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Alumni and Community Engagement helping to support your “Margin of Excellence” Contact: Jim Burgraff [email protected] (920) 277-1241
Alumni and Community Engagementhelping to support your
“Margin of Excellence”
Contact: Jim [email protected] (920) 277-1241
2© 2018, Alumni Nations, LLC.
Alumni Nations was launched with the goal of helping schools, school districts, and foundations energize and engage their alumni and other constituents, positioning schools as the foundation of strong neighborhoods, workforces and communities.
We do this by helping you to connect with alumni, alumni-parents, and the greater community to achieve a margin of excellence that cannot be provided solely through public funding.
Appetite
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The “appetite” to stay connected and engaged is generally, enormous
Source: Moran Group, 2014
Would join
Would give if asked
Would give with a
compelling story
© 2018, Alumni Nations, LLC.
Connecting with students, parents, and the community is a critical component of student achievement
This connection is nurtured throughout the years a student attends your schools
The connection is typically lost after graduation
Keep ItYou’ve already developed brand lovers
© 2018, Alumni Nations, LLC. 4
Create a strong sense of belonging “forever”
Sign up way, way, way before graduation
Provide value to them
Start EarlyAlways a Tiger
© 2018, Alumni Nations, LLC. 5
Start with what you have, grow from there
Find Your Alumni
Use the data you have available
Run through a hygiene and append process to update
Leverage a viral strategy to fill in the gaps
© 2018, Alumni Nations, LLC. 6
Understand what’s important to them!
What do your survey results indicate your supporters want?
Preference for activities and communications …news, community spirit/pride, networking opportunities, job information, supporting 3 A’s, volunteering, mentoring…
Know Your Alumni
Jennifer & JasonAge 38
53% male
26% 30-39 years of age, 22% 40-49 years of age,
21% 60 or older
© 2018, Alumni Nations, LLC. 7
8© 2018, Alumni Nations
• Creating an alumni database
• Sign ups, membership, and directory
• Communicating (push and blog)
• Events (promoting, rsvp, ticket sales)
• Accepting gifts and donations
• Enabling groups (reunions, clubs, etc.)
• Permission sets• Accepting nominations
• Photo Galleries
• Looking for volunteers and mentors
• Surveys
• Job Board
• Product sales
• Automated workflows
Have the Right ToolsDetermine your needs
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Have the Right ToolsWork smarter, not harder
Pick the right platform Know your requirements, use the system
Engineer to capacity
Design for “one to many”
© 2018, Alumni Nations, LLC.
Database and Content Management tools make it easy for you to expand and manage your community
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© 2018, Alumni Nations, LLC.
Your brand exists, who do you trust to tell the story?
Own It
If you don’t tell the story… others will
Align the story to district strategies
“Every action the district takes is done with a purpose that supports its ultimate mission: helping each student reach his or her full potential. One of the key strategies that Pewaukee has implemented in pursuit of this goal is alumni and community engagement.”
Dr. JoAnn Sternke, Superintendent, Pewaukee School District
© 2018, Alumni Nations, LLC. 11
Find a few simple tactics that work for your supporters, build from there…
Don’t Boil the Ocean
Develop and follow a communications calendar
Be realistic on capacity
Simple is better
© 2018, Alumni Nations, LLC. 12
Build engagement before asking for money
B4
Friends First
“Please Give” is not how to rekindle a relationship
Meet→Date→GoSteady→Marriage
© 2018, Alumni Nations, LLC. 13
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✓Volunteerism
✓Mentorships
✓Internships
✓Annual Revenue
✓Major Capital and Endowment Support
✓Advocacy (yes votes)
Lifelong Engagement
© 2018, Alumni Nations
Do ItBenefits of your efforts
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We Provide
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• Set Up and Training
• Hosted Database/CRM and Website/CMS
• Online Directory
• Narrative, Communications Calendar, and Content Creation
• Communications Campaigns, Targeted E-Blasts, and Social Media Integration
• Alumni and Community Survey
• Reunion, Event, and Campaign Automation
• Donation Management, Crowdfunding, and Revenue Enhancements
• Campaign and Brand Support
• Best Practice Sharing
© 2018, Alumni Nations, LLC.
What Others Are Saying
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$8,000
“I like that Alumni Nations has a system for connecting with alumni. They’re very strategic in how we can use their service to attract and retain alumni support. And they were able to find more alumni than we could ever do ourselves with our own staff.”
Dr. JoAnn Sternke, SuperintendentPewaukee School District
“Before, we had nothing: No concentrated effort to maintain an alumni database after their graduation. Now, with Alumni Nations’ help, we have more than 18,000 alumni in our database, we’ve recruited more than 3,600 supporters in the last year and a half…and raised nearly $3.5 million ”
Chris VanderHeyden, SuperintendentMenasha Joint School District
“What I value most about Alumni Nations is the knowledge they bring to the table. They have given us a conceptual framework for engaging with alumni more effectively, and an engine to do that. They are very accessible and have a commitment to helping us succeed.”
Damian LaCroix, SuperintendentHoward-Suamico School District
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© 2018, Alumni Nations
www.alumninations.com
Contact:
Jim Burgraff, Managing Partner, Alumni Nations, [email protected], (920) 277-1241
