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SpringSummer 2013
uniquewith
03
Con
tent
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04 Quirky14 Fine Wool22 Iconic
26 Chunky Wool32 Eco collection34 Naturals
50 Rugs 52 Borders59 Information
inspired. ethical.unique.creative.natural.alternative.
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Beginnings.
They open up a world of possibilities and give you the chance to do something different. Create something new.
In the world of interiors, floors are the beginnings. They’re where you start your design, working from the bottom up. Get your floor looking right and everything else will fall into place.
Our exclusive and award-winning carpets, made with sustainable natural fibres, can help you achieve the perfect look. We’re not talking run-of-the-mill. This is Alternative Flooring. Lush and luxurious, smooth and sensual, rustic and robust, it’s all in here to choose from.
Now are you ready to begin?
Join our community
www.alternativeflooring.com
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Quirky04
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QuirkyQ
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Quirky by name, and definitely Quirky by nature, this eclectic collection of graphically witty designs have been inspired by true British style.
Oversized dots, animal prints, geometric patterns and brightly brave tartans form part of this kooky range. Each piece creates an individual style statement that craves attention.
Totally irreverent, all the patterns can stand alone or be arranged in unconventional mix up style.
All Quirky designs come in a standard 69cm width and can be joined together for rugs or wall to wall carpet.
Rugs Runners
CarpetsSh
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06 www.alternativeflooring.com
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Black 7060
Natural 7061
SkinnyAn eccentric and decadent colonial-style faux skin.
Skinny is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
TessAn original geometric that follows graphic lines with a contemporary edge.
Tess is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Black 7000 Grey 7001 Natural 7002
Duck Egg 7003
Damson 7006
Blue 7004
Lime 7007
Pink 7005
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Natural 7040
Duck Egg 7041
Blue 7042
Damson 7043
Lime 7044
FlingA peculiar plaid that fuses highland tradition with up to the minute character.
Fling is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
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10 www.alternativeflooring.com
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Qui
rky
Black 7020 Grey 7021 Natural 7022
Duck Egg 7023 Blue 7024 Pink 7025
Damson 7026 Lime 7027
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DottyA fanciful retro hotspot that is gorgeous and glamorous.
Dotty is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
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Dotty mixturesHave Fun with Dotty Mixtures designed to make flooring fun. Just choose your retro hot spot and add a colourful binding to make your own on-trend runner. From all the classics to candy colours, the magic is in the mix. Here are a few of our favourite combinations.
This product comes witha selvedge. Whipping is applied if specified.
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Black 7020
Lime 7027
Duck Egg 7023
Blue 7024
Natural 7022
Pink 7025
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fine
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Fine
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16 www.alter
Wool Blocstripe Wool Blocstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Moon Mineral Bloc 1853 Bone Olive Bloc 1851
Sable Bone Bloc 1852 Mineral Sable Bloc 1854 Sable Olive Bloc 1850
Shown in picture: Wool Cord Amber.
Fine Lines is a stylish collection of timeless designs, especially created and coloured to link each space in the home.
All four work beautifully together in terms of scale and tone. Blocstripe is the bold and striking statement, complemented by the subtle yet smart Pinstripe and the popular Cord and Braid.
Canvas Olive Bloc 1855
Ochre String Bloc 1856
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Fine
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Wool Cord Wool Cord is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Amber 5791 String 5786 Olive 5787 Bone 5788
Moon 5792
Ochre 5796
Sable 5790
Canvas 5798
Imperial 5789
Gesso 5797
Mineral 5793
Moon Mineral Pin 1863 Bone Olive Pin 1861 Canvas Olive Pin 1865 Ochre String Pin 1866
Sable Bone Pin 1862 Mineral Sable Pin 1864 Sable Olive Pin 1860
Wool Pinstripe Wool Pinstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
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Cascade 5720
Crown 5722
Heidi 5724
Fishtail 5723
Rope 5725
Cornrow 5721
iTop Tip:keep your flooring looking good for longer - have INTEC, the stain inhibitor applied. See page 59.
Shown in picture: Wool Braid Crown.
Wool BraidWool Braid is suitable for Bedroom, Dining Room, Stairs, Lounge and Home Office.
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Fine
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Zig Zag Natural 4677 Zig Zag Mushroom 4678
Peg 1820 Apron 1821 Blanket 1822
Muslin 1823 Cloth 1824
Wool Shaker Wool Shaker is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Wool Herringbone Wool Herringbone is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
19
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20 www.alternativeflooring.com
Shown in picture: Back in Black with Storm Border.
get the alternative look
MIX & MATCH
Rock ‘n’ Roll Back in Black 1980
Romance Always 1994
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Fine
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Back in Black 1980
Always 1994
Moondance 1970
True 1983
London Calling 1979
Crazy 1961
Roxanne 1978
Suddenly 1985
Wild Thing 1966
Pray 1993
Respect 1967
Amazed 1999
Purple Rain 1984
Believe 1998
Freebird 1973
Tainted Love 1981
Mandy 1944
Layla 1972
Rock ‘n’ Roll Rock ‘n’ Roll is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
RomanceRomance is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Fun and funky, this award winning collection of 100% new wool carpet can also be cut and bound for runners and rugs. Designed by renowned interior stylist Melinda Ashton Turner exclusively for Alternative Flooring, this eye-catching carpet adds texture, tone and interest to a room.
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IconicBD1992_Alternative_Brochure_AW.indd 22 14/03/2013 16:05
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Icon
ic
Wool Iconic StripeWool Iconic Stripe products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Harrison 1500 Morrison 1501
Joplin 1502 Marley 1503
Lennon 1504 Hendrix 1505Sho
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Iconic
Wool Iconic is a trio of stylish wool designs - a plain, a stripe and a herringbone, offered in a refined natural palette ranging from timeless taupes to muted, moody greys.
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24 www.alternativeflooring.com
Kelly 1510 Loren 1511
Garbo 1513 Taylor 1514
Hepburn 1512
Davis 1515
Wool Iconic BoucléWool Iconic Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Shown in picture: Wool Iconic Bouclé Kelly.
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Icon
icPacino 1520 Brando 1521
Niro 1523 Grant 1524
Dean 1522
Niven 1525
Wool Iconic HerringboneWool Iconic Herringbone products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Shown in picture: Wool Iconic Herringbone Grant.
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chunky
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Jura 1842 Skye 1843
Kilda 1845 Iona 1844
Arran 1840 Islay 1841
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Wool CroftWool Croft is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office.
Wool TierraWool Tierra is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Kush 1751 Ellsworth 1752
Rockies 1753 Atlas 1754
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28 www.alternativeflooring.com
Stone 1705 Tawny 1706 Natural 1707
Mist 1710 Willow 1713 Ecru 1717
Camel 1718 Chicory 1719
Wool BoucléWool Bouclé is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office.
Pastis 1880 Moonshine 1881 Mesi 1882
Galliano 1883 Frangelico 1884 Kahlua 1885
Wool TippleWool Tipple is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office.
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30Shown in picture: Wool Speckle Wren with Apple and Thin Grey Stripe Border.
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Grey 1781 Nougat 1782 Nutmeg 1783 Caramel 1784
Wool DappleWool Dapple is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Finch 1890
Camber 1810
Wren 1891
Ventnor 1811
Nuthatch 1892
Bembridge 1812
Plover 1893
Dawlish 1813
Quail 1894
Wembury 1814 Bude 1815
Wool SpeckleWool Speckle is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Wool DuneWool Dune is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
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Shown in picture: Wool Knot Reef.
Lariat 1874
Wool KnotWool Knot is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
This product is completely undyed wool.
Arbor 1871Snuggle 1870
Reef 1872 Timber 1873
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Eco
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Slate 5850 Cornsilk 5851
Moccasin 5853 Linen 5854
Lace 5852
Seashell 5855
NatureNature is suitable for; Bedroom, Dining Room and Lounge.
Cobble 5800 Fawn 5801 Cream 5802
Taupe 5803 Burleywood 5804 Ivory 5805
NurtureNurture is suitable for; Bedroom, Dining Room and Lounge.
Ethical and environmentally friendly, our unique 100% natural wool carpets, offer understated luxury.
Eco is completely hand woven on traditional carpet looms. The woollen thread is woven on to a base of cotton and jute, and then a cotton backing is secured with a natural latex layer.
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Multi Bouclé Dalkeith 1607Bleached 1606Natural 1605
Bouclé
Natural Sisal Weft 1630 Black Sisal Weft 1631
Superior
Bleached 2602Natural 2601
Panama
Natural 4603 Bleached 4604
Herringbone
CoirCoir is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Coir is full of natural character. It is made from the strong fibres of the coconut husk found in Kerala, India. The natural fibres are removed by hand and softened in sea water, so that they can be woven into a selection of designs. Coir is both durable and good value. It is available in a spectrum of golden shades from natural to bleached.
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Bouclé Natural 1618 Herringbone Natural 4617
Coi
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JuteJute products are suitable for; Bedroom.
Shown in picture: Jute Herringbone Natural.
Jute gives a tweedy look and is soft underfoot. It comes from the stalk of the giant corchorus plants, grown in southern India. The natural fibres are fine, making Jute more suitable to relaxing rooms rather than heavily used areas. It is naturally light brown in colour and comes in a tight bouclé and herringbone designs.
All Jute cuts are automatically treated with INTEC.
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Panama 2121 Basketweave 3122
Herringbone 4125
Mountain GrassMountain Grass products are suitable for; Bedroom, Dining Room and Lounge.
Shown in picture: Mountain Grass Herringbone.
Bring the outdoors inside with Mountain Grass, natural flooring which gives a luscious, loosely woven feel. Distinctive and durable, its charm lies in the natural irregularities and rich golden shades made from the outer fibres of the grass.
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Gra
sses
Superior 2106Natural 2101
Buckingham Basketweave 3102
Balmoral Basketweave 3107
Fine Herringbone 4108Herringbone 4105
SeagrassSeagrass products are suitable for; Bedroom, Dining Room and Lounge.
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Seagrass grows in the tropical climates of China and Vietnam, in coastal meadows on the banks of the rivers. The natural fibre is harvested by hand, dried and hand spun into cords before being woven into flooring.
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Buckler’s Hard 1301 Bentley 1303
Brancaster 1308 Bodmin 1309
Sisal Super BoucléSisal Super Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Shown in picture: Sisal Super Bouclé Boscombe.
Boscombe 1310
Bickton 1312
Bramley 1311
Boldre 1313
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Sisal BoucléSisal Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Avington 1211 Bentley 1216
Bayford 1220Brockton 1219 Burnage 1224
Burleigh 1230Bitterne 1225
Basing 1235
Braemere 1236
Baybridge 1240 Burghclere 1239
Buriton 1237 Bramshott 1238
Byfield 1231
Blenheim 1232
Buckler’s Hard 1201
Bransbury 1234
Sisal is extracted from the Agave Sisalana plant, which is farmed in Mexico, Brazil and East Africa. This natural fibre flooring is versatile and hardwearing making it an ideal choice for hallways and stairs. Tightly woven with a subtle sheen, the natural fibres combine well with selected colours for a touch of easy glamour.
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Shown in picture: Sisal Super Panama Acapulco.
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Sisa
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Acapulco 2511Merida 2510
Cristobal 2512 Tijuana 2514
Sisal Super PanamaSisal Super Panama products are suitable for; Bedroom, Dining Room and Lounge.
Gold Bubble 2555Pewter Bubble 2554
Honey Bubble 2556 Desert Bubble 2557 Silver Bubble 2553
Sisal BubbleweaveSisal Bubbleweave products are suitable for; Bedroom, Dining Room and Lounge.
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44 www.alternativeflooring.com
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Sisal MetallicsSisal Metallic products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Bronze 2516 Rhodium 2517
Nickel 2518 Titanium 2519
Palladium 2525 Chromium 2526
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Metallics give our naturals a new dimension, with more daring flooring for contemporary spaces. Designed to heighten texture, these carpets have an enviable sheen and look fabulous in a large piece or as an accent in a custom made rug or runner.
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Shown in picture: Sisal Herringbone Hockley
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Holbury 4415 Hambledon 4416 Hordle 4419
Hampton 4420 Herne 4421 Hythe 4418Hockley 4422 Harestock 4423
Havant 4417
Sisal Herringbone Sisal Herringbone products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
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Pewsey 2505 Polsham 2506
Pelham 2509
Pershore 2508
Pilsbury 2532
Donegal 2503 Plumbley 2507
Panfield 2531
Sisal PanamaSisal Panama products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Winter Hamper 2540 Summer Hamper 2541
Sisal Basketweave Sisal Basketweave products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Marble 2560 Chalk 2561 Matrix 2562 Twine 2563
Sisal HopscotchSisal Hopscotch products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
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Shown in picture: Sisal Malay Shanghai with Butterscotch and Ochre Borders.
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Tiger’s Eye 2504 Shanghai 2527 Dragon Grass 2528
Shaolin 2534
Liang 2536 Chen 2537 Jin 2538
Tongli 2535 Changan 2539
Beijing 2545
Sisa
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Sisal Malay Sisal Malay products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
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Rug
s
1. pick your flooring
2. find your border style
Self Coloured Whipped
Double Wide
Single Standard
Double Piping
Double Narrow
All our floorings can be made into any size and shape of rug you require.
Note: Subject to product limitations.
Choose from a range of different finishes from the standard single border to a double wide border.
3. add the finishing touchThere are a wide range of colours and textures for you to choose from.
Fishscales
Stripes Thick
Faux Leather
Faux SuedeStripes Thin
Leather
Cotton
Linen Herringbone
Chenille
Self Coloured Whipped Single Standard Double Narrow
Double Wide Double Piping
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Size guide
Border type
Single Standard
Double Narrow
Double Wide
Double Piping
Total width
50mm
70mm
100mm
55mm
Double boundThe inside border must be Cotton or Piping.
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Fishscales borders
FishscalesFishscales gives a hint of natural glamour with its lustrous looks and tactile feel. The Sisal Metallics make a perfect partner for this border.
Rug
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Pearl 6161
Silver 6162
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Shown in picture: Fishscales Silver Border
Aluminium 6170
Anthracite 6163
Glitter 6171
Brown 6167
Champagne 6169
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Striped borders
StripesPlay with lines as stripes enhance rugs and they make a great choice for hallway runners and stairs. Runners with borders make stairways appear longer and stripes draw the eye upwards.
Thick Teal 6201
Thick Purple 6202
Thick Black 6203
Thick Red 6204
Thin Teal 6301
Thin Purple 6302
Thin Black 6303
Thin Red 6304
Thick Blue 6205
Thick Mushroom 6206
Thick Grey 6207
Thick Brown 6208
Thin Blue 6305
Thin Mushroom 6306
Thin Grey 6307
Thin Brown 6308
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Herringbone borders
Rug
s
HerringboneClassic tweeds are updated to make punchy borders, which give an element of pattern and subtle contrast to the flooring.
ChenilleA classic textured velvety look and feel.
Black 6184
Cream 6191
Grey 6181
Pyrite 6190
Lilac 6180
Noisette 6192
Pewter 6185
Sapphire 6195
Blue 6182
Fern 6194
Green 6183
Rose 6193
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Ivory 2003
Pebble 2001
Banoffe 2002
Pistachio 2009
Topaz 2020
Dewberry 2021
Seal 2005
Fudge 2014
Mulberry 2015
Damson 2023
Chilli 2012
Paprika 2022
Spice 2013
Butterscotch 2018
Pecan 2016
Liquor 2011
Walnut 2004
Truffle 2006
Coral 2026
Onyx 2010
Mahogany 2007
Airforce 2024
Birch 2025
Cinnamon 2017
Thyme 2008
Linen borders
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Rug
s
Natural 3001
Jute
Gunmetal 1011
Moss 1003Bamboo 1008
Biscuit 1016
Ochre 1004
Porcelain 1006
Jet 1010
Mink 1005
Cashmere 1007
Blueberry 1020
Oyster 1002
Navy 1029
Apple 1031
Plum 1032
Mango 1022
Pink 1030
Henna 1015
Scarlet 1026
Crimson 1025
Bourneville 1009
Storm 1028
Liquorice 1019
Praline 1027
Marine 1018
Conker 1014
Claret 1013
Cotton borders
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Faux Leather, Faux Suede & Leather borders
Greige 5528
Ink 5520
Expresso 5524
Ocean 5523
Treacle 5526
Graphite 5521
Khaki 5527
Dove 5522
Faux Leather Colour
Garnet 5017
Nectar 5019
Cardinal 5018
Vanilla 5020
Coffee 5016
Tar 5011
Bitter 5015
Mocha 5014
Battleship 5012
Cobalt 5013
Faux Suede Colour
Caramel 5529
Flame 5530
Leather Colour
Chocolate 4010
Flint 4004
Almond 4005
Chestnut 4007
Black 4012
BD1992_Alternative_Brochure_AW.indd 58 20/03/2013 16:14
Due to the printing process and the nature of natural flooring, the colours featured in this brochure may vary.Copyright of all images and designs shown in this brochure belong to ALTERNATIVE FLOORING.
Creditswww.wovenground.comwww.ochre.netwww.thelittlegreene.com
informed. Trial swatch serviceAlternative Flooring supplies individual design and colour swatches on request. Simply email or telephone with your request and your border or flooring swatch will be sent out immediately. A charge may be applicable for samples.
Stain inhibitorAlternative Flooring offers an environmentally friendly solution called INTEC. This solution, which has been specifically developed for natural floorcoverings, is applied before your flooring is delivered and will not alter the flooring’s colour, texture or flame retardancy. INTEC will reduce the impact of liquid spills and prolong the life of your flooring.
FittingYou are advised to use a professionally trained fitter to lay natural flooring in both domestic and contract locations and use a recommended underlay. Prior to fitting, natural flooring should be allowed to acclimatise for at least 48 hours. More detailed fitting instructions are available on request.
Some types of natural flooring are better suited to certain locations than others. Please refer to the recommendations in this brochure or the label on the reverse of our sample swatches.
Quirky CollectionQuirky is made in Britain on traditional wilton looms and sold by the linear metre. Carpet width: 69cm as standard.Custom made rugs are available, with a selected range of bindings. Prices on application.For wall to wall carpet, the runners would need to be seamed together by a qualified carpet fitter.
Carpets tested for a better living environmentwww.gut-ev.org
Where to buyAlternative Flooring sells via a national network of specialist retailers including selected lines at John Lewis stores. For a stockist near to you please telephone 01264 335111 or visit www.alternativeflooring.com
Caring for your natural flooring1. We recommend that you protect your
flooring with INTEC, the stain inhibitor.
2. Use entrance doormats to control the amount of dirt tracked in and vacuum regularly using a suction only appliance.
3. Blot and then clean spots and spills using the Natural Flooring Care Kit supplied by Alternative Flooring.
4. Avoid liquids such as water or carpet cleaner.
5. Added protection of a castor chair mat is suggested if using chairs fitted with castors. Frequent movement of castors can damage the fibres of the flooring.
Environmental policyAll our products derive from sustainable natural resources. Alternative Flooring wants its products to have the minimum impact on the environment and we actively endorse GUT processes.
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The Alternative Flooring Company Ltd4 Stephenson CloseEast PortwayAndoverHampshireSP10 3RU
T 01264 335111 F 01264 336445 E [email protected]
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