Forty and still growing. Alupco is still the undisputed supplier of aluminium in the Middle East and the eighth biggest in the world. As the supplier of choice for the Middle East, Africa and Europe they are known for the most creative and advanced solutions at the highest quality and best value. Building on its massive scale, priceless knowledge, experience, product diversity and efficient supply network, Alupco promises best value to all involved with them.

WRITTEN BY JACK SLATER

SHOWING THEIR METAL

www.littlegatepublishing.com

ALUPCO00966 13 847 1300

WWW.ALUPCO.COM

ALUPCO

Enjoying a reputation for offering clients a wide variety of surface treatment options, including electronic powder coating, anodising, polishing and a specialist wood finish, ALUPCO has most definitely earnt the title of largest supplier of aluminium products in the Middle East. Maintaining this coveted position, while still evolving and moving forward as an organisation, is at the very top of the ALUPCO management team’s priorities. In line with the company’s mission statement that outlines how they wish to ‘provide superior aluminium solutions backed by excellent services’, new clients are consistently being won, with existing relationships being nurtured and maintained. ALUPCO recognises that a stand out product is not enough to retain customer loyalty; an exemplar level of after-sales support must also be extended.

Through continued growth, ALUPCO is now the proud owner of twin facilities located in the Dammam and Jeddah industrial cities, boasting an impressive 130,000 square metres. The company has invested significantly in machinery and appropriate, future-proofed equipment and as such, has eight extrusion presses, allowing for a total extrusion capacity in excess of 78,000 tonnes. Determined

to meet demand for coating services, ALUPCO has also made provision for 5 powder coating lines, two anodising lines, two polishing lines, a wood finish line and a thermal break crimping production line within their facilities, allowing them to complete numerous projects simultaneously, preventing avoidable delays and a backlog of work building up. These time-saving initiatives are benefits that are passed directly to clients in the guise of reliability and time efficiency.

With a reputation for excellence, cost-effective solution creation and international quality standards compliance firmly under their belt, the company has been privileged to supply a number of internationally recognised and exceptionally high-end projects in the GCC, including the Dubai International Financial Centre, the Emirates Mall and particularly notably, the Palm Jumeirah, a location of choice for the extremely wealthy and/or famous.

The best, and most successful, companies in the world always recognise the value of a strong, unified and motivated workforce. ALUPCO is absolutely no exception to this rule, acknowledging that their mission statement is only achieved through the commitment

ALUPCO

There is no denying their position as the market leader for Aluminium solutions in Africa, Europe and ALUPCO has carved out it’s reputation as a dominant figure in the industry and appears set to continue this trend onwards. Securing its position as an industry giant through the provision of creative and considered solutions, while retaining a high quality finish, they are now seeking to grow further by increasing their expertise through continued professional and industry-specific development, adoption of new technologies, increased product diversity and by maintaining an effective and financially viable, international supply chain network.

ALUPCO

of their 800-strong, highly trained, staff. Boasting exceptionally versatile and expert individuals across all areas of the business, the team is well placed to recognise and surpass expectations. Determined to never stop striving for improvements to both products and services, ALUPCO seeks to continually develop the skills and performance of all team members, throughout the business as a whole. Offering all staff access to an impressive range of comprehensive training programs, the company is able to identify those individuals that show a natural predisposition for responsibility and leadership, which in turn allows it to promote from within, in accordance with a structured succession planning function. The development of such leaders and supervisors is of the utmost importance to ALUPCO as it directly impacts on the economy of the surrounding communities. Promoting from within and encouraging new staff to join can help to achieve a far more organic development of the staff body. Considering ways in which they could actively support surrounding areas, ALUPCO has a clear strategy to, where possible, employ local people, calling this initiative ‘Saudization’. Currently, the company employs professionals encompassing 13 nationalities, with 33 percent of the workforce being successful applicants to the Saudization process.

ALUPCO plans to build on this figure by two percent year on year.

Backed by numerous, recognised accreditations, ALUPCO’s exemplar reputation for working in accordance with high standards is what really makes it stand apart from it’s nearest rivals and competitors. The recipient of not just an ISO: 9001 but also an ISO: 2000 certificate, ALUPCO is the sole aluminium extrusion company to achieve this impressive feat, thanks to it’s firm dedication to an uncompromising approach of producing high quality products. By working in accordance with European (EN), German (DIN), British (BS), American (ASTM)

and Saudi (SASO) standards in all of its operations, ALUPCO are fully deserving of their international reputation for excellence.

Looking to the future, the company invests 50 percent more than it needs to in capital investments, every year. Abdel Monem Khaled, CEO of ALUPCO highlights that with regular investments in automation technology, the company ensures that its production consistently hits the highest standards while simultaneously conserving energy and remaining cost-effective.

The company’s management team are fully engaged with

C U B E T r E v i s a n | v i a M E U C C i , 4 - 3 7 1 3 5 v E r o n a - i Ta l y | C U B E T r E v i s a n . C o M

FasT Color ChangE powdEr booth with powder saving system

sMarT MaTErial prE-TrEaTMEnT tunnel construction

lower operational costs compared to horizontal lines and traditional vertical lines

only 150 M2 of free space required

Up To 1.5 Ton/hoUr productivity “Bye Bye horizontal lines”

the specialistFor alUMiniUMpowder coating

ALUPCO

‘focusing and validating’ its core business strategy and execution plans in the immediate future. Khaled, who won an award for the Best CEO in Saudi Arabia was quoted as saying, “In this increasingly competitive and challenging environment, it has become imperative to focus and validate core business strategy and execution plans to align processes with the right solutions and technology to enhance performance, expand market share and increase returns on investments.”

Khaled revealed that ALUPCO is now looking to further expand its production capacity in order to grow at an accelerated rate, which will be realised thanks to the company’s already impressive facilities and dedicated team of workers.

Integrity is key to all of their dealings with both clients and partners, all of whom are backed by a deep investment in the companiy’s success, “We are an innovative company, where new ideas and new methods of delivering practical, reliable solutions are highly valued. As are the people we work with.”

The vision to believe The drive to achieve

Backed by our dedicated work-force, committed to operational performance and passion to excel, we have consistently surpassed our production records. Poised to grow, we will continue to deliver the highest value to our employees, customers, suppliers and shareholders alike.

We are a plus-931,000 metric tonnes per year aluminium producer, and we aim higher.

Since 1971, making Bahrain proud. albasmelter.com