 2: Alternative Apparel - International Product Guide, Fall 2010

International Showroomsand Distributors

The Diverse GroupFashion Exchange Building#106-1951 Glen DriveVancouver BC [email protected]

Sales Contact - Meghan Parks, Genna ThiesServices Canada

InterjeansStarda degli Angariari47891 RoveretaSan [email protected]

Sales Contact - Andrea BellettiServices UK, Italy, San Marino, Norway, Sweden, Finland, Austria, Germany, Denmark, Belgium, Luxembourg, Liechtenstein, Monaco, Netherlands, Switzerland, Spain, Greece, Cyprus, Malta, Portugal, France, Croatia, Slovakia, and Andorra

Outside InUnit 5.06, 5th Floor77 Dunning AvenueRoseberySydney, NSW [email protected]

Sales Contact - Stephanie BowesServices Australia and New Zealand

Topwin GroupDai 8 SY Building 5th floor, 6-23-2Jingu-Mae Shibuya, Tokyo [email protected]

Sales Contact - Toru KawasakiServices Japan

wholesale.alternativeapparel.com

[email protected]

Corporate Headquarters 1650 Indian Brook Way, Bldg. 200Norcross, GA 30093P | 877.387.3295

As a lifestyle apparel brand at the forefront of the fashion industry, Alternative exists to inspire authenticity and comfort—both inside and out. Our mission is about more than just designing clothes that look and feel great: we want our unique community of wearers and supporters to feel comfortable in their own skin, laying the groundwork to inspire others and make a difference with how you live—and what you wear.

We’re here for you...No MinimumsSame Day Shipping99% In-Stock DeliveryFlexible Payment Options

*Product offerings are subject to change. For our most current selection, please visit wholesale.alternativeapparel.com

Page 3: Alternative Apparel - International Product Guide, Fall 2010

Product Matrix

100% Organic Cotton

Eco-Heather

Eco-French Terry Cotton

Eco-Fleece

Burnout

Heather Burnout

Pima Cotton

Pima Modal

Heathered Cotton Spandex

Pima Pique

Linen Jersey

Modal Silk

Cotton Twill

Cotton Poplin Woven

Cotton Spandex French Terry

Cotton Blend French Terry

Heavyweight FrenchTerry Cotton

Slub

Special Dyes & Washes

Satin Wash Jersey

Heavyweight Fleece

Cotton Jersey

Heavyweight Cotton Jersey

Destroyed Tees

2x1 Cotton Spandex Rib

2x1 Cotton Rib

Cotton Thermal

Multi-Fabric Offerings

Babies & Toddlers

Accessories & Headwear

Fabric Information

Table of Contents

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Page 4: Alternative Apparel - International Product Guide, Fall 2010

Women | Short-Sleeves

aa2662 | p.13

The Diane V-Neck Burnout Tunic

aa1040 | p.30

The Mickey ContrastStitch Tee (Unisex)

aa2632 | p.13

Burnout Deep V-Neckw/ Pocket (Unisex)

aa2632b2 | p.15

Heather Burnout DeepV-Neck w/ Pocket (Unisex)

aa1073 | p.31

Destroyed Tee

as7305 | p.20

The Jon LinenTee (Unisex)

Seasonal

aa1966 | p.8

Eco-Heather S/SDeep V-Neck Hoodie

Eco-Heather Crew(Unisex)

aa1973 | p.9

Burnout Tunic

aa2618 | p.12 aa2657 | p.13

The Molly Crop Burnout Rolled Sleeve Tee

aa2665 | p.13

Burnout Mama Cass

aa4018 | p.26

The Mary S/S Tunic

aa4825 | p.25

The Roomy Slub Tee

aa4805 | p.25

The Dean Slub Crew(Unisex)

aa4832 | p.25

The VersaillesV-Neck (Unisex)

aa4037 | p.29

The Seafarer Tunic

aa4032 | p.26

The KarenS/S V-Neck

aa4020 | p.29

Basic Crew

aa4057 | p.27

The MadonnaSlouch Pocket Tee

aa1932 | p.9

The Boss Eco-HeatherV-Neck (Unisex)

aa6021 | p.7

Organic Scoop-Neck Tee

aa6005 | p.7

Organic Crew(Unisex)

aa6032 | p.7

The V-Gan OrganicV-Neck (Unisex)

aa5018ae | p.7

Organic Tunic

aa5060ae | p.7

Organic V-Neck

aa6220 | p.23

The Teka Scoop Tee

aa9020 | p.21

Modal SilkBoyfriend Tee

aa9012 | p.21

Modal Silk CowlNeck Tunic

Women | Dressesaa4067 | p.30

The Happy Hour A-Line Tank Dress

aa4036 | p.29

The Slummy Tee Dress

aa4039 | p.30

The Racket Spaghetti Dress

aa1967 | p.8

The Poolside Tank Dress

The Even Flow Pant

aa3287 | p.29

Skinny Leggings

aa7004 | p.19

Eco-HeatherCrop Pant

aa1985 | p.8

Eco-HeatherLong Pant

aa1987 | p.9

The Costanza Eco-FleeceGym Pant(Unisex)

aa9587 | p.11

The Roller Derby Short

aa1982 | p.8

Women | Bottoms

aa1044 | p.31

Super-Destroyed Deep VPocket Tee (Unisex)

Seasonal

aa1042 | p.30

Deep VPocket Tee (Unisex)

aa1042w | p.30

Washed Deep VPocket Tee (Unisex)

Seasonal

aa1081 | p.31

Destroyed V-Neck(Unisex)

aa2662b2 | p.15

The Diane Heather Burnout V-Neck Tunic

Heather Skinny Leggings

aa7004pa | p.19

aa2622b2 | p.15

The Pony Tee

aa2608 | p.12

Burnout Tee

Heather Burnout Tunic

aa2618b2 | p.15aa2608b2 | p.15

Heather Burnout Tee

aa2620b2 | p.15

The Kimber Tee

aa4560 | p.17

The London CowlNeck DressSeasonal

The Madison Pant

aa3277 | p.23

The MadisonHeather Pant

aa3277pa | p.23

The Chrissy Pant

aa2289 | p.10

aa4537p6 | p.17

The StripedSeafarer Tunic

Seasonal

al4033 | p.29

The Tootie Floral V-NeckSeasonal

al4065 | p.30

The Blair Floral SundressSeasonal

aa9024 | p.21

Modal Silk Half-Sleeve Croppy Top

aa9020m | p.21

Modal Silk StripedBoyfriend Tee

Seasonal

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atrix | 2

Page 5: Alternative Apparel - International Product Guide, Fall 2010

Women | Long-SleevesWomen | Sleeveless & Tanks

aa2641 | p.13

Burnout Tank

aa2641b2 | p.15

Heather Burnout Tank

aa2121 | p.32

The Lisa Beater Tank

aa2141 | p.32

Basic Rib Tank

aa4010 | p.26

The Rhoda S/L Cardigan

aa2628 | p.12

The Meesh BurnoutHenley Tank

aa1927 | p.8

The Meegs Eco-Heather Racer Tank

aa2626 | p.12

The Petecia AsymmetricalBurnout Tank

aa2667 | p.13

The MK Burnout Throw-Over

aa4017 | p.26

The Jane RacerCami Tank

aa6221 | p.23

The Paige Racer Tank

as7317 | p.20

The Yoko LinenLow-Back Tank

Seasonal

aa5011ae | p.7

Organic Spaghetti Tank

aa4047 | p.26

The BarbaraA-Line Tank

aa4517 | p.16

The RunyonRacerback Tank

aa4822 | p.25

The Athena Asymmetrical Tank

aa4827 | p.25

The Riviera Racerback

aa4055 | p.27

The Beals Tank

aa9595O | p.11

The Hoodlum OverdyedEco-Fleece Pullover Hoodie (Unisex)

aa9595 | p.11

The Hoodlum Eco-FleecePullover Hoodie (Unisex)

aa9590 | p.11

The Rocky Eco-FleeceZip Hoodie (Unisex)

aa9590O | p.11

The Rocky OverdyedEco-Fleece Zip Hoodie (Unisex)

aa9080 | p.22

Modal SilkPullover Hoodie

aa9575 | p.11

The Champ L/S Eco-FleeceRaglan (Unisex)

aa9575O | p.11

The Champ Overdyed L/SEco-Fleece Raglan (Unisex)

aa9093 | p.28

Warm-Up FleeceZip Hoodie

aa9582 | p.11

The Flash Dance Sweatshirt

aa9030 | p.22

Modal Silk Two-PocketCardigan Cover-Up

aa9027 | p.22

Modal Silk Skimmer Tank

aa4527 | p.17

The Nova TankSeasonal

aa4014 | p.29

The Roller GirlTank

aa4534p6 | p.17

The ValerieStriped TankSeasonal

aa1970 | p.9

Eco-Heather ZipHoodie (Unisex)

aa1980 | p.9

Eco-Heather L/S Pullover Hoodie (Unisex)

aa1989 | p.9

Eco-Heather 3/4-SleeveRaglan Henley (Unisex)

aa1990 | p.9

The Slouchy Pullover

aa1969 | p.8

The Deep VPullover Hoodie

aa1975 | p.9

The L/S P.E. Crew(Unisex)

aa4070 | p.27

The Susan L/S Scoop Crew

aa4507 | p.16

The Stevie L/S Wrap

aa4062 | p.27

The Jennifer L/SButton-Down

aa4064 | p.27

The Amy L/S V-Neck

aa4306 | p.33

The Natalie HeatherThermal Tee

aa4514p | p.16

The 5th Avenue WrapSeasonal

aa4807 | p.25

The Palm SpringsSlub Throw-Over

aa4590 | p.17

The Catalina Cardigan

aa4847 | p.25

The Joey Slub L/S Crew(Unisex)

aa6094 | p.7

Organic L/S Scoop-Neck Tee

aa4561 | p.17

The Annie Cowl NeckSeasonal

aa4566 | p.17

The Cherokee TopSeasonal

aa2694 | p.13

Burnout L/S Raglan

aa2640 | p.13

The Big League BurnoutBaseball Tee (Unisex)

aa4042 | p.30

The Sam Concave Hem Tee

aa2696b2 | p.15

The Jem L/S Tee

aa2207 | p.10

The Mrs. Roper CardiganSeasonal

aa2295 | p.10

The Chrissy Hoodie

al4034 | p.29

The ValerieFloral TankSeasonal

aa9027m | p.22

Modal Silk Striped Skimmer Tank

Seasonal

aa9007 | p.21

Modal Silk L/SSleepover Tee

aa6203 | p.23

The Jamie Poplin Button-Down

as7390 | p.20

The DisheveledCannes Cardigan

Seasonal

as7380 | p.20

The Disheveled Sicily Crop Sweatshirt

Seasonal

aa5106 | p.33

Thermal L/S Crew

aa9007m | p.21

Modal Silk StripedSleepover Tee

Seasonal

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| P

roduc

t M

atrix

|

3

Alternative Earth | Part of Alternative’s eco-friendly line of sustainable apparel. Seasonal | Items that are in stock for a single season (usually 3-6 months).

Page 6: Alternative Apparel - International Product Guide, Fall 2010

Unisex Accessoriesah70 | p.35

Basic Chino Twill Cap

aa7007 | p.35

Pima Scarf

aa7010 | p.35

The Hulka Duffel Bag

ah73 | p.35

The Destroyed Fidel Cap The Fidel Cap

ah76 | p.35

aa6015 | p.34

Organic Crew

aa2501 | p.34

The Whipper Snapper

aa2523 | p.34

Burnout TeeEco-Heather Crew

aa2519 | p.34

Babies & Toddlers

aa7007p9 | p.35

Striated Scarf

Basic Crew

aa2510 | p.34

aa7012b2 | p.35

The Biggie Heather Burnout Scarf

Men | Short-Sleeves

aa6005 | p.7

Organic Crew(Unisex)

aa4540 | p.18

The Perfect Crew

aa4552 | p.19

The Noonan Polo

aa4832 | p.25

The Versailles V-Neck (Unisex)

aa4810 | p.25

The Wannabe Rocker Tee

aa4805 | p.25

The Dean Slub Crew(Unisex)

aa1075 | p.31

Destroyed Tee

aa1040 | p.30

The Mickey Contrast Stich Tee (Unisex)

aa4101 | p.19

The PalisadesPique Polo

aa2632 | p.13

Burnout Deep V-Neck w/ Pocket (Unisex)

aa1973 | p.9

Eco-Heather Crew(Unisex)

aa2652 | p.13

The Ian Burnout Leisure Shirt

aa2606 | p.13

Burnout Tee

aa1932 | p.9

The Boss Eco-Heather V-Neck(Unisex)

aa1952 | p.9

The Berke Urban Polo

aa6032 | p.7

The V-Gan OrganicV-Neck (Unisex)

as7305 | p.20

The Jon Linen Tee (Unisex)

Seasonal

as7352 | p.20

The Disheveled Portofino Polo

Seasonal

aa1088w5 | p.25

The GarthMarble Tee

aa1044 | p.31

Super-Destroyed Deep VPocket Tee (Unisex)

Seasonal

aa1042w | p.30

Washed Deep VPocket Tee (Unisex)

Seasonal

aa1042 | p.30

Deep VPocket Tee (Unisex)

aa4539 | p.18

The Miz HenleySeasonal

aa4555 | p.19

The Moroccan TeeSeasonal

aa05 | p.30

Basic Crew

aa1081 | p.31

Destroyed V-Neck(Unisex)

aa2606b2 | p.15

Heather Burnout Tee

aa4532 | p.18

The Perfect V-Neck

aa4532b2 | p.15

Heather Burnout V-Neck

aa4540p7 | p.18

The Perfect Striped CrewSeasonal

aa4542p7 | p.19

The Perfect Pocket Striped V-Neck

Seasonal

aa2632b2 | p.15

Heather Burnout DeepV-Neck w/ Pocket (Unisex)

aa7005 | p.35

The Messenger BagBabies &

Toddlers, A

ccessories, Men | Prod

uct Matrix | 4

Page 7: Alternative Apparel - International Product Guide, Fall 2010

Men | Long-Sleeves

aa5107 | p.33

Thermal L/S Crew

aa4580 | p.19

The MetroPullover Hoodie

aa9090 | p.28

Warm-Up FleeceTrack Jacket

aa4847 | p.25

The Joey Slub L/S Crew(Unisex)

aa9590 | p.11

The Rocky Eco-FleeceZip Hoodie (Unisex)

aa9590O | p.11

The Rocky Overdyed Eco-FleeceZip Hoodie (Unisex)

aa9575 | p.11

The Champ L/S Eco-FleeceRaglan (Unisex)

aa9575O | p.11

The Champ OverdyedL/S Eco-Fleece Raglan (Unisex)

aa9095 | p.28

Warm-Up FleeceZip Hoodie

The Hoodlum Eco-FleecePullover Hoodie (Unisex)

aa9595 | p.11

aa2640 | p.13

The Big League BurnoutBaseball Tee (Unisex)

aa1980 | p.9

Eco-Heather L/S PulloverHoodie (Unisex)

aa1970 | p.9

Eco-Heather Zip Hoodie(Unisex)

aa1989 | p.9

Eco-Heather 3/4-SleeveRaglan Henley (Unisex)

aa801 | p.33

The Mash Field Jacket

aa4538 | p.18

The Don L/S Henley

Men | BottomsMen | Tanks

aa9595O | p.11

The Hoodlum OverdyedEco-Fleece Pullover Hoodie

(Unisex)

as7338 | p.20

The Disheveled Hamburg Henley

Seasonal

as7390 | p.20

The Disheveled Cannes Cardigan (Unisex)

Seasonal

as605 | p.23

The Johnny Z Zippered Pocket Button-Down

Seasonal

aa9089 | p.28

Warm-Up Fleece Pant

aa9587 | p.11

The Costanza Eco-FleeceGym Pant (Unisex)

aa4056 | p.30

The Miggy Tank

aa4582p8 | p.19

The Cool HandHeather Henley

Seasonal

The BasicTwill Pant

aa401 | p.22

aa901 | p.23

The Airforce FrenchTerry JacketSeasonal

aa1390 | p.31

The Track Jacket

aa4307 | p.33

The Striated Thermal Tee

aa4538p | p.18

The Don L/S Striped Henley

Seasonal

aa4581p9 | p.19

The BeachBoy Hoodie

aa1975 | p.9

The L/S P.E. Crew(Unisex)

The Skinny Track Pant

aa1382 | p.31

Men

|

Pro

duc

t M

atrix

|

5

Page 8: Alternative Apparel - International Product Guide, Fall 2010

Alterna

tive Earth | 100%

Org

anic C

otton |

Page 9: Alternative Apparel - International Product Guide, Fall 2010

Alte

rnativ

e Ea

rth

|

Org

ani

c C

otto

n |

7

aa5011ae | Organic Spaghetti TankS-XL, $22 (MSRP)

Earth NaturalEarth Black Earth Moss Earth Bark Earth Ocean

Earth Ocean

aa6005 | Organic CrewXXS-XXXL, $28 (MSRP)

Earth Natural Earth Coal Earth Moss Earth Bark Earth Black

Earth Yellow NEWEarth Green NEW Earth Blue NEW Earth Pink Ribbon NEWEarth Red NEW

aa6032 | The V-Gan Organic V-NeckXXS-XXL, $28 (MSRP)

Earth Black Earth NaturalEarth Coal Earth BarkEarth Moss Earth Ocean

Earth Red NEW Earth Yellow NEWEarth Green NEW Earth Pink Ribbon NEWEarth Blue NEW

aa5018ae | Organic TunicS-XL, $28 (MSRP)

Earth NaturalEarth Black Earth Moss Earth Bark Earth Ocean

aa5060ae | Organic V-NeckS-XL, $24 (MSRP)

Earth NaturalEarth Black Earth Moss Earth Bark Earth Ocean

aa6021 | Organic Scoop-Neck TeeS-XL, $28 (MSRP)

Earth NaturalEarth Coal Earth Bark Earth OceanEarth MossEarth Black

Earth Yellow NEWEarth Green NEW Earth Pink Ribbon NEWEarth Blue NEWEarth Red NEW

aa6094 | Organic L/S Scoop-Neck TeeS-XL, $35 (MSRP)

Earth Black Earth NaturalEarth Coal Earth Bark Earth OceanEarth Moss

Earth Red NEW Earth Yellow NEWEarth Green NEW Earth Pink Ribbon NEWEarth Blue NEW

Wom

en

Wom

en

100% Organic Cotton40’s 100% Organic Cotton

Our Organic Cotton is knit from certified 100% organic cotton threads into a lightweight, resilient fabric. Finished with a low-impact wash, the result is a material so soft you’d swear it was a second skin.

Uni

sex

Page 10: Alternative Apparel - International Product Guide, Fall 2010

Alterna

tive Earth | Eco-H

eather | 8

Wom

en

aa1967 | The Poolside Tank DressS-XL, $45 (MSRP)

Eco-Black Eco-Grey Eco-Navy Eco-Lilac Eco-Maize

aa1982 | The Roller Derby ShortXS-L, $25 (MSRP)

Eco-Grey w/Eco-Black Rib

Eco-Black w/Solid Black Rib

aa1985 | Eco-Heather Crop PantS-XL, $35 (MSRP)

Eco-Black Eco-Oatmeal Eco-Grey Eco-Brown Eco-Navy

aa1969 | The Deep V Pullover Hoodie NEW!S-XL, $45 (MSRP)

Eco-BrownEco-Navy Eco-Black Eco-Grey Eco-Oatmeal

Eco-Heather 20’s 38% Cotton (6.25% organic), 50% Poly (6.25% recycled), 12% Rayon

Materialized on vintage machinery, our Eco-Heather combines organic cotton and recycled polyester with traditional fibers to create a super-soft and ever-so-eco-friendly heather.

aa1927 | The Meegs Racer TankS-XL, $25 (MSRP)

Eco-Black Eco-Grey Eco-Lilac Eco-Light Blue Eco-Maize

aa1966 | Eco-Heather S/S Deep V-Neck HoodieS-XL, $38 (MSRP)

Eco-BrownEco-NavyEco-Black Eco-GreyEco-Oatmeal Eco-Light BlueEco-Lilac

Page 11: Alternative Apparel - International Product Guide, Fall 2010

Alte

rnativ

e Ea

rth

|

Eco-

Hea

ther

|

9

Wom

en aa1987 | Eco-Heather Long PantS-XL, $38 (MSRP)

Eco-Black Eco-Oatmeal Eco-Grey Eco-Brown Eco-Navy

aa1990 | The Slouchy PulloverS-XL, $38 (MSRP)

Eco-Black Eco-NavyEco-Grey Eco-LilacEco-Oatmeal

aa1952 | The Berke Urban PoloS-XXL, $40 (MSRP)

Eco-Black Eco-Navy Eco-Light BlueEco-Grey Eco-Maize

Men

Uni

sex

Uni

sex aa1973 | Eco-Heather Crew

XXS-XXXL, $24 (MSRP)

Eco-GreenEco-GreyEco-OatmealEco-Black Eco-BrownEco-Red Eco-Royal

Eco-Navy Eco-Burgundy Eco-Orange Eco-Purple Eco-Maize Eco-Lilac Eco-Light Blue

aa1932 | The Boss Eco-Heather V-NeckXXS-XXL, $24 (MSRP)

Eco-Oatmeal Eco-Grey

Eco-Light Blue NEW Eco-Lilac NEW Eco-Cream NEW

Eco-Brown NEW Eco-Green NEW

Eco-Navy NEW Eco-Royal NEW

Eco-Black

aa1970 | Eco-Heather Zip HoodieXS-XXL, $40 (MSRP)

Eco-RoyalEco-GreyEco-Black Eco-Cream NEWEco-Pink NEWEco-Olive NEW

aa1975 | The L/S P.E. Crew NEW!S-XXL, $34 (MSRP)

Eco-NavyEco-Grey Eco-Black Eco-OatmealEco-Brown

aa1980 | Eco-Heather L/S Pullover HoodieXS-XXL, $38 (MSRP)

Eco-Black Eco-Oatmeal Eco-Grey Eco-Brown Eco-Navy

aa1989 | Eco-Heather 3/4-Sleeve Raglan HenleyXS-XXL, $35 (MSRP)

Eco-Grey/Black Eco-Grey/Red Eco-Grey/GreenEco-GreyEco-OatmealEco-Black Eco-Grey/Royal

Page 12: Alternative Apparel - International Product Guide, Fall 2010

Alterna

tive Earth | Eco-French Terry C

otton | 10

Eco-French Terry Cotton30’s 69% Cotton (6.25% organic), 25% Poly (6.25% recycled), 6% Rayon

A medium-weight, earth-friendly version of terry cotton, our Eco-French Terry Cotton is comfortable, breathable and washed with enzymes for a smooth, brushed finish.

Wom

en

aa2207 | The Mrs. Roper Cardigan NEW! SeasonalXS-L, $68 (MSRP)

Eco-Black Eco-Oatmeal Eco-Grey Eco-Plum Eco-Cobalt

aa2289 | The Chrissy Pant NEW! XS-L, $54 (MSRP)

Eco-Oatmeal Eco-Grey Eco-Plum Eco-CobaltEco-Black

aa2295 | The Chrissy Hoodie NEW!XS-XL, $68 (MSRP)

Eco-Plum Eco-CobaltEco-GreyEco-OatmealEco-Black

Page 13: Alternative Apparel - International Product Guide, Fall 2010

Alte

rnativ

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rth

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Eco-

Flee

ce

| 1

1

aa9575 | The Champ L/S Eco-Fleece RaglanXS-XXL, $40 (MSRP)

Eco-GreyHeather

Eco-Black Eco-Red Eco-Royal Eco-Green

aa9575O | The Champ Overdyed L/S Eco-Fleece RaglanXS-XXL, $48 (MSRP)

Eco-BlackEmerald

Eco-BlackSapphire

Eco-BlackChestnut

Eco-BlackCherry

aa9587 | The Costanza Eco-Fleece Gym Pant XS-XXL, $50 (MSRP)

Eco-GreyEco-Black

Eco-Fleece 30’s 50% Poly (6.25% recycled), 46% Cotton (6.25% organic), 4% Rayon

Soft, snuggly and made with Mother Earth in mind, our Eco-Fleece helps you stay warm in style. It’s a natural alternative to our Heavyweight Fleece.

aa9582 | The Flash Dance SweatshirtS-XL, $44 (MSRP)

Eco-Black Eco-VioletEco-Grey Eco-Royal

Eco-Pink NEW Eco-Light Blue NEWEco-Cream NEW Eco-Navy NEW

Eco-Olive NEW

aa9590 | The Rocky Eco-Fleece Zip HoodieXS-XXXL, $50 (MSRP)

Eco-BlackEco-Grey Eco-Red Eco-Royal Eco-Green

Eco-Cream NEWEco-Pink NEW Eco-Light Blue NEW Eco-Navy NEW Eco-Violet NEW

Eco-Olive NEW

aa9590O | The Rocky Overdyed Eco-Fleece Zip HoodieXS-XXL, $50 (MSRP)

Eco-BlackEmerald

Eco-BlackSapphire

Eco-BlackChestnut

Eco-BlackCherry

aa9595 | The Hoodlum Eco-Fleece Pullover Hoodie XS-XXL, $50 (MSRP)

Eco-Black Eco-Grey

aa9595O | The Hoodlum Overdyed Eco-Fleece Pullover Hoodie XS-XXL, $50 (MSRP)

Eco-BlackEmerald

Eco-BlackSapphire

Eco-BlackChestnut

Eco-BlackCherry

Uni

sex

Uni

sex

Wom

en

Page 14: Alternative Apparel - International Product Guide, Fall 2010

Burnout | 12

aa2618 | Burnout TunicS-XL, $38 (MSRP)

Washed Black TurquoiseMushroomWhite True Black

Burnout30’s 50% Cotton, 50% Polyester

Our unique Burnout material knits together a blend of cotton and polyester and then burns the cotton out. The result is a sheer, weathered fabric with a retro look and a vintage-soft hand.

Wom

en aa2608 | Burnout Tee S-XL, $35 (MSRP)

Washed Black WhiteTrue Black

Mushroom

Washed Pink

Violet Cobalt

Kelly Green

Washed CherrySun Turquoise

Washed Navy

aa2626 | The Petecia Asymmetrical Burnout TankS-XL, $60 (MSRP)

True Black CobaltVioletSilver Mushroom

aa2628 | The Meesh Burnout Henley TankS-XL, $40 (MSRP)

True Black White Tomato Violet Cobalt Kelly Green

Page 15: Alternative Apparel - International Product Guide, Fall 2010

Burn

out |

13

aa2641 | Burnout Tank S-XL, $32 (MSRP)

Washed Black White Mushroom VioletKelly GreenTurquoise Cobalt True Black

Wom

en

aa2657 | The Molly Crop Burnout Rolled Sleeve TeeS-XL, $42 (MSRP)

True Black White Violet Silver Tomato Mushroom

aa2662 | The Diane V-Neck Burnout TunicS-XL, $45 (MSRP)

True Black White Turquoise Cobalt Silver Kelly GreenViolet

aa2665 | Burnout Mama CassOSFM, $45 (MSRP)

True Black TomatoWhite Violet

Men

aa2667 | The MK Burnout Throw-OverS-XL, $55 (MSRP)

True Black White Mushroom Violet Cobalt Silver

aa2694 | Burnout L/S RaglanS-XL, $40 (MSRP)

WhiteWashed Black Mushroom Sun True Black

Uni

sex

aa2640 | The Big League Burnout Baseball Tee XS-XL, $40 (MSRP)

Black/Natural Natural/Royal Natural/GreenNatural/RedNatural/Black Natural/Ruby Natural/Indigo

aa2632 | Burnout Deep V-Neck w/ PocketXS-XXL, $38 (MSRP)

Washed Black White Iris Sun Mushroom

Turquoise

Washed Navy

VioletCobaltKelly GreenWashed Cherry True Black

aa2606 | Burnout Tee S-XXL, $35 (MSRP)

True Black Washed BlackWhite Washed Navy

Mushroom Kelly GreenCoboaltSilver

aa2652 | The Ian Burnout Leisure ShirtS-XL, $50 (MSRP)

True Black Silver Natural Mushroom Cobalt Kelly Green

Page 16: Alternative Apparel - International Product Guide, Fall 2010

Text |

Page 17: Alternative Apparel - International Product Guide, Fall 2010

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ther

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s |

15

aa2662b2 | The Diane Heather Burnout V-Neck Tunic NEW!S-XL, $38 (MSRP)

Oatmeal Heather Ash Heather Emerald HeatherSeasonal

Purple HeatherSeasonal

Dirty HeatherSeasonal

Teal HeatherSeasonal

aa2696b2 | The Jem L/S Tee NEW!S-XL, $40 (MSRP)

Emerald HeatherAsh Heather Oatmeal Heather Teal HeatherDirty Heather Purple Heather

aa2606b2 | Heather Burnout Tee S-XXL, $35 (MSRP)

Oatmeal Heather Ash Heather Emerald Heather NEW Dirty Heather NEW

aa4532b2 | Heather Burnout V-Neck NEW!S-XXL, $35 (MSRP)

Oatmeal Heather Emerald HeatherAsh Heather Dirty Heather

aa2632b2 | Heather Burnout Deep V-Neck w/ PocketXS-XXL, $38 (MSRP)

Oatmeal Heather Ash Heather

Men

Uni

sex

Wom

en

Heather Burnout20’s 50% Polyester, 50% Rayon

Heather with an edge: we knit polyester with rayon to create a unique yarn dye heather…and then we burn the rayon out! The resulting Heather Burnout is sheer and soft, resembling your favorite worn-in tee.

aa2620b2 | The Kimber Tee NEW! S-XL, $38 (MSRP)

Oatmeal Heather Ash Heather Emerald Heather Purple HeatherDirty Heather Teal Heather

aa2622b2 | The Pony Tee NEW!S-XL, $38 (MSRP)

Oatmeal Heather Ash Heather Emerald Heather Purple HeatherDirty Heather Teal Heather

aa2608b2 | Heather Burnout TeeS-XL, $35 (MSRP)

Oatmeal Heather Ash Heather

aa2618b2 | Heather Burnout TunicS-XL, $38 (MSRP)

Oatmeal Heather Ash Heather

aa2641b2 | Heather Burnout Tank S-XL, $32 (MSRP)

Ash HeatherOatmeal Heather

Wom

en

Page 18: Alternative Apparel - International Product Guide, Fall 2010

Pima C

otton | 16

Wom

en

Pima Cotton40’s 100% Pima Cotton

Peru’s softest cotton is pulled into some of the world’s finest threads and then knit into a lightweight, moveable, resilient fabric with a satin garment wash.

aa4514p | The 5th Avenue Wrap NEW! SeasonalS-L, Heather $48 (MSRP); Striated $64 (MSRP)

Oxford Grey Heather(aa4514p8)

Oatmeal Heather(aa4514p8)

Purple/Ash Striated(aa4514p9)

Black/OxfordGrey Striated(aa4514p9)

Oxford Grey/SandStriated

(aa4514p9)

aa4517 | The Runyon Racerback TankS-XL, $35 (MSRP)

EspressoAntique WhiteBlack

Oatmeal Heather NEW(aa4517p8)

Taupe NEWMarigold NEWViolet NEW

Dusty Plum NEWJade NEW

aa4507 | The Stevie L/S WrapS-L, $40 (MSRP)

Vintage Black Antique White Linen Petal

ConcreteEspresso

Dirt Black

Dusty PlumNEW

TriopicNEW

Oatmeal Heather(aa4507p8) NEW

BordeauxNEW

Page 19: Alternative Apparel - International Product Guide, Fall 2010

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aa4534p6 | The Valerie Striped Tank SeasonalS-L, $38 (MSRP)

Navy NauticalStripe

Red NauticalStripe

aa4537p6 | The Striped Seafarer Tunic SeasonalS-L, $44 (MSRP)

Navy NauticalStripe

Red NauticalStripe

aa4590 | The Catalina CardiganS-XL, $50 (MSRP)

Black Antique White Espresso Concrete

Wom

en

Wom

en

aa4527 | The Nova Tank NEW! SeasonalS-L, $34 (MSRP); Heather $38 (MSRP)

Bordeaux TropicMarineBlack Oatmeal Heather(aa4527p8)

aa4561 | The Annie Cowl Neck NEW! SeasonalS-L, $40 (MSRP); Heather $40 (MSRP); Striated $60 (MSRP)

Black/OxfordGrey Striated(aa4561p9)

Oxford Grey/Sand Striated(aa4561p9)

OatmealHeather

(aa4561p8)

Black Marine Bordeaux Purple/Ash Striated(aa4561p9)

aa4566 | The Cherokee Top NEW! SeasonalS-L, $54 (MSRP); Heather $58 (MSRP)

Black Marine Bordeaux Tropic Ash Heather(aa4566p8)

Oatmeal Heather(aa4566p8)

aa4560 | The London Cowl Neck Dress NEW! SeasonalS-L, $60 (MSRP); Heather $60 (MSRP); Striated $78 (MSRP)

Black Oxford Grey Heather(aa4560p8)

Oatmeal Heather(aa4560p8)

Purple/Ash Striated(aa4560p9)

Navy/Ash Striated(aa4560p9)

Black/Oxford Grey Striated(aa4560p9)

Oxford Grey/Sand Striated(aa4560p9)

Page 20: Alternative Apparel - International Product Guide, Fall 2010

Pima C

otton | 18

Men

aa4540 | The Perfect CrewS-XXL, $35 (MSRP)

Concrete EspressoAntique WhiteBlack

Oatmeal Heather(aa4540p8) NEW

Oxford Grey Heather(aa4540p8) NEW

FatigueNEW

MarineNEW

aa4540p7 | The Perfect Striped Crew NEW! Seasonal S-XXL, $40 (MSRP)

Navy/Ash Stripe

Oxford Grey/Sand Stripe Purple/Ash Stripe Black/Oxford Grey Stripe Orange/Sand StripeGreen/Ash Stripe

aa4538 | The Don L/S HenleyS-XL, $50 (MSRP)

Vintage Black Antique White Black NEW Espresso NEW Marine NEW Fatigue NEW

aa4539 | The Miz Henley SeasonalS-XL, $38 (MSRP); Stripe $42 (MSRP); Heather $42 (MSRP)

Black Antique White Navy NauticalStripe

(aa4539p6)

Oxford Grey Heather

(aa4539p8)

aa4532 | The Perfect V-Neck NEW!S-XXL, $35 (MSRP)

EspressoMarineBlack Antique White Oatmeal Heather(aa4532p8)

Oxford Grey Heather(aa4532p8)

Fatigue

aa4538p | The Don L/S Striped Henley NEW! SeasonalS-XL, Stripe $50 (MSRP); Nautical Stripe $60 (MSRP)

Nautical Black/Oatmeal HeatherStripe (aa4538p6)

Nautical Brown/Sand Heather

Stripe (aa4538p6)

Navy/Ash Heather Stripe

(aa4538p7)

Oxford Grey/Sand Heather

Stripe (aa4538p7)

Sand/OatmealHeather Stripe

(aa4538p7)

Page 21: Alternative Apparel - International Product Guide, Fall 2010

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ique

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Men

aa4552 | The Noonan PoloS-XL, $38 (MSRP)

ConcreteVintage Black Antique White Espresso NEWMarine NEWBlack NEW

aa4542p7 | The Perfect Pocket Striped V-Neck NEW! SeasonalS–XXL, $40 (MSRP)

Navy/Ash Heather

Oxford Grey/Sand Heather

Black/Oxford Grey

Heather

Purple/Ash Heather

Green/Ash Heather

Orange/Sand Heather

aa4580 | The Metro Pullover HoodieS-XL, $42 (MSRP)

ConcreteEspressoAntique WhiteBlack

aa4555 | The Moroccan Tee SeasonalS-XL, $38 (MSRP)

Black Antique White Sand/OxfordStripe

(aa4555p7)

Black/OxfordStripe

(aa4555p7)

Oxford GreyHeather

(aa4555p8)

OatmealHeather

(aa4555p8)

aa4581p9 | The Beach Boy Hoodie NEW!S-XXL, $70 (MSRP)

Oxford Grey/Sand Striated

Navy/Ash StriatedGreen/Sand Striated Black/Oxford GreyStriated

Brown/SandStriated

Sand/OatmealStriated

aa4582p8 | The Cool Hand Heather Henley NEW! Seasonal S-XXL, $54 (MSRP)

Oatmeal Heather Oxford Grey Heather Navy HeatherAsh Heather

aa7004 | Skinny LeggingsS-XL, $32 (MSRP)

ConcreteEspressoBlack

Pima Modal40’s 47% Pima Cotton, 47% Modal, 6% Spandex

Our Pima Modal perfectly blends pima cotton, modal and spandex to create a stretchy, lightweight, moveable and incredibly soft fabric.

Wom

en

Heathered Cotton Spandex60’s 95% Pima Cotton, 5% Spandex

Lightweight, malleable and resilient, our Heathered Cotton Spandex is sure to become your new favorite fabric.

aa4101 | The Palisades Pique PoloS-XXL, $50 (MSRP)

ButterWaterBlack Milky Pink

Pima Pique40’s 100% Pima Cotton

Super-soft Peruvian cotton is knit into a medium-weight Pima Pique. With an incredibly supple satin finish, this classic fabric just got a whole lot softer!

Wom

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Page 22: Alternative Apparel - International Product Guide, Fall 2010

Linen Jersey | 20

Linen Jersey100% Linen Jersey

Our Linen Jersey combines the softness and functionality of jersey with the luxury and durability of linen for a lightweight, semi-sheer fabric with a worn-in feel and excellent drape.

as7317 | The Yoko Linen Low-Back Tank SeasonalS-XL, $45 (MSRP)

VintageBlack

VintageWhite

Pewter Mini-Stripe

Tan Mini-Stripe

as7380 | The Disheveled Sicily Crop Sweatshirt SeasonalS-XL, $75 (MSRP)

VintageBlack

NantucketNavy

Pewter Mini-Stripe Tan Mini-Stripe

as7338 | The Disheveled Hamburg Henley SeasonalS-XL, $78 (MSRP)

VintageBlack

VintageWhite

NantucketNavy

Pewter Mini-Stripe

Wom

en

as7352 | The Disheveled Portofino Polo SeasonalS-XL, $70 (MSRP)

VintageBlack

NantucketNavy

Pewter Mini-Stripe

as7305 | The Jon Linen Tee SeasonalXS-XL, $50 (MSRP)

VintageBlack

NantucketNavy

Pewter Mini-Stripe

TanMini-Stripe

as7390 | The Disheveled Cannes Cardigan SeasonalXXS-XL, $88 (MSRP)

VintageBlack

NantucketNavy

PewterMini-Stripe

TanMini-Stripe

Uni

sex

Men

Wom

en

Page 23: Alternative Apparel - International Product Guide, Fall 2010

Mod

al S

ilk

| 2

1

aa9007 | Modal Silk L/S Sleepover TeeS/M, L/XL, $55 (MSRP); Stripe $58 (MSRP)

Onyx Heathered Fleur Alabaster

Cairo Aquatic

Nocturnal

Grey/White Wide Stripe(aa9007m2)Seasonal

Grey/White Thin Stripe(aa9007m1)Seasonal

aa9012 | Modal Silk Cowl Neck TunicS/M, L/XL, $60 (MSRP)

Onyx FleurHeathered CairoAquaticNocturnal Alabaster

Modal Silk90% Modal, 10% Silk

Combining the softness of delicate silk with the stretch and recovery of modal, our Modal Silk is a lightweight, sheer fabrication that’s made for excellent drape and comfort.

aa9020 | Modal Silk Boyfriend TeeS/M, L/XL, $50 (MSRP); Stripe $52 (MSRP)

Fleur AlabasterHeatheredOnyx Nocturnal

Aquatic Cairo Grey/White Wide Stripe(aa9020m2)Seasonal

Grey/White Thin Stripe(aa9020m1)Seasonal

aa9024 | Modal Silk Half-Sleeve Croppy TopS/M, L/XL, $50 (MSRP)

Onyx Nocturnal Cairo AquaticAlabaster Heathered Fleur

Wom

en

Page 24: Alternative Apparel - International Product Guide, Fall 2010

Mod

al Silk, C

otton Twill | 22

aa9080 | Modal Silk Pullover HoodieS/M, L/XL, $70 (MSRP)

Alabaster NocturnalFleurHeatheredOnyx Aquatic Cairo

aa9030 | Modal Silk Two-Pocket Cardigan Cover-UpS/M, L/XL, $75 (MSRP)

Onyx Heathered Nocturnal Cairo

aa9027 | Modal Silk Skimmer TankS/M, L/XL, $40 (MSRP); Stripe $42 (MSRP)

Fleur AlabasterHeatheredOnyx Nocturnal

Aquatic Cairo Grey/White Wide Stripe(aa9027m2)Seasonal

Grey/White Thin Stripe(aa9027m1)Seasonal

Wom

enM

en

Cotton Twill100% Cotton

We’ve woven our classically soft cotton threads into a medium-weight Cotton Twill that’s built for durability and a timeless shape. Finished with a heavy enzyme wash, this fabric is gently distressed for a perfectly worn-in look and feel.

aa401 | The Basic Twill Pant NEW! 29–36, $78 (MSRP)

Sand Deep ArmyBlack

Page 25: Alternative Apparel - International Product Guide, Fall 2010

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Poplin

Wov

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renc

h Te

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Cot

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d F

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rry,

Hea

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23

Cotton Poplin Woven100% Cotton

Finished with extra enzyme washing for an extra-soft hand, our lightweight, semi-sheer Cotton Poplin may be the silkiest woven cotton fabric you’ll ever find.

aa6203 | The Jamie Poplin Button-DownS-XL, $70 (MSRP)

TaupeLilacAged MintMidnightSilverWhiteBlack

Wom

enM

en

aa6220 | The Teka Scoop TeeS-XL, $42 (MSRP)

TaupeLilacAged MintMidnightSilverBlack White

aa6221 | The Paige Racer TankS-XL, $35 (MSRP)

Black White Silver Midnight Aged Mint Lilac Taupe

as605 | The Johnny Z Zippered Pocket Button-Down SeasonalS-XXL, $70 (MSRP)

Black MarshElephant DirtWhite

Wom

enW

omen

Men

Heavyweight French Terry Cotton100% Cotton

Our warm yet breathable Heavyweight French Terry Cotton is cozy and comfortable with a smooth, brushed finish.

Cotton Spandex French Terry20’s 92% Cotton, 8% Spandex

This medium-weight Cotton Spandex French Terry combines softness and stretch for ease of movement with excellent shape retention.

Cotton Blend French Terry20’s 46% Polyester, 35% Cotton, 11% Rayon, 8% Spandex

Our super-stretchy Cotton Blend French Terry is knit with a single heather yarn and then washed with enzymes for added comfort and softness.

aa901 | The Airforce French Terry Jacket NEW! SeasonalS-XXL, $90 (MSRP)

Black Fatigue

aa3277 | The Madison Pant NEW!S-L, $54 (MSRP)

MarineBlack

aa3277pa | The Heather Madison Pant NEW!S-L, $54 (MSRP)

Oxford Grey Heather

Page 26: Alternative Apparel - International Product Guide, Fall 2010

Pima Piq

ue, Linen Jersey |

Page 27: Alternative Apparel - International Product Guide, Fall 2010

Slub

, Spec

ial D

yes

& W

ash

es

| 25

Men

aa4807 | The Palm Springs Slub Throw-Over S-XL, $48 (MSRP)

Black White Midnight Elephant Raisin Sea Blue Violet

aa4825 | The Roomy Slub Tee S-XL, $28 (MSRP)

MidnightWhiteBlack RaisinElephant

Slub40’s 100% Cotton

Slub is a loosely knit, super-soft fabrication that combines stretch and versatility with vintage-inspired striations. Fabric washed for extra softness, you’ll never want to take off slub!

Wom

en

aa4822 | The Athena Asymmetrical TankS-L, $38 (MSRP)

Black White Midnight Elephant Raisin Sea Blue Violet

aa4810 | The Wannabe Rocker TeeS-XL, $32 (MSRP)

Black White Midnight Elephant Raisin Sea Blue

aa4827 | The Riviera RacerbackS-XL, $28 (MSRP)

Black White Midnight Elephant Raisin Sea Blue Violet

aa4805 | The Dean Slub CrewXXS-XXL, $28 (MSRP)

Dark HunterRaisin

ElephantMidnightWhiteBlack

Sea Blue Violet

aa4847 | The Joey Slub L/S Crew XXS-XXL, $35 (MSRP)

Dark HunterRaisinElephantMidnightWhiteBlack

Uni

sex

aa4832 | The Versailles V-NeckXS-XXL, $30 (MSRP)

Black White Midnight Elephant Raisin Sea Blue Violet

aa1088w5 | The Garth Marble Tee S-XXL, Cotton Jersey, $32 (MSRP)

Army MarbleNavy Marble Red Marble Concrete MarbleTaupe Marble

Special Dyes & WashesWe think everything at Alternative is special, but nothing brings out the character of our tees like one of these Special Dyes and Washes.

Men

Page 28: Alternative Apparel - International Product Guide, Fall 2010

Satin W

ash Jersey | 26

aa4047 | The Barbara A-Line Tank S-XL, $22 (MSRP)

Marine CocoaWhiteBlack AlgaeCrimson

aa4032 | The Karen S/S V-Neck S-XL, $24 (MSRP)

Marine CocoaWhiteBlack AlgaeCrimson

aa4017 | The Jane Racer Cami Tank S-XL, $22 (MSRP)

WhiteBlack Marine Cocoa Crimson Algae

aa4018 | The Mary S/S Tunic S-XL, $28 (MSRP)

AlgaeCrimsonCocoaMarineWhiteBlack

Wom

en

Satin Wash Jersey40’s 100% Cotton with Satin Wash

Just when we thought our fabrications couldn’t get any sleeker, we created our Satin Wash Jersey—a fine, resilient, lightweight jersey that’s perfect for layering all year long.

aa4010 | The Rhoda S/L Cardigan S-XL, $48 (MSRP)

Black White Midnight Elephant

Raisin Jade NEW Tropic NEW Bordeaux NEW

Page 29: Alternative Apparel - International Product Guide, Fall 2010

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Jer

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27

aa4070 | The Susan L/S Scoop Crew S-XL, $32 (MSRP)

Marine CocoaWhiteBlack AlgaeCrimson

aa4057 | The Madonna Slouch Pocket Tee S-XL, $28 (MSRP)

WhiteBlack ElephantMidnight Olive

Raisin Jade NEW Tropic NEW Bordeaux NEW

aa4062 | The Jennifer L/S Button-Down S-XL, $48 (MSRP)

Black White Elephant Violet Jade

aa4064 | The Amy L/S V-Neck S-XL, $32 (MSRP)

Marine CocoaWhiteBlack AlgaeCrimson

aa4055 | The Beals Tank S-XL, $28 (MSRP)

Black White Midnight Elephant Jade NEW Tropic NEW Bordeaux NEW

Wom

en

Wom

en

Page 30: Alternative Apparel - International Product Guide, Fall 2010

Hea

vyweig

ht Fleece | 28

Wom

en aa9093 | Warm-Up Fleece Zip Hoodie S-XL, $68 (MSRP)

Felt Green PoppyWinter WhiteBlack Royal EspressoMidnightYellow Mustard

aa9089 | Warm-Up Fleece Pant S-XL, $60 (MSRP)

Black EspressoMidnight

Espresso

aa9090 | Warm-Up Fleece Track Jacket S-XL, $65 (MSRP)

MidnightFelt GreenWinter WhiteBlack Royal

aa9095 | Warm-Up Fleece Zip Hoodie S-XXL, $68 (MSRP)

Felt Green PoppyWinter WhiteBlack EspressoMidnight

Heavyweight Fleece30’s 100% Cotton

Our 100% cotton Heavyweight Fleece is made for warmth and softness. A slightly brushed finish on the outside face gives this comfy fabric just a hint of vintage-inspired appeal.

Men

Page 31: Alternative Apparel - International Product Guide, Fall 2010

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9

Cotton Jersey40’s 100% Cotton

We knit together some of the finest cotton threads to create our signature Cotton Jersey, a fabric known for its lightweight body and super-soft feel.

Wom

en aa4020 | Basic CrewS-XL, $19.95 (MSRP)

SunSilverEspressoWhiteBlack

Cobalt NEWCocoa NEWRust NEWBordeaux NEWMarine NEW

Pigment Fatigue(aa4020g1) NEW

Pigment Navy(aa4020g1) NEW

Pigment Black(aa4020g1) NEW

Pigment Sand(aa4020g1) NEW

Jade NEW

Crimson NEW

Algae NEW

aa3287 | The Even Flow PantS-XL, $38 (MSRP)

EspressoBlue SlateBlack Winter White MidnightFelt GreenConcrete

aa4014 | The Roller Girl TankS-L, $18 (MSRP)

JadeTaupeWhiteBlack Marigold

Wom

en

aa4036 | The Slummy Tee DressS-XL, $40 (MSRP)

Black AntiqueWhite

Espresso Taupe Nantucket Navy

Tomato

aa4037 | The Seafarer TunicS-XL, $40 (MSRP)

Black Taupe Nantucket Navy

TomatoAntiqueWhite

al4033 | The Tootie Floral V-Neck SeasonalS-XL, $55 (MSRP)

Calico Floral Country Floral Country Floral PurpleNEW

Country Floral TealNEW

al4034 | The Valerie Floral Tank SeasonalS-XL, $50 (MSRP)

Calico Floral Country Floral Country Floral PurpleNEW

Country Floral TealNEW

Page 32: Alternative Apparel - International Product Guide, Fall 2010

Cotton Jersey | 30

aa05 | Basic CrewS-XXXL, $19.95 (MSRP)

Black Chocolate Dark NavyLight NavyWhite Dark Red Powder Blue

Kelly SilverArmy Concrete Deep Purple BordeauxNEW

Forest Green

RustNEW

CobaltNEW

Pigment Black(aa05g1) NEW

Pigment Navy(aa05g1) NEW

Pigment Fatigue(aa05g1) NEW

Pigment Sand(aa05g1) NEW

aa1042 | Deep V Pocket TeeXS-XXL, $28 (MSRP)

Black MarineTaupeJade SilverVioletWhite

aa1042w | Washed Deep V Pocket Tee SeasonalXS-XXL, $34 (MSRP)

Lightning(aa1042w7)

Multi-Ray(aa1042w6)

Zest(aa1042w3)

Peach(aa1042w3)

Grey(aa1042w3)

Cornflower(aa1042w3)

Rose(aa1042w3)

aa1040 | The Mickey Contrast Stitch TeeXS-XXL, $22 (MSRP)

Black White Red Gold Midnight Royal Espresso

Uni

sex

aa4056 | The Miggy TankS-XXL, $18 (MSRP)

Black White Marine Kelly Royal Espresso Concrete

Menaa4039 | The Racket Spaghetti Dress

S-XL, $50 (MSRP)

Espresso

aa4042 | The Sam Concave Hem TeeS-XL, $42 (MSRP)

Black AntiqueWhite

Taupe Tomato NantucketNavy

aa4067 | The Happy Hour A-Line Tank DressS-XL, $40 (MSRP)

Black Antique White Espresso Taupe NantucketNavy

Tomato

Wom

en

al4065 | The Blair Floral Sundress NEW! SeasonalS-XL, $58 (MSRP)

Country Floral Country Floral Purple Country Floral Teal

Page 33: Alternative Apparel - International Product Guide, Fall 2010

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IndigoVintage Black Vintage White Black

aa1073 | Destroyed TeeS-XL, Cotton Jersey, $35 (MSRP)

RustNEW

MarineNEW

FatigueNEW

Dirty BrownNEW

Pigment Black(aa1073g1) NEW

Pigment Navy(aa1073g1) NEW

Destroyed Tees

Destroyed items have a ground collar, sleeves and bottom hem for a uniquely distressed, worn-in look.

Wom

en

IndigoVintage Black Vintage White Black

aa1075 | Destroyed TeeS-XXL, Cotton Jersey, $35 (MSRP)

RustNEW

MarineNEW

FatigueNEW

Dirty BrownNEW

Pigment Black(aa1075g1) NEW

Pigment Navy (aa1075g1) NEW

Men

Heavyweight Cotton Jersey10’s 100% Cotton

Our Heavyweight Cotton Jersey combines our signature vintage softness with a little extra warmth.

aa1382 | The Skinny Track Pant NEW! S-XL, $60 (MSRP)

Oxford Grey Heather(aa1382p8)

Black

aa1390 | The Track Jacket NEW! S-XXL, $68 (MSRP)

MarineBlack Oxford Grey Heather(aa1390p8)

Men

aa1044 | Super-Destroyed Deep V Pocket Tee SeasonalXS-XXL, Cotton Jersey, $38 (MSRP)

MelonSour AppleWhiteBlack Marine Raspberry BlueGrape

Uni

sex

aa1081 | Destroyed V-Neck NEW!XS-XXL, Cotton Jersey, $35 (MSRP)

Vinatge Black Khaki FatigueWhite Marine

Page 34: Alternative Apparel - International Product Guide, Fall 2010

2x1 Cotton Sp

and

ex Rib

, 2x1 Cotton R

ib | 32 aa2141 | Basic Rib Tank

S-XL, $15 (MSRP)

PeacockPersimmonPink RoseBlack ChocolateWhite Sun

2x1 Cotton Rib40’s 100% Cotton

Our sheer, lightweight 2x1 Cotton Rib is another classic fabric gone Alternative—now your favorite slim-fitting tops are available in a material softer than you ever dreamed!

Wom

enW

omen

2x1 Cotton Spandex Rib97% Cotton, 3% Spandex 2x1 Rib

A resilient, medium-weight blend with just the right amount of stretch, our 2x1 Cotton Spandex Rib strikes the perfect balance of style and comfort.

aa2121 | The Lisa Beater TankS-XL, $18 (MSRP)

Black White Taupe Midnight Green Pink Silver Tomato

Page 35: Alternative Apparel - International Product Guide, Fall 2010

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Ther

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Mul

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33

aa5107 | Thermal L/S CrewS-XL, $38 (MSRP)

Black White Espresso Natural ConcreteBlue Slate

Cotton ThermalAmazingly soft and perfect for layering, our Cotton Thermal is made with a micro-waffle texture for 100% stretch and uncompromised comfort.

Wom

enM

en

aa4306 | The Natalie Heather Thermal Tee NEW!S-L, $54 (MSRP)

Navy/Ash Heather

Black/Ash Heather

Oxford Grey/Sand Heather

Purple/Ash Heather

Ash/Oatmeal Heather

aa4307 | The Striated Thermal Tee NEW!S-XXL, $60 (MSRP)

Green/Ash Heather

Black/Ash Heather

Oxford Grey/Sand Heather

Ash/Oatmeal Heather

Navy/Ash Heather

aa5106 | Thermal L/S CrewS-XL, $38 (MSRP)

Emerald NaturalWhite EggplantBlack Espresso

Multi-Fabric OfferingsThese innovative styles come in a variety of fabrics, each tailored for a flawless fit.

Cotton Twill100% Cotton

Medium-weight Cotton Twill built for durability and a timeless shape.

Cotton Striped Herringbone80% Cotton, 10% Polyester, 10% Acrylic

A medium-weight woven blend designed for comfort in movement and accented with classic herringbone striations.

aa801 | The Mash Field JacketS-XXL, Twill $100 (MSRP); Striped Herringbone $120 (MSRP)

Army TwillBlack Twill Striped Denim NEWStriped Black NEW

Men

Page 36: Alternative Apparel - International Product Guide, Fall 2010

Babies &

Toddlers | 34

Babies & ToddlersThere’s no better way to show a little one some love than with clothes that are baby-soft like they are!

aa2501 | The Whipper Snapper0-3M - 12-18M, 1x1 Pima Cotton Rib, $16 (MSRP)

White Slate Pink Milky Navy

Gold NEW Silver NEW Royal NEW Chocolate NEW

aa2519 | Eco-Heather Crew3-6M - 4T, Eco-Heather, $18 (MSRP)

Eco-GreyHeather

Eco-Oatmeal Eco-Brown Eco-GreenEco-Black

Eco-Red Eco-Navy Eco-Royal Eco-Lilac NEW Eco-Light Blue NEW

aa2523 | Burnout Tee3-6M - 4T, Burnout, $20 (MSRP)

Washed Royal Washed PinkWashed WhiteWashed Black True Black NEW

Violet NEWTomato NEWSun NEW Washed Cherry NEWMushroom NEW

aa6015 | Organic Crew3-6M - 4T, 100% Organic Cotton, $18 (MSRP)

Earth OceanEarth Natural Earth Coal Earth Moss Earth Bark

Earth Yellow NEWEarth Green NEW Earth Blue NEW Earth Pink Ribbon NEWEarth Red NEW

Uni

sex

Uni

sex

aa2510 | Basic Crew NEW!3-6M - 4T, Cotton Jersey, $14 (MSRP)

WhiteBlack RedMidnight Chocolate

Pink Silver Gold Royal Kelly Green

Page 37: Alternative Apparel - International Product Guide, Fall 2010

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ah70 | Basic Chino Twill CapOne Size, Cotton Chino Twill, $15 (MSRP)

Red Hot WoodlandMocha

Storm Bahama Blue Mustard

Navy Olive

Smokey Blue Tangerine Light Navy Maroon

RedStonePink PineCactus Khaki

Black Carolina Blue Cool Grey ChocolateWhite

aa7007 | Pima ScarfOne Size, Pima Cotton, $20 (MSRP)

Black Espresso

ah73 | The Destroyed Fidel CapOne Size, Cotton Chino Twill, $15 (MSRP)

Black/Red Stone/Black Woodland/Orange

Olive PinkMochaCamoChocolateBlack Storm

ah76 | The Fidel CapOne Size, Cotton Chino Twill, $15 (MSRP)

Accessories & Headwear

Uni

sex

aa7007p9 | Striated Scarf NEW!One Size, Cotton Jersey, $30 (MSRP)

Oxford Grey/Sand Striated

Sand/Oatmeal Striated

Black/OxfordGrey Striated

Purple/Ash Striated

Navy/Ash Striated

aa7012b2 | The Biggie Heather Burnout Scarf NEW!One Size, Heather Burnout, $25 (MSRP)

Oatmeal Heather Emerald Heather Purple HeatherAsh Heather Dirty Heather Teal Heather

aa7010 | The Hulka Duffle BagOne Size, Heavyweight Canvas, $75 (MSRP)

Black

aa7005 | The Messenger BagOne Size, Heavyweight Canvas, $42 (MSRP)

Black Stone Army

Page 38: Alternative Apparel - International Product Guide, Fall 2010

Fabric Inform

ation | 36

Cotton Rib

1x1 Pima Cotton Rib

2x1 Cotton Rib

2X1 Cotton Spandex Rib

100% Cotton Jersey

Cotton Jersey

Lightweight Cotton Jersey

Heavyweight Cotton Jersey

Heavyweight French Terry Cotton

Pima Cotton

Heathered Pima Cotton

Striated Pima Cotton

Pima Pique

Satin Wash Jersey

Slub

Jersey Blends

Burnout

Heather Burnout

Modal Silk

Pima Modal

Heathered Cotton Spandex

30’s 100% Pima Cotton

40’s 100% Cotton

97% Cotton, 3% Spandex

40’s 100% Cotton

40’s 100% Cotton

10’s 100% Cotton

10’s 100% Cotton

40’s 100% Pima Cotton

40’s 100% Cotton

40’s 100% Cotton

40’s 100% Pima Cotton

40’s 100% Cotton w/ Satin Wash

40’s 100% Cotton

30’s 50% Cotton, 50% Polyester

20’s 50% Polyester, 50% Rayon

90% Modal, 10% Silk

40’s 47% Cotton, 47% Modal, 6% Spandex

95% Cotton, 5% Spandex

A 1x1 baby cotton rib with a resilient stretch and satin finish.

Sheer, lightweight 2x1 rib.

A medium-weight blend rib with resilient stretchability. Silicone and enzyme garment washed to give a soft-hand feel.

The most classic of our jersey fabrics. Often brushed or ringspun for minimal pilling and super softness.

A lighter version of our classic cotton jersey. Often brushed or ringspun for minimal pilling and super softness.

The heaviest of all our cotton jerseys.

A warm yet breathable heavyweight French terry with a tight, low loop on back.

A semi-sheer fabric with an incredibly soft hand and satin finish.

Semi-sheer fabric created with heathered yarn and washed with enzymes for a super-soft finish.

Lightweight pima cotton knit with two heather yarns for a striated look.

Super-soft Peruvian cotton knit into a medium-weight pima pique. With an incredibly supple satin finish, this classic fabric just got a whole lot softer!

A sleek fabric made with the softest cotton and finished with a luxurious satin wash.

A stretchy, striated fabric made with unrefined cotton yarns.

This unique fabric is put through an extensive process, producing a weathered look and feel.

A sheer fabric, knit with a single heather yarn. The rayon is then burned out to create a weathered look.

A sheer, sleek fabric made with ultra-fine threads.

A stretchy, lightweight, incredibly soft fabric.

A stretchy, lightweight fabric knit with a single heather yarn and washed with enzymes for a soft-hand feel. Excellent stretch and resillience.

aa2501

aa2141

aa2121

aa05, aa05g1, aa1021, aa1040, aa1042, aa1042w3, aa1042w6, aa1042w7, aa1044, aa1073, aa1073g1, aa1075, aa1075g1, aa1081, aa1088w5, aa2510, aa3287, aa4014, aa4020, aa4020g1, aa4056

aa4036, aa4037, aa4039, aa4042, aa4067, al4033, al4034, al4065

aa1382, aa1382p8, aa1390, aa1390p8

aa901

aa4507, aa4517, aa4527, aa4532, aa4538, aa4539, aa4540, aa4552, aa4555, aa4560, aa4561, aa4566, aa4580, aa4590, aa7007

aa4507p8, aa4514p8, aa4517p8, aa4521p8, aa4527p8, aa4532p8, aa4534p6, aa4537p6, aa4538p6, aa4538p7, 4539p6, aa4539p8, aa4540p7, aa4540p8, aa4542p7, aa4555p7, aa4555p8, aa4560p8, aa4561p8, aa4566p8, aa4582p8

aa4514p9, aa4560p9, aa4561p9, aa4581p9, aa7007p9

aa4101

aa4010, aa4017, aa4018, aa4032, aa4047, aa4055, aa4057, aa4062, aa4064, aa4070

aa4805, aa4807, aa4810, aa4822, aa4825, aa4827, aa4832, aa4847

aa2523, aa2606, aa2608, aa2618, aa2626, aa2628, aa2632, aa2637, aa2640, aa2641, aa2652, aa2657, aa2662, aa2665, aa2667, aa2694

aa2606b2, aa2608b2, aa2618b2, aa2620b2, aa2622b2, aa2632b2, aa2641b2, aa2662b2, aa2696b2, aa4532b2, aa7012b2

aa9007, aa9007m1, 9007m2, aa9012, aa9020, 9020m1, 9020m2, aa9024, aa9027, aa9027m1, aa9027m2, aa9030, aa9080

aa7004

aa7004pa

200

160

195

120

105

250

410

120

125

160

135

120

125

115

105

95

180

180

Content Weight (g/m2) Details Styles

Fabric Information

Page 39: Alternative Apparel - International Product Guide, Fall 2010

Fabric

Info

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37

Cotton Spandex French Terry

Cotton Blend French Terry

Linen Jersey

Alternative Earth Fabrics

100% Organic Cotton

Eco-Fleece

Eco-French Terry Cotton

Eco-Heather

Fleece

Heavyweight Fleece

Thermal

Heather Waffle Thermal

Cotton Blend Thermal

Woven Fabrics

Cotton Poplin Woven

Cotton Striped Herringbone

Cotton Twill

Cotton Chino Twill

Canvas

Heavyweight Canvas

20’s 92% Cotton, 8% Spandex

20’s 46% Polyester, 35% Cotton, 11% Rayon, 8% Spandex

100% Linen

40’s 100% Organic Cotton

30’s 46% Cotton (6.25% Organic), 50% Poly (6.25% Recycled), 4% Rayon

30’s 69% Cotton (6.25% Organic), 25% Poly (6.25% Recycled), 6% Rayon

20’s 38% Cotton (6.25% Organic), 50% Poly (6.25% Recycled), 12% Rayon

30’s 100% Cotton

40’s 100% Pima Cotton

40’s 50% Cotton, 50% Polyester

100% Cotton

80% Cotton, 10% Polyester, 10% Acrylic

100% Cotton

100% Cotton

100% Cotton

290

290

135

120

220

290

140

340

215

160

75

345

215

240

20 oz.

Medium-weight French terry with excellent stretch and shape retention. Enzyme washed for a soft-hand feel.

A medium-weight cotton blend French terry knit with a single heather yarn.

A lightweight, semi-sheer fabric with a unique texture that adds to the vintage, worn-in feel. Enzyme washed for a soft-hand feel with excellent drape.

Satin finished and lightweight, this fabric is a natural alternative to our classic cotton jersey.

Knit on outdated machinery to capture that true retro-heather look with a fluffy, super-soft interior.

Medium-weight French terry cotton made with organic and recycled materials. A long loop back and enzyme wash add comfort, stretchability and softness.

Recycled and organic threads are knit on outdated machinery for an authentic retro-heather look.

This heavyweight cotton fleece is soft on the inside and brushed on the outside for a hint of vintage.

Lightweight cotton thermal made with two heather yarns and a waffle texture. Enzyme washed for a soft-hand feel.

Lightweight fusion fabric with a micro-waffle texture for 100% stretch.

Soft, thin woven fabric. Enzyme washed for a super-soft hand.

A medium-weight woven blend with classic herringbone striations. Excellent movement and flexibility.

Medium-weight woven fabric for a great shape with excellent movement and flexibility.

Durable, woven twill. Enzyme washed for a worn-in feel.

Military-style heavy canvas; washed and weathered.

aa3277

aa3277pa

as7305, as7317, as7338, as7352, as7380, as7390

aa5011ae, aa5018ae, aa5060ae, aa6005, aa6015, aa6021, aa6032, aa6094

aa9575, aa9575O, aa9582, aa9587, aa9590, aa9590O, aa9595, aa9595O

aa2207, aa2289, aa2295

aa1927, aa1932, aa1952, aa1966, aa1967, aa1969, aa1970, aa1973, aa1975, aa1980, aa1982, aa1985, aa1987, aa1989, aa1990, aa2519

aa9089, aa9090, aa9093, aa9095

aa4306, aa4307

aa5106, aa5107

aa6203, aa6220, aa6221, as605

aa801

aa401

aa801, ah73, ah76

aa7005, aa7010

Content Weight (g/m2) Details Styles

Fabric Information

Page 40: Alternative Apparel - International Product Guide, Fall 2010

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